Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Dr. Destini Copp
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Your go-to resource for building a profitable digital product business that works on repeat. I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs: Generate consistent revenue without constant live launchesBuild rinse-and-repeat growth systemsEscape the grind of chasing algorithmsIf you’re ready to create a business that runs without consuming your life, this podcast is for you. Learn more at 👉 destinicopp.com

  1. 2일 전

    241: Thinking About a Pivot in 2026? Here’s Exactly What I’d Do

    Send us a text When your business feels off, it’s not time to panic, it’s time to pivot. Lately, I’ve been getting the same question over and over: “Destini, I think I need to pivot… but I don’t even know where to start.” And I get it. 2025 has brought big shifts. What used to work just doesn’t anymore. Whether it’s AI, changing platforms, or just personal growth, things feel different. In this episode, I’m walking you through the exact process I’d follow if I were pivoting in 2026. I’ll show you how I’d get clear on who I want to serve, how I’d audit my offers and data, and how I’d rebuild momentum without starting from scratch. If you’re feeling that quiet nudge to evolve, this one’s for you. What You’ll Learn: The very first question I ask myself before any pivotHow to tell if your niche is really the problem (hint: it usually isn’t)The four types of pivots and which one you might needWhy “burn it all down” is almost never the answerHow I test pivots with a minimum viable offer (real-life example inside!)The one-year timeline I give every major shift in my businessWhat to do when clarity feels out of reachIf your business has felt off lately, I want you to know, you’re not failing. You’re evolving. A pivot isn’t panic, it’s feedback. Tune into this episode and let me walk you through your next step. Mentioned in this episode: Creator’s MBA Lab

    18분

  2. 10월 31일

    240: Why Your Growth Feels Random and the 5 Systems That Fix It

    Send us a text Ever feel like you’re doing everything right,  you’ve built the offers, you’re showing up, you’ve taken the courses, but your results still feel unpredictable? This week on The Creator’s MBA Podcast, I’m walking you through the five systems that turn random results into predictable, compounding growth. These aren’t new strategies or shiny tools. They’re the essential building blocks behind every profitable creator business: Attract → consistent visibilityEngage → meaningful connectionNurture → trust that convertsRetain → recurring revenueAdvocacy → organic referralsBy the end, you’ll know exactly which system might be slowing you down — and how to fix it without adding more to your plate. 💡 Bonus: Want to find out which system is holding you back? Run the free AI-powered Growth Diagnostic with Sloan, your personal business strategist → 👉 DestiniCopp.com/Sloan Then, turn Sloan’s insights into a 90-day plan with the Creator’s MBA Playbook, your system for predictable, repeatable growth every quarter. Go here to learn more: DestiniCopp.com/Playbook

    17분

  3. 10월 21일

    239: How to Clone Yourself with AI and Get 40+ Hours Back Each Month

    Send us a text What if you could clone yourself to create more content, serve more clients, and have more freedom? In this episode of the Creator’s MBA podcast, I sat down with Brittany Long, the go-to expert on AI cloning for entrepreneurs. Brittany shares how a health scare—and the need for more flexibility—led her to build an AI-powered business that runs without her needing to be glued to her desk. We unpack what “cloning yourself” actually means and how you can leverage different types of clones—like social, written, coach, and even brain clones—to save time, reduce burnout, and grow your business. Brittany walks us through her real-world automations (including a Google Drive-to-content workflow that creates full blog posts, emails, and videos in minutes), and how she's using these tools to create consistent, high-value content while protecting her energy and legacy. What You’ll Learn: What “AI cloning” really means—and why it’s different from just using GPTHow Brittany uses video and voice clones to show up on social media (without being on camera)Her system for turning a 6-minute voice memo into a full suite of marketing contentWhy she built a “coach clone” to serve clients 24/7—and how it saves her 40+ hours a monthHow a “brain clone” helps reduce decision fatigue and streamline business choicesHow to identify the right clone to build first based on your goals and time auditWhy this hybrid human-AI model might be the future of coaching and client serviceIf you’ve been curious about using AI in a more strategic, human way—this episode will open your eyes to what’s truly possible. Brittany’s insights are practical, inspiring, and a reminder that you don’t have to do it all alone. 🎧 Tune in now to learn how to clone yourself with AI—and get your time and freedom back. Mentioned in this episode:  Where to find Brittany: Instagram, YouTube, Website Brittany's free gift: Money Maker GPT

