Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Dr. Destini Copp
  • 4,9 (34)
  • MARKETING
  • TOUS LES JOURS

Your go-to resource for building a profitable digital product business that works on repeat. I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs: Generate consistent revenue without constant live launchesBuild rinse-and-repeat growth systemsEscape the grind of chasing algorithmsIf you’re ready to create a business that runs without consuming your life, this podcast is for you. Learn more at 👉 destinicopp.com

  1. -11 H

    248: Inside the HobbyScool Growth Flywheel: What’s Working, What’s Changing

    Send us a text If your business growth feels inconsistent or exhausting, it might be time to rethink the system behind it. Over the past year, HobbyScool has grown faster than I expected. We've brought in tens of thousands of subscribers, hosted wildly successful summits, and built an incredibly engaged community.  And yet, heading into 2026, I knew something needed to shift.In this behind-the-scenes episode, I'm walking you through how I applied the Creator’s Growth Flywheel to HobbyScool. What’s working, what feels heavy, and what we’re evolving in the new year.  It’s a real-world example of how to diagnose your business and create intentional, sustainable growth. What You’ll Learn: How HobbyScool is rethinking its Attract stage beyond summitsWhat’s working well in our Engage and Nurture strategiesWhy we’re adding B2B verticals in 2026How we’re evolving our revenue model beyond low-ticket offersWhat the Retain stage revealed about growth bottlenecksWhy Advocacy is one of HobbyScool’s biggest strengthsA simple next step to diagnose your own businessIf your business has felt confusing, heavy, or unpredictable lately, you're not alone and there’s a path forward. Tune in and let me show you how to map your own growth flywheel for 2026. Mentioned in this episode: Creator's MBA Lab Get your free 5-minute growth diagnostic with Sloan

    15 min

  2. -1 J

    247: The One Stage That’s Slowing Down Your Entire Business

    Send us a text Feeling like your business is almost there, but something's just... off? In this pivotal episode of the Creator’s Growth Flywheel series, I walk you through the exact reason your business might feel stuck, even when you're doing all the right things. You're showing up, creating content, building funnels, and nurturing your audience. So why isn’t it all clicking? The answer lies in your growth flywheel. When one stage is weak or disconnected, the whole system slows down. I’ll help you identify which stage is creating the bottleneck, explain why this clarity is game-changing, and show you how to focus your efforts where they’ll truly move the needle. What You’ll Learn: Why doing “all the right things” might not be enoughThe 5 stages of the growth flywheel and how they interconnectThe common mistake of fixing the wrong part of your businessHow to identify the true bottleneck that’s slowing everything downWhy focusing on just 1–2 changes each quarter leads to faster resultsThe power of a simple diagnostic tool to pinpoint your exact next stepHow clarity in your growth strategy can immediately reduce stressThis episode is where it all clicks into place. Don’t miss your chance to finally get clarity on what’s holding your business back. Take the 5-minute Sloan diagnostic at destinycopp.com/sloan, then hit reply and tell me your result. I’ll personally send you tailored insights from our Creator’s MBA Playbook to help you take the next step. Let’s get your business unstuck, starting today. Mentioned in this episode: Creator's MBA Lab Get your free 5-minute growth diagnostic with Sloan

    12 min

  3. -2 J

    246: The Missing Stage That Turns Customers Into Superfans

    Send us a text When Word of Mouth Isn’t Enough: Activating the Advocacy Stage If you’ve ever wondered why your offers aren’t spreading, even when people love them, it might be because you haven’t fully activated the advocacy stage in your business. This is the final, often-missing piece that shifts growth from effortful to exponential. In this episode, I walk you through what the advocacy stage actually is (hint: it’s not just testimonials and luck), and why it’s a critical part of the Creator’s Growth Flywheel. I’ll share the two essential elements most businesses miss, how to turn happy customers into repeat buyers and brand champions, and exactly what to implement to make sharing effortless. We also look ahead to why this matters even more in 2026 and how you can get started today with just one small change. What You’ll Learn: What advocacy really means in a scalable businessThe difference between passive and active advocacyWhy most businesses struggle to generate organic referralsHow to build advocacy into your customer experienceSimple ways to make sharing your offer easy and naturalWhy trust and social proof matter more than ever in 2026A practical first step you can take this week to activate advocacyThis episode might just be the missing link in your growth strategy. If you’ve built great offers but aren’t seeing the momentum you’d expect, this could be the fix. Tune in and see how advocacy could change everything for your business. Mentioned in this episode: Creator's MBA Lab Get your free 5-minute growth diagnostic with Sloan

