Aspiring Creator

Pete Matheson
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  • UPDATED WEEKLY

Talking about the creator economy, as a Tech Youtuber with a small team.

  1. MAR 11

    Google’s AI Just Killed My Website Traffic

    In this week’s episode of Aspiring Creator, I talk about my experience at MWC (Mobile World Congress) and Samsung Unpacked, the current reality of sponsorships on YouTube, and why I’m seriously reconsidering the future of my website with the new AI advances. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - The Reality Behind Big Tech Events 🎪 09:50 - The Only Tech Events I’d Go To Now 🎟️ 12:19 - Why I’m Pausing My Website (For Now) 🌐 18:26 - Why Brand Deals Aren’t Landing 📬 21:56 - The 24-Hour View Trap on YouTube 🎯 25:55 - Fixing Our Brand Outreach System 🛠️ 30:25 - How Creator Brand Trips Actually Work ✈️ 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

    37 min

  2. MAR 4

    I Deleted My Entire YouTube Channel (300k Subs)

    🚨 Sign up to Experiments in Progress - my weekly newsletter sharing tested tech and behind-the-scenes experiments: https://www.experimentsinprogress.com/ ***** In this week’s episode of Aspiring Creator, I talk about accidentally deleting my entire YouTube channel (yes, really), what actually saved it, and why it forced me to rethink how I’m building the business behind the scenes. I also dive into the Dell monitor review that’s blown up this year, the growing trend of paid growth and bought views (including the MrBeast debate), and whether building products might be smarter than chasing traffic. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 Should I Just Make Monitor Videos? 🖥️ 09:56 Leaving the UK? 🌍 13:40 How To Stay Top of Mind With Brands? 🧠 17:11 Where I’m Investing Right Now 📈 19:21 The Chair Scandal 💺 23:14 I Deleted My Entire Channel 😱 32:16 How Do You Get Invited to Media Events? 🎟️ 40:11 Is SEO Dead? 📉 51:08 Is MrBeast Buying Growth? 📈 LINKS 📺 Marcus Jones - No Seriously, YouTube is Starting to Break - https://youtu.be/V9TXWSKt5ww ✍️ How MrBeast Dominated 2025 Using Advertising - https://x.com/MrBeast_Stats/status/2025649596744302686?s=20 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

    1 hr

  3. FEB 11

    I Got AI To Analyse My Channel

    In this week’s episode of Aspiring Creator, I talk about using AI to analyse and refocus my YouTube channel, whether Shorts actually drive long-form views, and how I’m thinking about tax savings as a UK creator. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Asking AI What My Channel Is About 🤖 10:28 - Do Shorts Actually Feed Long-Form? 📉 12:25 - Where AI Fits Into Our Workflow ⚙️ 15:52 - Losing Access to Brand Events 🎟️ 19:49 - The Enshittification of the Internet 🗑️ 24:32 - Reducing Tax as a UK Creator 🇬🇧 🔗 LINKS Check out the newsletter: experimentsinprogress.com 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

    31 min

  4. FEB 4

    When an Affiliate Platform Threatened Me (Instead of Just Paying Me)

    In this week’s episode of Aspiring Creator, I talk about getting threatened by affiliate platform, Howl, after chasing unpaid fees, why I turned down a £14k sponsorship, and the changes I’m making to simplify the business behind the channel - from editing workflows to shorts strategy. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 Getting Paid… Then Getting Threatened 💸 07:41 Update on our Editing Workflow 🔗 09:40 Our New Shorts Strategy (+ Why) 🚀 13:47 Fewer Links, Better Conversions 🔗 19:10 Turning Down £14k 💸 22:17 This Was Worth Buying 💰 26:23 Samsung Unpacked Prep 📱 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

    28 min

  5. JAN 28

    I Asked Tech Creators at CES How to Grow on YouTube

    In this week’s episode of Aspiring Creator, I’m at CES in Las Vegas and thought I’d do something a bit different — stick a camera on the table at a steak dinner with a bunch of tech YouTubers and get everyone’s honest, off-the-cuff tips on growing on YouTube. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Intro 02:09 - Pete (@PeteMatheson) 03:08 - Dariusz (@DariuszTech) 03:47 - Patrick (@PatrickRambles) 04:11 - David (@DavidAVelez1) 05:37 - Fenson (@Gadgetsu) 07:14 - Mark & Paul (@MarkEllisReviews | @1PaulJ) 09:36 - Pete & Darius 10:39 - Tausif (@TausifHussain) 11:29 - Outtakes 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

    12 min

  6. JAN 21

    Our Most Profitable CES Yet

    In this week’s episode of Aspiring Creator, I talk about why affiliate links might not be working the way you think, what I learned from calling out an affiliate platform, and how CES ended up being our most profitable year yet. I also share my honest take on YouTube Promote vs building an organic audience. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - The Video That Got Me a Legal Threat ⚖️ 05:37 - How I Found Someone Reposting My Videos 🔍 07:51 - When a Video Doesn’t Find Its Audience 🎯 12:37 - Are Affiliate Platforms a Scam? (+ the Honey Scandal) 🤔 22:27 - How CES Finally Paid Off 📈 32:31 - Growing Beyond YouTube (+ How I Got to Work with Lego)⏳ 39:44 - Is Now the Right Time to Start YouTube? ⏱️ 🔗 LINKS MegaLag: Exposing the Honey Influencer Scam - https://youtu.be/vc4yL3YTwWk 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

    43 min

  7. 12/17/2025

    CES Planning, Brand Pressure & Content Choices

    In this week’s episode of Aspiring Creator, I break down what’s been going on behind the scenes this week - from delayed affiliate payments on Howl and the messy reality of tracking commissions, to getting set up with the Panasonic Lumix S1 II. I also share how I’m approaching CES this year and my 2026 goals for the business 💪 If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Howl Is Delaying Our Affiliate Payments ⏳ 05:45 - Getting to Grips With the Panasonic Lumix S1 II 📸 09:20 - How I’m Approaching CES This Year 🗓️ 17:39 - What We Keep (and Ditch) From Brand Gear 📦 19:30 - 2026 Goals: Website Traffic, Socials & Digital Products 📊 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

    28 min

  8. 12/10/2025

    Black Friday: One Drone. Three Cameras. Zero Regret.

    I've relaunched Aspiring Creator and this time I've outsourced everything except sitting in the chair and talking, so kick back and come behind the scenes 😃 In this episode I talk about my Black Friday studio haul, the honest truth about finding a good agency, and the 36-page script that completely got out of hand. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 My Black Friday Studio Haul 🎥 12:22 Taking Time Off Does Hurt Your IG Reach 📉 14:42 My Honest Advice on Finding an Agency 📬 19:36 When Your Script Hits 36 Pages… 😅 26:14 When Other Sites Republish Your Content 📄 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

    32 min
See All (32)

About

Talking about the creator economy, as a Tech Youtuber with a small team.

Information

  • Creator
    Pete Matheson
  • Years Active
    2024 - 2026
  • Episodes
    32
  • Rating
    Clean
  • Copyright
    © Pete Matheson
  • Show Website
    Aspiring Creator

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