Behind the Screens

Vista Group
Behind the Screens

Each week, Matthew Liebmann, Vista Group’s Chief Innovation & Data Officer, Simon Burton, CEO of Numero and Maccs, & Ryan Provencher, Movio Senior Account Manager draw from their extensive industry experience. Now in its third season, Behind the Screens focuses on global and domestic weekend box office as well as audience insights for the major movie releases. Interviews with industry leaders and insightful outsiders will feature in longer monthly episodes, along with a deeper dive at the end of each quarter on the industry. Happy listening!

  1. 6 DAYS AGO

    2025 kickoff - Holiday picks, Golden Globes highlights, and Mufasa & Sonic marketing opportunities

    New year, new movies! Matthew and Ryan kick things off with their latest movie picks from the holidays, and the standout moments from the Golden Globe Awards. We look back at 2024’s box office results, diving into the audiences of the holiday hits - Mufasa: The Lion King, Sonic The Hedgehog 3, and Nosferatu. Plus, the duo preview an exciting lineup of movies for 2025 on this week’s Behind the Screens. Topics and times: Matthew & Ryan’s holiday picks - 0:32 Golden Globe Awards recap - 4:02 2024 box office wrap-up - 6:01 2025 preview - 8:44 Mufasa: The Lion King box office overview - 10:46 Sonic The Hedgehog 3 box office overview - 11:18 Nosferatu box office overview - 12:42 Wicked box office overview - 14:10 Mufasa: The Lion King audience analysis - 14:49 Sonic The Hedgehog 3 audience analysis - 20:50 Nosferatu audience analysis - 23:22 Next week - 27:03 Box Office Overview: 2024’s domestic box office finished with $8.75B (-3.3% from 2023), with the global box office at $30.5B(-10% from 2023). Mufasa: The Lion King added $23.8M domestically and adding $53.5M internationally, bringing the global total to $476.4M. Sonic The Hedgehog 3 took another $21.2M domestically and $5.2M internationally, bringing its cumulative total to $336M, and the franchise to over $1B worldwide. Nosferatu crossed $100M worldwide with $69.4M domestically and $31M internationally. Moana 2 about to cross $1B worldwide with $960.5M cume, adding $38.4M this past weekend Wicked has become the highest grossing Broadway adaptation ever worldwide with a $681.3M global cume.

    31 min
  2. 2024 year in review: Kraven, Lord of the Rings, and what we see in 2025

    12/17/2024

    2024 year in review: Kraven, Lord of the Rings, and what we see in 2025

    It’s our season finale! As the holidays approach, we’re diving into the latest releases of Kraven The Hunter and Lord of the Rings: War of the Rohirrim, then taking a look back across 2024’s best titles, biggest trends, and box office forecasting. Join us for one last peek ahead at pre-sales for Mufasa and Sonic 3 as well as our hopes and predictions for 2025 on Behind the Screens. Topics and times: CineAsia highlights - 0:20 Local content and Hollywood content - 1:07 Domestic box office year-on-year comparison - 2:10 Kraven The Hunter box office overview - 3:24 Kraven The Hunter audience analysis - 4:55 Kraven The Hunter marketing recommendations - 7:51 The Lord of the Rings: War of the Rohirrim box office overview - 9:55 The Lord of the Rings: War of the Rohirrim audience analysis - 11:46 The Lord of the Wings: War of the Rohirrim UK insights - 13:37 Holdovers and box office roundup - 14:46 September 5 and other previews - 15:35 Mufasa and Sonic 3 pre-sales - 16:54 2024 in review: trends, notes, and out favourite films - 18:41 Our hopes for 2025 - 21:55 See you next year! Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram Box Office Overview: Moana 2 remained in 1st place, reaching $720M worldwide. Wicked likewise remained in 2nd place with $44M domestically, reaching $525M cumulatively. Kraven The Hunter debuted to 3rd position with $11M from the domestic market and $15M from 60 international territories for a global debut of $26M. Gladiator II has now crossed $250M internationally and over $140M domestically, fast approaching the $400M mark globally. Lord of the Rings: War of the Rohirrim debuted to 5th position, with $4.5M domestically and $5.7M from 72 international markets for a global total of $10.25M for its opening weekend.

    27 min
  3. More box office records smashed: Moana, Bollywood, and Interstellar re-release

    12/10/2024

    More box office records smashed: Moana, Bollywood, and Interstellar re-release

    Moana 2 continued to break down records with a record post-thanksgiving weekend packed with content. From Moana, Wicked, and Gladiator to Bollywood and Interstellar’s IMAX re-release, there’s a lot to explore this week Behind the Screens — join us to discover all the box office and audience insights! Topics and times: Another record box office weekend - 0:36 Domestic box office overview - 1:18 Interstellar re-release - 2:46 Pushpa 2: The Rule box office and audience analysis - 4:21 Marketing recommendations for sell-out sessions - 6:36 Moana 2 box office overview - 8:19 Holdovers box office - 10:46 Gladiator II opportunities - 12:10 Remaining new releases - 12:56 Lord of the Rings: War of the Rohirrim early release - 14:33 Kraven The Hunter preview - 16:06 September 5 - 17:03 Next week - 17:52   Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram Box Office Overview: Moana 2 grossed $52M domestically, now exceeding $300M, and a further $103.5M internationally, where the total also exceeds $300M for a total over $600M worldwide. Wicked grossed $34.9M in the domestic market, bringing the total to $320M domestically, and grossed $26M internationally, where the total reached $135M. Gladiator II grossed $12.5M domestically and $17M internationally, bringing the worldwide totaly to $368.4M. Pushpa 2: The Rule came in 5th place with $9.3M in the domestic market.

