AZ Tech Roundtable 2.0

Matt Battaglia

AZ Tech Roundtable 2.0 with Matt Battaglia The show where Entrepreneurs, Top Executives, Founders, and Investors come to share insights about the future of business. AZ TRT 2.0 looks at the new trends in business, & how classic industries are evolving. Common Topics Discussed: Startups, Founders, Funds & Venture Capital, Business, Entrepreneurship, Biotech, Blockchain / Crypto, Executive Comp, Investing, Stocks, Real Estate + Alternative Investments, and more… AZ TRT Podcast Home Page: http://aztrtshow.com/ Please Subscribe. Thanks for Listening. - More Info: https://www.economicknight.com/azpodcast/

  1. 2d ago

    Flat-Fee Legal Services & the Rise of Fractional General Counsel w/ Ryan Hurley of Litix Legal - AZ TRT S07 EP08 (290) 5-28-2026

    Flat-Fee Legal Services & the Rise of Fractional General Counsel w/ Ryan Hurley of Litix Legal - AZ TRT S07 EP08 (290) 5-28-2026       Things We Learned This Week Small businesses still need sophisticated legal strategy Even companies with only 5–10 employees need governance, operating agreements, cap tables, and employment structures built correctly from day one. The traditional legal billing model is under pressure Hourly billing and massive retainers are frustrating both client & attorneys. Flat-fee legal services are emerging as a more predictable alternative. Arizona is becoming a legal innovation hub Arizona's ABS laws now allow non-attorney ownership & outside investment. This could fundamentally reshape how legal services operate. AI will likely compress legal fees across the industry AI is helping firms automate admin, documents and research. That efficiency may lower costs for clients and increase competitive pressure on traditional firms. AI legal tools still need human oversight Platforms like Legalzoom can help with basic setup work, but founders still need experienced legal counsel for fundraising, equity structure, governance, and long-term growth decisions.   Guest: Ryan Hurley, CEO - Principal Attorney & Co-Founder, Litix Legal Website: https://www.litixlegal.com/ Certified Attorney | Strategic Business Guidance | Startup Representation | Compliance & Risk Mitigation | HR Oversight | Contract Negotiation | Equity & Debt Raises | Joint Ventures | Mergers & Acquisitions | Board Governance | Investor Relations | Government & Media relations   An experienced attorney with 20 years, Ryan Hurley is CEO and co-founder of Litix Legal, a new kind of law firm on a mission to make clients love their lawyers and lawyers love their law firm by replacing the outdated hourly billing model with flat fees whenever possible. Hurley previously served as general counsel for Copperstate Farms, a vertically integrated cannabis company with 9 dispensaries under the Sol Flower brand name and one of the largest greenhouse cannabis production facilities in North America. Hurley was an instrumental player in Copperstate Farms' birth, growth, and development, positioning the company as a market leader through his strategic business advice, careful compliance and risk mitigation. Referred to as Arizona's "Father of Cannabis Law," Hurley has been recognized as one of the Top 100 Lawyers in Arizona and as one of the 20 Names to Know by Phoenix Business Journal. He has been a part of the Arizona cannabis industry from its inception and played a pivotal role in the initiatives to legalize medical and adult-use cannabis in Arizona. A founding member and former board member of the National Cannabis Industry Association, Hurley is deeply entrenched in all aspects of the cannabis industry and a sought-after expert on cannabis policy. Ryan Hurley was also a founding member of the Arizona Dispensaries Association and the organization's former vice president. Hurley was also a pioneer in the AZ solar energy and cryptocurrency/blockchain industries. A dedicated, passionate, and knowledgeable attorney, innovator, and entrepreneur, Hurley has presented at several conferences and seminars throughout the country and has been featured in many interviews in television, print, and radio. His expansive background in policy has cemented his reputation as a reliable thought leader. Hurley holds a B.S. in environmental science from the University of Arizona and a J.D. from the University of Arizona's James E. Rogers College of Law. Before emerging as a leader in the cannabis industry and co-founding Litix, Hurley was an associate attorney at Lewis and Roca LLP focusing on land use, zoning, water, and environmental issues and a named partner at Rose Law Group.   Podcast Notes Guest: Ryan Hurley Company: Litix Legal Episode Theme: How Arizona's new legal business model, flat-fee legal services, and AI are reshaping legal support for startups and small businesses.     Episode Notes Episode Overview Litix Legal was formed in 2025 using Arizona's new "alternative business structure" (ABS) law, which allows non-attorneys to own equity in law firms. The firm is focused on: Startups Small businesses Growth-stage companies Fractional / outsourced general counsel services Their mission is to modernize legal services through: Flat-fee pricing Technology and AI workflows More accessible legal support Strategic partnership models for founders The firm does not handle: Litigation Criminal law Segment 1 — The Legal Gap for Small Businesses Key Discussion Points Small businesses still need real legal infrastructure Many startups and smaller businesses are: Too small for a full-time in-house attorney Too large or complex for DIY legal templates Most companies still need: Corporate structure setup Governance Employment agreements Operating agreements Cap table strategy Investor preparation Equity and profit-sharing guidance Startups need strategic legal guidance early Ryan discussed how founders preparing for: fundraising, seed rounds, or Series A growth need legal partners who understand: ownership structure, equity distribution, governance, and investor expectations. Important startup legal topics include: Number of company units/shares Ownership percentages Cap table organization Equity incentives Employment contracts A poorly structured company early on can create major issues later. "An ounce of prevention is worth a pound of pain later." Traditional legal billing frustrates startups Traditional law firms often: Charge large retainers ($10,000+) Bill hourly ($650/hour+) Create unpredictable costs Litix Legal is attempting to solve this with: predictable flat-fee pricing, monthly packages, and faster attorney access. Example package: Around $2,000/month Includes meetings, calls, emails, and ongoing support The model functions similarly to: outsourced general counsel, or a fractional legal department. Segment 2 — Reinventing the Law Firm Business Model Ryan Hurley's Background Ryan has: practiced law for 20 years, worked at large corporate firms, worked in zoning and politics, advised cannabis and solar companies, and served as in-house counsel for a fast-growing cannabis company. That cannabis company reportedly grew to: 650 employees $100M in revenue Problems with the traditional legal industry Ryan explained how many attorneys dislike the traditional billable-hour system. Large firms often require: 2,000+ billable hours annually intense time tracking constant pressure to maximize billing According to Ryan: clients dislike the unpredictability, attorneys dislike the structure, and the industry has resisted modernization for decades. Arizona's Alternative Business Structure (ABS) Arizona changed legal industry rules through ABS reform. Historically: Only attorneys could own law firms Non-lawyers could not receive equity or profit-sharing The new Arizona model allows: non-attorney ownership, outside investment, operational partners, and more scalable business structures. Example: Ryan's COO/cofounder has a technology background and is not an attorney. Other regions experimenting with similar models: Utah Washington DC Internationally: UK and Australia already use versions of this structure Industry resistance Ryan noted that some traditional firms oppose these changes because: legal firms have operated similarly for 100+ years, entrenched firms fear competition, and fee compression threatens legacy models. States like: California Illinois have reportedly pushed back on similar reforms. Segment 3 — AI and the Future of Legal Services AI is changing law firm economics AI and automation tools are helping firms: reduce administrative work, improve workflow efficiency, lower operating costs, and potentially reduce client fees. Ryan believes AI will contribute to: industry-wide fee compression, more efficient legal delivery, and increased competition. LegalZoom and AI still have limits Ryan noted that: DIY legal platforms, template systems, and AI tools like Claude can help with: boilerplate documents, simple entity setup, and basic workflows. However: businesses should still seek professional legal review, especially for growth-stage decisions or investor preparation. The concern is: founders may over-rely on generic AI outputs without understanding legal risks. Fractional legal services are growing Litix Legal positions itself as: an outsourced general counsel solution, or a fractional legal department. Monthly plans reportedly range from: $1,000 to $4,500+ depending on complexity and communication needs. The firm says early client feedback has been strong.         Legal Shows: https://brt-show.libsyn.com/category/Legal-Asset+Protection-Estate+Planning       Investing Shows:  https://brt-show.libsyn.com/category/Investing-Stocks-Bonds-Retirement    'Best Of' Topic: https://brt-show.libsyn.com/category/Best+of+BRT      Thanks for Listening. Please Subscribe to the AZ TRT Podcast.     AZ Tech Roundtable 2.0 with Matt Battaglia The show where Entrepreneurs, Top Executives, Founders, and Investors come to share insights about the future of business.  AZ TRT 2.0 looks at the new trends in business, & how classic industries are evolving.  Common Topics Discussed: Startups, Founders, Funds & Venture Capital, Business, Entrepreneurship, Biotech, Blockchain / Crypto, Executive Comp, Investing, Stocks, Real Estate + Alternative Investments, and more…    AZ TRT Podcast Home Page: http://aztrtshow.com/ 'Best Of' AZ TRT Podcast: Click Here Podcast on Google: Click Here Podcast on Spotify: Click Here                    More Info: https://www.economi

