Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing

Arti Sharma
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Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing

The Fuel Your Marketing Podcast, hosted by Arti Sharma, CEO and Founder of Measure Marketing Results Inc., is a premier resource for executives, marketing leaders, and growth-minded professionals seeking cutting-edge strategies in SaaS, technology, and go-to-market (GTM) innovation. As a dynamic and future-focused podcast, it delves into the transformative trends shaping these industries, offering a mix of strategic insights, thought-provoking discussions, and actionable takeaways. Arti Sharma, a seasoned GTM strategist and revenue growth expert, brings her wealth of experience leading a demand and performance marketing agency that has empowered businesses to achieve sustainable growth. Known for her candid approach, Arti uses the podcast to explore big-picture themes that resonate with today’s leaders—from the future of work and leadership transformation to emerging technologies like AI and their impact on marketing, sales, and operations.

  1. How Small Brands Win Big: The CPG Marketing Playbook

    3 NGÀY TRƯỚC

    How Small Brands Win Big: The CPG Marketing Playbook

    How does a small, purpose-driven snack brand take on the giants? In this episode of Fuel Your Marketing, Arti Sharma is joined by Megan Loach Tomulka, CMO and Co-Owner of Rawcology—a Canadian, family-owned, allergen-free snack company that’s making big waves in CPG.   💡 Megan reveals how Rawcology is scaling through: Authentic storytelling & community-first strategy Creating emotional connection in the age of AI Leveraging influencer marketing & organic content Data-driven decisions & feedback loops for growth Getting customer reviews that actually convert Focusing on what works, instead of chasing every trend   Whether you're a founder, CPG marketer, or brand builder, this episode will inspire you to think big, stay focused, and grow with intention.   🔔 Subscribe for more B2B, e-commerce, and marketing leadership episodes!   #CPGMarketing #GTMGrowth #BrandStorytelling #Rawcology #CustomerExperience #GTMAgency   Helpful Resources: Book a strategy call: https://measuremarketing.com/book-a-s... Meet the team: https://measuremarketing.com/about-us/ Free Revenue Readiness Assessment: https://tinyurl.com/Revenue-Readiness... Maximizing Growth: How to Structure Your Marketing Budget for Success: https://measuremarketing.com/maximizing-growth-how-to-structure-your-marketing-budget-for-success/

    33 phút
  2. Mastering Storytelling, Focus & Courage in B2B w/ Udi Ledergor, Chief Evangelist @ Gong

    15 THG 5 · VIDEO

    Mastering Storytelling, Focus & Courage in B2B w/ Udi Ledergor, Chief Evangelist @ Gong

    In this episode, we’re joined by Udi Ledergor, Chief Evangelist at Gong, best-selling author, and B2B marketing legend, to explore how brands can stand out by mastering storytelling, focus, and courageous marketing. From disrupting categories to building human-centric brand experiences, Udi shares powerful insights for marketers ready to break the mold. 💡 Topics we cover: What most B2B brands still get wrong about GTM Courageous marketing vs best practices How storytelling elevates your message The shift from B2B to human-to-human marketing Product vs content marketing: The separation that matters Tips for modern GTM motions & prioritization Leadership, team empowerment & avoiding burnout Whether you're a founder, CMO, or marketing leader—this is a masterclass in bold brand building. 🔥 Subscribe for more go-to-market insights from top voices like Udi Ledergor and Arti Sharma. #B2BMarketing #Storytelling #GTMStrategy #CourageousMarketing #Gong #UdiLedergor #CategoryCreation #GTMAgency #B2Bmarketingagency #DemandGenAgency Important Links and Resources: Book a strategy call: https://measuremarketing.com/book-a-s... Meet the team: https://measuremarketing.com/about-us/ Free Revenue Readiness Assessment - https://tinyurl.com/Revenue-Readiness... How to Choose a Marketing Agency That Drives Growth for Your Business: https://measuremarketing.com/how-to-c... Grab your copy of Udi's latest book - Courageous Marketing: The B2B Marketer's Playbook for Career Success https://mybook.to/courageousmarketing

