Bandwidth

Sonar Software

Bandwidth is the most honest podcast in broadband. Bringing you real stories and practical insights from those who’ve built, operated, and scaled ISP networks across the country. Hosted by Rick Seemann, Georgette Lopez-Aguado, Paul Dasbach, and Larry Weidig, each episode explores the operational, financial, and technical realities of delivering high-speed internet. From BEAD compliance and M&A transitions to rural broadband expansion and reducing customer churn. We dive into what matters, without the spin. Whether you’re leading a team, deploying infrastructure, or navigating broadband policy and funding, Bandwidth delivers unfiltered conversations to help you grow a stronger ISP business and serve your community. No jargon. No pitches. Just people who’ve been there. If you're a broadband leader who wants to think bigger, build smarter, and lead with heart…welcome home.

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    Why MDUs Are the Battleground ISPs Keep Losing

    MDU internet strategy is often pitched as easy growth for ISPs, but this episode reveals why MDU internet strategy quickly turns into operational chaos without the right playbook. If you're navigating MDU internet strategy, this conversation breaks down how to avoid losing control, improve customer experience, and actually scale. Learn why frictionless setup, not just speed or price, is becoming the defining competitive edge in multi-dwelling unit deployments. In this episode, Georgette Lopez-Aguado, Larry Weidig, and Rick Seemann unpack the realities of serving MDUs, HOAs, and other shared environments, from the hidden complexity of infrastructure and tenant expectations to the risks of exclusivity and poor communication control. Backed by real-world experience and industry data (including a 26-point NPS boost tied to frictionless onboarding), they explore how ISPs can build smarter systems, stronger partnerships, and more resilient growth strategies. Whether you're entering the MDU market or trying to fix what’s already broken, this episode gives you a clearer path forward. What you’ll learn:Why MDUs create operational headaches despite looking like “easy growth”How frictionless setup (QR codes, self-serve onboarding) drives higher NPS and lower churnThe tradeoffs between exclusivity vs. competition in multi-unit environmentsHow to manage communication when property managers control the resident relationshipWhen Wi-Fi-only deployments make sense—and when they failDon’t risk losing control of your customer experience in MDUs—learn how to build a scalable, frictionless strategy that actually works. Follow us on Instagram → https://www.instagram.com/the_bandwidth_podcast/ 🔔 Love the podcast? Don’t forget to subscribe and leave a review! 📧 Learn more about Sonar → sonar.software

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Bandwidth is the most honest podcast in broadband. Bringing you real stories and practical insights from those who’ve built, operated, and scaled ISP networks across the country. Hosted by Rick Seemann, Georgette Lopez-Aguado, Paul Dasbach, and Larry Weidig, each episode explores the operational, financial, and technical realities of delivering high-speed internet. From BEAD compliance and M&A transitions to rural broadband expansion and reducing customer churn. We dive into what matters, without the spin. Whether you’re leading a team, deploying infrastructure, or navigating broadband policy and funding, Bandwidth delivers unfiltered conversations to help you grow a stronger ISP business and serve your community. No jargon. No pitches. Just people who’ve been there. If you're a broadband leader who wants to think bigger, build smarter, and lead with heart…welcome home.