Your Ag Empire

Jonathon Haralson & Holly Haralson
  • 5.0 (9)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Your Ag Empire is the no-BS podcast for farmers, ranchers, and ag professionals who are ready to rethink the business of agriculture. Hosted by Jonathon and Holly Haralson, we dive into real conversations about profitability, sustainability, and innovation—without the fluff. If you’re a changemaker in ag, this is where you belong. New episodes drop weekly.

  1. 45. Passing Down More Than Land: Breaking Generational Cycles in Agriculture

    4D AGO

    45. Passing Down More Than Land: Breaking Generational Cycles in Agriculture

    In this episode, Jonathon tackles a tough topic: what farmers and ranchers are really passing down to the next generation. It's not just land and debt—it's cycles of stress, silence, and financial habits.  Jonathon dives into generational patterns, from financial management to relationships, and how emotional silence can impact families.  Whether you're a seasoned operator or just starting out, this episode challenges you to look beyond the balance sheet and build a lasting legacy of stability and health. In this episode, we cover: Why passing down the farm shouldn't mean passing down the struggles.Examining financial management, relationships, and business structures.How unaddressed trauma impacts families and operations.The importance of proper succession planning and avoiding the "working for nothing" trap.Dealing with your "stuff" through therapy and open communication.Being present for your kids and leading with strength, not fear.The critical role of life insurance and estate planning.Understanding the roles of CEO, CFO, and Foreman in your operation.Building a healthy family and a farm set up to last. Make sure to hit follow/subscribe so you never miss an episode. Connect with Your Ag Empire: Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our website Resources & Links: https://www.farmingwithoutthebank.com/Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speaker Mentioned in this episode: Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more. Empire Financial Services

    15 min
  2. 44. Face the Storm: Brooke Taylor on Building the Rural Gone Urban Foundation and Fighting Like Hell for Rural Women

    OCT 1

    44. Face the Storm: Brooke Taylor on Building the Rural Gone Urban Foundation and Fighting Like Hell for Rural Women

    In this special episode of Your Ag Empire, Jonathon Haralson sits down with Brooke Taylor—Empire Ag’s Chief of Brand Strategy and the founder of the Rural Gone Urban Foundation—for a raw, unfiltered conversation about legacy, loss, and the power of choosing to stay. Brooke opens up about what it really took to launch a nonprofit while raising a toddler and fighting metastatic breast cancer. She talks through the foundation’s flagship programs—scholarships for B and C students, small business grants for rural women, and Love Bombs for women fighting cancer—and the deeply personal experiences that shaped each initiative. More than a nonprofit, the Rural Gone Urban Foundation is a movement rooted in community, second chances, and support for women who don’t check the traditional boxes—but who show up anyway. Whether you’re a founder, a farmer, or just someone who’s walked through fire and kept going, this one’s for you. In this episode, we cover: Why rural women deserve better supportThe story behind launching the foundationBuilding something during the storm, not after itWhy “B and C students” are exactly who we should bet onThe real goal of Love BombsWhat Brooke wants her daughter to know about hard thingsLegacy, money, and the power of showing up Make sure to hit follow/subscribe so you never miss an episode. Connect with the Rural Gone Urban Foundation: Follow on Instagram @ruralgoneurbanfoundationFollow on Facebook: https://www.facebook.com/ruralgoneurbanfoundationwww.ruralgoneurban.org Connect with Your Ag Empire: Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our website Resources & Links: Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speaker Mentioned in this episode: Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more. Empire Financial Services

    40 min
  3. 43. Terryn Drieling, Nebraska rancher, writer, and founder of the Good Movement Collective

