Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing

Arti Sharma
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  • 一周一更

The Fuel Your Marketing Podcast, hosted by Arti Sharma, CEO and Founder of Measure Marketing Results Inc., is a premier resource for executives, marketing leaders, and growth-minded professionals seeking cutting-edge strategies in SaaS, technology, and go-to-market (GTM) innovation. As a dynamic and future-focused podcast, it delves into the transformative trends shaping these industries, offering a mix of strategic insights, thought-provoking discussions, and actionable takeaways. Arti Sharma, a seasoned GTM strategist and revenue growth expert, brings her wealth of experience leading a demand and performance marketing agency that has empowered businesses to achieve sustainable growth. Known for her candid approach, Arti uses the podcast to explore big-picture themes that resonate with today's leaders—from the future of work and leadership transformation to emerging technologies like AI and their impact on marketing, sales, and operations.

  1. Stop Selling Features, Start Owning the Narrative | FYM Ep. 61

    12月4日

    Stop Selling Features, Start Owning the Narrative | FYM Ep. 61

    In this episode of Fuel Your Marketing, host Arti Sharma talks with John Rougeux, founder of Flag & Frontier and one of the leading voices in strategic narrative and category design. With decades of experience guiding B2B companies to market leadership, John shares what it really takes to move beyond traditional positioning and build a narrative powerful enough to align teams, define markets, and win trust. 🎯 What You'll Learn:  Why your narrative isn't messaging — it's leadership alignment How to define or evolve your category to stand out in crowded markets The risk of CEO visions that outpace market readiness Practical steps to operationalize your company narrative across teams Why true alignment means healthy debate, not fast agreement How to pressure-test and evolve your narrative as markets shift Why AI can assist storytelling—but can't replace human conviction If you're a CMO, founder, or B2B executive seeking to clarify your story, align your team, and build something bigger than a brand — this episode is for you. 🔔 Subscribe for weekly insights from the top GTM and marketing minds.  #MarketingPodcast #CategoryDesign #StrategicNarrative #B2BMarketing #FuelYourMarketing

    45 分钟
  2. The Blueprint for Predictable, Profitable SaaS Growth | FYM Ep. 60

    12月4日

    The Blueprint for Predictable, Profitable SaaS Growth | FYM Ep. 60

    In this episode of Fuel Your Marketing, host Arti Sharma sits down with Steve Dewis, General Manager at TADERA, to explore how SaaS leaders can balance profitability, scalability, and innovation without burning out their teams or budgets. 🎯 What You'll Learn: -Why profitability beats "growth at all costs" in modern SaaS -How to use data-driven ratios to scale intelligently -The start–stop–continue method for sustainable growth  -Why retention and churn are your true profit levers -How to fail fast and reallocate resources strategically -AI's real impact on SaaS productivity -How to lead resilient teams with trust, transparency, and balance -Strategies for long-cycle B2B sales and patient GTM alignment -Metrics boards actually care about: attrition, funnel health, and predictability 🔥 This episode is a must-watch for SaaS founders, investors, and executives who want to grow smarter, not just faster. 🔔 Subscribe for more SaaS, GTM, and leadership insights! Important Links and Resources: Book a strategy call: https://measuremarketing.com/book-a-s... Meet the team: https://measuremarketing.com/about-us/ Free Revenue Readiness Assessment - https://measuremarketing.typeform.com... Maximizing Growth: How to Structure Your Marketing Budget for Success: https://measuremarketing.com/maximizi... #SaaSLeadership #SaaSProfitability #SaaSFounders #AIinSaaS #SaaSStrategy #SaaS #BusinessPodcast

    53 分钟
  3. The Truth About AI Adoption in Sales & Marketing

    11月3日

    The Truth About AI Adoption in Sales & Marketing

    In this episode of Fuel Your Marketing, Arti Sharma sits down with Trinity Nguyen, CMO at UserGems, to discuss how AI is transforming sales and marketing — not by replacing people, but by amplifying their impact. 🎯   What You'll Learn: - Why team resistance, not tech, is AI's biggest challenge  - How leaders can build trust & buy-in for AI adoption  - The importance of data quality as the foundation for AI success  - Practical ways to align AI initiatives with revenue goals - Why AI-human collaboration outperforms automation alone  - The key to sustainable AI adoption: curiosity, communication & culture    💡 Trinity's insights will change how you view AI — from fear to fuel. If you lead marketing, sales, or RevOps, this episode is your blueprint for thriving in the AI-driven future of GTM. 🔔   Subscribe for more insights on GTM, AI, and leadership from top marketing minds.   Important Links and Resources: Book a strategy call: https://measuremarketing.com/book-a-s... Meet the team: https://measuremarketing.com/about-us/ Free Revenue Readiness Assessment -  How to Evolve Your GTM Strategy in the Age of AI: https://measuremarketing.com/how-to-e...   #AIinMarketing #SalesEnablement #UserGems #GTMStrategy #FuelYourMarketing

