Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Dr. Destini Copp
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  • MARKETING
  • CHAQUE SEMAINE

Your go-to resource for building a profitable digital product business that works on repeat. I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs: Generate consistent revenue without constant live launchesBuild rinse-and-repeat growth systemsEscape the grind of chasing algorithmsIf you’re ready to create a business that runs without consuming your life, this podcast is for you. Learn more at 👉 destinicopp.com

  1. -4 J

    233: Wake the Dead: How to Reengage Cold Email Subscribers Before Q4

    Send us a text Let’s be honest. Cleaning your email list probably isn’t at the top of your to-do list.  But if you're prepping for a big Q4 push, it needs to be.  If your list is packed with ghost subscribers who haven’t opened your emails in months, your best offers may never even reach the inbox.  And that could mean leaving thousands of dollars on the table. In this episode, I’m sharing why now is the perfect time to clean and reengage your list and how to do it without accidentally removing your buyers or overcomplicating the process.  I’m also inviting you behind the scenes of the exact "Wake the Dead" system I’m using in my business, which we’ll be walking through step-by-step in this month’s Newsletter Profit Club workshop. To help me teach it, I’m bringing in email strategist Bev Feldman of Your Personal Tech Fairy, the expert I hired to set this up for both of my newsletters.  Together, we’ll show you how to build a smart, automated system that improves deliverability, increases open rates, and protects your most valuable subscribers. What You’ll Learn: Why inactive subscribers are secretly costing you moneyThe 5 biggest myths about email list cleaning—and what’s actually trueThe simple 3-email reengagement sequence that works like magicHow to define "inactive" subscribers in a way that works for your businessSteps to protect customers and VIPs from being removed by mistakeHow to automate the entire process so it runs in the backgroundA pre-workshop challenge you can do today for a quick winIf you’re ready to make your email list a money-making machine heading into the busiest season of the year, this episode is a must-listen.  Mentioned in this episode: Get the workshop for free inside of the Newsletter Profit Club. Join here.

    17 min

  2. 2 SEPT.

    232: How to Use AI to Sell More Without Sounding Like a Robot

    Send us a text I know how overwhelming AI can feel—like everyone else has it all figured out while you're just trying to write one decent email that actually sounds like you. But what if I told you there's a way to make AI work for your business in a way that feels aligned, authentic, and even energizing? In this episode, I’m chatting with Ruth Poundwhite—visibility, sales, and mindset coach, author of Quietly Ambitious, and host of the Soulful Sales Show. Ruth opens up about her journey from being terrified of visibility to confidently leading a business that supports over 7,000 entrepreneurs.  What really struck me is how she’s using AI not just to get more done, but to honor her energy, especially as someone navigating chronic fatigue and probable neurodivergence. We talk about how AI can reduce overwhelm, help you sell more (yes, really!), and stay connected to your voice and values. Ruth also shares behind-the-scenes of how she’s using custom GPTs, plus her exact workflow for making AI feel more human and more helpful. What You’ll Learn: How Ruth overcame deep visibility fears and found her voiceA mindset shift to help you stop feeling “behind” on AIRuth’s step-by-step process for making AI sound like youWays to use AI to support executive function and reduce overwhelmHow custom GPTs are helping her make confident decisions fasterUsing AI to sell more and create better support systems for your clientsWhat to expect from her upcoming Aligned AI SummitIf AI has felt like too much, or too impersonal, this episode will change how you see it.  Ruth’s perspective is exactly what so many of us need right now: compassionate, strategic, and incredibly practical. Take a listen and start seeing AI as the support tool it was meant to be. Mentioned in this episode: Ruth's Website: https://ruthpoundwhite.com/ Ruth's Podcast: Soulful Sales Show https://ruthpoundwhite.com/podcast/ Ruth's Gift: AI Shortcut Generator GPT (affiliate link) Get your free ticket: Aligned AI Summit (affiliate link)

    21 min

  3. 26 AOÛT

    231: Behind the Scenes of HobbyScool’s Affiliate Program Launch

    Send us a text In this episode, I’m bringing you behind the scenes of what’s been happening at HobbyScool as I work toward one of my big-picture goals: turning this business into a $1 million sellable brand. That goal has helped me think differently about how we grow, and I want to share how that’s led to something new we’re building for 2026. You’ll hear how I explored different paths, from physical locations to partnerships and what finally clicked. I walk you through how I mapped out a full year of events, why that became the foundation for our new affiliate program, and how we’re making it easy for creative business owners to plug in and earn consistent income.  If you’ve ever wondered how ideas evolve into action, I think you’ll enjoy this one. What You’ll Learn: Why I set a goal to grow HobbyScool into a $1M+ sellable brandThe thought process that helped me evaluate new directionsWhat I learned from mapping out our 2026 event calendarHow that calendar became the anchor for a full affiliate programWho we’re inviting in as partners—and why it’s a win-winHow Pinterest and blogging are helping us reach the right peopleWhat to do if you want to become a HobbyScool affiliateIf you’re curious about how affiliate programs actually come together or you’re a creative blogger looking for recurring income, this might spark some ideas for you.  I’m linking to our affiliate info page in the show notes. I’d love for you to take a look and see if it’s a fit for your business. Mentioned in this episode: HobbyScool Affiliate Info Page

    10 min

  4. 20 AOÛT

    230: What If This Could Replace Your Daily Content Grind?

