Bee Formless™ Flow Driven CEO

Bee (Belinda) Murray

This isn’t your typical podcast. No pre-interviews. No rigid scripts. Just raw, unfiltered connection and fluid conversation with bold, dynamic minds. Founders, CEOs, VCs, and visionary leaders reshaping life, leadership, and business from the inside out. Embracing high flow states. Leading with soul and conscious impact in the 21st century. We dive into the formless cycle behind real transformation. Where intuition meets strategy, structure meets fluidity, and Soulful, High Flow Conscious Leadership™ is leading the next gen.

  1. 11m ago

    From inner transformation to cultural catalyst | Self-mastery & systemic change | Jaclyn Orent

    In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Jaclyn Orent, Co-Founder and CEO of the Cultural Catalyst Network™, to explore a question that feels increasingly important: can we transform our businesses, cultures and systems without transforming the way we operate within them? Jaclyn is creating infrastructure for societal transformation, connecting cultural catalysts around shared purpose and collective action. Yet her understanding of systemic change began with a very personal dismantling of how she had learned to move through the world. After losing a dream role in her twenties, Jaclyn entered almost a decade of healing and self-inquiry, including wilderness therapy, intensive personal work and a 36-day water fast. Along the way, she encountered David Hawkins’ work on power versus force and recognised something I related to enormously: she had learned to create through pushing, controlling and forcing things into being. That opened up a conversation about what happens when we stop treating our inner and outer worlds as separate. We explored consciousness, self-mastery, why the way we are affects the way we lead, and how relationships can carry new ways of being through entire systems. We also discussed something increasingly relevant in an AI-shaped world: technology may understand the concept of love without ever experiencing it. We cannot outsource genuine compassion, connection or what it means to be human. If these qualities are fundamental to life giving cultural change, our future may depend as much on expanding our own capacity as advancing the technology around us. There was something very Bee Formless™ in Jaclyn’s observation that we can traverse the unknown ourselves, or wait for life to facilitate the transformation for us. The next form only becomes possible when we stop forcing the one we already know. THE SHAPE SHIFT IN MOTION Systemic transformation begins with the people creating and sustaining the system. LEARN (LETTING GO) ✨ Let go of force as the only path to progress. ✨ Release the need to know exactly what comes next. ✨ Notice where an old identity is keeping an old system alive. UNLEARN (CREATE, REIMAGINE & RESHAPE) ✨ Reimagine leadership through relationship rather than individual control. ✨ Create from greater self-awareness, acceptance and connection. ✨ Reshape systems around what gives life rather than continually extracting from it. RELEARN (TEST & IMPLEMENT) ✨ Build the self-mastery to get out of your own way. ✨ Connect with people around shared purpose and collective action. ✨ Focus on what serves the transformation you are actually here to create. ACTIVE RECOVERY (REFLECT & RESET) ✨ Where are you still forcing what may be asking to change form? ✨ What would you need to accept to move differently? ✨ Are you consciously shaping your transformation or waiting for life to do it? 🔗 https://www.linkedin.com/in/jaclynorent/ 🌐 https://culturalcatalysts.net 💭 Where are you still using force when another form of power may be available? Book a Strategic Shape Shift Diagnostic to illuminate what needs to shift across leadership, business and brand, from the inside out. 🔗 https://calendly.com/beeformless/strategicshapeshiftdiagnostic #beeformless #flowdrivenceo #culturalcatalyst #systemicchange #selfmastery #soulfulhighflowconsciousleadership

    From inner transformation to cultural catalyst | Self-mastery & systemic change | Jaclyn Orent

  2. 20h ago

    Healing the future | Creativity, moral imagination & what makes us human | Will Cady