    37 min

  2. Apr 16

    High Growth, Higher Risk: The Business of Cannabis w/ Melissa Diaz of Highrock Accounting - AZ TRT S07 EP07 (289) 4-12-2026

    High Growth, Higher Risk: The Business of Cannabis w/ Melissa Diaz of Highrock Accounting - AZ TRT S07 EP07 (289) 4-12-2026       What We Learned This Week Cannabis Companies Are Taxed on Gross Margin Because of 280E, they can't deduct ordinary business expenses — creating massive tax burdens. Federal Classification Drives Everything Schedule I status impacts taxation, banking, regulation, and investor appetite. Many Companies Are Playing Legal Offense Some are challenging 280E aggressively, treating unpaid taxes as a strategic risk. Licensing Structure Determines Success Limited-license states create stronger economics. Unlimited states create margin compression. Consolidation Is Coming Stronger, vertically integrated, mid-sized operators are likely to dominate by 2026. Guest: Melissa Diaz https://www.highrock.co/ https://www.linkedin.com/in/melissa-k-diaz-cpa-10215623/ Melissa Diaz is a powerhouse at the intersection of accounting, strategy, and tech. As Co-Owner and CRO of High Rock Accounting (and co-founder of Rebel Rock PC, now High Rock), she leads with precision on everything from cash flow and budgeting to due diligence and audit readiness. At High Rock she helps businesses harness cutting-edge technology to make smarter, faster, fully compliant financial decisions both day-to-day and long-term. With an expertise in Cannabis and the Technology industry, Melissa's mission is clear: empower businesses to stay competitive, compliant, and efficient in high-pressure, high-growth environments. Whether she's solving complex reporting challenges or decoding 280E, Melissa brings charisma, clarity, and confidence to the table every time.       🎙 Podcast Notes Guest: Melissa Diaz Topic: The Legal, Tax & Business Reality of the Cannabis Industry Segment 1: The Federal Tax Problem (280E) The Core Issue: Federal Classification The cannabis industry's biggest challenge isn't demand — it's federal law. Cannabis is still classified as a Schedule I controlled substance, meaning: ·         No accepted medical use (federally) ·         Same category as cocaine and methamphetamine Other classifications: ·         Schedule II – Highly controlled with medical use (e.g., oxycodone) ·         Schedule III – Lower control (e.g., Tylenol with codeine) ·         Over-the-counter drugs are not controlled substances. Why This Matters: Section 280E Under Internal Revenue Code 280E: ·         Cannabis businesses can only deduct Cost of Goods Sold (COGS). ·         They cannot deduct normal operating expenses. ·         This means they are effectively taxed on gross margin, not net income. Result: ·         Extremely high effective tax rates. ·         Cash flow pressure. ·         Structural workarounds. Industry Workarounds To manage tax exposure, many cannabis companies: 1.    Use Cost Segregation o    Categorize as many expenses as possible under COGS. o    Rarely challenged aggressively. 2.    Create Management Companies o    A separate affiliated entity handles: §  Admin §  Marketing §  HR §  Operations o    Charges a management fee to the cannabis entity. o    Helps shift deductible expenses outside 280E limitations. Possible Federal Rescheduling If cannabis moves to Schedule III: ·         Businesses could deduct ordinary expenses. ·         Massive financial impact. ·         Immediate improvement in profitability. Segment 2: Legal Challenges & Risk The Harborside Case ·         Legal challenge against 280E application. ·         Many companies have followed similar strategies using management entities. ·         Ongoing uncertainty. Executive Order & Medical Cannabis ·         Medical cannabis revenue represents 10–15% of total revenue. ·         38 states allow legal medical or recreational cannabis. ·         Federal inconsistency remains. Protective Filings If companies owe significant taxes (e.g., $10K+ unpaid liabilities): ·         Protective filings can preserve rights. ·         Strategic legal positioning matters. Big Question If the IRS loses major 280E challenges: ·         Could owe interest refunds to companies. ·         Significant fiscal impact. But there's always: ·         Litigation risk ·         Opportunity cost ·         Cash flow strain during disputes Segment 3: State-Level Expansion & Industry Consolidation Florida Example ·         Recreational legalization pushed in 2024 but failed. ·         Multi-state operators (MSOs) heavily lobby for expansion. ·         Example: Trulieve and other large operators. Tax Strategy Risk Some companies treat unpaid taxes as: ·         A "loan" from the IRS ·         Betting on favorable legal rulings But risk: ·         Potential clawbacks ·         Penalties and interest Many companies are aggressively challenging 280E. Segment 4: Regulation, Licensing & Industry Structure State Regulation Differences ·         New Jersey & New England: Unified recreational frameworks. ·         Unlimited license states = oversaturation. ·         Limited license + lottery systems = high barriers to entry. Zoning Restrictions Dispensaries: ·         Cannot operate near schools or churches. ·         Subject to strict local zoning rules. ·         "Vice-style" regulation model. Vertical Integration Matters Very difficult to survive with just one vertical. Companies that control: ·         Cultivation ·         Processing ·         Distribution ·         Retail …have stronger margins and operational control. Operational Reality ·         No outdoor growing in high heat climates. ·         Indoor, climate-controlled warehouses dominate. ·         Highly regulated workforce (Facility Agent cards required). Financing Landscape ·         Real estate lending ·         Sale-leaseback arrangements ·         Hard money loans (due to banking restrictions) 2026 Industry Predictions ·         Large operators buying smaller failing companies (trend slowing). ·         Growth of mid-sized operators: o    2 states → $20–50M revenue. o    3–5 states → $100M+ revenue. ·         Continued consolidation. ·         Ongoing regulatory and tax uncertainty. Melissa's Perspective: Being a service provider in cannabis means operating in constant uncertainty — but that's also where opportunity lives.     Cannabis 2025 in Review: Lessons Operators Can't Afford to Miss If your client or employer is a cannabis operator who made it through 2025, congratulations. They survived a year that separated the strategists from the dreamers, the operators from the opportunists, and the businesses built on solid fundamentals from those riding on hype alone.   This wasn't the year of explosive growth and easy money. This was the year the cannabis industry got real.   Let's break down what happened in 2025 beyond the headlines. More importantly, let's break down what it means for the cannabis industry and you.   Article Link: HERE     Cannabis Topic: https://brt-show.libsyn.com/category/Cannabis-Hemp-Marijuana   Tech Topic: https://brt-show.libsyn.com/category/Tech   Best of Biotech from AZ Bio & Life Sciences to Jellatech: HERE   Thanks for Listening Please Subscribe to the Podcast   AZ Tech Roundtable 2.0 with Matt Battaglia The show where Entrepreneurs, Top Executives, Founders, and Investors come to share insights about the future of business.  AZ TRT 2.0 looks at the new trends in business, & how classic industries are evolving.  Common Topics Discussed: Startups, Founders, Funds & Venture Capital, Business, Entrepreneurship, Biotech, Blockchain / Crypto, Executive Comp, Investing, Stocks, Real Estate + Alternative Investments, and more…    AZ TRT Podcast Home Page: http://aztrtshow.com/ 'Best Of' AZ TRT Podcast: Click Here Podcast on Google: Click Here Podcast on Spotify: Click Here                    More Info: https://www.economicknight.com/azpodcast/ KFNX Info: https://1100kfnx.com/weekend-featured-shows/   Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.

