25 episodes

Brian Casel (@casjam) and Jordan Gal (@jordangal) share their raw and real behind-the-scenes of their entrepreneur journeys. From bootstrapping software startups to raising money to selling and exiting businesses, to growing teams and the emotional rollercoaster that is startup life. It's all here in Brian and Jordan's weekly(ish) updates.

Bootstrapped Web Bootstrapped Web

    • Business
    • 4.9 • 55 Ratings

Brian Casel (@casjam) and Jordan Gal (@jordangal) share their raw and real behind-the-scenes of their entrepreneur journeys. From bootstrapping software startups to raising money to selling and exiting businesses, to growing teams and the emotional rollercoaster that is startup life. It's all here in Brian and Jordan's weekly(ish) updates.

    Talking to Customers

    Talking to Customers

    How do you avoid consistent churn with new products? What tools do you use to learn about your market? What influences the changes in your products? It has been a while but Brian and Jordan are back, and they’ve brought updates with Rally and ZipMessage. Jordan talks about his fundraising efforts. Brian talks about his … Continue reading Talking to Customers

    • 43 min
    Marketing in 2022

    Marketing in 2022

    Brian and Jordan are both in flux between school, stressing over work, selling houses, and MicroConf. They summarize their chaotic couple of weeks and then do a deep dive on what content marketing will look like in 2022. Recently Aaron Francis (Tuple’s first marketer) talked about their $200,000 loan from Stripe and how he plans … Continue reading Marketing in 2022

    • 42 min
    CartHook Acquired!

    CartHook Acquired!

    What do you get out of conferences? Do you mute competitors on Twitter? How to you utilize Twitter as a budding SaaS entrepreneur? After a brief hiatus, Brian and Jordan are back with some big news: Carthook was officially acquired! Jordan shares what details he can about the acquisition as well as the process and … Continue reading CartHook Acquired!

    • 51 min
    Traction… Then what?

    Traction… Then what?

    How do you decide what features you should work on now? How do you stay unplugged during a vacation? What are the milestones and progress markers that tell you if you are on the right path?  As Brian comes back from a vacation and conference (and before Jordan leaves for his own), we’re catching up … Continue reading Traction… Then what?

    • 38 min
    Everything Must Go

    Everything Must Go

    We have some big news to share before we go on a (much needed) two-week hiatus.  Brian talks about his sale of Productize, in addition to nearly every other business he has owned. Jordan talks about his latest tweet thread, responding to Moiz Ali’s criticisms of Shopify. We also talk about the power of audio, … Continue reading Everything Must Go

    • 38 min
    Tokenizing

    Tokenizing

    How are you and your company changing with the times? Are you considering tokenizing your software company? Have you begun adopting web3 technology? Today, we’re talking about marketing, hiring developers and writers during “The Great Resignation,” and tokenizing. Token-based economics is the future of SaaS. Web3 tech isn’t just in the future, it’s happening right … Continue reading Tokenizing

    • 37 min

Customer Reviews

4.9 out of 5
55 Ratings

55 Ratings

ItsDanWu ,

Great insight into a founders psyche!

Love how Jordan and Brian are taking us with them on their founder journey. You don’t get insight into a founders psyche and day-to-day in any other podcast in my opinion. Rooting for you guys!

J. Barshop ,

Awesome show, highly recommend!

Brian, Jordan and their guests provide some incredibly actionable and compelling content, spotlighting incredible founder stories that are guaranteed to teach you something new.

Highly recommend listening and subscribing to Bootstrapped Web if you want the knowledge AND mindsets to effectively grow your business (and reach all of your overall goals as a result)!

Just for the culture ,

The most insightful podcast you'll find

Finally you get the chance to know about the struggles of growing a business as they're happening.

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