💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. Turn AI into a strategic partner, not a costly experiment. In this episode of Analytics Friday, we sit down with Marco Giordano, a data expert who blends traditional web analytics with cutting-edge language models. Marco explains why so many companies overspend on AI without seeing clear ROI, and shows a smarter, more strategic way to use it. AI can do more than automate tasks. Used well, it improves decision-making and helps you build authority in your niche. Marco explains why content still matters most, especially in B2B, and how language models can speed up research, generate fresh angles, and build trust with your audience. We cover the essentials: The foundations of strong analytics in an AI-driven world: focus on quality, not on chasing every new toolHow to use LLMs for content creation, research, and strategic thinking, without falling for overhyped promisesWhy combining rule-based logic with AI gives you efficient, cost-effective automationWhy data quality, integrity, and ethics matter more as data sovereignty becomes a priorityHow roles in web analytics are changing, with more focus on specialisation, engineering skills, and strategic decisionsMarco's expertise in SEO, BigQuery, and AI innovation offers a rare, practical view on staying competitive and ethical in a fast-changing digital world. This episode is for CEOs, CMOs, and marketing leaders who want to use AI wisely: save money, build trust, and get real results. If you want AI to be a strategic partner, not just an expense, this is your episode. Learn how to ask the right questions, challenge conventional thinking, and position yourself as an authority in your space. Insightful, practical, and forward-thinking. Press play and start transforming how you use data and AI. You can connect with Marco Giordano on LinkedIn https://www.linkedin.com/in/marco-giordano96/Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: https://linkedin.com/in/jorgecunha #analyticsfriday #management #marketingdigital #marketingb2b #marketingonline #crm #online #podcast #ecommerce #digitaltransformation #influencermarketing #web3 #VR #IA