    46 phút
  3. Building B2B Trust in the AI Era: Lessons from GTM Leaders

    10 THG 4

    Building B2B Trust in the AI Era: Lessons from GTM Leaders

    What really wins deals in today’s market? It’s not price—it’s perception. 💡   In this powerful episode, Arti Sharma talks with Shira Abel, CEO of Hunter & Bard and creator of the Perception Formula, to unpack why your audience's perception can make or break your business.   This episode covers: The 4 H's of the Perception Formula: Heuristics, Hormones, History, and Heritage How emotional triggers (like cortisol & dopamine) impact buying decisions The hidden power of brand mindshare—and how to earn it How AI is changing marketing trust and discoverability Why human-first storytelling still wins in an AI-driven world Whether building a brand or scaling a startup, this episode delivers timeless strategy and practical insights to elevate your GTM game.   👉 Don’t miss this one—especially if you think branding is just “fluff.”   #MarketingStrategy #BrandPerception #AIinMarketing #GTM #StartupGrowth #MarketingPodcast

    24 phút
  4. The Hidden Costs of Bad Onboarding & How to Fix It

    3 THG 4

    The Hidden Costs of Bad Onboarding & How to Fix It

    In this episode of Fuel Your Marketing, Arti Sharma sits down with Donna Weber, customer onboarding expert and author of Onboarding Matters, to discuss how structured onboarding can reduce churn and drive revenue growth. This episode is an absolute must-watch if you're in customer success, marketing, or revenue leadership. ✅ Key Takeaways: 🔹 Why onboarding makes or breaks customer retention 🔹 How to reduce Time to Value & boost customer loyalty 🔹 Why “upserving” beats upselling every time 🔹 How to stop “buying churn” & create sustainable, profitable growth 💡 Struggling with customer churn? This episode will change the way you think about onboarding & customer success so you can transform your teams. 🔔 Subscribe for more expert interviews & GTM growth strategies! #Onboarding #CustomerSuccess #MarketingPodcast #GTMPodcast #SaaSGrowth #BusinessGrowth #CustomerExperience #B2BMarketing #SaaSMarketing #WomenLeaders #businessadvice MMR Quick Links: Book a strategy call: https://measuremarketing.com/book-a-s... Meet the team: https://measuremarketing.com/about-us/ Get your copy of Onboarding Matters https://a.co/d/h4CDKPH

    29 phút
  5. Winning the GTM Game With Sangram Vajre, CEO at GTM Partners

    27 THG 3

    Winning the GTM Game With Sangram Vajre, CEO at GTM Partners

    In this episode of Fuel Your Marketing, Arti Sharma sits down with Sangram Vajre, Co-founder & CEO at GTM Partners. If you're a B2B leader, founder, or marketer, this is the GTM strategy session you don’t want to miss! ✅ Key Takeaways: 🔹 Why most GTM strategies fail & how to fix them 🔹 The 3 pillars of GTM success: Clarity, Alignment & Trust 🔹 Who really owns GTM? (Spoiler: It’s the CEO!) 🔹 How to use the GTM operating system to drive results 🔹 Which GTM metrics truly matter for sustainable growth 🔹 How AI is shaping the future of go-to-market 💡 Struggling with GTM execution? Learn how to build a winning GTM playbook from one of the top thought leaders in the space! 🔔 Subscribe for more expert interviews & GTM growth strategies! Important Links: Book a strategy call: https://measuremarketing.com/book-a-s... Meet the team: https://measuremarketing.com/about-us/ Subscribe to GTMonday by GTM Partners: https://gtmonday.substack.com/ #GoToMarket #B2BMarketing #SangramVajre #GTMStrategy #RevenueGrowth #CustomerAcquisition #FutureOfMarketing #SalesAndMarketing#BusinessGrowth #MarketingPodcast #B2BPodcast

