105 episodes

No fluff or vague lectures that make you zone out. Just real talk on building the business and life of your dreams… Because you deserve both.
Unfiltered entrepreneurship insights—in your ears for free every other week.
Are you tired of reading and hearing the same old aspirational BS?

Too much business content online is the curated result of years of painstaking work and unsexy struggle. Those poolside laptop photos and launch-earning reveals hide what really goes on behind the scenes, which is where the true lessons lie.

Behind the Design Olivia Austin

    • Business
    • 4.8 • 34 Ratings

No fluff or vague lectures that make you zone out. Just real talk on building the business and life of your dreams… Because you deserve both.
Unfiltered entrepreneurship insights—in your ears for free every other week.
Are you tired of reading and hearing the same old aspirational BS?

Too much business content online is the curated result of years of painstaking work and unsexy struggle. Those poolside laptop photos and launch-earning reveals hide what really goes on behind the scenes, which is where the true lessons lie.

    100. Understanding Intellectual Property and Protecting Your Business with Paige Hulse

    100. Understanding Intellectual Property and Protecting Your Business with Paige Hulse

    On today's episode, we are taking it super logistical, legal I guess ha! Where Paige Hulse of Paige Hulse Law is answering all of your small business legal questions. Paige Hulse received her Juris Doctorate from The University of Tulsa and is the owner and lead attorney of Paige Hulse Law, the founder of The Creative Law Shop® (CLS), Co-Founder of the Special Forces Support Fund™ and the owner of Fairway Stables™. As an intellectual property attorney and passionate serial entrepreneur, Paige fosters the tension between ambition and contentment; equipping diligent entrepreneurs to embrace their seachange, build an enduring business, and experience their own version of The American Dream.



    Timestamps:


    00:00 Introducing Paige Hulse, IP Attorney and Mastermind sister


    03:53 Creative work often misunderstood, undervalued in society.


    08:38 Following intuition, meeting demand, being adaptable, successful.


    10:27 Flexibility in work, diverse income sources important.


    17:40 Registering intellectual property protects your business name.


    19:44 Contract determines ownership of created content.


    22:51 Small business owners should consider intellectual property.


    26:28 Website legality and liability for designers explained.


    31:12 Designer's need for creative license and AI.


    35:38 Ensuring trademark and copyright compliance in design.


    39:04 Original designers will have valuable intellectual property.


    42:21 Plan business with potential for future sale.


    48:04 Separate design studio from liability perspective first.

    • 53 min
    99. Motherhood Unfiltered: Real Talk From My First Twelve Months

    99. Motherhood Unfiltered: Real Talk From My First Twelve Months

    In this unfiltered and candid episode, Olivia delves into the nuances of her first year of motherhood. From navigating the unexpected realities of motherhood to redefining her identity, Olivia shares her personal journey with raw honesty. Discover her reflections on building a business around her new life as a mom and the importance of setting boundaries for both business and personal life. Gain insights on prioritizing self-care, embracing progress over perfection, and learning to live in harmony rather than seeking work-life balance. This episode offers inspiration, encouragement, and relatable experiences for all mothers, expectant mothers, and anyone navigating the complexities of modern motherhood. Tune in for a heartfelt conversation that sheds light on the joys, challenges, and transformations of the first year of motherhood.Other related episodes: 86, 83, 75, 73byoliviaaustin.com/shop Use code BTD10 for 10% off!

    • 32 min
    98. Following Your Intuition and Finding Balance with Inner Peace and Ambition with Anna Wojtowicz

    98. Following Your Intuition and Finding Balance with Inner Peace and Ambition with Anna Wojtowicz

    I am sitting down today with Strategy addict and inner work convert, Anna Wojtowicz. Anna helps ambitious female entrepreneurs, learn how to approach scaling profits without losing their purpose & peace by integrating practical mindset and spirituality into strategy. The end result is finding balance between ambition and inner peace because she believes you shouldn't have to choose between the two. We chat all of the things in this episode from finding your intuition to mental health as an entrepreneur, grief and taking leaps of faith that had her move to the South of France with her dog. Anna is a first generation immigrant, Business & Mindset Coach, speaker, host of The Limitless Podcast and Founder of The AW Creative. Anna and I met in a mastermind group we're in and hit it off immediately. We spent lots of time having late night couch chats and this conversation will feel like you're in on one of those. Let's get into it.@theawcreativetheawcreative.combyoliviaaustin.com/shop BTD10 for 10% off your entire purchase!