    21분

  4. 10월 14일

    238: Substack Is Doing What Social Media Promised But Never Delivered

    Send us a text If you’ve ever felt stuck using email marketing tools that limit your creativity (and your subscriber count), Substack might be the freedom you’ve been looking for.  In this episode, I sit down with Claire Venus—engagement consultant, audience development mentor, and Substack expert—to explore how Substack is revolutionizing the way creatives and entrepreneurs connect with their audiences.  Claire shares her journey of how Substack became a powerful platform for her writing, podcasting, and community-building efforts. We dive into the key differences between Substack and traditional email service providers like Kit and ActiveCampaign. Claire also explains the creative flexibility of the platform, the discovery tools that drive organic growth, and why Substack’s culture of connection and collaboration is so powerful.  Whether you’re a writer, a podcaster, or a business owner wanting to experiment with long-form content, this conversation will inspire you to see Substack in a whole new light. What You’ll Learn: Why Substack feels like a return to the golden age of bloggingHow Substack supports mixed media content (like podcasts and video)What makes Substack’s discovery and recommendation features so powerfulThe surprising way Substack helps foster real human connectionWhy Substack isn’t a replacement for your traditional email platform—but a beautiful complementHow creators are monetizing newsletters and building community membershipsA simple Zapier hack to integrate Substack with your CRM and welcome sequences This episode is packed with inspiration and practical insight for anyone looking to build an audience in a more authentic, creative, and human way. Whether you're just getting started on Substack or you're ready to level up your strategy, Claire’s wisdom will help you find your path. Press play and get ready to reimagine what your newsletter can do for your business and your soul. 🎧 Tune in now and start making the most of Substack. Mentioned in this episode:  The $1M HobbyScool Experiment on SubstackClaire's website: Website & Substack

    24분

  5. 10월 7일

    237: How I’m Documenting My $1M HobbyScool Journey on Substack (And What You Should Know Before Using It)

    Send us a text Have you ever wanted to document your journey in real-time, but struggled to find the right platform to do it?  Instead of hiding the process in spreadsheets or behind-the-scenes Google docs documents, I chose to build in public and Substack was the perfect home for it. In this episode, I’m taking you behind the scenes of my new experiment: using Substack not only to document my business journey, but also to explore whether it can be a real discovery and visibility engine for entrepreneurs.  I’ll walk you through why I chose Substack over other platforms, how it compares to traditional email service providers, and what I’m actually sharing in my paid behind-the-scenes newsletter.  Whether you’re Substack-curious or just want a better way to connect with your audience, this episode gives you a real-world case study in action. What You’ll Learn: Why I started the $1M HobbyScool experiment and chose to document it publiclyThe two-part reason I decided Substack was the perfect platform for this journeyHow Substack differs from tools like Kit, ActiveCampaign, and FlowdeskWhat I’m sharing inside my paid Substack newsletter (hint: it’s the messy middle)The truth about Substack’s content guidelines—and what that means for your offersHow to use Substack without replacing your email providerMy key takeaways if you’re thinking about using Substack for your businessIf you’re wondering how Substack might fit into your business or how to share more of your real-time journey without burning out, I think you’ll love this conversation.  Click play to listen, and if you want to peek behind the scenes, check out the free trial to my Substack below! Mentioned in this episode:  Subscribe to my Substack for free here to follow along.And if you want the full unfiltered story — including the financials — join the paid version right here.Learn more about the Newsletter Profit Club here.