    In this episode of the Bee Formless™ Flow Driven CEO Podcast, recorded while I was in Los Angeles, I connected with Will Cady, author of Which Way Is North, artist, cultural strategist and Founder of HEAL MVMNT, for a conversation that kept returning to one question: as everything around us accelerates, what are we choosing to remain human for? Will spent years at Reddit, joining long before it became the business most of us recognise today. One of its early values stayed with him: “Remember the human.” Nearly a decade later, as technology moves further into how we work, create, decide and relate to one another, those three words feel even more important. We explored Will’s belief that creativity is spirituality in different clothing, why intuition matters when information becomes overwhelming, and what happens when our jobs become so entangled with our identities that change begins to feel like a threat to who we are. There was another idea I loved: we have become very good at beginning things, yet far less practised at completion. Will spoke about asking ourselves whether we would consciously rehire ourselves into the life or role we are currently living, or whether something has reached its natural ending and another form is asking to emerge. That took us into healing, Will’s view is that there can be no growth without repair. We can move fast, build, innovate and transform, yet something eventually asks to be integrated behind us if we want to evolve forward. This is where technology became much more interesting. Rather than asking only what AI can do, Will asks who the machine serves, what values shape its use and what kind of future we are actually imagining. Technology can increase possibility; humanity still has to decide what possibility is for. THE SHAPE SHIFT IN MOTION Progress is not simply about what we can build next. It is about who we are becoming while we build it. LEARN (LETTING GO) ✨ Let go of identities that no longer reflect who we are becoming. ✨ Release the assumption that faster automatically means better. ✨ Stop expecting certainty before allowing a new form to emerge. UNLEARN (CREATE, REIMAGINE & RESHAPE) ✨ Reimagine creativity as a distinctly human way of making meaning. ✨ Reshape progress around moral imagination, not technological capability alone. ✨ Create systems that preserve humanity rather than asking people to become more machine-like. RELEARN (TEST & IMPLEMENT) ✨ Codify the values that guide how you make decisions. ✨ Ask where technology belongs, where it doesn’t and why. ✨ Complete what has ended so energy can move towards what comes next. ACTIVE RECOVERY (REFLECT & RESET) ✨ Would you rehire yourself into the life you are living now? ✨ Where is resistance pointing towards something that wants to change? ✨ What does progress look like when humanity remains at the centre? 🔗 https://www.linkedin.com/in/willcady/ 🌐 https://willcady.com/ 💭 As the world asks more of the machine, what are you choosing to protect about being human? Book a Strategic Shape Shift Diagnostic to illuminate what needs to shift across leadership, business and brand, from the inside out. 🔗 https://calendly.com/beeformless/strategicshapeshiftdiagnostic #beeformless #flowdrivenceo #willcady #healmvmnt #creativity #humanity #leadership #futureofwork

    Healing the future | Creativity, moral imagination & what makes us human | Will Cady

  3. 20h ago

    The hidden risk of stepping into the C-Suite | Identity, influence & success | Navid Nazemian

    In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Navid Nazemian, executive coach, bestselling author and keynote speaker, around an interesting tension: we can spend years becoming exceptionally good at what we do, only to step into a bigger role and discover that some of what created our success may need to change. Navid knows transition from both sides. He moved across countries, seven industries and senior corporate roles before reaching his own inflection point around 50, when the success of Mastering Executive Transitions began opening opportunities he couldn’t pursue while remaining in corporate life. One question on his vision board became difficult to ignore: “If not now, when?” What fascinated me was Navid’s research into what happens once leaders step into the C-suite. He shared that around 40% of executive transitions fail within the first 18 months, opening up a much bigger conversation about identity, ego, listening and why capability alone isn’t enough. We explored his Double Diamond Framework and five C’s: context, culture, commitment, circles and confidence. A leader can arrive with extraordinary credentials and still need to understand a new ecosystem of relationships, influence and expectations before trying to reshape it. There was something very Bee Formless™ in that for me. Transition asks us to recognise what we carry forward, what we leave behind and who we need to become for the next form to emerge. THE SHAPE SHIFT IN MOTION A new role can ask us to reshape how we listen, influence and lead. LEARN (LETTING GO) ✨ Let go of the assumption that past success automatically transfers. ✨ Release the pressure to arrive with all the answers. ✨ Notice where confidence may be getting in the way of curiosity. UNLEARN (CREATE, REIMAGINE & RESHAPE) ✨ Reimagine executive transition as a 12–18 month evolution, not a 90-day sprint. ✨ Reshape your approach around context, culture and the people already inside the system. ✨ Create space to listen before deciding what needs to change. RELEARN (TEST & IMPLEMENT) ✨ Understand the context, culture, commitment, circles and confidence around you. ✨ Earn the right to influence culture before trying to reshape it. ✨ Bring human judgment and discernment to the tools guiding decisions. ACTIVE RECOVERY (REFLECT & RESET) ✨ What from your previous role no longer serves the one you are stepping into? ✨ Where could listening give you more than acting? ✨ What would preparedness look like if you stopped trying to predict everything ahead? 🔗 http://linkedin.com/in/navidnazemian 📸 https://www.instagram.com/masteringexecutivetransitions/ 🌐 https://www.masteringexecutivetransitions.com/ 💭 What part of your identity may need to shift for your next chapter to succeed? Book a Strategic Shape Shift Diagnostic to illuminate what needs to shift across leadership, business and brand, from the inside out. 🔗 https://calendly.com/beeformless/strategicshapeshiftdiagnostic #beeformless #flowdrivenceo #executivetransitions #executivecoaching #csuite #leadershipdevelopment #nonlinear

