AI-Driven Marketer: Master AI Marketing To Stand Out In 2025

Dan Sanchez
  • 5.0 (27)
  • MARKETING
  • UPDATED WEEKLY
AI-Driven Marketer: Master AI Marketing To Stand Out In 2025

I'm just a marketer on a mission to master AI in 2025 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

  1. 15 AI Life Hacks That Make Us Feel Unstoppable

    JUL 4 · VIDEO

    15 AI Life Hacks That Make Us Feel Unstoppable

    In this AI marketing podcast episode, Dan Sanchez and his brother Travis celebrate the 4th of July by shelving the usual news segment and sharing dozens of real‑life AI use‑cases that make them feel practically invincible—from diffusing marital spats to demolishing lawn weeds and even scoring a one‑day passport. My Favorite AI Tools Tella – https://danchez.com/tella High Level – https://danchez.com/highlevel Zencastr – https://danchez.com/podtools n8n – https://danchez.com/n8nResources Mentioned ChatGPT O3 – https://openai.com Claude – https://www.anthropic.com Helium Mobile – https://www.helium.com/mobile Reddit travel/passport threads – https://reddit.comTimestamps 00:00 – "Power Overwhelming": feeling unstoppable with AI cheat codes  01:14 – Why the hosts skip this week’s AI drama & celebrate July 4th  02:55 – AI as script‑writing sidekick & relationship mediator  08:46 – Minecraft oracle: using GPT for complex game mechanics & kid questions  14:53 – Pronouncing tricky names & decoding city fireworks ordinances  17:08 – How GPT cracked the one‑day passport scheduling game  21:40 – Bible‑study deep dives, translation quirks, and theological context  24:05 – Weed‑ID lawn care, fitness tweaks, and DIY coloring pages  29:22 – Emotional clarity, tax tips, and closing thoughts

    29 min
  2. Never Miss Another Lead with AI Conversational Marketing

    JUN 30 · VIDEO

    Never Miss Another Lead with AI Conversational Marketing

    Test My Voice Agent By Calling  👉  1-615-610-0721 In this AI marketing podcast episode, Dan Sanchez interviews Fer Patel, Director of Special Projects at HighLevel, to explore how AI-powered conversational marketing is revolutionizing lead engagement and sales conversion. Fer shares his journey from fintech to marketing, his discovery of HighLevel, and how its conversational tools and AI voice agents are helping businesses respond faster, book more appointments, and reduce missed opportunities. Whether you're an agency or a solo operator, you'll learn how to harness AI to scale your client communications and revenue. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Test My Voice Agent By Calling  👉  1-615-610-0721Timestamps 02:30 - Fer's background and journey into marketing tech 05:00 - Dan's early automation with Infusionsoft 07:00 - HighLevel's agency-first features like snapshots 10:00 - The evolution into an all-in-one CRM with robust AI tools 14:00 - Conversational marketing channels supported by HighLevel 22:00 - How HighLevel's AI voice agents work and real-world examples 35:00 - Voice vs. chat AI ethics and best practices 40:00 - Actions AI voice agents can take, from SMS to API webhooks 48:00 - Upcoming features and the future of CRM-integrated AI agents

    57 min
  3. Marketers, You're Not Competing With Humans Anymore

    JUN 26 · VIDEO

    Marketers, You're Not Competing With Humans Anymore

    Get a free 30-day trial of High Level: https://danchez.com/highlevel In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez dive into the explosive rise of AI-generated video content across social platforms. From eerie dreamlike filters to hyperrealistic diving cats and cringe-worthy talking head ads, they unpack the bizarre, viral, and groundbreaking shifts AI is catalyzing in digital media. The brothers also debate the idea of marketers becoming "vibe coders," leveraging tools like Claude’s AI artifacts and Lovable to automate code-free creativity. Finally, they spotlight a powerful new use case inside High Level—AI agents that can take calls, answer questions, and book meetings like a human receptionist. My Favorite AI Tools: Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned: Claude AI Artifacts - https://claude.ai Lovable (landing page builder) - https://lovable.so Visual Studio Code - https://code.visualstudio.com MidJourney - https://www.midjourney.com Sam Altman Poll: https://x.com/sama/status/1937607691519819863 SimilarWeb App Download Chart - https://x.com/Similarweb/status/1937403925461610629Timestamps: 00:01 – AI video takes over social feeds 01:20 – Creepiness, creativity, and viral AI video trends 04:00 – AI influencers and deepfake marketing cringe 06:00 – Competing with AI-powered creators for attention 07:00 – Trust, truth, and personal brands as future marketing anchors 10:00 – The rise of AI agents and truth scarcity in media 14:00 – Will all marketers become "vibe coders"? Debate begins 18:00 – High Level's AI agent for calls and meeting booking 20:00 – Real-life use cases: ChatGPT as a research and creativity assistant 24:00 – MidJourney animation and visual content for social 29:00 – ChatGPT outpacing app downloads and future of mobile models