    38 分钟
  4. Smarter Go-to-Market: AI, Community & Content That Scales

    10月9日

    Smarter Go-to-Market: AI, Community & Content That Scales

    In this episode of Fuel Your Marketing, Arti Sharma sits down with Sophie Buonassisi, SVP of Marketing at GTMfund & GTMnow, to unpack what it really takes to scale a modern go-to-market strategy in 2025 and beyond. What you'll learn: -Why community is a GTM superpower  -How to turn media into a distribution moat (not a cost center)  -The 4 pillars of community value that accelerate product-market fit -Why AI helps you scale—but can't replace human creativity -Why narrative-driven marketing is your biggest blind spot -Advice for SaaS founders & marketers on channel focus, experimentation, and growth 💡 Sophie brings a rare blend of VC strategy, marketing ops, content systems, and community design. If you want to grow faster and smarter, this one is unmissable. 🔔 Don't forget to subscribe for more GTM strategy, leadership, and marketing growth content! Important Links and Resources: Book a strategy call: https://measuremarketing.com/book-a-s... Meet the team: https://measuremarketing.com/about-us/ Free Revenue Readiness Assessment - https://measuremarketing.typeform.com... How to Rank Instagram Content on Google? A 2025 SEO Guide: https://measuremarketing.com/how-to-r... #GTMstrategy #CommunityLedGrowth #FuelYourMarketing #MarketingPodcast #Investors #BusinessStrategy #BusinessPodcast

    39 分钟
  5. The Modern Marketing Leader's Playbook: Brand, Demand, & AI

    10月2日

    The Modern Marketing Leader's Playbook: Brand, Demand, & AI

    In this episode of Fuel Your Marketing, Arti Sharma welcomes Maureen Plowman, Global Brand & Demand Leader (SmartBear, IBM, Constant Contact), to explore how brand, demand gen, AI, and storytelling all intersect to drive meaningful growth. Topics discussed: -Why demand generation fails without a strong brand foundation -How to create customer-obsessed messaging that drives real loyalty -The role of AI in marketing (and where human connection still wins) -How to measure brand impact with real business metrics -Building employee brand advocates & internal storytelling -Leading marketing through enterprise change, IPOs & acquisitions -Advice for the next generation of CMOs looking to lead with passion + results 💡 Maureen brings 20+ years of experience across tech, HR, and global SaaS — this is a must-watch for marketing leaders ready to elevate how they connect brand to revenue. 🔔 Subscribe for more real talk with B2B marketing visionaries! Important Links and Resources: Book a strategy call: https://measuremarketing.com/book-a-strategy-call/ Meet the team: https://measuremarketing.com/about-us/ Free Revenue Readiness Assessment - https://measuremarketing.typeform.com/to/x35843ya?utm_source=xxxxx&utm_medium=xxxxx&utm_campaign=xxxxx&utm_term=xxxxx&utm_content=xxxxx Marketing in the Age of Search Everywhere: SEO for AI, Social, and Human Behavior - https://measuremarketing.com/marketing-in-the-age-of-search-everywhere-seo-for-ai-social-and-human-behavior/ #MarketingLeadership #BrandStrategy #DemandGeneration #AIinMarketing #CMOPlaybook #CustomerObsession #FuelYourMarketing