    The hidden risk of stepping into the C-Suite | Identity, influence & success | Navid Nazemian

  4. 21h ago

    When leadership loses perspective | Growth, possibility & success from within | Lana Hailemariam

    In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Lana Hailemariam, CEO of StandUP and Co-creator of The Flourish Lab, and somewhere between leadership, leaking roofs, creativity, success and her decision to stop complaining, we landed on something many of us are wrestling with: have we become so consumed by what demands our attention that we are losing sight of what could actually move us forward? Lana sees leadership as something we continually become rather than a role we eventually arrive at, which opened up an interesting conversation about the loops we fall into when everything feels urgent. We can answer emails, hit deadlines, put out fires and keep proving how busy we are, while leaving almost no space to challenge our thinking or imagine something different. Her own path into leadership was anything but linear. A graduate career plan disappeared when the market shifted, sales taught her that money alone wasn’t enough, and an unexpected opportunity inside a church became one of the places she learned the most about people, purpose and what leadership asks of us. What I loved was how often Lana brought the conversation back to choice. As she put it, “when the octopus is on your face, it really limits your perspective.” When everything feels hard, do we stay inside the complaint and whatever is immediately on fire, or pull back enough to see what else is possible? That same question followed us into creativity and success. Lana believes we need people and environments that interrupt familiar patterns, challenge how we think and remind us that possibility still exists. If we never define success for ourselves, we can spend years acquiring things from the outside without asking whether they are creating anything meaningful within. THE SHAPE SHIFT IN MOTION Leadership evolves when we stop mistaking motion for growth and become more intentional about what we are actually creating. LEARN (LETTING GO) ✨ Let go of busy as proof that we are doing meaningful work. ✨ Release the belief that leadership has one shape or personality. ✨ Notice when complaining is keeping us inside the problem. UNLEARN (CREATE, REIMAGINE & RESHAPE) ✨ Reimagine leadership as something we continually become. ✨ Create space for perspectives that challenge our own. ✨ Reshape success around what matters from the inside out. RELEARN (TEST & IMPLEMENT) ✨ Protect time to reflect before automatically reacting. ✨ Surround yourself with people who expand what feels possible. ✨ Interrupt familiar patterns before they become unconscious loops. ACTIVE RECOVERY (REFLECT & RESET) ✨ Where has busy become a substitute for progress? ✨ What are you complaining about that may be asking you to change something? ✨ Are you living your definition of success or somebody else’s? 🔗 https://www.linkedin.com/in/lanahailemariam/ 🔗 https://www.linkedin.com/company/teamstandup/ 💭 What changes when you stop proving you are busy and start asking whether you are growing? Book a Strategic Shape Shift Diagnostic to illuminate what needs to shift across leadership, business and brand, from the inside out. 🔗 https://calendly.com/beeformless/strategicshapeshiftdiagnostic #beeformless #flowdrivenceo #leadershipdevelopment #creativity #growthmindset #success #intentional #busy

    When leadership loses perspective | Growth, possibility & success from within | Lana Hailemariam

  5. 1d ago

    Patient capital, female founders & building without losing the why | Vaishali James

