Aspiring Creator

Pete Matheson

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Talking about the creator economy, as a Tech Youtuber with a small team.

5D AGO

I Asked Tech Creators at CES How to Grow on YouTube

In this week’s episode of Aspiring Creator, I’m at CES in Las Vegas and thought I’d do something a bit different — stick a camera on the table at a steak dinner with a bunch of tech YouTubers and get everyone’s honest, off-the-cuff tips on growing on YouTube. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Intro 02:09 - Pete (@PeteMatheson) 03:08 - Dariusz (@DariuszTech) 03:47 - Patrick (@PatrickRambles) 04:11 - David (@DavidAVelez1) 05:37 - Fenson (@Gadgetsu) 07:14 - Mark & Paul (@MarkEllisReviews | @1PaulJ) 09:36 - Pete & Darius 10:39 - Tausif (@TausifHussain) 11:29 - Outtakes 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

12 min
JAN 21

Our Most Profitable CES Yet

In this week’s episode of Aspiring Creator, I talk about why affiliate links might not be working the way you think, what I learned from calling out an affiliate platform, and how CES ended up being our most profitable year yet. I also share my honest take on YouTube Promote vs building an organic audience. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - The Video That Got Me a Legal Threat ⚖️ 05:37 - How I Found Someone Reposting My Videos 🔍 07:51 - When a Video Doesn’t Find Its Audience 🎯 12:37 - Are Affiliate Platforms a Scam? (+ the Honey Scandal) 🤔 22:27 - How CES Finally Paid Off 📈 32:31 - Growing Beyond YouTube (+ How I Got to Work with Lego)⏳ 39:44 - Is Now the Right Time to Start YouTube? ⏱️ 🔗 LINKS MegaLag: Exposing the Honey Influencer Scam - https://youtu.be/vc4yL3YTwWk 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

43 min
12/17/2025

CES Planning, Brand Pressure & Content Choices

In this week’s episode of Aspiring Creator, I break down what’s been going on behind the scenes this week - from delayed affiliate payments on Howl and the messy reality of tracking commissions, to getting set up with the Panasonic Lumix S1 II. I also share how I’m approaching CES this year and my 2026 goals for the business 💪 If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Howl Is Delaying Our Affiliate Payments ⏳ 05:45 - Getting to Grips With the Panasonic Lumix S1 II 📸 09:20 - How I’m Approaching CES This Year 🗓️ 17:39 - What We Keep (and Ditch) From Brand Gear 📦 19:30 - 2026 Goals: Website Traffic, Socials & Digital Products 📊 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

28 min
12/10/2025

Black Friday: One Drone. Three Cameras. Zero Regret.

I've relaunched Aspiring Creator and this time I've outsourced everything except sitting in the chair and talking, so kick back and come behind the scenes 😃 In this episode I talk about my Black Friday studio haul, the honest truth about finding a good agency, and the 36-page script that completely got out of hand. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 My Black Friday Studio Haul 🎥 12:22 Taking Time Off Does Hurt Your IG Reach 📉 14:42 My Honest Advice on Finding an Agency 📬 19:36 When Your Script Hits 36 Pages… 😅 26:14 When Other Sites Republish Your Content 📄 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

32 min
12/03/2025

This Just Cost My Business Thousands

I've relaunched Aspiring Creator and this time I've outsourced everything except sitting in the chair and talking, so kick back and come behind the scenes 😃 In this episode I talk about the huge range of editing costs I uncovered this week, my accountant’s mistake that ended up costing me thousands. and then take you inside a full BTS Porsche shoot. If you’re curious how creators juggle editing, finances, shoots, and keeping the whole machine running - this one’s for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 Are We Paying Too Much for Editing? 🎬 03:59 When Your Accountant’s Mistake Costs You Thousands 💥 12:17 Behind the Scenes of Our Porsche Shoot 🚘 20:35 Streamlining Our Edits: What We’re Changing 🎥 22:53 Power Bins Are Getting Us Closer to Faster Edits ⚡ 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

26 min
11/26/2025

How We Never Run Out of Brand Deals

I've relaunched Aspiring Creator and this time I've outsourced everything except sitting in the chair and talking, so kick back and come behind the scenes 😃 In this episode I break down how we’ve ended up with a brand deal on almost every video - and the setup that finally makes it sustainable. We also get into a frank chat with a brand about expectations, plus a few behind-the-scenes upgrades from new gear to DaVinci workflow experiments. If you're curious about how creators actually manage sponsorships, workflow, and keeping the whole machine going … this one’s for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - The Problem With Posting when an Embargo Lifts ⚠️ 06:36 - Talking Honestly With a Brand About Results 📊 15:49 - Why I Finally Bought the Mavic 4 Pro 🚁 19:39 - DaVinci Power Bins could be a Game Changer 🚀 23:08 - The Hybrid Approach to Brand Deals 🔄 27:52 - Black Friday Strategy: Links, Deals & Brand Outreach 🔗 🔗 LINKS 📰 My newsletter: experimentsinprogress.com 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

32 min
11/19/2025

The Problem With Creators Buying Views

I've relaunched Aspiring Creator and this time I've outsourced everything except sitting in the chair and talking, so kick back and come behind the scenes 😃 In this episode I talk about how we may have got confirmation that some creators are “legally” buying views to get sponsors, dig into the metrics brands actually check before they approve a deal and share how to actually make the most of CES as a creator. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - How We Map Out a Year of Videos 🎬 05:43 - How to Maximise CES as a Creator 🚀 11:29 - When a Brand Deal Underperforms (And They Want More) 📉 17:44 - Editor Update: Our Capacity Problem 🎬 18:57 - The Metrics Brands Look at Before Approving a Deal 💼 23:57 - Confirmed: Brands Are Being Scammed by Fake Views ⚠️ 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

37 min
11/12/2025

I Turned Down a $25,000 Brand Deal 💰

I've relaunched Aspiring Creator and this time I've outsourced everything except sitting in the chair and talking, so kick back and come behind the scenes 😃 In this episode I talk about why I turned down a $25k sponsorship, how hiring an in-person editor has been game-changing and how I got on LEGO’s radar. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - The Power of Having an In-Person Editor 💪 10:14 - Why We Hired Pros Instead of Buying Gear 🎥 16:27 - Why We Said No to a $25,000 💰 24:45 - How We Got on LEGO’s Radar 🧱 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

32 min

Talking about the creator economy, as a Tech Youtuber with a small team.

Creator

Pete Matheson
Years Active

2024 - 2026
Episodes

28
Rating

Clean
Copyright

© Pete Matheson
Show Website

Aspiring Creator