    14 min

  4. -3 J

    245: Why Your Audience Isn’t Buying

    Send us a text If your audience loves your content but rarely buys, you may be missing an important piece in the retain stage.  Over the last few episodes, I have been walking you through my Creator’s Growth Flywheel and what has changed in 2025 for digital product businesses.  Funnels are not working the way they used to, consistency alone is no longer enough, and in an AI saturated market, trust matters more than ever.  In this episode, I am diving into one of the most critical and most overlooked stages of the flywheel.  The retain stage.  This is the stage that determines whether all your hard work turns into real revenue or quietly disappears. I break down why so many online business owners are nurturing an engaged audience that never actually converts and why it is not because your offer is bad, you are inconsistent, or your funnels are “broken”.  The real problem is that your audience does not know what comes next with you.  I will help you see how the retain stage becomes the connective tissue between your content, your conversion, and your recurring revenue so your people stop staying stuck at “fan” status and start becoming long term buyers. What You’ll Learn: Why people love your content but still do not buyThe real role of the retain stage in your growth flywheelHow missing “next steps” keep your audience stuck at the fan levelWhat changes in your business when retain is finally fixedHow retention drives stability, predictability, and recurring revenueWhy you are not missing talent or work ethic. You are missing a systemA simple next step to diagnose whether retain is your true bottleneckWhen you get the retain stage right, every new lead you attract has a clear path to stay in your world, get a deeper transformation, and become a long term customer.  I want you to know that you are closer than you think. Your audience already trusts you, your message matters.  Now it is time to connect that trust to a clear transformation and next step.  Tune into this episode to see where your flywheel may be breaking down and how to start fixing it today. Mentioned in this episode: Creator's MBA Lab Get your free 5-minute growth diagnostic with Sloan

    10 min

  5. -3 J

    244: Why Consistency Alone Isn’t Enough

    Send us a text Are you consistently creating content but still feeling like your business is stuck in neutral? We’re right in the middle of our Creator’s Growth Flywheel series, and today I’m digging into one of the most frustrating experiences entrepreneurs face, putting in all the effort, showing up consistently, and still not seeing results.  If you’ve ever felt like your content is being sent into the void, this episode is for you. I’m breaking down why consistency alone isn’t cutting it anymore, especially in a noisy, AI-saturated digital landscape. Your newsletter, your podcast, your posts—those are just parts of a bigger system.  Today, we’ll unpack what it really takes to build trust, connection, and conversion through a true nurture system. I’m sharing how you can stand out with sharper messaging, more clarity, and a clear next step for your audience.  This episode will shift how you think about your content strategy—and what to do if your flywheel feels broken. What You’ll Learn: Why consistency in content isn’t enough in 2025The real reason your audience isn’t taking actionWhat a full nurture system looks like (hint: it’s not just a weekly newsletter)How to sharpen your message to cut through AI-generated noiseThe elements of thought leader content that builds trustHow successful creators lead their audience toward actionThe key shifts that make your funnel and offers actually convertIf this episode made you feel seen or helped you realize why your content isn’t converting, I want you to know this: your business isn’t broken.  You just need a system that brings all the pieces together. Listen in and let’s start fixing it. Mentioned in this episode: Creator's MBA Lab Get your free 5-minute growth diagnostic with Sloan

    13 min

  6. -5 J

    243: Why Your Funnel Feels Broken (And What to Do Instead)