    In this episode of the Bee Formless™ Flow Driven CEO Podcast, I reconnected with Vaishali James, Co-Founder of Sangatna Angels, as they celebrated their first investment into a female-led agritech business in India. Fittingly, our conversation began with improvisation. When our original recording platform didn't work, Vaishali connected the moment to Bee Formless™ herself: water takes the shape of whatever holds it. Sometimes we have to leave one form without knowing what the next will be. Vaishali knows something about that. After 19 years in one organisation, she realised she was “running very hard on a treadmill and going nowhere.” She left without another job or a mapped next move. That journey led to Sangatna Angels and a question she could no longer ignore: why are more women becoming entrepreneurs while so little investment capital reaches them? Vaishali has watched female founders be questioned about marriage, pregnancy and risk while male founders are asked about revenue, growth and scale. What happens when we absorb those expectations and become harder, louder or more aggressive because we think that is how we need to compete? Her answer was one of my favourite parts of our conversation: compete, absolutely, but compete from your strengths. We discussed the same tension through patient capital: investing for change that takes time while still demanding immediate growth and returns. And another question founders don't always ask soon enough: what happens when the capital you wanted begins changing the DNA of the business you built? For Vaishali, this comes back to the why; brand begins with why the business exists, creating an anchor as the business, capital and world around it change. THE SHAPE SHIFT IN MOTION How do we grow without allowing outside expectations to reshape what matters on the inside? LEARN (LETTING GO) ✨ Let go of the belief that funding automatically means aligned growth. ✨ Release the need to perform someone else’s version of success. ✨ Recognise when speed is pulling us away from the problem we came to solve. UNLEARN (CREATE, REIMAGINE & RESHAPE) ✨ Reimagine capital around patience, alignment and longer-term impact. ✨ Create space for women to compete from their strengths, not borrowed behaviours. ✨ Reshape growth around the why rather than allowing growth to reshape it. RELEARN (TEST & IMPLEMENT) ✨ Choose capital that aligns with the business you actually want to build. ✨ Build brand from purpose before trying to retrofit the story later. ✨ Stay with the entrepreneurial journey long enough to learn what it can become. ACTIVE RECOVERY (REFLECT & RESET) ✨ Where are outside expectations changing how you show up? ✨ Is your growth still aligned with why you began? ✨ What might need more patience before you decide it isn't working? 🔗 https://www.linkedin.com/in/vaishali-james-25066815/ 🌐 https://www.sangatna.com/ 💭 Where are you trying to fit the room instead of competing from your strengths? Book a Strategic Shape Shift Diagnostic to illuminate what needs to shift across leadership, business and brand, from the inside out. 🔗 https://calendly.com/beeformless/strategicshapeshiftdiagnostic #beeformless #flowdrivenceo #sangatnaangels #femalefounders #patientcapital #impactinvesting #insideouttransfromation #womeninvc

    Patient capital, female founders & building without losing the why | Vaishali James

  6. 1d ago

    Major events have outgrown the way we run them | Systems, scale & change | Hailey Mason

