66 episodes

Believe in Banking is a podcast series for decision-makers, influencers and leaders featuring experts taking on the financial industry’s most pressing issues with insight and empathy. With the belief that banking can help us meet the moment and emerge stronger for it, the podcast features information and conversations designed to enlighten and empower.

Believe in Banking Powered by Adrenaline

    • Business
    • 5.0 • 6 Ratings

Believe in Banking is a podcast series for decision-makers, influencers and leaders featuring experts taking on the financial industry’s most pressing issues with insight and empathy. With the belief that banking can help us meet the moment and emerge stronger for it, the podcast features information and conversations designed to enlighten and empower.

    Bringing Brand to Life at the Branch

    Bringing Brand to Life at the Branch

    In this episode of the Believe in Banking podcast, Gina and Juliet discuss the resilience and enduring relevance of the of the branch. Fresh off the stage from her keynote at Future Branches, Gina discusses insights from the industry’s changemakers like Chase and what she heard from banking leaders across the country about the challenges they face with their own branch networks. They talk about the importance of renovating and right-sizing existing branch networks, as well as how banks bring their brand to life through digital and physical experiences. Juliet spotlights the latest data that shows the significance of physical branches for younger generations, like Gen Z and Millennials, who still value face-to-face interactions with experts and show that by visiting their local branches weekly. Finally, they both discuss the role of strategy in deploying effective marketing and merchandising at the branch and how communications tools like digital signage can make retail communications more meaningful for adapting to customer needs.


    This podcast is hosted by ZenCast.fm

    • 25 min
    Believe in Banking – Sean Says Edition

    Believe in Banking – Sean Says Edition

    In this special episode of the Believe in Banking podcast, Gina and Juliet look back through the library of episodes to shine a spotlight the enlightening information and insights from Sean Keathley, Founder and Chairman Emeritus of Adrenaline. Going back at the launch of the podcast in 2020, during the height of Covid, all the way through early 2024, they pull out some of the best thinking from a truly rich repository that spans the most change the banking industry has experienced since its inception. In his years hosting the podcast, Sean brought more than a wealth of knowledge about the banking industry, he shared his passion for people – those serving and being served by community banks and credit unions across the country. His unique ability to take even the most complex financial topics and present them in a way that everyone can understand is one hallmarks of the podcast. Finally, they share how Sean is the ultimate believer in banking and it's a legacy that Gina and Juliet are proud to continue.


    This podcast is hosted by ZenCast.fm

    • 26 min
    Exploring the ROI of Rebranding

    Exploring the ROI of Rebranding

    In this episode of the Believe in Banking podcast, Gina and Juliet take on the topic of bank and credit union branding. They discuss their upcoming speaking sessions at the Financial Brand Forum in Las Vegas from May 20-22, and spotlight the new Adrenaline report, the “ROI of Rebranding: Best Practices to Measure Business Value for Financial Brands” available on adrenalinex.com. This report features original research and leading insights that show the power of rebranding in driving and delivering growth for financial brands. Highlighting three case studies of recent rebrands – Bravera Bank, Everwise Credit Union and Tower Federal Credit Union – Gina and Juliet discuss how these organizations made the most of their rebranding efforts, including prioritizing brand differentiation to stand out
    in the marketplace. Finally, they discuss how to recognize when it’s time for a rebrand or refresh and ways that the most successful brands embrace brand change.


    This podcast is hosted by ZenCast.fm

    • 26 min
    Community Commitment: M&A for Credit Union Growth

    Community Commitment: M&A for Credit Union Growth

    In this special guest episode of the Believe in Banking podcast, Gina and Juliet welcome Michael Bell, Partner and Leader of the Financial Institutions Practice at Honigman, LLP, where he has become the nationwide leader and go-to legal adviser for credit unions seeking scale. In their lively conversation on M&A in financial services, Michael discusses the growth outlook for community financial institutions and ways that mergers and acquisitions help further the credit union mission and movement. He shares his belief that credit unions and community banks are ‘kissing cousins’ – both sharing the same passion for serving customers and communities and facing similar regulatory and competitive challenges. Finally, they discuss data-driven decision making and the role of research in guiding growth strategies for community financial institutions, whether it’s for M&A, branding or branching.


    This podcast is hosted by ZenCast.fm

    • 30 min
    Age of Intelligence: AI's Influence on Banking

    Age of Intelligence: AI's Influence on Banking

    In this episode, Adrenaline’s Chief Brand Officer Juliet D’Ambrosio joins Gina Bleedorn as the new cohost of the Believe in Banking podcast, as Sean Keathley, the former CEO of Adrenaline, moves to an advisory capacity to focus on his health. In this discussion, Gina and Juliet explore artificial intelligence in banking and the opportunities it brings to transform banking experiences. They note how the past year has been pivotal as the next wave of generative AI rolls out with powerful tools, like ChatGPT. Their conversation covers current uses of AI for banking, such as chatbots for customer service, and outlines the operational and productivity gains for banks that adopt AI. They address how banking is already an AI frontrunner with the financial industry leading the way for AI adoption, with the potential to automate anywhere between 20% and 40% of banking tasks. Finally, Gina and Juliet discuss how artificial intelligence can free
    bankers from the rote aspects of their roles and allow them to focus on higher-value conversations and connections with customers.


    This podcast is hosted by ZenCast.fm

    • 22 min
    Growing Smarter – Banking for a New Year, Pt 2

    Growing Smarter – Banking for a New Year, Pt 2

    In episode two of our two-part Believe in Banking podcast series on growth, Sean and Gina discuss the evolving expectations in banking – from generational demands for advisory experiences to neighborhood variations – all impacting how the branch functions. Their conversation covers how generational life stage differences offer an opportunity for banks to step up and serve, especially as Millennials and Gen Z visit the physical bank branch more frequently and Gen X enters their prime earning years. They address the need for financial institutions to adapt to these changing conditions and reimagine their retail delivery. They also share best practices of financial institutions that have successfully updated and modernized their branches by starting with a strategy and establishing a new North Star experience, resulting in branches with the right bankers, the right design, in the right neighborhoods.


    This podcast is hosted by ZenCast.fm

    • 13 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

oliviabaker13 ,

Insightful and actionable!

Financial leaders - meet your new favorite podcast! The Adrenaline team has created an incredible resource with Believe in Banking. Hear from industry experts as they discuss challenges, present solutions, and share their insights into what’s next in banking.

Rachael G - ABQ ,

Superb

Relevant and applicable advice. Great topics and guest speakers.

Jer Harrell ,

Great info

Really good podcast with great insights and strong ideas. Very valuable and enjoyable.

Jeremy Harrell
Guaranty Bank & Trust
Monroe, LA

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