9 episodes

Women make 85% of travel decisions, so why are we not seen in 85% of travel marketing? What is shown to us when it comes to the "traveling woman"? Two narratives: either we're having a life-changing transformation and devouring pasta OR we're getting kidnapped and in fear for our lives. It's never somewhere in between.

As the founder of leading women's travel community, Wanderful, and creator of an incredible series of events, festivals, and activities for women travelers worldwide, I KNOW there is more to women traveling than what — and who — is represented in the movies or seen on commercials. So, I'm going to talk about it with some of the most phenomenal influencers, CEOs and changemakers in travel and hospitality around the world. Come buckle up and be my audio travel companion. I'm Beth Santos and this is 85 Percent.

85 Percent: A Wanderful Podcast Beth Santos

    • Society & Culture
    • 5.0 • 4 Ratings

Women make 85% of travel decisions, so why are we not seen in 85% of travel marketing? What is shown to us when it comes to the "traveling woman"? Two narratives: either we're having a life-changing transformation and devouring pasta OR we're getting kidnapped and in fear for our lives. It's never somewhere in between.

As the founder of leading women's travel community, Wanderful, and creator of an incredible series of events, festivals, and activities for women travelers worldwide, I KNOW there is more to women traveling than what — and who — is represented in the movies or seen on commercials. So, I'm going to talk about it with some of the most phenomenal influencers, CEOs and changemakers in travel and hospitality around the world. Come buckle up and be my audio travel companion. I'm Beth Santos and this is 85 Percent.

    Your Right to Travel with Jen Ruiz

    Your Right to Travel with Jen Ruiz

    Jen Ruiz holds many titles including lawyer, a TEDx speaker, #1 Amazon Bestseller, 2018 Reader's Favorite Award Winner and the 2023 Bessie award winner for the category "Most Impactful Piece of Writing”. Before her 30th birthday, Jen decided to take 12 trips in 12 months. She not only surpassed her goal completing 20 trips in 12 months, but within those 12 months, her whole life changed.
    Join me and Jen as we discuss:
    Study Abroad
    Comfort Zone
    Travel Immersion
    Travel without borders
    Cultural Relativism
    Anxious Traveling
    Perfectionism
    Entrepreneur
    Honorable Mentions
    Is It Time to Leave Your Comfort Zone?
    I Gave Up Dating To Travel The World And It Changed My Life
    TedX Talk: The Power of Flying Solo
    Jen Ruiz Books
    Follow Jen in these spaces:
    Website: https://jenonajetplane.com/
    Instagram: https://www.instagram.com/jenonajetplane
    💼🚺♀️ 👵🏼👩🏽‍🦱✈️🚢🧳
    This podcast is hosted by Beth Santos. Beth has been recognized in Business Insider as one of 17 changemakers transforming the hospitality industry, in Conde Nast Traveller as one of 12 inspiring people to follow for International Women’s Day, in TimeOut as one of 10 people shaping the future of Boston, as well as a BostInno 50 on Fire, a Chicago Scholars 35 Under 35 Young Leader Making an Impact, a Zell Fellow (a prestigious fellowship for entrepreneurs pursuing their MBA), and an alumna of the Babson WIN Lab. She was recognized by the Obama Administration as one of the top 100 travel bloggers in the US. In 2022, she was named Godmother of the Azamara Onward.
    She is a dynamic keynote speaker, an entrepreneurship and marketing consultant for the travel + tourism industry, and a supportive coach who thrives on helping people build lasting, impactful communities.
    💼🚺♀️👩🏾👵🏼👩🏽‍🦱✈️🚢🧳
    If you would love to connect with Beth, join her in these following spaces:
    Website
    LinkedIn
    Instagram
    Facebook
    Twitter
    Have you been moved by what you heard in this week's episode of "85%"?  I invite you to leave an honest review of how this episode impacted you. Also, share this podcast with your travel buddy!
    The 85% Podcast intro, outro and transition music is named Nothing Just Happens by lemonmusicstudio and was found on Pixabay. Additional music and sound effects for this episode came from Soundstripe and/or Epidemic Sounds or is cited in the show notes. Crackers In Soup is the writer, audio editor and producer for this episode.