    SEP 24

    43. Terryn Drieling, Nebraska rancher, writer, and founder of the Good Movement Collective

    Nebraska rancher and rural relationship guide Terryn Drieling joins Your Ag Empire to talk about mental and emotional health, breaking generational cycles, and how healing starts with connection—not correction. In this episode, Holly sits down with rancher and rural relationship guide Terryn Drieling to talk about the kind of work most folks avoid—but desperately need: the inner work of healing. From her journey out of the feedlot to launching a movement rooted in emotional wellness, Terryn shares real, grounded insight on why mental and emotional health in rural communities can’t be an afterthought. Whether she’s helping others regulate their nervous system or drawing parallels between stockmanship and parenting, Terryn doesn’t offer easy fixes—just deep, steady guidance for folks ready to reconnect with themselves and their people. In this episode, we cover: Why Terryn pivoted from feedlot work to relationship workHow “good movement draws good movement” became her compassWhy rural America struggles to talk about emotions—and how to startParenting from a place of presence instead of pressureHow she works with rural families through one-on-one coaching and her Good Movement Collective Make sure to hit follow/subscribe so you never miss an episode. Connect with GUEST: Instagram: @terryn.drielingPodcast: Good Movement Draws Good MovementWebsite: www.terryndrieling.com Connect with Your Ag Empire: Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our website Resources & Links: Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speaker Mentioned in this episode: Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more. Empire Financial Services

    41 min
  4. 42. How Infertility, Fresh Bread, and a Kentucky Farm Changed Everything for Danielle Hayden

    SEP 17

    42. How Infertility, Fresh Bread, and a Kentucky Farm Changed Everything for Danielle Hayden

    This isn’t your average farmer’s market vendor. She’s a mom, a wife, and a Kentucky rancher who’s built an entire life—and business—around healing, hope, and homemade bread. In this episode, she sits down with host Holly Haralson to share the long road to D2 Meats, the infertility battle that changed her perspective, and how she turned her lowest valley into a mountaintop moment. You’ll hear: The truth about living with MTHFR—and how it reshaped her health and mindsetHow infertility led Danielle to pursue a completely new way of eating, living, and raising her kidsWhy she believes the local food movement and regenerative ag are more than trendsThe real story behind D2 Meats’ success—and why it took leaning into personal values, not just profit margins Whether you’re deep in a health journey, navigating parenthood, or trying to build a business that actually aligns with your life, this episode will leave you seen, inspired, and maybe craving some freshly milled bread. Make sure to hit follow/subscribe so you never miss an episode. Connect with Danielle: @haydanib on InstagramD2 Meats Hayden Farms on Facebook Connect with Your Ag Empire: Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our website Resources & Links: Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speaker Mentioned in this episode: Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more. Empire Financial Services

    49 min
  5. 41. Should I Sell the Herd or Ride It Out?

    SEP 10

    41. Should I Sell the Herd or Ride It Out?

    Cattle prices are at historic highs. You have 500 head on the books, debt to settle, and a market that feels too good to be true. Should you sell? Sit tight? Or find a creative exit strategy? In this episode, Jonathon Haralson walks through the real math, real risks, and real opportunities ranchers are facing in 2025. If you're even thinking about getting out, you'll want to hear this first. In this Episode, We Covered: The $5,000 cow math and capital gains implicationsWhat 2015 taught us—and what to remember nowCreative transition strategies for retiring ranchersHow younger producers can step in without being "given" the farmThe danger of wasteful spending during boom yearsHow LRP, hedging, and smart marketing protect the bottom line If you're weighing your next move in the cattle business, reach out to Empire Ag. We help producers like you find smart, sustainable ways to step forward—whether that means staying in, handing off, or stepping away. Connect with Your Ag Empire: Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our website Resources & Links: Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speaker Mentioned in this episode: Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more. Empire Financial Services