    55 min

  3. Apr 2

    From Clinical Need to Market: How Medical Devices Are Built w/ Stuart Broyles of MDM2 - AZ TRT S07 EP06 (288) 3-29-2026

    From Clinical Need to Market: How Medical Devices Are Built w/ Stuart Broyles of MDM2 - AZ TRT S07 EP06 (288) 3-29-2026       What We Learned This Week:  Medical devices can take a decade to reach patients Bringing a medical device to market isn't quick. Phoenix is quietly becoming a major MedTech hub The Valley has a growing cluster of medical technology companies including: The biggest risk in medical innovation is building something doctors don't need One of the most common failures in MedTech is creating technology without validating the clinical problem first. Universities often invent the technology—but companies bring it to life Many medical device ideas originate in research labs. The future of healthcare innovation depends on collaboration Successful medical device innovation requires an ecosystem     Guest: Stuart Broyles, PhD LKIN: https://www.linkedin.com/in/stuart-broyles-phd/   Stuart builds connections that move ideas forward—from university research to real-world MedTech solutions. He was at WL Gore & Assoc. for nearly 3 decades working in MedTech at various levels and helped bring 13 devices to market. Also includes, university advisory roles, early-stage venture coaching, and innovation ecosystem development. Organization: MDM2 (Medical Device Manufacturing Multiplier)   Summary:  Medical devices can take a decade to reach patients Bringing a medical device to market isn't quick. While some devices can launch in six months to a year, many take five to ten years once clinical trials and regulatory approvals are involved. That's why early testing and feedback are critical. Phoenix is quietly becoming a major MedTech hub The Valley has a growing cluster of medical technology companies including: ·         Medtronic ·         Abbott Laboratories ·         Dexcom ·         West Pharmaceutical Services Add in research from Arizona State University and University of Arizona and the region is building a strong bioscience ecosystem. The biggest risk in medical innovation is building something doctors don't need One of the most common failures in MedTech is creating technology without validating the clinical problem first. Organizations like MDM2 (Medical Device Manufacturing Multiplier) are working to connect startups directly with clinicians early in the process so companies can refine their products before investing millions. Universities often invent the technology—but companies bring it to life Many medical device ideas originate in research labs. Universities typically own the patents and license the technology to startups or companies that can develop and commercialize the product. Programs like the ASU Skysong Innovation Center and Tech Launch Arizona help bridge the gap between research and business. The future of healthcare innovation depends on collaboration Successful medical device innovation requires an ecosystem: • clinicians who identify real problems • engineers who build solutions • investors who fund development • manufacturers who scale production Arizona is building that ecosystem through groups like MDM2 (Medical Device Manufacturing Multiplier) and the Phoenix Bioscience Core.       Podcast Show Notes Guest: Stuart Broyles, PhD LKIN: https://www.linkedin.com/in/stuart-broyles-phd/   Stuart builds connections that move ideas forward—from university research to real-world MedTech solutions. He was at WL Gore & Assoc. for nearly 3 decades working in MedTech at various levels and helped bring 13 devices to market. Also includes, university advisory roles, early-stage venture coaching, and innovation ecosystem development. Organization: MDM2 (Medical Device Manufacturing Multiplier) Episode Topic: How Medical Devices Move from Clinical Need to Market   Interview recorded: March 2026 Segment 1 – The Medical Device Industry What Are Medical Devices? Medical devices include a wide range of technologies used to diagnose, monitor, or treat patients. Common examples include: ·         Coronary stents used to treat blocked arteries in the heart ·         Artificial limbs and prosthetics ·         Implantable devices used in cardiology ·         Monitoring technologies such as glucose sensors A well-known example is the glucose monitoring technology produced by Dexcom, which operates in the Mesa, Arizona area. Medical devices also include technologies used to treat circulation issues in arms and legs, along with remote monitoring tools used in modern healthcare. History of the Industry Medical devices began emerging in the 1950s, but the real acceleration occurred between the late 1970s and the 1980s. This era introduced breakthroughs such as: ·         Coronary stents ·         Artificial hearts ·         Prosthetic limbs Over time, the technologies have become: ·         safer ·         more durable ·         more precise Phoenix as a MedTech Hub The Phoenix metro area has developed into a significant medical device and bioscience ecosystem. Major companies with a presence in the region include: ·         Medtronic ·         Abbott Laboratories ·         Dexcom ·         West Pharmaceutical Services This sector is particularly important in the Phoenix Valley, which has a rapidly aging population, increasing demand for medical technology and healthcare innovation. Importance of Clinical Partnerships Successful medical device development requires close collaboration with clinicians and hospitals. In the Phoenix ecosystem, companies often partner with: ·         HonorHealth ·         Mayo Clinic Universities also play a major role in research and collaboration, including: ·         Arizona State University ·         University of Arizona Clinicians provide feedback during development, helping companies ensure devices actually solve real-world clinical problems. How Long It Takes to Bring a Device to Market Development timelines vary widely: Typical timelines: ·         6 months – fastest case observed ·         1 year – simple device pathways ·         Up to 10 years – complex devices requiring clinical trials Segment 2 – Stuart Broyles' Career Stuart Broyles spent nearly 30 years at W. L. Gore & Associates (1995–2024). During that time he worked on multiple divisions developing cardiovascular and medical technologies. Key accomplishments include: ·         Participating in the commercialization of 13 medical devices ·         Working at the team member and leadership levels ·         Bringing complex devices through development and into the market Transition to Mentoring and Innovation After retiring in 2024, Broyles: ·         Did consulting and investing ·         Returned to the startup ecosystem ·         Became an Entrepreneur-in-Residence at Arizona State University He now works with startups through MDM2 (Medical Device Manufacturing Multiplier) helping early-stage companies navigate the development and commercialization process. Many of the companies he works with range from: ·         very early-stage startups ·         teams of just two or three founders ·         companies developing new medical manufacturing technologies MDM2 also partners with HonorHealth to help startups engage with clinical partners. Phoenix Innovation Infrastructure Several organizations contribute to the Valley's health technology ecosystem: Research and innovation hubs ·         Phoenix Bioscience Core ·         Flinn Foundation Startup programs ·         WearTech Center ·         ASU Skysong Innovation Center Medical device and engineering companies ·         PADT (3D printing and product development) ·         BD (Becton Dickinson) Wearable Technology Innovation The WearTech Center in central Phoenix supports startups building wearable medical technologies. Examples include companies such as: ·         Gravitrex ·         Hemasense One demonstration project includes a mock apartment designed to test monitoring systems for independent living seniors, helping companies validate technology in real-world environments. WearTech also hosts quarterly demo days where startups present their technologies to investors and industry partners. Segment 3 – Clinical Trials and Product Development The Need for a "Clinical Innovation Sandbox" A major challenge for startups is access to clinicians who can provide meaningful feedback during early development. MDM2 is working to create a system where: ·         startups can regularly meet clinicians ·         products can be demonstrated in person ·         real clinical feedback is gathered early This helps companies determine whether a product actually solves a meaningful healthcare problem. Continuing Medical Education (CME) Forums MDM2 is developing CME forums that allow clinicians to: ·         learn about emerging medical technologies ·         discuss product concepts ·         provide guidance during early development These sessions also create opportunities for honest feedback before expensive trials begin. One of the first sessions included collaboration with: ·         HonorHealth ·         Hemasense Clinical Trials Outside the United States Clinical trials in the U.S. can be complex and slow due to regulatory requirements. As a result: ·