    In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Hailey Mason, Founder & CEO of evatto™, whose 25-year career has taken her inside some of the world’s most complex events, from Red Bull to international sporting events and the FIFA Women’s World Cup. What happens when you know an industry deeply enough to recognise that the way it has always worked can no longer carry where it is going? For Hailey, that meant questioning an events ecosystem still held together by spreadsheets, PowerPoints, email approvals and knowledge living inside people’s heads. Engineering has JIRA, sales has Salesforce, yet events still have no real system of work. When a process taking her team 20–30 hours suddenly took minutes, another form started to become possible. I loved where this took our conversation, because building that next form has also meant Hailey reshaping herself. Startmate pushed her harder than an already intense career in events ever had, while the roadmap beneath her kept changing. As a single mum to twin boys, she worked extraordinary hours, but kept mountain biking, listened when her body needed rest and leaned on the community around her. Moving fast didn’t mean doing everything alone. We explored what happens when new ways of working collide with decades of experience, why people need trust to let go of what they know, and whether removing more of the work that weighs us down might actually create more space for what makes us human: creativity, critical thinking, connection and extraordinary experiences. When, I asked Hailey what she would tell a founder at the beginning of the journey, her answer felt wonderfully aligned with everything we had explored: “Don’t try to be perfect. Just try to move quickly.” THE SHAPE SHIFT IN MOTION What happens when an industry has outgrown the systems that helped build it? LEARN (LETTING GO) ✨ Let go of ways of working we keep simply because they are familiar. ✨ Release the need to perfect something before putting it into motion. ✨ Recognise when complexity is taking people away from the work they are there to do. UNLEARN (CREATE, REIMAGINE & RESHAPE) ✨ Reimagine an event ecosystem designed for where the industry is going. ✨ Create systems that capture knowledge rather than losing it with individuals. ✨ Reshape technology around human creativity, critical thinking and connection. RELEARN (TEST & IMPLEMENT) ✨ Test the problem deeply before scaling the solution. ✨ Move, learn and adapt while the environment around you is changing. ✨ Bring people through transformation with champions, education and trust. ACTIVE RECOVERY (REFLECT & RESET) ✨ Where has the way you work outgrown the systems supporting it? ✨ What are you trying to perfect that would be better tested? ✨ What do you need to protect so moving faster doesn’t come at the expense of yourself? 🔗 https://www.linkedin.com/in/haileymason/ 🌐 https://evatto.ai 💭 What old way of working are you ready to stop carrying into what comes next? Book a Strategic Shape Shift Diagnostic to illuminate what needs to shift across leadership, business and brand, from the inside out. 🔗 https://calendly.com/beeformless/strategicshapeshiftdiagnostic #beeformless #flowdrivenceo #evatto #eventtech #events #founders #innovation #futureofwork #insideouttransformation

    Major events have outgrown the way we run them | Systems, scale & change | Hailey Mason

  7. 2d ago

    Experimentation, creativity, motherhood & the freedom to get it wrong | Cathryn McLauchlan

    In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Cathryn McLauchlan, Experimentation Manager at News Corp, Co-Founder of Vizall and mum of three boys, to explore what changes when we stop trying to get everything right. Experimentation is part of Cathryn’s working life: test something small, learn from what happens and use that insight to shape what comes next. I really loved how naturally that thinking flowed into our conversation about motherhood, creativity, identity and the pressure we place on ourselves to have things figured out. Cathryn is writing a book about innovation in motherhood, born partly from her own experience of moving from work into maternity leave and missing the intellectual stimulation and creativity that had always been part of her. We explored who we are when a role or identity shifts, and how we stay connected to ourselves while still embracing what we are becoming. Perfection became a big part of our conversation too, as Cathryn talked about giving herself more grace when she gets things wrong and teaching her boys that mistakes are normal: “the most interesting stories in our lives… are usually shaped around our mistakes.” That feels particularly relevant when careers, technology, education and work are changing so quickly. None of us has perfected what comes next. Being willing to experiment, learn and reshape may be far more useful than waiting until we know exactly what we’re doing. I also enjoyed hearing the analogy Cathryn shared about knowing which balls we are juggling are glass and which are plastic, some need protecting, others can drop and bounce. Then, when creativity disappears, sometimes the answer is not to push harder, instead to step away, get outside and give our minds space to reset. THE SHAPE SHIFT IN MOTION Experimentation isn’t simply a business tool. It can change how we move through uncertainty, creativity and change. LEARN (LETTING GO) ✨ Let go of the pressure to perfect something before allowing it to exist. ✨ Release the belief that everything we are carrying has equal importance. ✨ Give ourselves grace when life, work or motherhood refuses to follow the plan. UNLEARN (CREATE, REIMAGINE & RESHAPE) ✨ Reimagine mistakes as information rather than evidence that we failed. ✨ Create space for creativity beyond the roles and identities we carry. ✨ Question linear ideas of career, progress and what we should have figured out. RELEARN (TEST & IMPLEMENT) ✨ Test small before committing big. ✨ Build, observe, learn and reshape what comes next. ✨ Protect the glass balls and allow some of the plastic ones to bounce. ACTIVE RECOVERY (REFLECT & RESET) ✨ What are you trying to perfect that could simply be tested? ✨ Which ball could safely be allowed to drop? ✨ Where could stepping away help you see differently? 🔗 https://www.linkedin.com/in/cathrynmclauchlan 🌐 https://vizall.com.au 💭 What could you learn if you stopped waiting to get it right? Ready for your next shape shift? Book a Strategic Shape Shift Diagnostic. 🔗 https://calendly.com/beeformless/strategicshapeshiftdiagnostic #beeformless #flowdrivenceo #experimentation #creativity #innovation #motherhood #workingmums #lifeleadershipbusiness #grace #storytelling #flowstate