    31 min
  4. This AI Hack Does Better Audience Research Than You

    JUN 24 · VIDEO

    This AI Hack Does Better Audience Research Than You

    In this AI marketing podcast episode, Dan Sanchez dives deep into one of the most underrated AI capabilities available in ChatGPT: its Deep Research tool. While the AI world buzzes with talk about autonomous agents, Dan reveals how this built-in feature can outperform them by giving marketers unparalleled insight into their customers. He explains how Deep Research goes beyond a simple web search, dedicating 30-40 minutes to iterative, thoughtful analysis of internet data, and shows how to use a 12-part prompt pack to harness it effectively. From decoding audience pain points to discovering grant opportunities, Dan demonstrates how any marketer can unlock gold hidden across forums, social platforms, and blogs to create resonant, data-backed content. My Favorite AI Tools: Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned: Audience Deep Research Toolkit - https://danchez.com/researchTimestamps: 00:00 - Why Deep Research is the most underrated AI agent 00:57 - ChatGPT vs. agents: what people are missing 02:30 - How Deep Research actually works in GPT-4 (O3) 04:45 - The real-world example: finding playground grants for an HOA 07:10 - What Deep Research asked before running the project 09:00 - A full breakdown of the results and insights 11:00 - Best use cases for Deep Research in marketing 12:45 - Preview of the 12 prompt library to decode your audience 15:20 - Most common AI-related questions marketers ask 17:35 - How to use Deep Research to fuel content, strategy, and offers 21:00 - Going beyond: brand audits, objections, influencers, and more

    16 min
  5. The Truth About AI Agents (No One's Telling You) #BotBros

    JUN 21 · VIDEO

    The Truth About AI Agents (No One's Telling You) #BotBros

    In this AI marketing podcast episode, Dan Sanchez and his brother Travis dive deep into the current state of AI agents, cutting through the hype to reveal what’s real and what marketers can actually leverage today. They also explore the upcoming launch of ChatGPT-5, MidJourney's new AI video capabilities, and practical use cases of AI tools that boost daily productivity for marketers. With a grounded take on emerging tech, Dan and Travis keep you informed without the overwhelm. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned ChatGPT - https://openai.com/chatgpt MidJourney Video - https://www.midjourney.com Adobe Express - https://express.adobe.com/ Video of teacher show students future selves:Timestamps 00:01 - Are AI Agents Actually Real Yet? 02:30 - Ramit Sethi's Executive Assistant as a Model for Agents 05:30 - Why Cross-Application Functionality is the Missing Link 08:00 - Apple and Google's Agent Struggles 10:30 - The FOMO Around AI Agent Tools 13:00 - ChatGPT's Growing Memory: A Competitive Edge 20:30 - What's Coming with ChatGPT-5 23:30 - MidJourney's AI Video: Surprisingly Good 27:00 - High Level's Voice Agent and All-in-One Power 31:00 - Everyday AI Use: From Medical Advice to Reading Aid 35:00 - Adobe Express Replaces Photoshop for Thumbnails 40:00 - AIO (Artificial Intelligence Optimization) Series Teaser 41:00 - Viral Use Case: Teachers Showing Students Their Future Selves

    46 min
  6. Smart GPTs, AI Music, and Apple's Flop—What Every Marketer Should Know