    45 min

  4. Mar 19

    Designing Disruption: Electric Motor Bikes for Your Lifestyle w/ Tim Seward of Onyx Motors - AZ TRT S07 EP05 (287) 3-15-2026

    Designing Disruption: Electric Motor Bikes for Your Lifestyle w/ Tim Seward of Onyx Motors - AZ TRT S07 EP05 (287) 3-15-2026       Things We Learned This Week Friction Creates Opportunity - Tim's parking problem in San Francisco sparked the entire company. Build the Prototype First - Instead of over-pitching, he built it, rode it, and let the market validate it. Disruption Requires Bold Engineering - If you want to be different, you must push boundaries — not make marginal upgrades. DIY Communities Are Innovation Labs - Study enthusiasts for insight — but build for the everyday consumer. Lifestyle Brands Sell Identity, Not Function - You don't market the commute. You market the freedom.       Timothy Seward https://timothykevinseward.com/   Tim Seward is dynamic design visionary. A lifelong tinkerer and moped enthusiast, he began experimenting with electric conversions in 2012, transforming gas mopeds into sleek, powerful prototypes. With a background in industrial design, his portfolio includes work for mobility innovators Bird, Scoot, UBCO and FREEBORD and consumer lifestyle brands with Sonos, Google, Nike, Samsung, LG, HP and Intel viewable at timothykevinseward.com and his current roles as the founder and chief design officer of ONYX Motors.   In 2017, Tim launched ONYX through a breakout Indiegogo campaign, introducing the RCR—bike that redefined the category with their raw performance and timeless design. He's redefining what electric mobility feels like through design, nostalgia, and emotion. Today, he leads the design of every ONYX bike, blending cyberpunk grit with California swagger. His vision is clear: create machines that are not just modes of transport, but vehicles of self-expression and rebellion. Under his guidance, ONYX continues to push the boundaries of electric two-wheeled design, giving riders around the world the freedom to unleash their restless alter ego. He is a frequent speaker and podcast guest on design and transformation.       🎙 Podcast Notes Tim Seward – Founder & Chief Designer of ONYX Motorbikes Segment 1 – The Product & The Vision Company Overview ·         ONYX is an electric motorbike company based in Los Angeles. ·         Small but focused team (15 employees). ·         Tim Seward is the owner and chief designer. ·         Positioned as both a product company and a lifestyle brand. The Bike ·         Flagship models: RCR (RCRA Vault) and ADV. ·         High-speed electric motorbikes inspired by vintage gas-powered mopeds. ·         Can travel up to 80 miles per day. ·         Speeds reach 50–60 mph. ·         Battery-powered, quiet, no gas required. ·         Syncs with phone and headset while riding. Primary Use Cases ·         Daily commuting ·         Weekend fun and excursions ·         RV or camping "satellite vehicle" ·         Light business use ·         Easy parking and navigating traffic Market Presence ·         Ships nationwide across the U.S., including Puerto Rico, Hawaii, and Alaska. ·         One of the largest markets: New York City. ·         Expansion plans: Canada, then the EU. Origin Story Tim got the idea while living in San Francisco, where parking was nearly impossible. Even motorcycles were cumbersome in dense cities. A smaller electric motorbike could: ·         Park on sidewalks or near bike racks ·         Navigate crowded urban areas easily ·         Remove the friction of city commuting Segment 2 – From Corporate Designer to Entrepreneur Corporate Background Tim previously worked at LG Electronics in product development and industrial design in the U.S. Projects included: ·         Smart appliances (early AI-connected products circa 2015) ·         TVs for hotels (mass production) ·         Connected devices ·         Early smart-home integrations Inspiration While visiting the Nike design studio, he began thinking about rideshare bikes and electric mobility. He initially pitched a bike rideshare concept to LG — it was turned down. LG focused on mass production, not lifestyle brand creation. So instead of pitching the electric motorbike idea, Tim: ·         Built a prototype ·         Rode it to work ·         Generated organic interest (people constantly asked where to buy it) Funding Journey ·         Met an investor (deal fell through) ·         Launched an Indiegogo campaign ·         Officially launched ONYX in 2017 ·         Raised nearly $1 million That's when it shifted from idea to full business. Key Philosophy To be disruptive: ·         You must push boundaries — not just improve something incrementally. ·         Study the DIY community to see what enthusiasts want. ·         Build better than DIY… but sell to everyday riders. Ironically, the DIY crowd inspires innovation — but most buyers just want to ride. Segment 3 – Brand Strategy & Lifestyle Marketing Design Challenges ·         Re-imagined moped-style frames ·         Combined inspiration from the Honda Hobbit and Austrian Magnum styling ·         Engineered a stronger, modern electric frame Tim intentionally avoided chasing approval from traditional gas-moped enthusiasts. Lifestyle Over Utility The Chrome bag analogy: People don't want to be bike messengers — they want the aspiration of that lifestyle. ONYX follows the same model: ·         You market the adventure ·         The freedom ·         The weekend escape You don't sell: ·         "Commuting to work" (boring) You sell: ·         The Saturday ride ·         The outdoor escape ·         The aspiration lifestyle people imagine 1–3 times per year People are bored at work. They don't want to be reminded of their commute. They're waiting for the weekend. ONYX markets the dream — not the routine.     Tech Topic: https://brt-show.libsyn.com/category/Tech-Startup-VC-Cybersecurity-Energy-Science  Best of Tech: https://brt-show.libsyn.com/size/5/?search=best+of+tech   'Best Of' Topic: https://brt-show.libsyn.com/category/Best+of+BRT      Thanks for Listening. Please Subscribe to the AZ TRT Podcast.     AZ Tech Roundtable 2.0 with Matt Battaglia The show where Entrepreneurs, Top Executives, Founders, and Investors come to share insights about the future of business.  AZ TRT 2.0 looks at the new trends in business, & how classic industries are evolving.  Common Topics Discussed: Startups, Founders, Funds & Venture Capital, Business, Entrepreneurship, Biotech, Blockchain / Crypto, Executive Comp, Investing, Stocks, Real Estate + Alternative Investments, and more…    AZ TRT Podcast Home Page: http://aztrtshow.com/ 'Best Of' AZ TRT Podcast: Click Here Podcast on Google: Click Here Podcast on Spotify: Click Here                    More Info: https://www.economicknight.com/azpodcast/ KFNX Info: https://1100kfnx.com/weekend-featured-shows/