    Experimentation, creativity, motherhood & the freedom to get it wrong | Cathryn McLauchlan

  8. 3d ago

    From franchisee to business owner | Systems, growth & entrepreneurship | Rhiannon Simcocks

    In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Rhiannon Simcocks, CEO of James Home Services Australia, whose first taste of business transformation came at 19. Halfway through a business degree, she stepped into a struggling hospitality business and helped turn it profitable within three months. Years later, Rhiannon was brought in to assess James Home Services and her recommendation was clear: don’t buy it. The business needed transformation. Today, she is the CEO leading it. I loved where our conversation went from there, because Rhiannon is challenging what franchising, entrepreneurship and even the word “franchisee” can mean. She is trying to remove it from her own language: “They are business owners.” Her focus is less on leveraging a brand and more on helping everyday people build something of their own with the systems, skills and support around them. And she is equally clear that support doesn’t remove personal responsibility. “There ain’t nobody coming to save you.” James Home Services receives hundreds of enquiries each month and starts only a handful, looking for people with financial readiness, ownership and something meaningful they are running towards, not simply something they are escaping. Rhiannon described business as “a series of systems and processes repeated to get an outcome over time.” We explored why those foundations matter, how more women could recognise the transferable skills they already have, and why a simple service business can become a stepping stone into something much bigger. When I asked what CEOs should focus on amid all the noise and complexity, Rhiannon brought it back to something refreshingly simple: double down on what works, protect the culture, keep good people and focus on what actually drives the business. THE SHAPE SHIFT IN MOTION This conversation reshapes entrepreneurship from something we have to endure alone into something that can be supported, structured and built alongside others. LEARN (LETTING GO) ✨ Let go of the belief that asking for support makes you less entrepreneurial. ✨ Release outdated assumptions about what franchising represents. ✨ Stop mistaking more activity, tools and complexity for progress. UNLEARN (CREATE, REIMAGINE & RESHAPE) ✨ Reimagine franchising as supported business ownership. ✨ Create models that build capability, confidence and independence. ✨ Open more pathways for women and first-time founders to step into business ownership. RELEARN (TEST & IMPLEMENT) ✨ Build repeatable systems before trying to scale. ✨ Double down on what drives revenue, strengthens culture and supports people. ✨ Know what you are running towards, not only what you are trying to escape. ACTIVE RECOVERY (REFLECT & RESET) ✨ What is already working that deserves more of your attention? ✨ Where are you making business harder than it needs to be? ✨ What support would help you move forward without carrying everything alone? 🔗 https://www.linkedin.com/in/rhiannon-simcocks-7051a3120/ 🌐 https://jameshomeservices.com.au/ 💭 What could change if you didn’t have to build alone? Ready for your next shape shift? Book a Strategic Shape Shift Diagnostic. 🔗 https://calendly.com/beeformless/strategicshapeshiftdiagnostic #beeformless #flowdrivenceo #jameshomeservices #systems

    From franchisee to business owner | Systems, growth & entrepreneurship | Rhiannon Simcocks
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About

This isn’t your typical podcast. No pre-interviews. No rigid scripts. Just raw, unfiltered connection and fluid conversation with bold, dynamic minds. Founders, CEOs, VCs, and visionary leaders reshaping life, leadership, and business from the inside out. Embracing high flow states. Leading with soul and conscious impact in the 21st century. We dive into the formless cycle behind real transformation. Where intuition meets strategy, structure meets fluidity, and Soulful, High Flow Conscious Leadership™ is leading the next gen.

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