Analytics Friday

Jorge Cunha
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All about Digital Marketing and Digital Marketing Analytics. The Driver is Jorge Cunha see more in https://linkedin.com/in/jorgecunha

  1. Pull Up a Chair: A Conversation with Steen Rasmussen

    5월 22일

    Pull Up a Chair: A Conversation with Steen Rasmussen

    In this episode, Jorge Cunha hosts Steen Rasmussen, a renowned analytics leader. They discuss the evolving landscape of analytics, emphasising the importance of aligning data with business objectives rather than focusing solely on technical metrics such as click-through rates. Steen highlights the challenges organisations face with data quality and the need for a cultural shift to integrate analytics into decision-making processes better. They explore the impact of tools like Google Analytics 4 and the significance of real-time intent signals in shaping business strategies. The conversation underscores the necessity for proactive data-driven business development and the role of analytics in understanding market dynamics. Steen also shares insights on the future of analytics, including the need to track non-human agents and the importance of data governance. 💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. You can connect with Steen Rasmussen on LinkedIn https://www.linkedin.com/in/steenrasmussen/ Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠https://linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠ #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA

    36분
  2. Pull Up a Chair: A Conversation with Lena Redko

    5월 14일

    Pull Up a Chair: A Conversation with Lena Redko

    In this episode, Lena, a seasoned data analytics expert, discusses the transformative impact of AI on analytics, emphasising the need for human judgment to interpret insights and make strategic decisions. While AI democratizes data analysis, it cannot replace the expertise and context that humans provide. The conversation highlights the importance of balancing automation with human input to avoid blind spots and ensure ethical AI deployment, ultimately stressing that human intuition remains crucial in navigating the complexities of modern business. You can connect with Lena Redko on LinkedIn at https://www.linkedin.com/in/lena-redko-a054151/ 💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠https://linkedin.com/in/jorgecunha⁠⁠⁠⁠ #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA

    32분
  3. Pull Up a Chair: A Conversation with Terry Seitz

    4월 23일

    Pull Up a Chair: A Conversation with Terry Seitz

    Join Terry Seitz, a marketing veteran, as he reveals how AI is reshaping marketing and business valuation. Discover how modern attribution models measure true campaign impact beyond vanity metrics. Learn why strong brands thrive in crises and how AI-driven insights personalise experiences efficiently. Key Insights: - AI's Role: Not just automation, it's redefining strategy. - Measurement Evolution: From vanity metrics to real revenue impact. - Brand Resilience: Building long-term value in turbulent times. - Strategic Thinking: Small agencies leveraging AI for a competitive edge. Why Listen: Perfect for marketers and leaders eager to leverage AI strategically. Transform challenges into competitive advantages and redefine success in a post-AI era. You can connect with Terry Seitz on LinkedIn at https://www.linkedin.com/in/terry-seitz-57aa654/ 💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠https://linkedin.com/in/jorgecunha⁠⁠⁠ #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA

    44분
  4. Pull Up a Chair: A Conversation with PR Smith (Paul Smith)

    4월 2일

    Pull Up a Chair: A Conversation with PR Smith (Paul Smith)

    Unlock the key to effective marketing planning with PR SMITH (Paul Smith), the creator of the SOSTAC® framework. If you find complicated, overwhelming strategies frustrating and ineffective, this episode offers a straightforward, proven model that has revolutionised marketing approaches for thousands, no jargon, just results. Learn how a Dublin-based marketing expert developed a system that blends logic, structure, and agility in a chaotic digital landscape. Paul shares the intriguing story behind SOSTAC's® creation, rooted in his frustration with traditional planning chaos during his MBA studies. Discover how this framework clearly distinguishes strategy from tactics, enabling you to concentrate on what truly matters.You can connect with PR Smith (Paul Smith) on LinkedIn at https://www.linkedin.com/in/prsmithmarketing/ 💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠https://linkedin.com/in/jorgecunha⁠⁠ #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA

    35분
  5. Pull Up a Chair: A Conversation with Mark Schaefer

    3월 4일

    Pull Up a Chair: A Conversation with Mark Schaefer

    Discover how AI is transforming marketing, branding, and personal growth from industry expert Mark Schaefer. This episode dives into practical strategies for leveraging AI responsibly and authentically in your business and personal brand. In this episode: The dual nature of AI: challenges and opportunities in marketingPractical uses of AI for research, content creation, and organising ideasMaintaining human authenticity amid AI advancementsThe importance of curiosity and continuous learningStrategies for building and protecting your personal brand in an AI worldHow brands can embrace vulnerability and human values to stand outThe role of storytelling, authenticity, and imperfection in marketingThe influence of visual and emotional cues on consumer perceptionRecommended resources for mastering AI and content marketingDon’t miss your chance to learn from one of the most hought-provoking voices shaping the future. 💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. 🎧 Listen to the episode now and join the conversation! About Mark Schaefer Top Voice in Personal Branding, keynote speaker, university educator, futurist, and bestselling author of "Marketing Rebellion," "Belonging to the Brand," and "Audacious: How Humans Win in an AI Marketing World."Find Mark on LinkedIn https://www.linkedin.com/in/markwschaefer/ Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠https://linkedin.com/in/jorgecunha⁠ #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA

    30분
  6. Pull Up a Chair: A Conversation with Avinash

    2월 13일

    Pull Up a Chair: A Conversation with Avinash

    Unlock the future of marketing and analytics with insights from Avinash Kaushik. Discover how exponential advances in AI and data science are transforming decision-making, customer understanding, and strategic action without relying on traditional data or cookies. If you’re a marketer, analyst, or business leader navigating the new privacy-driven landscape, this episode is your essential guide to staying ahead. We break down practical strategies you can implement today: from using AI to optimise marginal gains and reduce waste, to evolving your marketing mindset from reporting to action. Discover the concept of portfolio incrementality, how cross-stack attribution can cut ad spending by millions, and the future role of analysts in an AI-powered world. Avinash’s unique clarity and pragmatic approach make complex topics accessible and immediately actionable. And it’s not just about marketing, Avinash explores how AI will revolutionise healthcare, extend human lifespans, and reshape jobs across industries. We discuss the importance of lifelong learning, understanding human behaviour, and staying curious in a rapidly changing world. Plus, he recommends must-read books like Kahneman’s Thinking, Fast and Slow and The Alignment Problem, which deepen our understanding of human psychology and AI ethics. Don’t miss your chance to learn from one of the most hought-provoking voices shaping the future. 💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. 🎧 Listen to the episode now and join the conversation! Here are the links with shared value from Avinash: - Awesome Newsletter to signup (free or paid): https://www.kaushik.net/avinash/marketing-analytics-intersect-newsletter/ - Blog post on one of the implications of AI: https://www.kaushik.net/avinash/ai-age-marketing-bye-seo-hello-aeo/ - Recent one on the power of incrementality as applied to ROI: https://www.kaushik.net/avinash/measure-marketing-roi-incremental-net-profit-roi/ Find Avinash on Linkedin: https://www.linkedin.com/in/akaushik/ Interesting solutions in Human Made Machines: https://www.humanmademachine.com/products Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: https://linkedin.com/in/jorgecunha #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA

    36분
  7. À Conversa com Cabral Leitão

    2025. 12. 15.

    À Conversa com Cabral Leitão

    📻 Neste episódio especial do podcast "Analytics Friday", Jorge Cunha recebe Cabral Leitão para uma conversa envolvente sobre sua trajetória de vida e carreira. Cabral compartilha suas experiências desde o início como engenheiro químico até se tornar um empreendedor de sucesso. Ele fala sobre as transições de carreira, os desafios enfrentados e as lições aprendidas ao longo do caminho. A conversa também aborda a importância de saber quando mudar de direção e como as experiências de vida moldam nosso futuro. Este episódio é uma reflexão inspiradora sobre resiliência, inovação e a arte de surfar as ondas da vida. Recomendações do nosso convidado:"A Arte de Caminhar" de Erling Kagge 💡 Imagine que está num café, sentado à mesa ao lado, a ouvir duas pessoas a conversar apaixonadamente. É assim que queremos que sinta cada episódio. 🎧 Ouça já o episódio e junte-se à conversa! Nota Importante: As opiniões expressas pelo(s) interveniente(s) são da sua própria responsabilidade, cada interveniente fala em seu próprio nome. O fundador do Podcast Analytics Friday é o Jorge Cunha, podem entrar em contacto através do Linkedin em ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA #dama

    45분
  8. À Conversa com José Carlos Teixeira

    2025. 11. 20.

    À Conversa com José Carlos Teixeira

    À Conversa com José Carlos Teixeira, que é Invited Assistant Professor at Nova IMS | Data Governance Specialist @ Nova BI & Analytics Lab | Data Governance and GDPR Consultant | Guest Lecturer at IPAM | DAMA-Portugal Chapter Member A conversa aborda o Governo de dados e como os silos de dados podem enviesar decisões de negócio e a regulamentação deve ser vista como uma oportunidade de melhoria de processos. A criação de um Governo de Inteligência Artificial, focando no desenvolvimento, implementação e supervisão responsável da IA, enfatizando a importância da transparência e da supervisão humana, conforme estipulado pelo AI Act. Podem-se ligar ao José Carlos Teixeira em https://www.linkedin.com/in/josecarlosteixeira/ Recomendações do nosso convidado: - Filme/Série da Netflix: Mindhunters (2017-2019) sobre as Ciências Comportamentais no FBI, Profiling de Serial Killers nos anos 70. Baseado numa história verídica. - Livro de cabeceira: Life 3.0 de Max Tehmark - Livro de consulta no escritório: DAMA - Data Management Body - 2nd and revised edition. Technics Publications. 💡 Imagine que está num café, sentado à mesa ao lado, a ouvir duas pessoas a conversar apaixonadamente sobre temas de Governação de dados que é muito importante para o Marketing. É assim que queremos que sinta cada episódio. 🎧 Ouça já o episódio e junte-se à conversa! Nota Importante: As opiniões expressas pelo(s) interveniente(s) são da sua própria responsabilidade, cada interveniente fala em seu próprio nome. O fundador do Podcast Analytics Friday é o Jorge Cunha, podem entrar em contacto através do Linkedin em ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA #dama

    38분
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All about Digital Marketing and Digital Marketing Analytics. The Driver is Jorge Cunha see more in https://linkedin.com/in/jorgecunha

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  • 제작진
    Jorge Cunha
  • 방송 연도
    2019년 - 2026년
  • 에피소드
    77
  • 등급
    전체 연령 사용가
  • 저작권
    © Jorge Cunha
  • 웹사이트 보기
    Analytics Friday