ASH CLOUD

Ash Sweeting
  • 5.0 (2)
  • Earth Sciences
  • Updated Biweekly

This is series of conversations discussing global food sustainability with guests who bring a deep understanding of the environmental and cultural challenges facing our society and creative ideas on how to address them.

  1. 1d ago

    Why telling people to eat less meat will never work - and what we can do instead with Bruce Friedrich, The Good Food Institute

    Meat consumption has risen every single year that the United Nations Food and Agriculture Organization has been measuring. Despite warnings about climate impacts spanning over a century, from carbon and methane's  effects to James Hansen's congressional testimony in 1986, to a book called "Diet for a Small Planet" published 52 years ago, global meat production continues its upward trajectory. All available analysis indicates the world will eat at least 50% more meat by 2050. But here's the challenge: human beings struggle with anything requiring self-denial. Energy consumption keeps rising. Miles driven keeps rising. Meat consumption keeps rising. This is not a failure of knowledge or information, it's rooted in human nature itself. Consuming more feels like improvement in quality of life. Today we are joined by Bruce Friedrich, founder and CEO of the Good Food Institute, whose new book "Meat" (meatbook.org) articulates this systems-level thinking. Friedrich offers pragmatic frameworks rather than ideological purity. He recognizes that renewable energy succeeded not by asking people to consume less energy, but by providing better alternatives at competitive prices, enabled by decades of government policy coordinating R&D support, manufacturing incentives, tax credits, and infrastructure investment. He argues that alternative proteins require similar government commitment including: sustained funding for open-source R&D, manufacturing scale-up support, regulatory clarity, and policies that genuinely protect farmer prosperity rather than threatening it. Without government policy as the coordinating force, tribalism, geopolitics, and farmer opposition will likely ensure failure. Friedrich highlights how ranchers and farmers face genuine economic threats that current policy fails to address. Without deliberate government policy protecting their interests, alternative proteins can be seen as an existential threat rather than an opportunity. Ranchers worry about market cannibalization, stranded assets, and unfair competition subsidized by tech investment. These concerns are legitimate and can be addressed by government policy that actively ensures traditional livestock producers share in the opportunities including to where alternative proteins address commodity demand and beef becomes an increasingly valuable luxury product commanding higher prices. The geopolitical dimension cannot be ignored. Eight of the top twenty patent holders in plant-based and cultivated meat over the past five to six years are Chinese companies. China is investing strategically in alternative proteins driven by food security concerns and soft power ambitions, capabilities the West cannot afford to cede. This is not merely about climate or sustainability; it's about technological sovereignty and the future of protein production as a strategic asset. The conversation with Bruce explores how these competing forces, government ambition, farmer/rancher prosperity, technological innovation, and geopolitical competition, can be aligned rather than opposed to accelerate the transition toward sustainable protein production. Send us Fan Mail

    Why telling people to eat less meat will never work - and what we can do instead with Bruce Friedrich, The Good Food Institute

  2. Aug 12

    Regenerative agriculture with Anastasia Volkova, Regrow Ag

    Forty leading global food and agriculture companies recently declared their commitment to regenerative agriculture. This unprecedented industry alignment signals that the sector has moved beyond looking at sustainable farming an aspirational ideal and into investment and scale. Yet challenges remain as adoption of regenerative practices is sliding backward in North America. Satellite imagery processed with AI and biogeochemical modeling reveals that cover cropping and conservation tillage adoption have declined over recent years. In many Midwest states, the losses reach double digits percentage points.This data comes from monitoring 1.5 billion acres globally, representing 52% of global arable land. Simultaneously, farmers are facing a squeeze with rising diesel and fertilizer costs coinciding with weak commodity markets and decreasing government funding. The $3.8 billion investment in climate-smart practices from the Inflation Reduction Act has been partially replaced by a $700 million regenerative pilot program Today we are joined by Anastasia Volkova from Regrow Ag, an early leader and advocate for regenerative agriculture. Regrow has evolved from evangelizing regenerative practices to managing a critical transition to making regenerative agriculture repeatable and scalable across radically different conditions through creative co-investment, alternative funding mechanisms, and regional innovation. Regrow’s framework identifies three distinct market stages: the evangelizing phase focused on building common nomenclature, the investing phase amplified by government dollars and corporate commitments, and the current challenge of making practices repeatable in a constrained funding environment. Her work spans North America, Europe, Latin America, and Asia, revealing how different regions activate different capital sources, from European carbon certification frameworks to Brazilian vertically integrated agro-holdings pioneering methane measurement in livestock. The conversation explores how emerging allies, water markets, and MRV technology innovations could replace disappearing government support without compromising farmer economics or climate outcomes.   Send us Fan Mail

