Behind The Chain

Joey Luttrull

I've spent the last decade as a headhunter, partnering with some of the world’s largest and most influential companies & brands, I've had a front-row seat to the mechanics behind how businesses are built—from their leadership structures and talent strategies to their operational models and cultural DNA.What’s always fascinated me is that while every company might aim for growth and innovation, how they get there varies dramatically depending on the industry they’re in. The way a cutting-edge eCommerce brand scales is worlds apart from how a legacy Logistics provider evolves or how a high-street Retail giant adapts to digital transformation. These intricacies are often overlooked, yet they shape the way industries function, grow, and impact the wider world.Through countless conversations with Founders, Executives, and hiring managers, I began to see patterns—and differences—that sparked a deeper curiosity: What makes each of these arenas tick? What challenges do they face behind the scenes? How do the people at the helm make decisions that ripple across the economy, employment, and society at large?That’s why I launched Behind the Chain.This podcast is a place where we unpack the business models, leadership mindsets, and industry dynamics that define different sectors—from eCommerce to healthcare, manufacturing to fintech, and beyond. I sit down with the operators, thinkers, and builders who are in the trenches, bringing their stories to light so we can better understand how industries really work behind the chain of command, decisions, and outcomes. It’s part curiosity, part professional obsession—and 100% driven by a desire to uncover the layers of business that often go unseen.Whether you're a Founder, CEO, aspiring Execuitive OR simply fascinated by the architecture of business, Behind the Chain offers a rare lens into what it really takes to build and scale in today’s ever-changing landscape.

  1. Aug 21

    Do it yourself, how The Hut Group made it to the top, with Chief Operating Officer - Tom Killeen

    Join us on Behind The Chain for episode #33, with Special Guest - Tom Killeen, Chief Operating Officer at THG.  In this latest episode, Joey and the team were on the road, but this time it was local, at the HQ's in Manchester! Tom, welcomed us to the very impressive warehouse centre and THG studios, which is where production took place. Why would we not take advantage of one of the many luxury media rooms they have? Tom kindly showed us around, then took a seat with Joey to tell us about his thrilling journey, and where that spark for operations and sales truly came from! Tom talks about his experience as a leader in operations, and how THG grew internally from the group up, having full control of their WMS. No investors, no external noise, just full concentration on THG becoming the Commerce powerhouse through their own automation and technology design. Accelerating brand growth through cutting-edge commerce solutions. THG Commerce Complete Commerce with the highest-performing technology platform in-market. THG Fulfil World-class fulfilment engineered to drive customer retention. THG Studios A creative powerhouse like no other, designed to supercharge brand growth. These are some boots to fill, and we'd argue that none had done it like Tom has! Joey & Tom cover: • The challenges faced building THG and what continues to test their operations • What his thoughts are on the Luxury vs Commodity Commerce marketplace • How their own growth has led to success, could it have been different? • Where THG will be in the next few years to come Listeners will get insights into real-world examples of market leading delivery solutions to facilitate and support retail innovation and eCommerce.  Listen & Enjoy. Subscribe to our Youtube Channel where you can catch the live episode - www.youtube.com/@BehindTheChain-Podcast Sponsors:  If you are a Logistics Technology Company or Major eCommerce Fashion Brand. Let's talk - joey.luttrull@edgewellsupplychain.com

    Do it yourself, how The Hut Group made it to the top, with Chief Operating Officer - Tom Killeen
  2. Aug 17

