The Transaction Report with Steve Feuerstein

Steve Feuerstein, Host
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The Transaction Report is Breaking Down the Business of Sport. With decades of US and International media experience and a talent for spurring real and honest conversation, show host Steve Feuerstein takes us on a unique dive into the business of sport and the mind of the consumer. The Transaction Report explores extraordinary thinkers from Nobel laureates to CEOs, investment bankers to stadium owners, corporate sponsors to sports agents, back of the house number crunchers to elite data analysts, all in hope of learning more about ultimately how money is made – or not.

  1. 11月21日

    From Clemson to Calculus: Dr. David Peyton on the Future of Sports Analytics

    In this episode of The Transaction Report, Steve Feuerstein sits down with Dr. David Peyton, Director of Clemson’s Sports Business & Analytics program, to unpack the forces reshaping how teams and brands use data. From the rise of comparative analytics to the challenge of measuring real sponsorship ROI, David shares why the next competitive edge won’t come from more data — but from better interpretation of it.

    1 小時

  2. 11月14日

    From McDonald’s to MoneyGram: Sports Exec David Paro’s Playbook for Building Global Partnerships

    In this episode of The Transaction Report, Steve Feuerstein welcomes David Paro, one of the industry’s most respected sponsorship strategists, to discuss what separates great partnerships from forgettable ones. Drawing on his experience with McDonald’s, Clear Channel, and MoneyGram’s Formula 1 program, David reveals how brands can activate smarter, measure impact, and adapt to the changing expectations of the performance-driven sponsorship era.

    1 小時 32 分鐘

  3. 11月7日

    Greenville Triumph Vice Chairman Doug Erwin: How a Startup Soccer Club Found Its Footing

    In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Doug Erwin — Vice Chairman and Chief Brand Officer of the Greenville Triumph — to unpack the business of team ownership and the art of building a soccer franchise from the ground up. From navigating startup challenges and designing a sustainable business model to cultivating authenticity and community trust, Doug shares how his vision transformed a local passion into a lasting professional sports enterprise.

    41 分鐘

  4. 10月31日

    Sports Marketing Visionary Dan Migala: Why Great Brands Never Settle for Good

    In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Dan Migala — veteran sports marketer, innovator, and former Legends executive — to explore how creativity, technology, and fandom intersect in today’s sponsorship landscape. From reimagining fan engagement and fixing underperforming partnerships to redefining what “greatness” looks like in brand activations, Dan shares lessons from a career spent shaping some of the industry’s most memorable campaigns.

    1 小時 12 分鐘

  5. 10月24日

    Industry Guru Jim Andrews: Building Smarter, More Authentic Sports Partnerships

    In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Jim Andrews — longtime sponsorship expert and former IEG executive — to discuss how the business of sports continues to evolve. From the rise of authenticity and owned properties to the role of AI and data in measuring success, Jim shares insights from nearly four decades shaping the sponsorship industry.

    1 小時 5 分鐘

  6. 9月26日

    The Entrepreneurial Playbook of Former XFL Commissioner Oliver Luck

    In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Oliver Luck — former NFL quarterback, attorney, and pioneering executive behind NFL Europe, the Houston Dynamo, and the XFL — to explore what it takes to build sports organizations from the ground up. From introducing American football to Europe to launching Major League Soccer in Houston, Oliver shares his playbook for attracting fans, securing sponsors, and navigating the challenges of new leagues. Along the way, he unpacks lessons on entrepreneurship, sponsorship value, and why staying fresh is the key to long-term success in sports business.

    58 分鐘

  7. 9月19日

    Sports Partnership Over Sponsorship: How Sleep Number Scored Big with the NFL

    In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Kevin Brown — former Executive Vice President and Chief Marketing Officer of Sleep Number — to explore how data-driven strategy and authentic partnerships can transform a brand. From structuring a five-year NFL deal to putting smart beds in the homes of more than 1,600 athletes, Kevin shares his playbook for measuring ROI, building Emmy-winning storytelling campaigns, and redefining what sponsorship means in professional sports.

    1 小時 30 分鐘

  8. 8月29日

    NWSL Startup to Superclub: Amina Bulman’s Blueprint for Boston Legacy's Revolution

    In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Amina Bulman — Chief Revenue Officer of Boston Legacy FC and former strategist at McKinsey, the Obama Foundation, and the Washington Commanders — to explore how women’s sports are reshaping the sponsorship landscape. From navigating the complexities of rebranding an NFL franchise to building Boston’s newest professional club from the ground up, Amina shares her vision for unlocking new fandoms, creating community-first partnerships, and positioning the NWSL as the fastest-growing league in America.

    53 分鐘
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簡介

The Transaction Report is Breaking Down the Business of Sport. With decades of US and International media experience and a talent for spurring real and honest conversation, show host Steve Feuerstein takes us on a unique dive into the business of sport and the mind of the consumer. The Transaction Report explores extraordinary thinkers from Nobel laureates to CEOs, investment bankers to stadium owners, corporate sponsors to sports agents, back of the house number crunchers to elite data analysts, all in hope of learning more about ultimately how money is made – or not.

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