Send us Fan Mail A side hustle that takes off because of shower curtains sounds like a joke, until you hear how it actually happened. I’m sitting down with Marnee, the owner of MarnZaza, a fast-growing local Hawaii brand with a loyal community, bold prints, and a real-world retail presence that keeps expanding. She’s also still doing hair and lashes, which makes her story hit even harder if you’re juggling a day job while trying to build something of your own. We talk through the full path: starting in the salon world, experimenting with products, then getting forced into a COVID pivot that pushes her into social media marketing. One raw Instagram reel turns into huge demand, and suddenly she’s figuring out product sourcing, sampling, outsourcing, and how to keep prices reasonable for local shoppers. She breaks down what pop-up life really requires, how different neighborhoods shop differently, and why her prints aim for “feels like home” instead of tourist shop energy, including collaborations with local artists. We also get into the parts people don’t post: dealing with negativity online, setting boundaries, and building thick skin without turning cold. Then we shift into brick-and-mortar growth at Harbor Center and Windward Mall, why foot traffic still matters, and what it takes to staff and coach a team when your business is open seven days a week. If you’re searching for real talk on small business in Hawaii, Instagram marketing for retail, pop-up strategy, and women-owned entrepreneurship, this one delivers. Listen now, then subscribe, share it with a friend who’s building a hustle, and leave a review. What’s one product or idea you’d “ride the wave” on if it started blowing up tomorrow?
