Big exits & bold bets: Temu stops ads in US while OpenAI enters ecommerce. Plus, debating the marketwide pivot to profit.

We broke the news: Temu hit the brakes – hard. In this episode, Mike and Chris dig into

• Why Temu suddenly killed all ads in the US, and what happened next
• Signs that Temu's ad spend shifted to Europe
• OpenAI’s move into ecommerce, joining Amazon, Perplexity, and Microsoft in the AI shopping race
• Does Google’s silence might signal hesitation or confidence?
• A debate: how profit vs growth is now the defining tension in retail strategy

This one’s all about who’s advancing, who’s retreating, and who’s holding the line in a market full of shakeups.

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At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.

We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.

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