    19 min
  4. Moana 2 smashes Thanksgiving records! How to entice more moviegoer visitation

    12/03/2024

    Moana 2 smashes Thanksgiving records! How to entice more moviegoer visitation

    With Moana 2 absolutely smashing lists of records over the Thanksgiving weekend period, we have an enormous episode of insights into everything Moana, Wicked, Gladiator, and more. Ryan breaks down how movie marketers can entice moviegoers to visit more frequently with such a busy box office, and as we look towards the end of 2024, there’s a vast amount of opportunity to be gained from these insights! Topics and times: Magic at the box office - 0:30 Thanksgiving domestic box office record set - 1:04 Moana 2 box office overview - 3:26 Moana 2 per-theatre averages - 4:50 Moana 2 records breakdown - 5:32 Moana 2 audience analysis - 10:08 Moana 2 reception - 13:07 Holdovers and international box office - 13:30 Upcoming releases - 17:11 How can cinema marketers bring moviegoers back faster than usual? - 18:29 Next week - 22:30   Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram Box Office Overview: Moana 2 broke records with its opening across the Thanksgiving weekend, grossing $135.5M domestically over the 3-day weekend, and $211M over the 5-day period, with an additional $165.3M internationally, making its global total debut reach $386.3M. Wicked grossed $80M domestically for the 3-day with a 28.9% drop, and $117.5M over the 5-day for a domestic total to date of $262.4M. Internationally, it grossed $96.9M, making its global total now $359.3M. Gladiator 2 grossed $30.7M for the 3-day with a 44.2% drop, and $44M for the 5-day, bringing the domestic total to date to $111.2M. Internationally, it grossed $27.2M, making its global total now $320M. Red One grossed $12.9M for the 3-day, only a 2.5% drop, and $18.7M for the 5-day, reaching $76M to-date in the domestic market. Internationally, it grossed $5M. The Best Christmas Pageant Ever grossed $3.3M over the 3-day and $4.9M over the 5-day, reaching $32M total to-date.

    25 min
  5. Marketing Wicked and Gladiator: can a new Barbenheimer be made? + Moana 2 pre-sales audience analysis

    11/26/2024

    Marketing Wicked and Gladiator: can a new Barbenheimer be made? + Moana 2 pre-sales audience analysis

    With a massive weekend seeing the debut of both Wicked and Gladiator II, we have a full house to examine the box office, audiences for the US and the UK, and the marketing opportunities to make the best of these new films on the big screen. Can their crossover create a new Barbenheimer? We dive into every facet, as well as in-depth pre-sales analysis of the audience for the upcoming Moana 2 here on Behind the Screens. Topics and times: Wicked opening weekend box office overview - 0:50 Wicked’s US audience analysis - 2:47 Wicked’s UK audience analysis - 5:06 Encouraging repeat visitation for Wicked - 6:22 Sing-along controversies and audience engagement - 9:02 Wicked production cost efficiency - 12:03 Gladiator II box office overview - 12:51 Gladiator II audience analysis - 14:26 Gladiator II UK audience evolution and marketing recommendations - 15:51 Bonhoeffer box office and audience analysis - 18:20 Holdovers in the box office - 20:41 Moana 2 pre-sales audience analysis - 21:35 Moana 2 in the UK market and marketing recommendations - 23:40 Next week - 31:05   Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram Box Office Overview: Wicked debuted to $114M in the domestic market over the weekend, with another $50.1M internationally for a worldwide debut of $164M. Gladiator II grossed $55M in its domestic opening, with a further $50.5M from international markets, taking its global total now past $220M. Red One had a drop of 59% against the two newcomers, grossing $13M in the domestic market, and now crossing $100M globally. Venom: The Last Dance has reached a worldwide cumulative total of $456M.

    32 min

Ratings & Reviews

4.9
out of 5
10 Ratings

About

Each week, Matthew Liebmann, Vista Group’s Chief Innovation & Data Officer, Simon Burton, CEO of Numero and Maccs, & Ryan Provencher, Movio Senior Account Manager draw from their extensive industry experience. Now in its third season, Behind the Screens focuses on global and domestic weekend box office as well as audience insights for the major movie releases. Interviews with industry leaders and insightful outsiders will feature in longer monthly episodes, along with a deeper dive at the end of each quarter on the industry. Happy listening!

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