    26 分钟
  6. The Mindset Shift Modern Sales Leaders Can't Ignore

    9月18日

    The Mindset Shift Modern Sales Leaders Can't Ignore

    In this episode of Fuel Your Marketing, Arti Sharma sits down with Jordan Benjamin, CEO and sales coach at My Core OS, to explore the mindset, emotional intelligence, and feedback culture necessary to lead and sell effectively in today's rapidly changing world. What you'll learn in this episode: How to reframe failure using a growth mindset Jordan's 4-part leadership model based on self-awareness & empathy Sales as education—not persuasion Aligning sales and marketing through feedback, not friction How culture leads everything in high-performing teams Whether you're a CMO, sales leader, or founder, this episode will challenge how you think and give you the tools to grow. 🔔 Subscribe for more leadership & go-to-market insights!  Important Links and Resources: Book a strategy call: https://measuremarketing.com/book-a-s... Meet the team: https://measuremarketing.com/about-us/ Free Revenue Readiness Assessment - https://tinyurl.com/Revenue-Readiness... Turning MQLs into Revenue: Conversion Strategies That Drive Closed-Won Deals: https://measuremarketing.com/turning-... #LeadershipDevelopment #GrowthMindset #SalesCoaching #FuelYourMarketing #MarketingPodcast #SalesPodcast

    38 分钟
  7. Modern Marketing for Manufacturing Leaders

    7月17日

    Modern Marketing for Manufacturing Leaders

    In this episode of Fuel Your Marketing, Arti Sharma speaks with Esther Hall, Head of Marketing at Stäubli, about what it really takes to thrive in B2B industrial marketing, where sales cycles are long, global, and built on trust. What you'll learn in this episode: -Why educational content is the foundation of strategy in manufacturing -How to build brand trust in a slow-moving pipeline -Adapting messaging for global markets and regional cultures -How AI is changing how buyers gather information -Why solving the right pain point is everything -Actionable ways to leverage customer feedback in strategy 💡 This conversation is a must-watch for B2B marketers, manufacturing leaders, and CMOs navigating complex, technical industries. 🔔 Subscribe for more B2B insights from industry leaders! Important Links and Resources: Book a strategy call: https://measuremarketing.com/book-a-s... Meet the team: https://measuremarketing.com/about-us/ Free Revenue Readiness Assessment - https://tinyurl.com/Revenue-Readiness... Why Brand Alignment Is Non-Negotiable in B2B Manufacturing's New Demand Era: https://measuremarketing.com/why-bran... #B2BMarketing #ManufacturingMarketing #IndustrialMarketing #BrandBuilding #DemandGeneration #marketingpodcast #marketingadvice

    32 分钟
  8. How Small Brands Win Big: The CPG Marketing Playbook

    7月10日

    How Small Brands Win Big: The CPG Marketing Playbook

    How does a small, purpose-driven snack brand take on the giants? In this episode of Fuel Your Marketing, Arti Sharma is joined by Megan Loach Tomulka, CMO and Co-Owner of Rawcology—a Canadian, family-owned, allergen-free snack company that's making big waves in CPG.   💡 Megan reveals how Rawcology is scaling through: Authentic storytelling & community-first strategy Creating emotional connection in the age of AI Leveraging influencer marketing & organic content Data-driven decisions & feedback loops for growth Getting customer reviews that actually convert Focusing on what works, instead of chasing every trend   Whether you're a founder, CPG marketer, or brand builder, this episode will inspire you to think big, stay focused, and grow with intention.   🔔 Subscribe for more B2B, e-commerce, and marketing leadership episodes!   #CPGMarketing #GTMGrowth #BrandStorytelling #Rawcology #CustomerExperience #GTMAgency   Helpful Resources: Book a strategy call: https://measuremarketing.com/book-a-s... Meet the team: https://measuremarketing.com/about-us/ Free Revenue Readiness Assessment: https://tinyurl.com/Revenue-Readiness... Maximizing Growth: How to Structure Your Marketing Budget for Success: https://measuremarketing.com/maximizing-growth-how-to-structure-your-marketing-budget-for-success/

    33 分钟
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The Fuel Your Marketing Podcast, hosted by Arti Sharma, CEO and Founder of Measure Marketing Results Inc., is a premier resource for executives, marketing leaders, and growth-minded professionals seeking cutting-edge strategies in SaaS, technology, and go-to-market (GTM) innovation. As a dynamic and future-focused podcast, it delves into the transformative trends shaping these industries, offering a mix of strategic insights, thought-provoking discussions, and actionable takeaways. Arti Sharma, a seasoned GTM strategist and revenue growth expert, brings her wealth of experience leading a demand and performance marketing agency that has empowered businesses to achieve sustainable growth. Known for her candid approach, Arti uses the podcast to explore big-picture themes that resonate with today's leaders—from the future of work and leadership transformation to emerging technologies like AI and their impact on marketing, sales, and operations.

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