    47 phút
  6. Mastering GTM: Grow Revenue & Build a Winning Team

    13 THG 3

    Mastering GTM: Grow Revenue & Build a Winning Team

    In this episode of Fuel Your Marketing, Arti Sharma sits down with Umair Ahmed, General Manager at Defigo, to discuss go-to-market strategies, sales leadership, and scaling startups efficiently. ✅ Key Takeaways: 🔹 Hiring for success: What makes a top-performing sales team? 🔹 How to balance inbound, outbound & partnerships for sales growth 🔹 Customer retention: The #1 metric for sustainable business success 🔹 The power of strategic partnerships & aligned ICP 🔹 AI & automation: When to use it (and when to be cautious) 🔹 Leadership insights: Motivating teams for long-term growth 💡 Looking to optimize your GTM strategy & scale your startup? Tune in for expert insights & actionable strategies! 🔔 Subscribe for more expert interviews & SaaS and tech growth strategies!  #GTMStrategy #SaaSGrowth #SalesLeadership #RevenueGrowth #CustomerRetention #ScalingStartups #SaaSMarketing #LeadershipMindset #AIinSales #StartupPlaybook #BusinessStrategy #GoToMarket #MarketingPodcast

    37 phút
  7. Winning Together: How Aligned Teams Drive Business Success

    6 THG 3

    Winning Together: How Aligned Teams Drive Business Success

    In this episode of Fuel Your Marketing, Arti Sharma welcomes Steph Reck, Vice President, Sales & Partnerships at Sonar Software, to discuss the power of GTM team alignment, AI-driven marketing, and leadership transformation. ✅ Key Takeaways: 🔹 How aligned teams drive revenue and long-term success 🔹 Why marketing is NOT a cost center — but a revenue generator 🔹 Proven strategies to scale from $10M to $70M+ 🔹 AI in sales & customer experience—what’s working now 🔹 The “First Team” approach: aligning on customer goals 🔹 How diverse leadership teams fuel innovation & business growth Ready to scale smarter? Tune in now and fuel your marketing strategy with actionable insights from the experts!  🔔 Subscribe for more growth-focused episodes!  #MarketingStrategy #LeadershipDevelopment #AIinBusiness #CustomerExperience #RevenueGrowth #SalesandMarketing #BusinessScaling #GoToMarketStrategy #AIforSales #TeamAlignment

    41 phút
  8. The SaaS Entrepreneur’s Journey: Scaling Smart & Staying Focused

    20 THG 2

    The SaaS Entrepreneur’s Journey: Scaling Smart & Staying Focused

    In this episode of Fuel Your Marketing, Arti Sharma sits down with Adrienne Jung, CEO & Co-Founder of eeva, to discuss the real challenges of entrepreneurship, scaling a SaaS startup, and how to stay mentally resilient while building a thriving business.   Key Takeaways:   🔹 How Adrienne went from $50K to $2M in funding (without rushing!) 🔹 The leadership traits every founder needs to succeed 🔹 AI’s impact on SaaS pricing & product strategy 🔹 Navigating the challenges of being a woman in SaaS 🔹 How to align GTM strategy with product growth   💡 Thinking about launching or scaling a startup? Tune in for expert insights & real-world advice from a founder who's been there!   🔔 Subscribe for more expert interviews & growth strategies!   #Entrepreneurship #SaaSGrowth #WomenInTech #SaaSStartup #TechLeadership #MentalHealthInBusiness #BusinessStrategy #GoToMarketStrategy #ScalingStartups #LeadershipMindset #FounderJourney

    33 phút
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The Fuel Your Marketing Podcast, hosted by Arti Sharma, CEO and Founder of Measure Marketing Results Inc., is a premier resource for executives, marketing leaders, and growth-minded professionals seeking cutting-edge strategies in SaaS, technology, and go-to-market (GTM) innovation. As a dynamic and future-focused podcast, it delves into the transformative trends shaping these industries, offering a mix of strategic insights, thought-provoking discussions, and actionable takeaways. Arti Sharma, a seasoned GTM strategist and revenue growth expert, brings her wealth of experience leading a demand and performance marketing agency that has empowered businesses to achieve sustainable growth. Known for her candid approach, Arti uses the podcast to explore big-picture themes that resonate with today’s leaders—from the future of work and leadership transformation to emerging technologies like AI and their impact on marketing, sales, and operations.

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