Don't drop the ball at the finish line. Too many leaders do everything right in the buildup to a big Sunday, then coast when they should be sprinting. In this solo episode, Josh walks through the final marketing push: the last few weeks before launch day, Easter, back-to-school, Christmas, or any target Sunday you're building toward. You'll get a practical checklist, plus real examples from real churches, covering everything from your countdown posts to your Google Business profile. In this episode: Why it takes about seven touches before someone walks through your doors, and why every touch should point to your website.The one decision your website should drive people to make.The most powerful post you can make: a personal invite from you, on camera. (Not a logo. A face and a voice.)Countdown posts that actually work: graphics, behind-the-scenes setup reels, POV walkthroughs, and the sticky-note "tomorrow" video.Creating anticipation and FOMO instead of making announcements.Launch day and the follow-up post: capture the energy in real time, then circle back later in the week.Turning your contact list into a nurture sequence four weeks out.Website essentials: service time, date, and location front and center, a photo of you and your family, and kids ministry info people can find.Local SEO, your Google Business profile, digital missionaries, and why you should search your church in incognito mode.Mailers, invite cards, outreach, and the non-digital push.Why you are the CIO of your church: the Chief Invite Officer.Real examples featured from Boundless Church (Covina, CA), Waychurch (AZ), New Circle Church (KY), Balance Church, Awaken Church (Atlanta), and Discover Church (San Marcos). Screenshots and clips are on the video version, and links are below. Resources: Hello Church, for turning your contacts into a nurture sequence: https://www.myhello.churchREACHRIGHT, for church SEO and the Google Ad Grant: https://reachrightstudios.comChurch of the Highlands free prayer resources: https://www.churchofthehighlands.com/prayerYourTeam.Church: https://yourteam.church/This episode is sponsored by your team.church, the assessment app that connects every volunteer to a team where they'll actually thrive. Custom URL with your church's branding, AI-powered team matching, and personality insights your church has never had access to before. Schedule a demo, see examples, or start your free trial at yourteam.church. Follow us on Instagram at @buildthe.church for a free resource every Friday, plus clips and best practices all week. If this episode helped you, leave a rating wherever you listen. Keep building and believing strong. Support the show
