Learn more about Michael Wenderoth, Executive Coach: www.changwenderoth.com Most women have lived as the side dish – supporting everyone else while putting themselves last. When I shared that line with my wife, she didn’t hesitate: “That’s me.” In this episode of 97% Effective, I speak with Deborah Grayson Riegel — executive coach, leadership communications expert, and co‑creator of TheMeMenu, a new personal growth platform designed for women over 50 who are ready to reclaim agency, imagination, and momentum in their lives. Deb shares how she teamed up with celebrity chef Carla Hall to build something that blends coaching, creativity, and AI — all through the metaphor of cooking and their Six Flavor framework. We discuss what’s different for women 50+, how AI can democratize coaching (and where humans still matter most), and what partners can actually do — practically — to support the women they love. I also share what surprised me most in this conversation — including what I learned after asking my own wife what actually helps (hint: “How can I help?” isn’t always it). By the end of this episode, you’ll see cooking as a powerful lens for work and life. While The ME Menu is designed for women over 50, the key message — navigating obligation and agency — applies to anyone ready to write their next chapter. SHOW NOTES TheMeMenu story Why so many women spend decades as the “side dish,” what it means to reclaim main-dish energy – and why that mattersHow Deb connected with Carla Hall, celebrity chef, and why the collaboration clicked so wellWhat TheMeMenu actually is: A way of thinking and being + 6-week self-paced coaching program + An AI-powered “Sous Chef” for spot-coachingWhat makes TheMeMenu unique: Built by women over 50 for women over 50, Carla Hall’s “secret sauce”, and a mission to democratize access to coachingWhy Deb sees AI as a complement to human coaching, not a replacement Inside the Collaboration Deb, Carla, and Kirsten: three women, three strengthsTheir creative process: cooking vs bakingWhy “nothing works if the raw ingredients aren’t good”The importance of creating their “mise en place”Over 100 iterations – and why “there’s no such thing as done”Building a product while the technology was still emerging Practical Takeaways What partners, spouses, kids, and friends can most do to support the women in their livesTwo powerful questions to ask – and 1 micro-behavior that mattersWhy “How can I help?’ can be taxing – and why it’s often better to just make offersThinking in terms of a lifelong conversation, not a one-time check-inLightning Round laser insights: Deb on the hard truth about personal change, the key to collaboration, the power of her summer in Spain, and the focus of her new book, Aim High and Bounce Back: A Successful Woman’s Guide to Rethinking and Rising Up from Failure BIO AND LINKS Deborah Grayson Riegel, MSW, PCC is a keynote speaker, leadership communications expert, executive coach, and author. She is the co-creator of TheMeMenu.com, a self-paced coaching platform designed to help women reclaim purpose and momentum in midlife and beyond. Deb is a regular contributor for Harvard Business Review, Inc., Psychology Today, Forbes, and Fast Company – and author of multiple books include Go to Help, Overcoming Overthinking, and her newest book, Aim High and Bounce Back (2026), which explores how women experience failure differently — and how to rise after setbacks. She is a certified executive coach (ICF PCC) and holds a BA from University of Michigan and MSW from Columbia University. Connect with Deb TheMeMenu: https://www.thememenu.com/aboutDeb’s website: https://deborahgraysonriegel.com/LinkedIn: https://www.linkedin.com/in/deborahgraysonriegel/Deb’s new book, with Fiona Macaulay – Aim High and Bounce Back: A Successful Woman’s Guide to Rethinking and Rising Up from Failure https://a.co/d/05NJJNcn People and Things referenced Carla Hall, celebrity chef: https://carlahall.comStanford Business School WIM groups: https://tinyurl.com/yc6zssc2Halle Barry at the DealBook Summit: https://tinyurl.com/ymmcuk54What exclaiming “poo-poo-poo” means (Jewish expression): https://tinyurl.com/yn6ny9t3Hybrid Intelligence: 2025 Columbia University Coaching Conference https://tinyurl.com/4ss3s2cr“Mise en place” (French culinary phrase for “putting in place”): https://en.wikipedia.org/wiki/Mise_en_place More from 97% Effective Michael’s Award-winning Book: Get Promoted: What You’re Really Missing at Work That’s Holding You Back: https://tinyurl.com/453txk74Watch this episode on YouTube: https://www.youtube.com/@97PercentEffective Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy