Beyond the Stage: How Events Can Build Connection and Trust

“Stories build trust faster than any strategy deck ever could.”

In this episode of Business is Human, Rebecca Fleetwood Hession shares how she designed her signature event “Stand Tall in Your Story” to foster genuine human connection through neuroscience-backed storytelling. 

She explores why traditional business gatherings often miss the mark and how emotional, story-centered experiences can transform relationships between colleagues, clients, and communities. Rebecca offers practical takeaways for leaders looking to make meetings, events, and company retreats more meaningful by trading PowerPoints for purpose and conversation for connection.

In this episode, you’ll learn:

• How storytelling triggers trust-building chemicals like oxytocin and strengthens relationships faster than facts or data alone
• Why emotional shared experiences create psychological safety and lasting engagement within teams and client groups
• Practical ways to reimagine your next meeting or event, from TED-style storytelling formats to intentional conversation design

Things to listen for:

(00:00) Intro

(02:41) The importance of celebration and connection

(04:48) Emotional and social bonding at events

(06:39) The power of storytelling

(08:40) Creating meaningful conversations

(15:27) Practical tips for hosting effective events

(26:49) Virtual event strategies

Connect with Rebecca:

https://www.rebeccafleetwoodhession.com/