    • 30 min
    On Airplane Mode with Kirstie Pike and Christine Diaz

    On Airplane Mode with Kirstie Pike and Christine Diaz

    Kirstie and Christine are an award-winning multicultural LGBTQ+ couple using their platform and production company On Airplane Mode to inspire others to follow their passions all while celebrating who they are and who they love! They started their platform from the ground up to empower women and the LGBTQ+ community to have their voices heard. In under two years, they are proud to have built an engaging and loyal following of half a million, success across multiple social media platforms, and recognized across multiple media outlets.
    Join me, Kirstie and Christine as we discuss:
    New York Travel & Adventure Show
    Entrepreneur
    LGBTQ+ Traveling
    Politics
    Petra
    Bora Bora
    PDA
    Privilege
    Traveling Safely
    Honorable Mentions
    1 in 3 companies anticipate laying off 30% or more of workforce in 2023
    “Great Resignation” Continues
    20 Entrepreneur Statistics You Need To Know (2023)
    9 Tips for Keeping Your Relationship Strong and Healthy
    Follow Kirstie and Christine in these spaces:
    Website: https://www.onairplanemodetravels.com/
    Instagram: https://www.instagram.com/onairplanemode__/
    YouTube: https://www.tiktok.com/@onairplanemode__
    💼🚺♀️ 👵🏼👩🏽‍🦱✈️🚢🧳
    This podcast is hosted by Beth Santos. Beth has been recognized in Business Insider as one of 17 changemakers transforming the hospitality industry, in Conde Nast Traveller as one of 12 inspiring people to follow for International Women’s Day, in TimeOut as one of 10 people shaping the future of Boston, as well as a BostInno 50 on Fire, a Chicago Scholars 35 Under 35 Young Leader Making an Impact, a Zell Fellow (a prestigious fellowship for entrepreneurs pursuing their MBA), and an alumna of the Babson WIN Lab. She was recognized by the Obama Administration as one of the top 100 travel bloggers in the US. In 2022, she was named Godmother of the Azamara Onward.
    She is a dynamic keynote speaker, an entrepreneurship and marketing consultant for the travel + tourism industry, and a supportive coach who thrives on helping people build lasting, impactful communities.
    💼🚺♀️👩🏾👵🏼👩🏽‍🦱✈️🚢🧳
    If you would love to connect with Beth, join her in these following spaces:
    Website
    LinkedIn
    Instagram
    Facebook
    Twitter
    Have you been moved by what you heard in this week's episode of "85%"?  I invite you to leave an honest review of how this episode impacted you. Also, share this podcast with your travel buddy!
    The 85% Podcast intro, outro and transition music is named Nothing Just Happens by lemonmusicstudio and was found on Pixabay. Additional music and sound effects for this episode came from Soundstripe and/or Epidemic Sounds or is cited in the show notes. Crackers In Soup is the writer, audio editor and producer for this episode.