    34 min

  5. Mar 6

    Aging in Place: Safety, Technology, & Dignity w/ Drew Siefried of TruBlue Ally - AZ TRT S07 EP04 (286) 3-1-2026

    Aging in Place: Safety, Technology, & Dignity w/ Drew Siefried of TruBlue Ally - AZ TRT S07 EP04 (286) 3-1-2026       Things We Learned This Week ·         America is aging rapidly - By 2030, 1 in 5 Americans will be over 65. ·         Most seniors want to stay in their homes - More than 80% of older adults prefer aging in place rather than moving to assisted living. ·         Technology is transforming senior safety - Non-intrusive monitoring systems can detect falls and alert families without cameras or wearables. ·         One fall can change everything - Falls are one of the leading causes of injury and loss of independence among seniors. ·         Prevention is far cheaper than crisis care - Simple home safety upgrades can prevent accidents and help seniors maintain independence longer.     Guest: Drew Seifried LKIN: https://www.linkedin.com/in/drewseifried/ Company: TruBlue Home Service Ally Website: https://www.trublueally.com/east-phoenix-north-scottsdale   With over 25 years of combined corporate and entrepreneurial experience, I currently own and operate TruBlue Home Service Ally, where we support seniors and busy families with home modifications and handyman services. In this role, we prioritize safety, reliability, and exceptional service, ensuring all personnel meet high professional standards. As a Certified Franchise Executive, I also guide aspiring entrepreneurs, including corporate professionals, first responders, and military veterans, toward business ownership through franchising. Leveraging expertise in franchise agreements and processes, I simplify the path to ownership, aligning opportunities with individual goals. My mission is to empower others to achieve their aspirations through purpose-driven ventures.   TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue's services include: handyman projects and to-do list chores, preventative home maintenance programs, seasonal work, and senior modification services, all handled by a professional, bonded and insured Tru-Pro® Technician. Episode Overview America is entering a major demographic shift. By 2030, 1 in 5 Americans will be over the age of 65, creating what many experts call the "Silver Tsunami." Families across the country will face new challenges as aging parents want to maintain independence while staying safe at home. But aging at home safely requires planning. In this episode, we sit down with Drew Seifried of TruBlue Home Service Ally to discuss how home safety modifications, emerging Age Tech, and non-intrusive monitoring technologies are helping seniors stay independent longer — while providing peace of mind for their families. We also explore the unique needs of veterans and individuals with disabilities, and how communities and organizations can better support them.   Segment 1: Aging in Place & The Silver Tsunami Drew Seifried owns three territories with TruBlue, a national franchise focused on helping people safely remain in their homes. The company works primarily with: ·         Seniors and aging adults ·         People with disabilities ·         Veterans ·         Adult children caring for aging parents Their mission is simple: help people live independently and safely at home. The Growing Senior Population America is rapidly aging. Key statistics: ·         61 million Americans are age 65+ ·         By 2030, about 20% of the population will be seniors ·         Phoenix and other Sun Belt cities are seeing rapid senior population growth as retirees relocate This demographic shift will place new pressure on: ·         Healthcare systems ·         Caregiver workforce ·         Family members caring for aging parents The Hidden Risk: Falls in the Home One of the biggest threats to senior independence is falling. Key statistics: ·         1 in 4 adults age 65+ falls each year ·         Falls cause over 3 million emergency room visits annually ·         More than 300,000 seniors are hospitalized each year for hip fractures ·         Over 50% of falls occur inside the home In many cases, one fall can change everything. A serious fall can lead to: ·         Hospitalization ·         Loss of mobility ·         Long-term disability ·         Moving into assisted living The Most Dangerous Areas in a Home According to home safety experts, the highest risk areas include: ·         Bathrooms (tubs and showers) ·         Entryways and stairs ·         Poor lighting ·         Cluttered hallways or walkways Even small modifications can dramatically reduce fall risk. Preventing Falls Before They Happen TruBlue helps families install preventative safety upgrades such as: ·         Bathroom grab bars ·         Non-slip shower treatments ·         Improved lighting ·         Handrails and stair supports ·         Walkway hazard removal The company also performs full home safety assessments to identify hidden risks. As Drew explains, the goal is prevention — because once a fall happens, recovery can be much more difficult. Aging at Home vs Assisted Living Another major challenge families face is cost. Average assisted living costs in the U.S.: ·         $5,000–$6,000 per month ·         Often $60,000–$70,000 per year By comparison, many safety upgrades or in-home services cost a fraction of that. And most seniors prefer to stay home. Surveys show: ·         84% of seniors want to age in place ·         Independence and familiarity with their home environment matter deeply Segment 2: Age Tech & Smart Monitoring One challenge facing families is the shrinking caregiver workforce. With fewer caregivers available, technology is stepping in to help monitor safety. Adult children want peace of mind that their parents are safe — especially when they live in another city. But many seniors dislike traditional monitoring systems. Common concerns include: ·         Cameras in the home ·         Wearable emergency devices ·         Privacy issues ·         Technology complexity A New Approach: Radar-Based Monitoring A newer technology solution is radar-based monitoring systems like those from Pontosense. These systems use small radar sensors placed throughout the home. They can detect: ·         Falls ·         Movement patterns ·         Breathing and vital signals Unlike cameras, they are completely non-intrusive. Features include: ·         No cameras ·         No wearable devices ·         No audio recording ·         No stored video data The system can detect unusual events and send alerts. Smart Alerts for Families If a fall occurs, the system can: ·         Wait about 90 seconds to see if someone gets up (reducing false alerts) ·         Send notifications to family members ·         Contact caregivers ·         Alert emergency services if necessary Family members can also monitor activity patterns through a mobile app. For adult children balancing careers, families, and aging parents, this technology provides peace of mind without invading privacy. Segment 3: Disability Services & Veteran Support TruBlue also works with individuals living with disabilities and veterans who require specialized home modifications. Organizations supporting the disability community include: ·         Ability360 ·         Benevilla These groups offer programs ranging from adaptive sports to community support services. Health Challenges as We Age Many older adults face conditions that impact mobility or independence. These can include: ·         Arthritis ·         Balance issues ·         Progressive neurological diseases like ALS or MS ·         Reduced strength and coordination Simple tasks — getting into a bathtub, climbing stairs, or reaching shelves — can become difficult. Home modifications can restore independence. Importantly, these upgrades can be designed to blend into the home aesthetically, preserving both function and dignity. Supporting Veterans Veterans represent another group that often needs home safety support. Key statistics: ·         Approximately 17 million veterans live in the United States ·         Nearly 8 million veterans are age 65 or older Despite available programs, many veterans do not utilize assistance. Organizations working to support veterans include: ·         Paralyzed Veterans of America ·         Veterans of Foreign Wars ·         Elks Lodge Drew himself served in the military and is passionate about helping veterans access services and resources. Additional Home Safety Monitoring Beyond fall prevention, modern smart homes can also monitor: ·         Smoke and fire detection ·         Water leaks and flooding ·         Utility failures ·         Entry and exit activity These systems help families create a safer living environment for aging loved ones.   Final Takeaway Aging doesn't have to mean losing independence. With the right combination of: ·         Hom

