Advice from VPs: How to Approach Event-Led Growth

In this episode, Splash's Director of Experiential Marketing Camille White-Stern and CMO Kate Hammitt record live from Forrester's B2B Summit.
 
They're joined by VP of ABX at 6sense EJ Oelling and VP of Corporate Marketing at Highspot Lucas Welch to discuss how marketers can use event-led growth strategies to better their marketing and grow their business.
 
 In their panel discussion, they share:

• How to create alignment and set event expectations between sales and marketing
• The leading and lagging indicators they use to measure event success
• Tactics for using intent data and engaging with buying committees
• Strategies for maximizing revenue with existing customers
• Their number one tips for starting an event-led growth strategy

...and more.

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Get the event-led growth playbook: https://splashthat.com/resources/event-led-growth-playbook-download

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