Badass Softie

Dr. J.J. Peterson

A Badass Softie is unapologetically ambitious and leads with heart. Ambitious and kind. Fun and driven. Powerful and deeply human. Badass Softie, hosted by Dr. J.J. Peterson, is a podcast that challenges the false choice leaders are too often given: be strong or be compassionate. The world doesn’t just need more leaders — it needs leaders bold enough to make an impact and compassionate enough to make it meaningful. Each episode pulls back the curtain on leaders, creators, and innovators who are rewriting the rules of what real leadership looks like. You’ll walk away with stories, insights, and practical takeaways that show you how to lead with both strength and softness — the very definition of being a Badass Softie. Subscribe and step fully into the kind of leader the world is waiting for. 

  1. FEB 2

    The Stories That Shape How We Lead — with Tricia Rose Burt

    Most people think a story has to be a seismic, life-altering event to matter. Something dramatic. Something obvious. Something big enough to justify being told. But leadership is rarely shaped by moments that announce themselves. In this conversation, Dr. J.J. Peterson talks with storyteller and creativity guide Tricia Rose Burt about why the stories that shape how we lead are often the ones we overlook—and how creativity helps us recognize, shape, and share them. Together, they explore storytelling not as performance or branding, but as a leadership practice: a way of integrating lived experience, building trust, and making meaning in the work we do. This is a conversation for leaders who feel disconnected from their creativity, unsure whether their story “counts,” or curious about how story and imagination strengthen—not soften—leadership. What this explores Why most people underestimate the stories they’re already carrying How storytelling reveals why you lead the way you do The connection between creativity and effective leadership Why showing a story builds credibility faster than telling credentials How recognizing your story opens the door to inspiring others Creativity isn’t a detour from leadership. Storytelling isn’t a nice-to-have. They’re how leaders stay human, flexible, and meaningful—especially when the work gets hard.   To learn more about Tricia Rose Burt and her work, visit triciaroseburt.com.

    25 min
  2. JAN 12

    The Best Leadership Lessons Come From Where You Least Expect

    Some of the most meaningful leadership lessons don’t come from business books, keynote stages, or boardrooms.   Sometimes, they come from places you don’t expect.   In this episode of Badass Softie, Dr. J.J. Peterson shares unexpected leadership insights inspired by a behind-the-scenes look at Taylor Swift and her record-breaking Eras Tour. What he expected was spectacle. What he didn’t expect was a masterclass in leadership with heart.   This episode explores what it looks like to lead at the highest level without becoming harder, colder, or smaller in the process.   You’ll hear reflections on: Emotional discipline and why leaders shouldn’t dump their stress downhill Showing up as a guide, not the hero How preparation creates freedom and confidence Why generosity and shared wins build loyalty What true belonging looks like on a team The power of owning your work, your voice, and your story If you’re tired of leadership advice that asks you to sacrifice your humanity for success, this conversation offers a better way.   If this episode resonated with you: Save it for the next time you need a reminder of the kind of leader you want to be. Share it with someone who feels tired of leading the “right” way and is ready for a better one. Or send it to a leader who needs fresh inspiration from an unexpected place. Because the world doesn’t need more polished leaders. It needs leaders who are prepared, generous, clear — and deeply human.   That’s what being a Badass Softie looks like.

    24 min
  3. 12/22/2025

    The One-Liner That Turns “What Do You Do?” Into a Real Conversation

    Ever been at a holiday party, networking event, or standing awkwardly near a charcuterie board when someone asks, “So… what do you do?”   And suddenly your brain short-circuits.   You ramble. You minimize. You say something vague like “I help humans” and quietly watch the conversation die.   In this episode, Dr. J.J. Peterson breaks down why leaders dread that question—and how to answer it in a way that actually starts conversations instead of ending them.   Drawing from storytelling frameworks used in Hollywood, J.J. introduces a simple, human one-liner formula designed to help leaders explain what they do with clarity, confidence, and heart.   You’ll learn: Why most leaders accidentally confuse or bore people when talking about their work The 3-part one-liner formula (problem, solution, success) and why the brain remembers it How starting with someone else’s problem builds instant connection Why clarity isn’t just good marketing—it’s good leadership How a strong one-liner makes it easier for others to remember you and refer you This episode is for leaders who are unapologetically ambitious—but still deeply human. The ones who want their words to open doors, not shut conversations down.   Because a great one-liner doesn’t pitch. It honors the person you’re talking to. It sparks curiosity. And it gives people a reason to ask the next question.   👉 Download the one-liner worksheet - https://www.drjjpeterson.com/one-liner If this episode resonated, share it with someone you think is a Badass Softie—a leader who wants to lead with clarity, heart, and confidence.

    13 min
5
out of 5
14 Ratings

About

A Badass Softie is unapologetically ambitious and leads with heart. Ambitious and kind. Fun and driven. Powerful and deeply human. Badass Softie, hosted by Dr. J.J. Peterson, is a podcast that challenges the false choice leaders are too often given: be strong or be compassionate. The world doesn’t just need more leaders — it needs leaders bold enough to make an impact and compassionate enough to make it meaningful. Each episode pulls back the curtain on leaders, creators, and innovators who are rewriting the rules of what real leadership looks like. You’ll walk away with stories, insights, and practical takeaways that show you how to lead with both strength and softness — the very definition of being a Badass Softie. Subscribe and step fully into the kind of leader the world is waiting for. 

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