A Deep Dive into Journalist Requests with Greg Heilers

In this episode of the BuzzStream podcast, host Vince Nero welcomes Greg Heilers, co-founder of Jolly SEO, to discuss the intricacies of using HARO (Help a Reporter Out) and similar platforms to build great links and coverage.

Greg shares valuable tips on quality checks, dealing with fake experts, and cutting through the noise in an increasingly competitive landscape.

⏰ Timestamps

00:00 Intro

00:42 Meet Greg Heilers: Co-Founder of Jolly SEO

01:09 Understanding HARO and Pitching Platforms

02:03 Client Prerequisites for Successful Pitching

04:32 Exploring Various Quote Platforms

08:13 Direct Outreach and Digital PR Strategies

9:12 Proactive Pitching

11:01 Quality Checks

14:33 Evaluating Opportunities

18:40 More on Quality Checks

22:28 Challenges

25:35 The Fake Expert Problem

30:42 Tips for the Perfect Pitch

36:29 Reaching out on Behalf of a Client vs Direct

38:58 Navigating Client Timelines

40:36 The Future of HARO Type Outreach

📩 Check out JollySEO: https://www.jollyseo.com

🌐 Learn more about BuzzStream: https://www.buzzstream.com

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