    • 23 min
    A Vessel for Their Stories with Yulia Denisyuk

    A Vessel for Their Stories with Yulia Denisyuk

    Yulia Denisyuk is an award-winning travel photographer and writer who turned to travel journalism after serving in the US military and working as a Fortune 500. She’s written for The New York Times, National Geographic, TIME, Conde Nast Traveler, BBC Travel, and more, on unique assignments that have brought her to share a roof with nomads in Mongolia and learn the art of Imigongo with artist collectives in Rwanda. 
    But Yulia’s wild and adventurous stories are only the beginning of her journey – they’re the fuel that have allowed her to become a multi-talented entrepreneur running numerous businesses that expand travel – and the way we see and write about travel – for others around the world.
    Join me and Yulia as we discuss:
    Bessie Award
    Creator of the Year
    Puerto Rico
    Kazakhstan
    Estonia
    Maya Angelou
    Switching Careers
    National Geographic
    Travel Blogger
    The Middle East
    Travel Industry
    WITS
    Farms to Table Movement
    Cognitive Writing
    Honorable Mentions
    Disrupting The Travel Industry with Wanderful's Beth Santos
    5 Reasons Why You Should Commit Your Goals to Writing
    The Cognitive Costs of Losing Focus at Work to Interruptions
    10 Powerful Reasons Why People Love To Travel
    In Barcelona for Vacation—and Fertility Treatments
    Dream Big Travel Blog
    Why Is It Harder For Women To Travel Solo?
    Follow Yulia in these spaces:
    Website: https://www.yulia-denisyuk.com/
    Instagram: https://www.instagram.com/insearchofperfect/
    Instagram: https://www.instagram.com/travelmedialab/
    💼🚺♀️ 👵🏼👩🏽‍🦱✈️🚢🧳
    This podcast is hosted by Beth Santos. Beth has been recognized in Business Insider as one of 17 changemakers transforming the hospitality industry, in Conde Nast Traveller as one of 12 inspiring people to follow for International Women’s Day, in TimeOut as one of 10 people shaping the future of Boston, as well as a BostInno 50 on Fire, a Chicago Scholars 35 Under 35 Young Leader Making an Impact, a Zell Fellow (a prestigious fellowship for entrepreneurs pursuing their MBA), and an alumna of the Babson WIN Lab. She was recognized by the Obama Administration as one of the top 100 travel bloggers in the US. In 2022, she was named Godmother of the Azamara Onward.
    She is a dynamic keynote speaker, an entrepreneurship and marketing consultant for the travel + tourism industry, and a supportive coach who thrives on helping people build lasting, impactful communities.
    💼🚺♀️👩🏾👵🏼👩🏽‍🦱✈️🚢🧳
    If you would love to connect with Beth, join her in these following spaces:
    Website
    LinkedIn
    Instagram
    Facebook
    Twitter
    Have you been moved by what you heard in this week's episode of "85%"?  I invite you to leave an honest review of how this episode impacted you. Also, share this podcast with your travel buddy!
    The 85% Podcast intro, outro and transition music is named Nothing Just Happens by lemonmusicstudio and was found on Pixabay. Additional music and sound effects for this episode came from Soundstripe and/or Epidemic Sounds or is cited in the show notes. Crackers In Soup is the writer, audio editor and producer for this episode.
     

    • 25 min
    Respectful Tourism with Joelle Sfeir and Nada Raphael of Tourleb

    Respectful Tourism with Joelle Sfeir and Nada Raphael of Tourleb

    Joelle Sfeir and Nada Raphael are co-founders of Tourleb, a socially responsible tour operator owned by women and based in Lebanon, and a finalist at 2023's Bessie Awards for Travel Startup of the Year. Although their company began by accident, they have been nothing but intentional in making sure they work within their values including giving back to the community and providing a safe space for their guests. In this episode, you will hear how passionate they are about Lebanon as well as the importance of travel.
    Join me, Joelle and Nada as we discuss:
    Feedback
    Learning from each other
    San Juan
    Christians
    Muslims
    Political Unrest
    Safety
    Biased Travel
    Honorable Mentions
    10 SURPRISING SIMILARITIES BETWEEN CHRISTIANS AND MUSLIMS
    Lebanon 2016: Reshuffling of Political Alliances and Vulnerable Political Compromises
    https://en.wikipedia.org/wiki/Beirut
    Most Dangerous US States 2023 – Stay Safe
    Travel Alaska
    Follow Joelle and Nada in these spaces:
    Website: https://tourleb.org/
    Instagram: https://www.instagram.com/tourleb/
    Facebook: https://www.facebook.com/Tourleb
    💼🚺♀️ 👵🏼👩🏽‍🦱✈️🚢🧳
    This podcast is hosted by Beth Santos. Beth has been recognized in Business Insider as one of 17 changemakers transforming the hospitality industry, in Conde Nast Traveller as one of 12 inspiring people to follow for International Women’s Day, in TimeOut as one of 10 people shaping the future of Boston, as well as a BostInno 50 on Fire, a Chicago Scholars 35 Under 35 Young Leader Making an Impact, a Zell Fellow (a prestigious fellowship for entrepreneurs pursuing their MBA), and an alumna of the Babson WIN Lab. She was recognized by the Obama Administration as one of the top 100 travel bloggers in the US. In 2022, she was named Godmother of the Azamara Onward.
    She is a dynamic keynote speaker, an entrepreneurship and marketing consultant for the travel + tourism industry, and a supportive coach who thrives on helping people build lasting, impactful communities.
    💼🚺♀️👩🏾👵🏼👩🏽‍🦱✈️🚢🧳
    If you would love to connect with Beth, join her in these following spaces:
    Website
    LinkedIn
    Instagram
    Facebook
    Twitter
    Have you been moved by what you heard in this week's episode of "85%"?  I invite you to leave an honest review of how this episode impacted you. Also, share this podcast with your travel buddy!
    The 85% Podcast intro, outro and transition music is named Nothing Just Happens by lemonmusicstudio and was found on Pixabay. Additional music and sound effects for this episode came from Soundstripe and/or Epidemic Sounds or is cited in the show notes. Crackers In Soup is the writer, audio editor and producer for this episode.