    Transforming 3PL Warehousing space with Head of Growth, with Edward Hill-Male

    Join us on Behind The Chain for episode #32, with Special Guest - Edward Hill-Male, Head of Growth at Evri Fulfilment.  As you can see, we were at the Evri Hub in Barnsley for this latest episode. Joey and the BTC team strapped in for another road trip, which only meant one thing - another sensational experience at the unique warehouse base they have, and Ed has a lot of news to share about the new dynamics and infrastructure!  Conversation is centred around how Ed is helping retailers turn their supply chain into a competitive advantage. Working across the full logistics spectrum, fulfilment, value‑added freight forwarding, omni‑channel eCommerce and enterprise‑grade fulfilment - he's making shit happen!  Oh, don't forget to factor in that Evri Group brings together Evri, DHL eCommerce UK, Coll-8 and UK Mail - forming the UK's premier parcel delivery company! Joey & Ed cover: • Scaling Fulfilment with Tech that makes any brand a future-ready proposition • GTM strategy - what’s Evri’s current presence in the Supply Chain sector • The trials and tribulations experienced as a leader of sales • What does the future hold for Tech in the Fulfilment & Freight Forwarding arena Listeners will get insights into real-world examples of market leading delivery solutions to facilitate and support retail innovation and eCommerce.  Listen & Enjoy. Subscribe to our Youtube Channel where you can catch the live episode - www.youtube.com/@BehindTheChain-Podcast Sponsors:  If you are a Logistics Technology Company or Major eCommerce Fashion Brand. Let's talk - joey.luttrull@edgewellsupplychain.com

    Transforming 3PL Warehousing space with Head of Growth, with Edward Hill-Male
  3. Aug 5

    How to Start, Structure & Build a Global Cross Border Business, with Founder & CEO Rebecca Griffiths

    Join us on Behind The Chain for episode #31, with Special Guest - Rebecca Griffiths, Founder & CEO of Primis.  To capture this latest episode, Joey and the BTC team were extremely lucky to have Rebecca fly in from Dubai, which is her permanent home - it made sense to squeeze the whole juice out of the lemon on this occasion, so strap in for 90 minutes of high class energy and expertise from a female founder in technology and who is transforming AI within the retail space! Rebecca covers the reasons why her eCommerce specialism is taking the market by storm across the GCC Middle East Region, as she delivers on all accounts when it comes to providing the infrastructure, intelligence, and integration that brands need to sell anywhere, ship everywhere, and satisfy every customer, making global commerce feel as simple as selling next door. How good would it be to run a robust customer experience platform, built to automate cross-border compliance and unify the global customer journey? Joey & Rebecca cover: • The biggest operational challenges & benefits of building a business from Dubai • What the required GTM strategy when it comes to selling cross border & tech • What leadership challenges are faced and how they are combatted • The key to building a sustainable brand Listeners will get insights into real-world examples of market leading delivery solutions to facilitate and support retail innovation and eCommerce.  Listen & Enjoy. Subscribe to our Youtube Channel where you can catch the live episode - www.youtube.com/@BehindTheChain-Podcast Sponsors:  If you are a Logistics Technology Company or Major eCommerce Fashion Brand. Let's talk - joey.luttrull@edgewellsupplychain.com

    How to Start, Structure & Build a Global Cross Border Business, with Founder & CEO Rebecca Griffiths
  4. Jul 30

    Next Generation Transparency, CEO of Segura: Tom Forbes

    Join us on Behind The Chain for episode #30, with Special Guest - Tom Forbes, CEO of Segura.  In this latest episode, Joey and Tom dive into his career and how his life choices and professional drive have lead him to become the CEO at a company that supports the ecosystem through Supply Chain - this episode offers a valuable insight into one of the only ethical solutions within the industry right now, as Segura imparts sustainability and efficiency with their state of the art software!  Tom goes into his vast experience from titan companies like DHL and Metapack, and how he earned the right for his stripes. But no matter his credentials, he's a humble person who has a relentless ambition to continuously better himself, and now carries the vision of Segura to make the world a better place. Imagine leading the the world's leading platform for next generation transparency, very cool right?!  Joey & Tom cover: • What in his mind makes a great leader within the industry • How sustainable logistics are being advanced in the market • How easy is it to compete against other less sustainable conscious companies • What the future looks like for Segura Listeners will get insights into real-world examples of market leading delivery solutions to facilitate and support retail innovation and eCommerce.  Listen & Enjoy. Subscribe to our Youtube Channel where you can catch the live episode - www.youtube.com/@BehindTheChain-Podcast Sponsors:  If you are a Logistics Technology Company or Major eCommerce Fashion Brand. Let's talk - joey.luttrull@edgewellsupplychain.com