    40 min

  6. Feb 19

    Reinventing Retirement: The Future of the 401(k) w/ Ted Benna the Father of the 401k - AZ TRT S07 EP03 (285) 2-22-2026

    Reinventing Retirement: The Future of the 401(k) w/ Ted Benna the Father of the 401k - AZ TRT S07 EP03 (285) 2-22-2026       Things We Learned This Week ·         The 401(k) Was Almost an Accident - A small 1978 tax provision turned into one of the most important financial innovations in modern history. ·         Regulation Built the Framework - The original law was only two pages. The real structure came later through Treasury rules and regulatory oversight. ·         Many Americans Still Aren't Financially Prepared - Nearly half the population lacks meaningful emergency savings — even with access to retirement plans. ·         Incentives Change Behavior - The Radish Plan ties savings to performance metrics, gamifies engagement, and may improve participation and retention. ·         Retirement Isn't Just About Growth — It's About Income - As you approach retirement, risk management and guaranteed income strategies become more important than aggressive growth.   Guests: Ted Benna, Benna 401K http://benna401k.com   Ted Benna, Father of the 401K, has worked in pension and retirement benefits industry for 60 years, and literally wrote the book on the 401K. He was a pioneer in the early 80s in designing the early 401K Plans, and then getting them approved by the IRS to be the model still used today.   Books:  401K Forty Years Later (2018) – history of the 401K 401K & IRA for Dummies Updated Version (2021)     https://radishplan.com/ An incentive-based model designed to help businesses retain top talent, increase profitability, and provide real financial security for employees.       Notes Guest: Ted Benna – Father of the 401(k) Topic: The Past, Present & Future of Retirement Savings Segment One: The Birth of the 401(k) The Accidental Revolution (1978–1980) ·         In 1978, a small two-page provision was added to the IRS tax code. ·         It allowed employees to defer compensation and receive tax advantages. ·         By 1980, Ted Benna helped launch the first 401(k) plan. ·         Designed for private companies (401k). ·         Government employees received the 457. ·         Nonprofits and schools had 403(b). ·         Individuals had IRAs. How It Changed America ·         Employees contribute directly from paychecks. ·         Employers can match contributions. ·         Pre-tax deductions reduce taxable income. ·         Created a culture of saving. ·         Today: Over $15 trillion saved in 401(k) plans. Early Challenges ·         Legal ambiguity at first. ·         Treasury had to create detailed regulations. ·         Oversight from: o    Department of Labor o    Treasury o    SEC ·         Subject to executive orders over the years. ·         New York Times coverage in early 80s accelerated adoption. ·         Ongoing class-action lawsuits and regulatory scrutiny. The Evolution Continues ·         Private equity now entering 401(k) investment menus. ·         Target-date funds continue to evolve. Segment Two: The Radish Plan – A New Model for 401(k)s The Problem Today ·         20–60% of Americans cannot access funds when needed. ·         Nearly 50% have little to no emergency savings. ·         Traditional 401(k)s are complex, costly, and burdened by red tape. ·         Many small businesses avoid offering plans. Introducing the Radish Plan ·         Employer-funded 401(k) model. ·         Incentive-based contributions tied to KPIs. ·         Similar to profit-sharing — not a flat percentage. ·         Rewards employees for hitting performance metrics. Real-World Example ·         Trucking company model: o    Custom incentives o    Performance-based rewards o    Visible progress tracked via mobile app ·         Gamified experience increases engagement. Why "Radish"? ·         The radish is one of the fastest-growing vegetables. ·         Long roots = deep savings foundation. ·         Visible incentives = motivation. Benefits to Employers ·         Helps recruit and retain employees. ·         Reduces turnover. ·         Saves on FICA taxes. ·         Tax credits available to set up plans. ·         Adoption agreement: 2½ pages (vs. traditional 20+ pages). ·         ~$1,500 setup cost. ·         SaaS platform integrates with payroll (Finch aggregation). ·         Lower software costs. 🔗 More info: radishplan.com Segment Three: Retirement Planning in a Volatile World Market Risk Reality ·         Stocks and bonds are volatile. ·         A 20% market drop near retirement can be devastating. ·         Younger investors can recover from dips. ·         Retirees cannot afford large drawdowns. Cash vs. Inflation ·         Cash offers safety. ·         But inflation erodes purchasing power. ·         Bonds also carry volatility risk. Income Annuities as a Hedge ·         Example: $1,000–$2,000 per month guaranteed income. ·         Helps hedge longevity and market risk. ·         Creates baseline security. ·         Ted suggests possible legislation/tax incentives for annuities. The Bigger Issue: Financial Education Gap ·         Lack of trust in advisors is common. ·         Financial education is not properly taught. ·         Schools and colleges should teach: o    Budgeting o    Credit o    Debt management o    Investing fundamentals o    Retirement planning     Investing Shows:  https://brt-show.libsyn.com/category/Investing-Stocks-Bonds-Retirement    'Best Of' Topic: https://brt-show.libsyn.com/category/Best+of+BRT      Thanks for Listening. Please Subscribe to the AZ TRT Podcast.     AZ Tech Roundtable 2.0 with Matt Battaglia The show where Entrepreneurs, Top Executives, Founders, and Investors come to share insights about the future of business.  AZ TRT 2.0 looks at the new trends in business, & how classic industries are evolving.  Common Topics Discussed: Startups, Founders, Funds & Venture Capital, Business, Entrepreneurship, Biotech, Blockchain / Crypto, Executive Comp, Investing, Stocks, Real Estate + Alternative Investments, and more…    AZ TRT Podcast Home Page: http://aztrtshow.com/ 'Best Of' AZ TRT Podcast: Click Here Podcast on Google: Click Here Podcast on Spotify: Click Here                    More Info: https://www.economicknight.com/azpodcast/ KFNX Info: https://1100kfnx.com/weekend-featured-shows/     Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.

