Join us to hear real-life stories from fellow SaaS founders and product people. In the first season we talk about user onboarding: the challenges, the successes, and the ultimate advice.
Community-led Growth with Lloyed Lobo
How do you build and grow a community-led business? In this episode, we talk to Lloyed Lobo, co-founder of Boast.ai and author of From Grassroots to Greatness. You'll learn about the four stages companies go through to become a global phenomenon, the values for building a sustainable community-led business, how to nurture brand evangelists, and more.
Automated Webinars with Melissa Kwan
How can automated webinars help your product grow? In this episode, we talk to Melissa Kwan, co-founder and CEO of eWebinar. You'll learn the difference between live-first and automated webinar solutions, why you should be honest with your prospects, how you can make your on-demand demo effective, and more.
Marketing for All-in-one Platforms with Geoff Roberts
How do you market a product that serves multiple jobs-to-be-done? In this episode, we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more.
Lifecycle Marketing with Nout Boctor-Smith
Why should startups invest early in lifecycle marketing? In this episode, we talk to Nout Boctor-Smith, growth marketing consultant at Nine Lives Digital. You'll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences, and more.
Marketing for Humans with Sarah McCredie
How can B2B brands become more authentic and straightforward in their messaging? In this episode, we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.
Re-engagement Emails with Tim Hart
How do you know if a subscriber is due for a re-engagement campaign? In this episode, we talk to Tim Hart, senior email developer at Response Labs. You'll learn what incentives you can offer to reactivate subscribers, what engagement metrics matter the most, how often you should be pruning your email list, and more.
Jane is like your cool friend sharing tactical business advice and expert wisdom mixed with life stories. Super engaging and a go-to for inspo.
Jane is an excellent host! I had the pleasure of coming on to the show as a guest, and I must say I was blown away by the quality of the podcast.
From pre-recording steps, to the episode itself, she asked me very insightful questions that enabled me to share interesting info on the show.
I highly recommend the podcast to any entrepreneur in the SaaS world.
Better done than perfect is a wonderful resource for founders and anybody building products. Highly recommended! Subscribe and enjoy. I’m learning a ton!