    Send us a text So many business owners I talk to are burned out from the constant content treadmill. Posting to social, creating reels, and hoping for viral reach that rarely comes. What if I told you there’s a much easier way to consistently grow your list and revenue…without being glued to your phone? In this episode, I’m joined by Zach Spuckler from Heart, Soul & Hustle, and we’re talking all about how to use Facebook and Instagram ads to grow your email list on autopilot. Zach breaks down his refreshingly simple approach to running lead-generation ads, even if you’re brand new or have a small budget.  We also talk about how ads can help you reclaim your time, stop relying on algorithm whims, and still see consistent results. If you’ve been hesitant to try Facebook ads, this episode is the nudge you need. Zach shares his “always-on” ad strategy, and the honest truth about what works in 2025 (and what doesn’t).  What You’ll Learn: Why Facebook ads are easier and more accessible than ever beforeHow to shift your mindset from “ads are an expense” to “ads are a time buyback tool”The #1 type of campaign Zach recommends starting withWhy low-ticket funnels aren’t the magic bullet many think they areCommon Facebook ad myths—and what’s actually trueWhat email open rates look like for paid traffic vs. organicHow to blend storytelling with promotions in your email strategyIf you’ve ever wished for an “easy button” in your business, this is it. Tune in and learn how Facebook ads can simplify your marketing, grow your audience, and give you back your most precious resource: your time. 🎧 Listen now and let’s make ads work for you. Mentioned in this episode: Where to find Zach: Website and Instagram Free gift from Zach: The $15/Day Facebook Ads Growth Strategy

    20 min

  5. 13 AOÛT

    229: Why Self-Paced Courses Are Dying—and What’s Replacing Them

    Send us a text The Way We Teach Digital Products Is Changing—and AI Is Leading the Charge If you're still relying on self-paced courses to generate revenue in your digital product business, it's time for a wake-up call.  In this episode, I dive into a game-changing conversation with Monica Froese on how AI is reshaping the way we teach, sell, and scale our offers—and why the old models just aren’t cutting it anymore. Monica shares her journey from corporate marketing to launching Empowered Business, Redefining Mom, and ultimately becoming a go-to voice in AI-powered digital products.  We talk candidly about what’s no longer working with traditional self-study courses, the burnout cycle of launching cohorts, and how the rise of AI is forcing a reimagining of both B2B and B2C strategies.  Monica offers a behind-the-scenes look at how she’s evolving her business models—including her shift toward dynamic GPTs and subscription-based learning—and what that means for the future of online education. What You’ll Learn Why self-paced courses are struggling in the age of AIThe shift from one-time purchases to ongoing support and membershipsHow Monica is using GPTs and micro-apps to scale her expertiseThe unique differences (and overlaps) between B2B and B2C digital product trendsWhere AI is heading in the digital shop space—and what’s still missingHow to build community and deliver support without relying on Facebook groupsWhy it's more important than ever to adapt quickly and experiment fearlesslyIf you’re feeling overwhelmed by the rapid changes AI is bringing, you’re not alone.  But as Monica so wisely says—just have fun with it. This episode is packed with insights to help you future-proof your business and find joy in the process. Tune in and let’s get ahead of the curve together. Mentioned in this episode: Where to find Monica: https://monicafroese.com/ Visit the HelloContent shop today: https://hellocontent.shop/

    38 min

  6. 6 AOÛT

    228: Return on Time: The Mindset Shift That Changed My Business

    Send us a text I used to obsess over ROI—until I realized I was asking the wrong question. What really changed my business was thinking in terms of Return on Time. In this episode, I’m walking you through one of the biggest mindset shifts that helped me build a profitable business without burnout, constant launching, or chasing shiny objects.  You’ll hear how I use a rinse-and-repeat system anchored around a promotional calendar to guide all of my content and sales strategy. I’ll also share how I evaluate every task using a simple 3-question filter to make sure my time is always working for me. If you’re constantly busy but not seeing the results you want, this episode will help you shift focus and build a business that runs with more ease and efficiency. What You’ll Learn Why ROI can be misleading in the early stages of businessThe three simple filters I use to evaluate every taskHow my rinse-and-repeat system works behind the scenesThe power of anchoring your content to a promotional calendarHow to do a weekly time audit to identify high-ROI activitiesWhat evergreen summits can do for your long-term growthA simple time shift that can dramatically improve your resultsWhen you start thinking about Return on Time, your priorities—and your results—start to shift. If you're ready to build a business that respects your energy and time, this episode will give you the clarity and next steps to do just that. 👉 Listen now and let’s start optimizing your most precious resource: your time. Mentioned in this episode: Digital Product Growth Lab

    15 min

  7. 30 JUIL.