    43 min

  7. Feb 12

    Solving the Worlds Problems through Design w/ Celeste Wilson of Form180 - AZ TRT S07 EP02 (285) 2-8-2026

    AZ TRT 2.0 - Solving the Worlds Problems through Design w/ Celeste Wilson of Form180 - AZ TRT S07 EP02 (285) 2-8-2026       Things We Learned This Week ·         People Are Remodeling Instead of Moving With rising home and land prices, homeowners are choosing to invest in their current homes—upgrading, expanding, and modernizing rather than starting over somewhere new. ·         Home Offices Are Now Permanent—and Must Be Designed Intentionally The best home offices allow for mental separation from work, often through physical barriers, visual breaks, or designing the space to flex back into daily living when the workday ends. ·         Wellness Is Driving Modern Home Design From smart lighting and steam showers to home gyms and better airflow, wellness is no longer a "nice to have"—it's a core design principle. ·         Lighting Directly Affects How a Home Feels Natural light, smart lighting systems, skylights, and color temperature all impact mood, energy, and subconscious comfort. Good lighting can completely transform older homes. ·         Great Design Starts With How People Actually Live Understanding family habits, entertaining style, pets, physical needs, and daily routines allows designers to create homes that feel peaceful, functional, and truly lived-in—not just beautiful.   Guest: Celeste Wilson - Founder | Principal Designer  FORM180.com           FORM180 is a full-service boutique architectural interior design firm located in sunny Arizona. Striking the balance between meticulous detail and welcoming allure, every project is a curation of precision and unparalleled craftsmanship. From initial concept to completion, we specialize in transforming spaces into experiences. Designing interiors that tell a story, empowering the minds that reside there. Our passion lies in crafting interiors that are not only stunning but deeply reflective of our clients' unique tastes and aspirations. Every detail, every finish, every handpicked piece is chosen to elevate and inspire.       Notes: In this episode, we sit down with Celeste Wilson of Form 180 Design, a residential-focused architecture and interior design firm known for modern, desert contemporary remodels. We explore why homeowners are choosing to remodel instead of move, how wellness and technology are shaping today's homes, and how Celeste's background in commercial design informs her approach to transforming older residential spaces. Segment 1: Why Home Remodeling Is Booming Why people are staying put ·         Rising housing and land prices have slowed moving activity ·         Homeowners are choosing to invest in and enjoy their current homes and neighborhoods ·         Remodels and additions are often more cost-effective than buying new Reimagining older homes ·         Common projects include ranch-style homes being reframed from dated layouts into clean, modern designs ·         Focus on transforming older homes without losing their character Post-COVID lifestyle shifts ·         Home offices are now a permanent feature ·         Demand for flexible workspaces that can transition back into living space ·         Importance of separating work energy from home life o    Physical or visual barriers o    Thoughtful placement and flow Wellness-driven design ·         Growing interest in: o    Home gyms o    Steam showers o    Wellness-focused layouts ·         Use of smart lighting and technology to enhance mood, circadian rhythm, and comfort ADUs & additions ·         Auxiliary Dwelling Units (ADUs) as: o    Detached home offices o    Guest houses or mother-in-law suites ·         Design considerations for privacy, access, and energy separation Kitchen remodel trends ·         Creating efficient kitchen work zones ·         Dedicated baking areas and improved storage ·         Butler's pantries to keep messes hidden and entertaining seamless Form 180 Design focus ·         Residential design first ·         Spec design, architectural design, and full-service interior design ·         Integrating technology with design to support wellness and livability Segment 2: Celeste Wilson's Design Philosophy & Background Professional background ·         Architectural design blended with interior design ·         10 years in commercial design, including: o    Abercrombie & Fitch (retail store layouts) o    Restaurants such as The Melting Pot, Sushi Go, and North & Company ·         15 years focused on luxury residential design Client-first design process ·         Starts with understanding the client's: o    Family structure o    Daily habits and lifestyle o    Physical needs or limitations o    Pets (feeding stations, pet zones, practical layouts) Designing for flow and peace ·         Every item should have a place ·         Homes should allow easy movement and freedom ·         Design supports how families live, cook, entertain, and relax ·         Goal: a symbiotic relationship between people and space Lessons from commercial design ·         Experience retrofitting modern layouts into historic buildings ·         Applying those lessons to older homes: o    Working within constraints o    Preserving character while modernizing function Upgrading older homes ·         Common challenges: o    Lower ceilings o    Smaller rooms ·         Solutions include: o    Lighter paint tones o    Strategic lighting o    Monochromatic palettes o    Vaulted ceilings (when budget allows) Lighting as a design tool ·         Door systems to open walls and increase natural light ·         Smart lighting systems (e.g., Lutron) o    Match interior lighting to natural UV patterns o    Light impacts mood and subconscious behavior ·         Skylights, larger windows, and creative daylight solutions ·         Even recreating sunlight through advanced lighting systems Floor plans & privacy ·         Creating intentional separation within intimate spaces ·         Split floor plans for primary bedrooms ·         Secondary entrances for: o    Home offices o    Guest suites o    Mother-in-law units Key Takeaway Great design isn't just about aesthetics—it's about how a space supports your life. From wellness and workflow to lighting and layout, Celeste Wilson's approach blends architecture, interior design, and human behavior to create homes that feel peaceful, functional, and timeless.     'Best Of' Topic: https://brt-show.libsyn.com/category/Best+of+BRT   Real Estate Topic: https://brt-show.libsyn.com/category/Real+Estate-Construction-Land-Farming        Thanks for Listening. Please Subscribe to the AZ TRT Podcast.     AZ Tech Roundtable 2.0 with Matt Battaglia The show where Entrepreneurs, Top Executives, Founders, and Investors come to share insights about the future of business.  AZ TRT 2.0 looks at the new trends in business, & how classic industries are evolving.  Common Topics Discussed: Startups, Founders, Funds & Venture Capital, Business, Entrepreneurship, Biotech, Blockchain / Crypto, Executive Comp, Investing, Stocks, Real Estate + Alternative Investments, and more…    AZ TRT Podcast Home Page: http://aztrtshow.com/ 'Best Of' AZ TRT Podcast: Click Here Podcast on Google: Click Here Podcast on Spotify: Click Here                    More Info: https://www.economicknight.com/azpodcast/ KFNX Info: https://1100kfnx.com/weekend-featured-shows/     Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.