    Next Generation Transparency, CEO of Segura: Tom Forbes
  5. Jul 24

    Question Everything, how RELAY Scaled Smarter, with Founder & CCO, Nicole Mazza

    Join us on Behind The Chain for episode #29, with Special Guest - Nicole Mazza, Founder & CCO at Relay.  In this latest episode, Joey and the Team took production to Relay HQ in the heart of London! Nicole, aka Nikki, welcomed us with open arms and couldn't wait to get her teeth into her life up to this point, and the delicious sushi provided post production - this is an episode you don't want to miss, Relay Technologies is super hot right now and they are only getting started!  Nikki talks about her experience as a commercial leader in early to mid-stage startups, and expertise in growth, business development and international expansion strategy. She's product focus and makes it her personal mission for clients to experience "free commerce from friction". Relay removes friction from the movement of goods, unlocking new opportunities for merchants and consumers alike. They envision a world where more goods move more freely between more people, where buying and selling online is seamless, accessible, and open to everyone. Imagine building the delivery network for a new era of commerce, their in pole position and are not checking their mirror!  Joey & Nicole cover: • The challenges faced building Relay and how she continues to combat them • What her thoughts are on the Luxury vs Commodity eCommerce market • How the Technology stack was designed and what lead to those decisions • Where Relay will be in 5 years time?! Listeners will get insights into real-world examples of market leading delivery solutions to facilitate and support retail innovation and eCommerce.  Listen & Enjoy. Subscribe to our Youtube Channel where you can catch the live episode - www.youtube.com/@BehindTheChain-Podcast Sponsors:  If you are a Logistics Technology Company or Major eCommerce Fashion Brand. Let's talk - joey.luttrull@edgewellsupplychain.com

    Question Everything, how RELAY Scaled Smarter, with Founder & CCO, Nicole Mazza
  6. Jul 15

    Driving World-Class Consumer Experience Through Technology: Laura Davies

    Join us on Behind The Chain for episode #28, with Special Guest - Laura Davies, Director at WAIR!  In this latest episode, Joey welcomes Laura into the studio to discuss her drive for delivering a world class level of customer experience through every interaction and touch point, and to create long lasting partnerships that are scalable and sustainable.  She tells us all about 'Meeting your WAIR her Retail Geeks', autonomous AI agents specifically designed to rebuild the fashion industry in the way it should be. These personalised digital whizzkids are connected to the world’s largest retail database and are trained to optimise your inventory to maximise profits. The Geeks expertly handle Allocations (initial distribution, replenishment, redistribution, and reordering), and planning (financial planning, Assortment planning) to ensure breakthrough forecast accuracy and precision decisions on stock management. Joey & Laura have a chat about: • Previously leading fulfilment operations and lessons learned along the way • What the 3 main things are that influence customer experience when it comes to returns • What it takes to be a great leader in Logistics • The impact AI is going to play in the next 5-10 years for fashion eCommerce brands Listeners will get insights into real-world examples of market leading delivery solutions to facilitate and support retail innovation and eCommerce.  Listen & Enjoy. Subscribe to our Youtube Channel where you can catch the live episode - www.youtube.com/@BehindTheChain-Podcast Sponsors:  If you are a Logistics Technology Company or Major eCommerce Fashion Brand. Let's talk - joey.luttrull@edgewellsupplychain.com

    Driving World-Class Consumer Experience Through Technology: Laura Davies
  7. Jul 9

    Building Supply Chain Profitability & Automation with the CRO of FreightSuite: Joe Peak