    Regenerative agriculture with Anastasia Volkova, Regrow Ag

  3. Jun 16

    Feed efficiency and methane emissions with Ermias Kebreab, UC Davis

    The poultry and swine industries have transformed feed efficiency over the past two decades. Through systematic improvement in nutrition, enzyme utilization, and animal genetics, they now produce vastly more protein from  fewer resources.  The challenge is not simply reducing methane emissions from cows, but reducing methane per unit of milk produced while maintaining farmer profitability and food security. But here's the complexity: feed intake in dairy cattle is difficult to measure in controlled research facilities; in pasture-based systems where 88% of global cattle graze, measurement becomes extraordinarily challenging. Yet without precise data, researchers cannot translate laboratory findings into reliable commercial recommendations. This measurement gap between what science discovers and what farmers can practically implement represents agriculture's critical bottleneck. When you combine this with the variability in dairy systems—roughly 20% natural variation in methane emissions even among genetically similar control animals—the path forward requires nuanced, system-level analysis rather than simple silver bullets. Today we are joined by Ermias Kebeab from UC Davis, whose research demonstrates that genetic selection offers a permanent, cumulative, and heritable pathway to improved feed efficiency. Kebeab's recent work evaluated the EcoFeed index developed by STgenetics, a genomic breeding value tool based on over 10,000 animals—7,623 growing Holstein heifers and 2,538 lactating cows. Results showed that selecting for improved residual feed intake (RFI) reduces lifetime emissions without compromising productivity. A one-standard-deviation improvement in genomic RFI decreased feed consumption by 2.73% and reduced lifetime CO2 equivalent emissions by 2.42% per animal—equivalent to 868 kg CO2e savings per cow. A three-standard-deviation improvement showed even greater potential, reducing feed intake by 8.2% and emissions by 7.31%, while simultaneously lowering feed costs by $199 per female. Ermias's research bridges research discovery with practical implementation across both the Global North and Global South. Kebeab's work on grape pomace byproducts—incorporated at 10-15% of dairy rations—demonstrates milk yield improvements alongside methane intensity reductions, while pre-fermenting almond hulls shows additional potential when economic trade-offs are favorable. Crucially, he emphasizes that the Global South's emissions reduction challenge differs fundamentally from the North. Where dairy systems produce less than 2,000 kg milk annually, the priority must be productivity improvement rather than limiting animal numbers. Rising energy and fertilizer costs disproportionately impact low and middle-income countries, making locally-adapted tropical breeds and resilient farming systems more viable than input-intensive Western genetics.  Send us Fan Mail

    Feed efficiency and methane emissions with Ermias Kebreab, UC Davis

  4. May 27

    Artificial Intelligence, the need for reliable data, and where it will have the greatest impacts on agriculture with Aidan Connolly, Agritech Capital

    Artificial intelligence is advancing at an astonishing pace—improvements measured in five-thousand-fold increases from week to week according to AI researchers at Singularity University. Yet in agriculture, most farmers remain largely disconnected from these advances, using AI only at the most basic level for administrative tasks like finance, report writing, and form filling. This widening gap threatens to leave the agricultural sector further and further behind as the world accelerates into what might be called the "bullet train moment" of AI adoption. Today we are joined by Aidan Connolly, CEO of Agritech Capital, who has spent the past years advising agricultural organizations on AI readiness.  Aidan joins Ash Cloud to discuss how to restructure agricultural businesses for AI-driven decision-making without waiting for others to lead the way. The big challenge is that AI systems can only work with the data available to them. In agriculture, that data is fundamentally flawed. Most farm information is still captured by humans in notebooks, then transcribed into databases. Each step introduces errors, misinterpretation, and gaps that make datasets unsuitable for the sophisticated decision-making AI promises to deliver. Meanwhile, the major AI companies racing forward at incomprehensible speeds won't wait for agriculture to catch up. When you consider that farmers are constantly gathering sensory information through sight, sound, and observation while working in the field, data that never enters any database, the informational chasm becomes even more apparent. Yet animal production systems offer unique opportunities. Dairy cows milked three times daily provide recurring windows to assess milk quality, animal health, fertility, and nutrition. Hens laying eggs daily, pigs weighed multiple times, animals with collars and sensors, these continuous data streams contain vastly more untapped value than the sector has realized.   Send us Fan Mail