    13분

  6. 9월 30일

    236: $1M Experiment I’m Running in Public

    Send us a text The Unfiltered Journey to $1M: Why I’m Building in Public on Substack Most people wait until they’ve reached the finish line to share their story—but what if you got to watch the whole messy, brilliant, in-progress journey instead? In this episode of the Creator’s MBA podcast, I’m pulling back the curtain on a live experiment I’ve launched: the $1 Million HobbyScool Experiment.  My goal? To scale HobbyScool into a million-dollar brand I can eventually sell—and I’m documenting every step of the way in real-time on Substack.  No filters. No polished case studies. Just the actual strategies, decisions, and pivots I'm making as I build. I also share why I chose Substack as the home for this experiment, and how it’s become more than just a publishing platform. It’s my behind-the-scenes lab, diary, and accountability partner all in one.  If you’ve ever wondered what it really looks like to grow something big and bold in real time, this episode is for you. What You’ll Learn: Why I’m choosing to build HobbyScool publicly toward a $1M exitWhat makes Substack the perfect platform for this kind of live case studyThe difference between my free and paid Substack newsletter contentHow this experiment connects with everything I teach in Creator’s MBAThe raw, unpolished truth about testing new strategies and failing forwardWhy seeing the “messy middle” can be more powerful than any polished success storyHow this journey could help you apply the same growth strategies to your businessThis isn’t about waiting until it’s perfect. It’s about showing up, building boldly, and learning out loud. I’d love for you to join me inside the $1 Million HobbyScool Experiment over on Substack.  The links to both the free and paid versions are in the show notes. Let’s grow something big...together. Mentioned in this episode: Subscribe for free here to follow along.And if you want the full unfiltered story — including the financials — join the paid version right here.

    13분

  7. 9월 23일

    235: The Holiday Revenue Roadmap: 5 Steps to Your Most Profitable Q4 Yet

    Send us a text Every year, November sneaks up on us—and before we know it, we’re scrambling to throw together last-minute holiday promos that feel more stressful than strategic.  In this episode, I’m walking you through my Holiday Revenue Roadmap—a five-step system to help you stop winging it and start winning with your Q4 digital product promotions. Whether you’ve been caught in the last-minute chaos before or you're just ready to have your best November and December ever, this episode is your blueprint for holiday season success. I’m breaking down exactly how to clarify your offers, map out your promotional calendar, and plan your content in a way that builds momentum (without burning you out). Plus, I’m sharing details about the Holiday Revenue System session happening inside the Creator’s MBA Lab the first week of October—part strategy workshop, part coworking sprint, and all about helping you execute with confidence. What You’ll Learn: Why Q4 is the biggest revenue opportunity for digital product businessesHow to decide what to promote—without defaulting to discountsA simple timeline for planning your Black Friday and holiday campaignsEasy ways to build anticipation and repurpose contentWhat tech prep you must handle before your big promos go liveHow to space out your campaigns for maximum resultsThe secret to a stress-free, high-revenue DecemberReady to make this your most profitable holiday season yet? Tune in to this episode and grab your seat for the Holiday Revenue System inside the Creator’s MBA Lab. We’ll map out your offers, campaigns, and content together—so you can relax with your family and watch the sales roll in. Let’s do this! Join us in the Creator's MBA

    11분

  8. 9월 16일

    234: The Non-Launch Marketing System That Consistently Sells Your Offer

    Send us a text The Non-Launch Marketing System That Consistently Sells Your Offer You poured your heart into a great product—maybe a course, a membership, or a group program. You even launched it once and made a few sales. But now? Crickets. Not because it’s not valuable. It’s simply not getting seen. In this episode of the Creator’s MBA podcast, I’m walking you through the Non-Launch Marketing System, my proven Growth Flywheel that consistently sells your signature offer without requiring you to be in launch mode 24/7. This system works quietly in the background to bring in leads, nurture them, and convert them—without burning you out. If you’re ready to ditch the stressful launch cycle and start making steady sales, this is the episode you’ve been waiting for. What You’ll Learn: Why a great offer without a system won’t sellHow to build a Growth Flywheel that sells on autopilotThe difference between nurture vs. sales sequences (and why it matters)What your lead magnet really needs to doHow to structure tripwires and upsells for quick winsThe role of evergreen webinars in trust-buildingHow to boost sales without monthly live launchesLet’s build your non-launch marketing system. This month inside the Creator’s MBA Lab, I’m teaching this system live—complete with templates and a custom GPT to help you implement it. Join us to map out your Growth Flywheel and finally start selling your offer on repeat. 🎧 Listen now and let’s get your signature offer working for you—even when you’re offline. Mentioned in this episode:  Creator's MBA Lab Visit the HelloContent shop today: https://hellocontent.shop/

    26분
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Your go-to resource for building a profitable digital product business that works on repeat. I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs: Generate consistent revenue without constant live launchesBuild rinse-and-repeat growth systemsEscape the grind of chasing algorithmsIf you’re ready to create a business that runs without consuming your life, this podcast is for you. Learn more at 👉 destinicopp.com

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