    • 53 min
    97. If You Want to Make More Money in 2024, Do This

    97. If You Want to Make More Money in 2024, Do This

    In this episode of Behind the Design Podcast, host Olivia Austin discusses strategies for increasing your profitability and making more money in 2024. Olivia delves into the importance of knowing your numbers and understanding the difference between revenue and profitability. Drawing from her own experience, she shares how she transformed her agency into a more profitable business by trimming expenses and building a lean team. She emphasizes the significance of the financial health check and provides practical tips for reviewing your numbers, such as tracking revenue, analyzing expenses, and calculating profit margins. Tune in to this episode to learn how to navigate the path to financial success this year.



    Don't forget to check out Olivia's Business Design Studio Business Blueprint in her template shop for valuable resources to help you plan and strategize for your own business. Use code BTD10 for a 10% discount. Get ready to take your business to the next level!

    https://byoliviaaustin.com/design-studio-business-blueprint

    • 31 min
    96. How to Enhance Efficiency Without Losing Empathy In Business With Jessica Frigon

    96. How to Enhance Efficiency Without Losing Empathy In Business With Jessica Frigon

    Today I sit down with Jessica Frigon, a seasoned expert with over 15 years of experience in Operations and Integration and owner of PROJECT LOVE. PROJECT LOVE offers an unparalleled, full-scale, and elite operational service. PROJECT LOVE is more than just an operations firm; it's a transformative experience for female entrepreneurs and lifestyle brands seeking to redefine the way they do business. She takes a holistic approach to operations, focusing not just on systems but also on the people and technology that make your business run smoothly. Her goal to streamline your processes, automate repetitive tasks, and create a functional ecosystem that allows you to step fully into your visionary role as CEO but also provides you with the freedom to focus on what matters most to you.

    • 43 min
    95. Defining What Matters: Who Are You Without Your Business?

    95. Defining What Matters: Who Are You Without Your Business?

    While I usually provide trainings and workshops, in today's episode we're exploring into a different theme where I encourage you to think outside the box and do some inner work. The central question posed in this episode - 'Who are you without your business?' We are constantly being defined by our business, and while that's gotten us to where we are today, it's just as important to explore your identity beyond your entrepreneurial accomplishments. In today's episode, I'm challenging you to define your identity apart from your business because that is what it takes to build your dream life in business.



    instagram.com/byoliviaaustin

    • 17 min

Customer Reviews

4.8 out of 5
34 Ratings

34 Ratings

alisonnz ,

The real deal!

I always appreciate Olivia’s candor and transparency with each podcast episode, whether she’s talking about her income reports, mistakes she’s made (and learned from), to her experience creating a business that supports her dream life! I’m always so inspired by her, even though I’m not a designer. This podcast is really for anyone building a business that supports living life to the fullest in a way that honors your dreams!

Savannah Benefiekd ,

Creative & Entrepreneur Mentor

Olivia’s podcast has brought me so much insight through the years. As someone who owns a digital agency, it’s been a great resource & has given me lots of comfort hearing her journey and learning from her! I loved the episode about process and systems as that’s something I’m currently working on. It really motivated me and gave me good insights into what tools I need to invest in & why. A great listen for anyone growing a business!

Beth M Coach ,

A go-to resource as I establish my business

I found Olivia's podcast because she is building my website. It has become a go-to resource for me on all things business. I find that when I have a question around pretty much anything related to setting up my business—goal setting, lead generation, systems—she has an episode. She shares her expertise in a relatable and understandable way. I continue to share episodes and recommend this podcast to friends and colleagues.

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