    Artificial Intelligence, the need for reliable data, and where it will have the greatest impacts on agriculture with Aidan Connolly, Agritech Capital

  5. May 4

    Building a company that leverages biological complexity to improve livestock productivity with a reduced climate impact - Tom Williams Number 8 Bio

    “I’m yet to meet a grazier that doesn’t want a 5-15% feed conversation ratio improvement.” says Tom Williams, CEO of Number 8 Bio.  Producers motivated by not losing 10% of their feed to the atmosphere. Enteric methane from livestock represents one of the rare climate challenges where environmental impact aligns with economic opportunity. Methane is a potent greenhouse gas and  it also represents wasted nutrition. Approximately 10% of feed energy consumed by ruminants escapes as methane rather than supporting growth or milk production. Few climate solutions offer both emissions reduction and immediate productivity gains for those implementing them. But here's the challenge: the rumen contains billions of microorganisms competing, collaborating, and interacting across complex metabolic pathways. Human knowledge of this biological complexity remains incomplete. Finding molecules that reduce methane without compromising animal health or performance requires casting an extraordinarily wide net. Today we are joined by Tom Williams, founder and CEO of Number 8 Bio, a synthetic biology company developing feed additives to reduce enteric methane emissions.  Number 8 Bio's journey demonstrates rapid adaptation to scientific reality. Initially engineering yeast to produce bromoform and seaweed molecules, the team quickly recognized cost barriers for feed additive markets. They pivoted entirely, developing an automated in vitro rumen screening system processing approximately 100 tests weekly. Over several years, they screened thousands of potential products—peptides, enzymes, probiotics, natural extracts, small molecules, and combinations—seeking winners through systematic trial rather than theoretical prediction. The company now focuses on a single organic molecule showing methane reductions and productivity improvements in grazing systems. Initial feedlot trials revealed hydrogen buildup and intake reductions, so Williams followed the science toward pasture-based applications first. The discovery platform—now enhanced with bioreactors predicting live animal productivity outcomes—positions Number 8 Bio to develop additional molecules for different markets and stacking strategies as regulatory pathways allow. Send us Fan Mail

    Building a company that leverages biological complexity to improve livestock productivity with a reduced climate impact - Tom Williams Number 8 Bio

  6. Apr 6

    Building resilient agrifood systems across conflict zones and climate stressed regions with Bram Govaerts, CIMMYT

    The green revolution resulted in unprecedented improvements in the efficiency and productivity of food production. Recent decades of increasingly globalized free trade has further imporved efficiecies across the supply chain. These improvements that have benefited millions have done so largely at the expense of resiliance and the shock waves of this vulnerability are starting to be felt as fertilizer and energy prices rise.   Today I am joined by Bram Govaerts, Director General of the International Maize and Wheat Improvement Center (CIMMYT), to his efforts to build resilient agrifood systems across conflict zones and climate-stressed regions. Seventy percent of food consumed in the Gulf states of Bahrain, Kuwait, Qatar, UAE, Saudi Arabia, and Iraq, flows through the Strait of Hormuz. Twenty percent of global nitrogen-based fertilizer exports through this same chokepoint. For decades, global food systems have been optimized for efficiency. Nitrogen fertilizer plants positioned beside oil fields and shipped on demand. This efficiency created abundance and affordability, but at a cost.  But here's the challenge: we have become victims of our own success. Pursuit of efficiency without resilience has created dangerous choke points in systems we depend upon for survival.  Food system fragility is never just about production disruptions. In Sudan, fertile soils along the Nile could feed the Gulf region, yet conflict has collapsed production systems that previously supplied the area. Across the globe, 60% of countries most affected by climate change also face armed conflict. Food insecurity drives migration and instability that compound the original crisis. CIMMYT's approach operates across three pillars: discovery, system development, and humanitarian response. Current research on biological nitrification inhibition could enable crops to utilize nitrogen fertilizer 30% more efficiently. In conflict zones like Sudan, CIMMYT works alongside internally displaced communities to maintain food production even during active warfare, embedding drought-tolerant seeds and recovery mechanisms directly into humanitarian interventions to reduce the traditional seven-year post-conflict rebuilding timeline. Send us Fan Mail