    • 27 min
    Building Gender Inclusion From The Top with Carol Cabezas

    Building Gender Inclusion From The Top with Carol Cabezas

    I have another amazing episode for you! If you didn't get an opportunity to listen to the inspiration words of Lola Akinmade, my third guest, click here right after you listen to this episode.
    Did you know a cruise ship is christened? I was blessed enough to be chosen by this episode's guest, Carol Cabezas, to be the godmother to the Azamara cruise ship. Carol Cabezas is the President of Azamara, an upmarket vacation company focused on Destination Immersion experiences. Carol joined Azamara in 2017 as the Chief Operations Officer taking on responsibility for the full range of operations in the brand including Sales, Marketing, Revenue, Finance, Deployment and Shipboard Operations. Prior to joining Azamara, Carol was the Investor Relations Officer for Royal Caribbean Group, managing relationships with the global investor and analyst community. Carol joined Royal Caribbean Group in 2000 and since that time has held a variety of leadership roles across Sales, Finance and Revenue Management.
    Join me and Carol as we discuss:
    Health Professionals
    Cruise Industry
    Customer Experience
    Funding
    Confidence
    Putting in the work
    Confidence Gap
    Covid
    DEI
    Career vs. Family
    Destination Awareness
    Honorable Mentions
    00:00:00 - Voyager and Grandeur Azamara Onward Depart
    00:00:37 - Looking back at Azamara Onward's Christening Ceremony
    00:10:10 - Cruise Compete
    00:21:16- Catching Up With Tony Markey
    00:22:03 - Holiday Greetings from the Azamara Crew
    Follow Azamara Voyages in these spaces:
    Website: https://www.azamara.com/home
    Instagram: www.instagram.com/azamaravoyages
    Facebook: www.facebook.com/AzamaraVoyages
    YouTube: www.youtube.com/user/AzamaraVoyages
    Twitter: https://twitter.com/Azamara
    💼🚺♀️ 👵🏼👩🏽‍🦱✈️🚢🧳
    This podcast is hosted by Beth Santos. Beth has been recognized in Business Insider as one of 17 changemakers transforming the hospitality industry, in Conde Nast Traveller as one of 12 inspiring people to follow for International Women’s Day, in TimeOut as one of 10 people shaping the future of Boston, as well as a BostInno 50 on Fire, a Chicago Scholars 35 Under 35 Young Leader Making an Impact, a Zell Fellow (a prestigious fellowship for entrepreneurs pursuing their MBA), and an alumna of the Babson WIN Lab. She was recognized by the Obama Administration as one of the top 100 travel bloggers in the US. In 2022, she was named Godmother of the Azamara Onward.
    She is a dynamic keynote speaker, an entrepreneurship and marketing consultant for the travel + tourism industry, and a supportive coach who thrives on helping people build lasting, impactful communities.
    💼🚺♀️👩🏾👵🏼👩🏽‍🦱✈️🚢🧳
    If you would love to connect with Beth, join her in these following spaces:
    Website
    LinkedIn
    Instagram
    Facebook
    Twitter
    Have you been moved by what you heard in this week's episode of "85%"?  Beth invites you to leave an honest review of how this episode impacted you. Also, share this podcast with your travel buddy!
    The 85% Podcast intro, outro and transition music is named Nothing Just Happens by lemonmusicstudio and was found on Pixabay. Additional music and sound effects for this episode came from Soundstripe and/or Epidemic Sounds or is cited in the show notes. Crackers In Soup is the writer, audio editor and producer for this episode.