    Send us a text Feeling like your funnel used to work but now it's just...stalls?  In today’s episode of the Creator’s MBA podcast, I’m pulling back the curtain on one of the most frustrating pain points for digital product creators, when funnels stop converting.  You’ve probably said it yourself: “My funnel used to work, but now it’s like no one’s buying.” I’m here to tell you it’s not your funnel. It’s your system. We’re continuing our Creator’s Growth Flywheel series by diving deep into the real reason your funnel feels broken. I walk you through why funnels are only one part of the bigger picture and what happens when they’re disconnected from a larger nurture and sales ecosystem.  Whether you’ve built multiple funnels or are still perfecting your first, this episode will show you exactly how to turn those pieces into a seamless, scalable system. What You’ll Learn: Why funnels that once worked are now falling flatThe outdated thinking that keeps entrepreneurs stuckHow disconnected funnels hurt your customer journeyThree reasons funnels feel broken—and how to fix each oneWhat your funnel should be doing to fuel growthThe crucial role of nurture content in conversionHow to take action today without building anything new If you’re starting to realize it’s not about building more funnels, but building the right connections between what you already have, then this episode is going to be a game-changer.  Tune in now and take the first step toward building a business that compounds momentum, not just collects leads. Mentioned in this episode: Creator's MBA Lab Get your free 5-minute growth diagnostic with Sloan

    13 min

  7. -6 J

    242: Why Growth Feels Harder in 2025 (And What Actually Changed)

    Send us a text Is it just me, or does online business feel heavier lately? I’ve heard it from so many digital entrepreneurs and I’ve felt it too. Growth feels harder. Funnels aren’t converting like they used to. Collaborations don’t bring the same momentum. Traffic and engagement are down across the board. And guess what? It’s not your fault. The rules of the game have changed, and this episode is where we start rewriting the playbook. In this kickoff to a special series, I’m breaking down exactly why your 2021 strategy isn’t cutting it in 2025 and what to do instead. You’ll learn about the three major shifts that have disrupted the old ways of growing, and I’ll introduce you to the Creator’s Growth Flywheel: the new model for creating predictable, compounding growth.  The truth is, your business isn’t broken. You already have what you need. Now it’s about connecting the pieces so they actually work together. What You’ll Learn: Why traffic is down and it’s not your imaginationThe critical mistake of relying on disconnected tacticsHow AI has changed content marketing (and what still works)Why your perspective is now your most valuable assetWhat the Creator’s Growth Flywheel is and how it worksThe five stages every online business needs for compounding growthA quick, free tool to diagnose your biggest opportunityIf you’ve been spinning your wheels, wondering what changed and why it feels so much harder to grow, this is the episode you need. And don’t skip your homework. Head over to: https://destinicopp.com/sloan to run your free 5-minute diagnostic with Sloan. She’ll show you exactly where your biggest growth opportunity lies. Listen now and let’s rebuild your momentum, one system at a time.

    11 min

  8. 5 NOV.

    241: Thinking About a Pivot in 2026? Here’s Exactly What I’d Do

    Send us a text When your business feels off, it’s not time to panic, it’s time to pivot. Lately, I’ve been getting the same question over and over: “Destini, I think I need to pivot… but I don’t even know where to start.” And I get it. 2025 has brought big shifts. What used to work just doesn’t anymore. Whether it’s AI, changing platforms, or just personal growth, things feel different. In this episode, I’m walking you through the exact process I’d follow if I were pivoting in 2026. I’ll show you how I’d get clear on who I want to serve, how I’d audit my offers and data, and how I’d rebuild momentum without starting from scratch. If you’re feeling that quiet nudge to evolve, this one’s for you. What You’ll Learn: The very first question I ask myself before any pivotHow to tell if your niche is really the problem (hint: it usually isn’t)The four types of pivots and which one you might needWhy “burn it all down” is almost never the answerHow I test pivots with a minimum viable offer (real-life example inside!)The one-year timeline I give every major shift in my businessWhat to do when clarity feels out of reachIf your business has felt off lately, I want you to know, you’re not failing. You’re evolving. A pivot isn’t panic, it’s feedback. Tune into this episode and let me walk you through your next step. Mentioned in this episode: Creator’s MBA Lab

    18 min
Tout afficher (253)

4,9
sur 5
34 notes

À propos

Your go-to resource for building a profitable digital product business that works on repeat. I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs: Generate consistent revenue without constant live launchesBuild rinse-and-repeat growth systemsEscape the grind of chasing algorithmsIf you’re ready to create a business that runs without consuming your life, this podcast is for you. Learn more at 👉 destinicopp.com

Informations

Vous aimeriez peut‑être aussi