    30 min

  8. Jan 22

    Cybersecurity, Ransomware, + AI Usage Guardrails w/ Gary Perkins of CISO Global - AZ TRT S07 EP01 (284) 1-18-2026

    Cybersecurity, Ransomware, + AI Usage Guardrails w/ Gary Perkins of CISO Global - AZ TRT S07 EP01 (284) 1-18-2026         What We Learned This Week: ·         Most cyber attacks are preventable Basic controls, training, and awareness can stop the majority of threats. ·         Humans are both the weakest link and the strongest defense Ongoing education and awareness turn employees into an effective "human firewall." ·         AI will amplify cyber risk — for both attackers and defenders Organizations must adopt AI defensively to keep pace with bad actors. ·         Reputation damage often outweighs financial loss Brand trust is hard to rebuild after a breach, even if customers don't immediately leave. ·         Cybersecurity is no longer optional or technical-only It's a business risk, a leadership issue, and a shared responsibility across the organization.       Guest: Gary Perkins, Chief Information Security Officer (CISO) of CISO Global   https://www.linkedin.com/in/perkinsgary/   Gary Perkins is the Chief Information Security Officer (CISO) for cybersecurity firm CISO Global. Prior to that he was the CISO for the Government of British Columbia in Canada for 10 years -- responsible for providing cybersecurity services in support of the province and taught undergrad and graduate students at the University of Victoria for years. He has over 25 years' experience in information technology, risk management, and cybersecurity. Prior to joining the BC Government, he worked in the private sector as chief of staff for security at TELUS and, earlier in his career, led teams responsible for incident response, operations, delivery, and architecture for both corporate and managed security services customers. A Certified Information Systems Security Professional (CISSP) since 2004, Perkins also holds an MBA from Simon Fraser University's Management of Technology program.       CISO Global Inc. (NASDAQ: CISO) operates as a cybersecurity, compliance, and software company in the United States, Chile, and internationally. The company offers security managed services, including compliance, secured managed, and cyber defense operation services; culture education and enablement; tools and technology provisioning; data, privacy, regulations, and compliance monitoring; remote infrastructure administration; and antivirus and patch management services. It also provides cybersecurity professional services, such as incident response and digital forensics; technical assessments; cybersecurity consulting; compliance auditing; vulnerability assessment and penetration testing; and disaster recovery and data backup solutions. The company was formerly known as Cerberus Cyber Sentinel Corporation and changed its name to CISO Global Inc. in May 2023. CISO Global Inc. was founded in 2015 and is headquartered in Scottsdale, Arizona.   Key leadership includes:  Owner / CEO – David Jemmett  https://www.linkedin.com/in/david-jemmett/   Website: https://www.ciso.inc/     Podcast Overview Guest: Gary Perkins Title/Role: Chief Information Security Officer (CISO) Show Theme: Cybersecurity & IT Key Topics: Cyber breaches, human risk, AI, ransomware, training, OSINT (Open Source Intelligence), security planning Organized Podcast Notes Segment 1: The Reality of Cyber Threats Today ·         Over the last several years, major corporations such as Target, Home Depot, and Wells Fargo have experienced high-profile cyber breaches. ·         No company is immune — size and brand do not provide protection. ·         Organizations must "find religion on security" and treat cybersecurity as a core business function. ·         A company's brand, trust, and reputation are always on the line after a breach. ·         The average cost of a cyber breach is often cited around $4.8 million. ·         Cyber insurance is now common, but insurers require proof that companies are actively managing security risks. ·         When a breach occurs, companies must notify customers and disclose what data was compromised. ·         Consumers are becoming desensitized to breach notifications; switching providers can feel too costly or inconvenient. ·         The good news: up to 80% of cyber threats are preventable with basic controls. ·         Most attacks are not sophisticated: o    Simple phishing scams o    Credential theft o    Insider mistakes or manipulation ·         Companies need: o    Internal security controls o    Point solutions for cybersecurity o    Regular employee alerts about phishing attempts ·         The human firewall is the most critical defense ·         Best practices include: o    Multi-factor authentication (MFA) o    Disconnected/offline backups to recover from ransomware ·         Ransomware payments are common, but organizations should learn from past breaches and have a clear detection and response plan. Segment 2: Gary Perkins' Background & the Role of Training ·         Gary spent: o    9 years working for the British Columbia government o    20+ years in the telecommunications industry ·         Extensive experience in compliance, training, and risk management ·         Strong advocate for mandatory cybersecurity training: o    Minimum: once per year o    Ideal: quarterly reminders ·         Employees should receive clear manuals and guidance for: o    Email security o    Outlook usage o    Identifying suspicious links ·         Many small and mid-sized businesses (20–50 employees) lack in-house IT teams and rely on outsourced IT/security providers. ·         Cyber attacks persist because they work — attackers exploit human behavior. Segment 3: AI, Phishing, and the Future of Cyber Attacks ·         Cyber attacks will remain simple as long as simplicity continues to succeed. ·         Artificial Intelligence will increase both frequency and scale of attacks. ·         AI systems can learn from every successful breach. ·         Phishing emails are expected to: o    Become more convincing o    Eliminate spelling and grammar errors over time ·         While AI still has flaws, generative AI will improve rapidly. ·         Defensive teams must also adopt AI because bad actors already have. ·         Society has traded convenience for risk: o    Online banking o    Social media o    Credit cards o    Email and mobile devices ·         Most people underestimate how much personal data is publicly available. ·         Recommendation: o    Google yourself using quotation marks o    Understand what information is visible ·         Even more data may exist on the dark web without your knowledge. ·         Threat actors often hijack accounts and use trusted contacts to spread scams. ·         Use a secure password manager and rotate passwords regularly. Segment 4: AI Guardrails & What's Coming Next ·         AI usage must have clear guardrails: o    Approved vs. unapproved tools o    Cloud-based AI services need governance ·         AI platforms (including ChatGPT) are online and accessible, making data exposure a real concern. ·         Companies should: o    Run AI searches on themselves o    See what public information is already available ·         Technology advancement will continue at an accelerated pace: o    Artificial Intelligence o    Quantum computing o    Robotics ·         Organizations must stay proactive and continuously update their cybersecurity strategies.     Biotech Shows: https://brt-show.libsyn.com/category/Biotech-Life+Sciences-Science   AZ Tech Council Shows:  https://brt-show.libsyn.com/size/5/?search=az+tech+council *Includes Best of AZ Tech Council show from 2/12/2023   Tech Topic: https://brt-show.libsyn.com/category/Tech-Startup-VC-Cybersecurity-Energy-Science  Best of Tech: https://brt-show.libsyn.com/size/5/?search=best+of+tech   'Best Of' Topic: https://brt-show.libsyn.com/category/Best+of+BRT      Thanks for Listening. Please Subscribe to the AZ TRT Podcast.     AZ Tech Roundtable 2.0 with Matt Battaglia The show where Entrepreneurs, Top Executives, Founders, and Investors come to share insights about the future of business.  AZ TRT 2.0 looks at the new trends in business, & how classic industries are evolving.  Common Topics Discussed: Startups, Founders, Funds & Venture Capital, Business, Entrepreneurship, Biotech, Blockchain / Crypto, Executive Comp, Investing, Stocks, Real Estate + Alternative Investments, and more…    AZ TRT Podcast Home Page: http://aztrtshow.com/ 'Best Of' AZ TRT Podcast: Click Here Podcast on Google: Click Here Podcast on Spotify: Click Here                    More Info: https://www.economicknight.com/azpodcast/ KFNX Info: https://1100kfnx.com/weekend-featured-shows/     Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, le

    51 min
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AZ Tech Roundtable 2.0 with Matt Battaglia The show where Entrepreneurs, Top Executives, Founders, and Investors come to share insights about the future of business. AZ TRT 2.0 looks at the new trends in business, & how classic industries are evolving. Common Topics Discussed: Startups, Founders, Funds & Venture Capital, Business, Entrepreneurship, Biotech, Blockchain / Crypto, Executive Comp, Investing, Stocks, Real Estate + Alternative Investments, and more… AZ TRT Podcast Home Page: http://aztrtshow.com/ Please Subscribe. Thanks for Listening. - More Info: https://www.economicknight.com/azpodcast/

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