Join us to hear real-life stories from fellow SaaS founders and product people. In the first season we talk about user onboarding: the challenges, the successes, and the ultimate advice.
Templates & Onboarding Videos with Christopher Gimmer
You’ll hear Christopher’s take on design templates, repurposed content, conversion, the friction of confirmation emails, onboarding videos, and much more.
Launch Lessons & Product Surveys with Rand Fishkin
You’ll learn about SparkToro’s onboarding and launch strategies, their highly successful user survey, conversion tactics, and the founders’ past and present challenges.
Freemium Challenges & Fighting Churn with Kim Gjerstad
Effective user onboarding is a matter of life and death for freemium products. Today we’re learning from one of the most established players in the email plugin industry. Our guest is Kim Gjerstad, co-founder of MailPoet. You’ll hear the product’s story as well as Kim’s insights on user onboarding, fighting churn, website design, and more.
JTBD for User Onboarding with Ramli John
Why is it so critical to be aware of customers’ Jobs to Be Done, especially when you work on their onboarding? In this episode, we chat with Ramli John, founder of Growth Marketing Today, fellow podcaster and consultant. You’ll hear about Ramli’s EURECA user onboarding framework, as well as his insights on segmentation, minimizing friction, success metrics, analytics tools, and more.
Carrots, Sticks & Measuring Success with Adii Pienaar
Some entrepreneurs break into SaaS fairly early in life and make a real impact in the community. One of such inspiring founders is today’s guest, Adii Pienaar, the founder of WooCommerce and CM Commerce (previously Conversio). In this episode, you’ll hear about Adii’s successes and failures in user onboarding, as well as his views on email marketing, task simplification, concierge onboarding, success metrics, segmentation, and much more.
Value Paths & Fireballs with Samuel Hulick
When it comes to user onboarding, one of the first names that pop to mind is Samuel Hulick, an accomplished UX consultant, founder of User Onboard, and author of The Elements of User Onboarding. In this episode, you’ll learn Samuel’s take on exactly that — the “ideal” user onboarding experience, as well as his Mario-fireball concept, Value Paths, success metrics, Jobs to Be Done, segmentation, and his invaluable advice for SaaS founders.
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Huge thanks to all awesome guests for sharing their hard-earned insights.