    • 45 min
    How Storytelling Changes Travel with Lola Akinmade

    How Storytelling Changes Travel with Lola Akinmade

    I have another amazing episode for you! If you didn't get an opportunity to listen to the inspiration words of Nour Brahimi, my second guest, click here right after you listen to this episode.
    In this episode, I am speaking with Lola Akinmade. Lola was born in Nigeria, educated in the United States and is based in Sweden. She was named one of eight 2022 Hasselblad Heroines and the 2018 Travel Photographer of the Year Bill Muster Award recipient. The great Lola started her career behind the camera covering a popular reality TV series. Now she's a master storyteller – someone who can leave a room absolutely stunned in silence just from the words that come out of her mouth.
    She's a powerful speaker, a talented writer, a social entrepreneur, a painter – and so much more.
    She also has a lot to say about how we're representing women in the world, how we should make travel better for all of us, and how the stories we tell ourselves and the grace we give ourselves plays an enormous role in making that all work.
    Join me and Lola as we discuss:
    Storyteller
    Photography
    Oil Painting
    Life's Work
    Bestselling Book
    Tourists
    Live Video Shopping
    Start Up Companies
    Marketing
    Honorable Mentions
    00:03:34 Expedition Impossible Full Trailer
    00:10:35 The art of connecting with strangers. Be Open. Be Intrepid.
    00:15:19 Author Lọlá Ákínmádé Åkerström introduces IN EVERY MIRROR SHE’S BLACK
    00:23:45 Local Purse - Summit pitch at Phocuswright Conference 2021
    00:27:39 Visual Storyteller and Bestselling Author, Lola Akinmade Åkerström at Skift Global Forum East 2022
    Follow Lola in these spaces:
    Website: https://www.lolaakinmade.com/
    Twitter: https://twitter.com/LolaAkinmade
    Instagram: https://instagram.com/LolaAkinmade
    LinkedIn: https://www.linkedin.com/in/lolaakinmade/
    Books by Lola: In Every Mirror She's Black; Everything Is Not Enough; Lagom: The Swedish Secret of Living Well
    💼🚺♀️ 👵🏼👩🏽‍🦱✈️🚢🧳
    This podcast is hosted by Beth Santos. Beth has been recognized in Business Insider as one of 17 changemakers transforming the hospitality industry, in Conde Nast Traveller as one of 12 inspiring people to follow for International Women’s Day, in TimeOut as one of 10 people shaping the future of Boston, as well as a BostInno 50 on Fire, a Chicago Scholars 35 Under 35 Young Leader Making an Impact, a Zell Fellow (a prestigious fellowship for entrepreneurs pursuing their MBA), and an alumna of the Babson WIN Lab. She was recognized by the Obama Administration as one of the top 100 travel bloggers in the US. In 2022, she was named Godmother of the Azamara Onward.
    She is a dynamic keynote speaker, an entrepreneurship and marketing consultant for the travel + tourism industry, and a supportive coach who thrives on helping people build lasting, impactful communities.
    💼🚺♀️👩🏾👵🏼👩🏽‍🦱✈️🚢🧳
    If you would love to connect with Beth, join her in these following spaces:
    Website
    LinkedIn
    Instagram
    Facebook
    Twitter
     
    Have you been moved by what you heard in this week's episode of "85%"?  Beth invites you to leave an honest review of how this episode impacted you. Also, share this podcast with your travel buddy!
    The 85% Podcast intro, outro and transition music is named Nothing Just Happens by lemonmusicstudio and was found on Pixabay. Additional music and sound effects for this episode came from Soundstripe and/or Epidemic Sounds or is cited in the show notes. Crackers In Soup is the writer, audio editor and producer for this episode.

    • 45 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Crackers_in_Soup ,

This Podcast Makes Me Want to Travel

In each episode, Beth highlights the most amazing, knowledgeable and charasmatic women in the traveling industry. I loved going on cruises and trips with my family when I was younger. Listening to this podcast not only reminds me of thsoe fond times but want to provide that type of experience for my family. As a woman of color, it has also opened my eyes to marketing and asking why we aren't showcased as vacationers. This podcast is amazing and I can't wait to hear more.

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