    12 min
  6. 40. The Cast Iron Cowboy: A Conversation with Kent Rollins

    SEP 3

    40. The Cast Iron Cowboy: A Conversation with Kent Rollins

    In this episode, Jonathon sits down with legendary cowboy cook, storyteller, and TV host Kent Rollins. From feeding cowboys under the stars to starring in his new show Cast Iron Cowboy on Outdoor Channel, Kent shares what it means to preserve the cowboy lifestyle while staying relevant in a modern world. They talk about his beginnings in Oklahoma, the spirit of chuck wagon cooking, and the heart it takes to build something that lasts. This one’s packed with grit, heart, and a whole lot of cowboy wisdom. What You'll Hear: How Kent’s roots shaped his path in cowboy cookingThe backstory behind Cast Iron CowboyWhy he believes humor, hospitality, and hard work still matterStories from the road (and the ranch)What it takes to make a living cooking with fire in a digital age Follow Kent: Instagram: @cowboykentrollins YouTube: Cowboy Kent Rollins TikTok: @cowboykentofficial Watch Cast Iron Cowboy on Outdoor Channel Premieres September 29, 2025, at 9:30 p.m. ET during the "Taste of the Wild" block Make sure to hit follow/subscribe so you never miss an episode. Connect with Your Ag Empire: Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our website Resources & Links: Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speaker Mentioned in this episode: Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more. Empire Financial Services

    49 min
  7. 39. Succession, Stress & Starting Fresh: What We’re Seeing Behind the Scenes

    AUG 27

    39. Succession, Stress & Starting Fresh: What We’re Seeing Behind the Scenes

    In this no-guest episode, Jonathon and Holly discuss what they’re seeing firsthand on farms and ranches across the country. They cover a real-world succession planning project in South Carolina, a new mastermind member from Idaho, and how EA Capital is giving producers new financial options in a shaky banking environment. This is a transparent look at how ag families are navigating hard transitions, making bold moves, and finally getting the support they’ve needed for years. In this episode, we cover: What succession planning actually looks like in ag familiesWhy relationship-first lending is making a differenceA new member’s journey from burnout to breakthroughHow EA Capital is helping farmers stay on their landThe pressure wives face when returning to the farmWhy Empire Ag’s mastermind isn’t one-size-fits-all Make sure to hit follow/subscribe so you never miss an episode. Connect with Your Ag Empire: Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our website Resources & Links: Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speaker Mentioned in this episode: Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more. Empire Financial Services

    42 min
  8. 38. How Kim Rounds Is Rewriting the Script on Feedyards, Hiring, and Ag Storytelling

    AUG 20

    38. How Kim Rounds Is Rewriting the Script on Feedyards, Hiring, and Ag Storytelling

    In this episode of Your Ag Empire, Jonathon sits down with Kim Rounds of Five Rivers Cattle Feeding to talk about the real state of feedyards, the talent drought in agriculture, and why ag storytelling needs a hard reset. From carcass data to hiring red flags, this one pulls no punches. What do nearly a million head of cattle, an underpaid workforce, and your dusty job listing have in common? Kim Rounds has thoughts. She’s the digital voice behind the largest cattle feeding company in the world—and she’s tired of watching agriculture miss the mark. In this episode, Jonathon and Kim go deep on: What people get wrong about feedyards—and what they need to understandHow carcass data can change your operationWhy retained ownership is more accessible than you thinkThe hard truths about hiring in ag (and why your job listing might be the problem)Why it’s time to stop gatekeeping this industryHow to deal with internet trolls and misinformation without burning outWhat makes ag content connect (hint: it’s not methane stats) This isn’t a feel-good fluff piece about agriculture. It’s the kind of conversation that pushes producers, marketers, and managers to get serious about their business, their brand, and their people. Make sure to hit follow/subscribe so you never miss an episode. Connect with Kim: TikTok, LinkedIn, Facebook, Instagram (@__k__d__r__ ) and kimrounds.com Connect with Five Rivers: @5rcattle | fiveriverscattle.com Connect with Your Ag Empire: Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our website Resources & Links: Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speaker Mentioned in this episode: Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more. Empire Financial Services

    52 min
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Ratings & Reviews

5
out of 5
9 Ratings

About

Your Ag Empire is the no-BS podcast for farmers, ranchers, and ag professionals who are ready to rethink the business of agriculture. Hosted by Jonathon and Holly Haralson, we dive into real conversations about profitability, sustainability, and innovation—without the fluff. If you’re a changemaker in ag, this is where you belong. New episodes drop weekly.

Information

  • Creator
    Jonathon Haralson & Holly Haralson
  • Years Active
    2023 - 2025
  • Episodes
    47
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Empire Ag, LLC.
  • Show Website
    Your Ag Empire

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