    Building resilient agrifood systems across conflict zones and climate stressed regions with Bram Govaerts, CIMMYT

  7. Mar 17

    Leading US beef sustainability with Steve Wooten, Beatty Canyon Ranch

    The journey toward sustainable beef production in the United States began before the term "sustainability" entered common usage.  Today we are joined by Steve Wooten, a rancher in southeastern Colorado's shortgrass prairie and a founding member of the U.S. Roundtable for Sustainable Beef. Wooten manages Beatty Canyon Ranch in a region receiving 11-14 inches of annual rainfall, where the same perennial grass species documented in Native American archaeological sites continue thriving today under rotational grazing systems. Steve approach to grazing and sustainability changed when he met Alan Savory and learned of his work on holistic management. Eleven years ago, the National Cattlemen's Beef Association established the U.S. Roundtable for Sustainable Beef, bringing together the entire beef supply chain—from cow-calf producers through feedlots, packers, processors, and retailers—alongside civil society organizations and universities. This unprecedented collaboration addressed a critical reality. Only 85% of the nation's cows currently brings a calf to weaning. No major corporation would accept a 15% efficiency loss before year-end, yet the beef industry has operated at this level while simultaneously wrestling with climate concerns and supply chain pressures.  Steve's approach integrates multiple data streams, Agriwebb and Pasture Map for grazing tracking, Enriched Ag camera systems capturing images every six seconds for vegetation analysis, and soil carbon sampling. His drought management plan includes trigger dates in March, June, and October for adjusting stocking rates, early weaning protocols, and strategic culling based on meteorological projections. The ranch maintains ungrazed pastures as drought mitigation, ensuring forage reserves for subsequent years while varying grazing timing to provide near-full growing season rest between grazing events—defined in his environment as March through October. Send us Fan Mail

    Leading US beef sustainability with Steve Wooten, Beatty Canyon Ranch

  8. Mar 10

    Data driven livestock production for feed efficiency with Andrew Freshwater Clear Creek Pastoral Co.

    Feed efficiency remains one of the biggest gray areas and least understood aspects of livestock production. Yet understanding how much grass a cow consumes to produce a calf or a ewe to produce a lamb is critical not only to farmer and ranch profitability, but also to the sustainability of the industry. At 19 cents per kilogram to grow dry matter, inefficiency compounds rapidly. The difference between efficient and inefficient animals can determine whether operations generate profit or struggle to cover overhead costs. Today we are joined by Andrew Freshwater, who has spent over 30 years using data to drive efficient breeding decisions across his sheep and cattle production enterprises in northeastern Victoria. Freshwater's family brought Angus cattle and Romney sheep to Australia in 1849, establishing a multi-generational commitment to livestock genetics. Recent heifer trials demonstrated dramatic efficiency differences between groups run as contemporary cohorts. Through Zoetis genomic testing, Freshwater documented that genetically inferior heifers showed poor feed conversion efficiency and marginal annual returns, while superior genetics in the same management system generated excellent profitability. The lesson is clear: breeding animals is neither pure art nor pure science, but rather a data-informed approach that acknowledges biological complexity while leveraging technology—from genomics to artificial intelligence—to optimize resource utilization across diverse farming systems. Beginning performance recording in 1989 as a teenager, Freshwater has accumulated over 80,000 sheep records representing approximately 3.5 million data points through long-term progeny testing programs. Rather than relying on static estimated breeding values, he has developed proprietary software that runs Monte Carlo simulations incorporating local climate data, grass types, and historical weather patterns to identify the most profitable animals for specific environmental conditions and management systems. Send us Fan Mail

    Data driven livestock production for feed efficiency with Andrew Freshwater Clear Creek Pastoral Co.
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About

This is series of conversations discussing global food sustainability with guests who bring a deep understanding of the environmental and cultural challenges facing our society and creative ideas on how to address them.

Information

  • Creator
    Ash Sweeting
  • Years Active
    2022 - 2026
  • Episodes
    82
  • Rating
    Clean
  • Copyright
    © 2026 ASH CLOUD
  • Show Website
    ASH CLOUD

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