    JUN 13 · VIDEO

    Smart GPTs, AI Music, and Apple's Flop—What Every Marketer Should Know

    In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez unpack the latest advancements in AI tools and their implications for marketers. From significant ChatGPT upgrades to the underwhelming Apple Intelligence reveal, they dive deep into what's truly useful for marketers. They also explore Suno AI's evolution into a powerful music-generation tool and how it can replace stock music sites for marketers. The Bot Bros also share personal use cases for ChatGPT's voice mode and discuss how deep research tools are gaining traction among savvy marketers. My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned Sesame AI voice assistant - https://app.sesame.com/?_gl=1*1mt7jix*_ga*MTUzMTE5MzA2Mi4xNzQ5NTE4Njcy*_ga_ZZLPJBMBEN*czE3NDk4MjA3NjYkbzIkZzAkdDE3NDk4MjA3NjYkajYwJGwwJGgw Grok by xAI - https://x.ai Suno AI - https://suno.ai Gamma design tool - https://gamma.app Danchez music - https://open.spotify.com/artist/4SRaKYQuSaHcvpB2uyjThF/discography/all AI Fundamentals Course: https://danchez.com/courses/ai-fundamentals/ Advanced CustomGPTs Video: https://www.youtube.com/watch?v=8DJUfuWohfE Fake Pupprifin Commercial: https://x.com/PJaccetturo/status/1925464847900352590Timestamps 00:46 ChatGPT's new voice mode and practical marketing potential 05:50 O3 Pro model: major leap in capability for deep work 08:35 Custom GPT updates and why every marketer needs to build one 12:23 Grok and Claude updates: Grok is catching up fast 13:30 Apple Intelligence disappointment and lack of innovation 19:09 Suno 4.5 music generation and its marketing applications 28:22 Real-life examples of AI in everyday work and content creation 34:54 LinkedIn poll: How marketers use deep research tools 39:08 Viral AI-generated pharma ad and state of video AI

    42 min
  7. AI Lead Scoring: How AI Filters Out Junk Leads (Automatically)

    JUN 11 · VIDEO

    AI Lead Scoring: How AI Filters Out Junk Leads (Automatically)

    In this AI marketing podcast episode, Dan Sanchez breaks down how to use AI not just for sales enablement but for sales protection. He introduces a high-level automation built with ChatGPT to filter out bad leads before they enter your funnel. Learn how to protect your brand, your sequences, and your team from lead pollution and malicious prompt injections—all while ensuring only the best leads reach your sales team. My Favorite AI Tools: ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned: AI Fundamentals Course - https://danchez.com/fundamentals AI Automation Vault - https://aiautomationvault.comTimestamps: 00:00 - Why not all leads are good leads 01:10 - Overview of the vetting sequence using High Level + ChatGPT 03:00 - Personalized action steps with AI (and the risks it poses) 04:45 - How malicious data can damage your brand and credibility 06:30 - Introducing LeadGuard 1.0: The AI gatekeeper 08:50 - Collaboratively crafting the perfect lead-vetting prompt 10:30 - Testing, improving, and hardening the prompt 12:00 - Setting up automation branches (yes, no, misfire) 14:00 - Why you should tag and review bad leads 14:30 - Encouragement to build your own lead filtering systempodscan_JauK6ak8AFTqJ01YOSa7rbG7s3NVSrlO

    16 min
  8. Actionable AI: Systems, Workflows, and Mindset Shifts

    JUN 10 · VIDEO

    Actionable AI: Systems, Workflows, and Mindset Shifts

    In this episode of the AI-Driven Marketer, Dan Sanchez joins host Audrey Chia to share his journey from early AI experimentation to building custom GPTs and automating the majority of his podcast workflow. They dive into practical, everyday AI use cases that marketers may be overlooking, explore how businesses can implement conversational AI for customer engagement, and discuss trends shaping the future of marketing teams in the age of AI. Dan also breaks down the art of prompting, reveals his favorite deep research prompt, and unpacks the mindset shifts marketers need to thrive alongside AI. Tune in for actionable insights and thought-provoking advice to help you supercharge your marketing with AI today. Timestamps: ChatGPT: https://chat.openai.com Claude: https://claude.ai Google Gemini: https://gemini.google.com Grok: https://grok.x.ai NotebookLM: https://notebooklm.google Sesame: https://sesame.com (URL mentioned as sesame.com; specific product page not given) Zencastr: https://zencastr.com Riverside: https://riverside.fm My Showrunner (custom GPT & open source instructions): https://myshowrunner.com AI Driven Marketer podcast: https://aidrivenmarketer.com LinkedIn (Dan Sanchez’s profile): https://linkedin.com/in/digitalmarketingdanTimestamps: 00:00 Delayed Adoption of ChatGPT for Growth 05:10 ChatGPT: Home Project Assistant 08:36 AI Phone Assistant for Businesses 11:46 AI-Induced Job Reductions Trend 15:07 Marketers' Basic AI Usage 18:52 AI Proficiency: Paid Tools and Custom Bots 21:49 AI Workflow Efficiency Mindset 23:16 Streamlining Success with Clear Guidelines 27:37 Effective Research Guidance for Marketers 32:52 "Balancing AI: Skepticism & Friendliness" 36:25 Experienced Wisdom vs. AI Intuition 37:50 "Exploring AI Image Generation"

    38 min
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5
out of 5
27 Ratings

About

I'm just a marketer on a mission to master AI in 2025 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

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