    Join us on Behind The Chain for episode #27, with Special Guest - Joe Peak, Chief Revenue Officer at FreightSuite!  In this latest episode, Joey welcomes Joe into the studio to discuss the benefits that FreightSuite has with their cutting-edge AI-native TMS, built specifically for enterprise freight forwarders! He tells us how it's been built and backed by people who've run freight forwarding operations for a long time, that the founders wanted a real forwarder before designing the software and how it can be implemented with precision. Together, the C-level team know exactly what a bad cutover looks like and they've engineered a process that prevents it - live data migration, parallel running, role-specific onboarding and an operations solution that doesn't sleep. Joey & Joe have a chat about: • How Freight Forwarders improve on and build automation within their business • How FreightSuite implements it’s Technology • GTM strategy - what’s the current presence is in the Supply Chain sector • What the future holds for the freight forwarding arena Listeners will get insights into real-world examples of market leading delivery solutions to facilitate and support retail innovation and eCommerce.  Listen & Enjoy. Subscribe to our Youtube Channel where you can catch the live episode - www.youtube.com/@BehindTheChain-Podcast Sponsors:  If you are a Logistics Technology Company or Major eCommerce Fashion Brand. Let's talk - joey.luttrull@edgewellsupplychain.com

    Building Supply Chain Profitability & Automation with the CRO of FreightSuite: Joe Peak
  8. Jul 3

    Franchise Growth Vs Traditional Delivery Models, with Sales Director - Peter Board

    Join us on Behind The Chain for episode #26, with Special Guest - Peter Board, Sales Director at Speedy Parcels!  In this latest episode, Joey sits down with Peter to discuss why he loves the multi-carrier parcel delivery service and he's just took on his own franchise! He tells us how Speedy Parcels delivers more than just parcels to customers, that they provide a flexible solution. He shares his journey to how he arrived at the company, which is people-led and has a technology-driven approach, tailoring services to meet the unique needs of any business. As the sales director he wants to establish a reliable partner to trust in and handle growing parcel needs, taking the headache away from parcel delivery. Joey & Peter chat around the pillars of: • What makes a strong Franchise within the delivery market • What the key cost differences between running a franchise network versus managing an in-house delivery workforce • How accountability and service quality differ between franchisees rather than traditional delivery models • What challenges are being anticipating with clients in the current B2B & B2C market Listeners will get insights into real-world examples of market leading delivery solutions to facilitate and support retail innovation and eCommerce.  Listen & Enjoy. Subscribe to our Youtube Channel where you can catch the live episode - www.youtube.com/@BehindTheChain-Podcast Sponsors:  If you are a Logistics Technology Company or Major eCommerce Fashion Brand. Let's talk - joey.luttrull@edgewellsupplychain.com

    Franchise Growth Vs Traditional Delivery Models, with Sales Director - Peter Board

About

I've spent the last decade as a headhunter, partnering with some of the world’s largest and most influential companies & brands, I've had a front-row seat to the mechanics behind how businesses are built—from their leadership structures and talent strategies to their operational models and cultural DNA.What’s always fascinated me is that while every company might aim for growth and innovation, how they get there varies dramatically depending on the industry they’re in. The way a cutting-edge eCommerce brand scales is worlds apart from how a legacy Logistics provider evolves or how a high-street Retail giant adapts to digital transformation. These intricacies are often overlooked, yet they shape the way industries function, grow, and impact the wider world.Through countless conversations with Founders, Executives, and hiring managers, I began to see patterns—and differences—that sparked a deeper curiosity: What makes each of these arenas tick? What challenges do they face behind the scenes? How do the people at the helm make decisions that ripple across the economy, employment, and society at large?That’s why I launched Behind the Chain.This podcast is a place where we unpack the business models, leadership mindsets, and industry dynamics that define different sectors—from eCommerce to healthcare, manufacturing to fintech, and beyond. I sit down with the operators, thinkers, and builders who are in the trenches, bringing their stories to light so we can better understand how industries really work behind the chain of command, decisions, and outcomes. It’s part curiosity, part professional obsession—and 100% driven by a desire to uncover the layers of business that often go unseen.Whether you're a Founder, CEO, aspiring Execuitive OR simply fascinated by the architecture of business, Behind the Chain offers a rare lens into what it really takes to build and scale in today’s ever-changing landscape.