    227: 5 Surprising Ways to Make Money with AI (Even If You're Not Techy)

    Send us a text How to Add AI to Your Digital Product Business and Start Earning More So many entrepreneurs are using AI to save time, but what if you could also use it to increase your income? In this episode, I’m diving into how you can add AI into your business in ways that aren’t just efficient—they’re profitable. Whether you’re a course creator, coach, or membership site owner, AI can be more than just a behind-the-scenes tool. It can become a powerful part of what you sell.  From AI-enhanced templates to custom GPTs and live workshops, I walk you through five actionable ways to make AI part of your offer stack—no tech expertise required. What You’ll Learn: The three most common ways entrepreneurs are monetizing AI right nowWhy you don’t need to be an AI expert to teach others how to use itHow to create and sell AI-powered assets like templates and plannersThe magic of embedding AI into your offers to boost value and resultsHow to use live AI workshops as high-value client experiencesThe power of licensing your AI prompts and workflows for passive incomeWhy modernizing your existing offers with AI can increase your revenueIf you've been wondering how AI can actually make you money, this episode is packed with practical ideas to get started. You don’t need to change your niche, just enhance what you already do. Tune in and start thinking differently about the role AI can play in your business. 🎧 Listen now and let’s future-proof your offers—one smart AI move at a time. Mentioned in This Episode ChatGPT – Used for creating custom GPTs and AI-enhanced tools: https://chat.openai.comCreator's MBA Lab – My program for scaling digital products with AITrain Your Own AI Assistant – A short training on how to build your first custom GPT with examples an an AI promptMidjourney – AI tool for generating visual content like coloring books: https://www.midjourney.comEpisode Highlights [00:01:00] Why AI isn’t just for saving time—it can help you make money [00:02:00] The first big income stream: teaching others how to use AI [00:03:00] The second strategy: selling AI-powered digital assets [00:03:45] The third strategy: embedding AI directly into your offers [00:04:30] Idea #1: Create a custom GPT or chatbot for clients [00:05:00] Idea #2: Bundle AI tools and trainings into your existing offers [00:05:45] Idea #3: Offer done-with-you AI sessions or workshops [00:06:45] Real example: How I used AI in my membership workshop [00:07:10] Idea #4: Build AI-enhanced digital products like planners and journals [00:07:45] Idea #5: License your AI content or prompts for recurring revenue [00:08:30] Specific examples across niches to spark your creativity [00:09:00] Final encouragement: Start small and enhance what you're already doing [00:09:30] $9 training and Creator's MBA Lab invitation

    10 min

  8. 21 JUIL.

    226: Turn Subscribers Into Fans with a High-Converting Welcome Email

    Send us a text Stop Ignoring This One Email That Can Make or Break Your Subscriber Relationship If you’re treating your welcome email like a throwaway message—or worse, skipping it altogether—you’re missing one of the biggest opportunities to connect with your audience and improve email deliverability. In this episode of the Creator’s MBA podcast, I’m diving into why your welcome email is hands down the most important email you’ll ever send. This isn’t about your product launch or weekly newsletter—this is about first impressions and setting the tone for everything that follows. I walk you through exactly what to include, what to avoid, and how to turn that first message into a powerful tool for building trust and engagement with your audience. I also share my go-to, repeatable structure for writing welcome emails that not only feel genuine but get clicks and replies—two key behaviors that signal to inbox providers that your content is worth delivering front and center. If your emails are landing in spam or the promotions tab, or your list goes quiet after the first freebie, this episode is for you. What You’ll Learn: Why your welcome email matters more than you thinkThe two goals every welcome email must achieveHow to boost deliverability with one simple actionThe #1 mistake people make in their welcome emailsA copy-and-paste structure you can use right nowWhat not to do if you want long-term engagementHow to turn a basic reply into a goldmine of insightYour welcome email is the foundation of your email relationship—get this one right and the rest becomes so much easier. Tune in now and let’s level up your email strategy together! 🎧 Listen to the episode now! Mentioned in this episode: Newsletter Profit Club  Podcast show notes: https://www.destinicopp.com/podcast/welcome-email-strategy

    11 min
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À propos

Your go-to resource for building a profitable digital product business that works on repeat. I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs: Generate consistent revenue without constant live launchesBuild rinse-and-repeat growth systemsEscape the grind of chasing algorithmsIf you’re ready to create a business that runs without consuming your life, this podcast is for you. Learn more at 👉 destinicopp.com

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