Bourbon Lens

Bourbon Lens

Bourbon Lens is the podcast for every whiskey drinker. During this project, we look to explore the whiskey and bourbon industry, learn more about our favorite spirit, and interview industry insiders, makers, entrepreneurs, and business people. We welcome you on this journey with us. Bourbon Lens was founded by Jake and Scott from Louisville, Kentucky. We have grown our appreciation for Kentucky's native spirit and look to learn all that we can about every type of whiskey. We welcome you to pour a glass of whiskey and join us. We are always looking for show topics, discussion starters, and new whiskies to try. Contact us on social media or send us an email to: Info@BourbonLens.com with ideas, comments, or questions.

  1. The Labor of Love behind Tears of Llorona

    16H AGO

    The Labor of Love behind Tears of Llorona

    Is Tequila just for margaritas, or is it the next frontier for the serious whiskey collector? This Cinco de Mayo, we’re joined by Germán González, the mastermind behind Tears of Llorona. We dive into why this bottle is frequently called the "Pappy of Tequila," exploring the high-altitude agave farming, the legendary triple-barrel aging process (Scotch, Sherry, and Brandy), and why Germán considers this spirit his "personal reserve" made public. #CincoDeMayo2026 #PremiumTequila #AgaveLove #MexicanHeritage #SummerSipping #LuxurySpirits #TequilaTasting Extra Añejo Tequila, Triple Cask Aging, Scotch and Sherry Barrels, Blue Weber Agave, Master Tequilero,he Pappy of Tequila, Whiskey-drinker’s Tequila, Non-additive Tequila, 5-year aged, High-altitude agave, Estate-grown, Germán González, NOM 1146, Sipping Tequila, Luxury Spirits Market The Bourbon Lens TakeawaysAgave is an Agricultural Masterpiece: Unlike grain, which is harvested annually, agave takes nearly a decade to mature. Germán explains the "labor of love" required to farm high-altitude Blue Weber agave and why patience is the most important ingredient. The Art of the Crossover: With 5 years of aging in three distinct cask types, Tears of Llorona isn't just "tequila"—it’s a complex, barrel-driven experience designed specifically to appeal to the palates of Scotch and Bourbon enthusiasts. Timestamped Chapters00:00 | Cinco de Mayo & The Tequila Evolution: Why tequila is dominating the summer spirits conversation.06:44 | The Unique Portfolio: How Germán transitioned from his family legacy at Chinaco to creating the ultra-premium Tears of Llorona.13:27 | The Art of Blending & Aging: A deep dive into the 5-year maturation in Scotch, Sherry, and Brandy oak.19:08 | The Labor of Love: The grueling reality of agave farming and why "mass-produced" can't compete with "estate-grown."25:15 | The Elevator Pitch: How to find Tears of Llorona and why it belongs on your top shelf.

    24 min
  2. You Might Also Like: On Purpose with Jay Shetty

    16H AGO ·  BONUS

    You Might Also Like: On Purpose with Jay Shetty

    Introducing Esther Perel: The REAL Reason You’re Struggling to Find Love (Fix THIS to Build Chemistry in Real Life) from On Purpose with Jay Shetty. Follow the show: On Purpose with Jay Shetty Today,  Jay Shetty welcomes back Esther Perel to unpack a growing tension in modern relationships: in a world more connected than ever, why so many people feel deeply disconnected. Esther reframes dating struggles as something deeper than love itself, pointing to a broader loss of real-life social practice. Without the everyday interactions that once taught us how to approach, connect, and handle rejection, dating now feels like a high-stakes performance instead of a natural progression. What was once built through play, curiosity, and gradual connection has been compressed into a single moment of pressure, turning love into something overwhelming rather than something we can explore. Jay and Esther explore the illusion of connection in the digital age, where texting replaces talking and screens replace presence. Esther explains how this disembodied way of relating strips away the elements that create real intimacy, like eye contact, tone of voice, touch, and shared energy. While it can feel like we are communicating more, we are often losing depth, nuance, and emotional resonance. This shift has shaped a culture that avoids friction and discomfort, yet still feels more anxious, lonely, and exhausted. In trying to make relationships easier and more efficient, we may be losing the very experiences that give them meaning. In this episode you'll learn: How to Build Real Connection Offline How to Turn Dating Into Discovery, Not Pressure How to Be More Curious Instead of Judgmental How to Create Attraction Through Presence Not Perfection How to Ask for What You Truly Need How to Build Trust in Small, Consistent Moments How to Balance Independence and Interdependence How to Stay Open to Love Without a Checklist If there’s one thing to hold onto, it’s this: nothing about love is broken, you’re just being asked to approach it differently. The world may have made connection feel more complicated, but at its core, it still comes back to showing up, being present, and allowing yourself to be seen without needing to get everything right. With Love and Gratitude, Jay Shetty JAY’S DAILY WISDOM DELIVERED STRAIGHT TO YOUR INBOX Join 900,000+ readers discovering how small daily shifts create big life change with my free newsletter. Subscribe https://news.jayshetty.me/subscribe   Check out our Apple subscription to unlock bonus content of On Purpose! https://lnk.to/JayShettyPodcast  What We Discuss: 00:00 Intro 01:11 Why Is Gen Z Dating Less? 04:23 The Disappearance of Physical Connection 06:26 Living in a Fully Contactless World 09:54 Connected, Yet Deeply Disconnected 12:01 Dating in the Age of Surveillance 14:11 Why Real Connection Feels Harder Than Ever 17:07 Why Love Falls Flat Without Friction 18:41 The Missing Skills No One Taught Us About Love 24:35 The Hidden Power Struggles Shaping Modern Relationships 27:05 The 4 Pillars of Relational Intelligence 30:07 Have We Lost the Ability to Problem-Solve? 32:38 How to Know If You Can Really Trust Someone 36:44 From “Me” to “We”  38:27 Should You Make a Dating Checklist?  41:04 Why Dating Feels Like a Full-Time Job 43:00 The Pressure Behind “Intentional” Dating 47:50 When Love Doesn’t Speak Your Language 50:25 Why Talking to AI Feels Easier Than People 55:16 The Trap of Wanting Love to Feel Effortless 56:35 Is Love Supposed to Be Hard? 57:58 Why Wanting Love Isn’t “Cringe” 01:02:43 Codependence vs Healthy Love 01:07:09 What Actually Keeps Desire Alive? 01:10:26 Breaking Down Viral Relationship Myths   01:17:38 Esther on Final Five Episode Resources: Website | https://www.estherperel.com/  YouTube | https://www.youtube.com/@estherperel  Facebook | https://www.facebook.com/esther.perel/  Instagram | https://www.instagram.com/estherperelofficial  LinkedIn | https://www.linkedin.com/in/estherperel  TikTok | https://www.tiktok.com/@estherperel_official  Substack | https://estherperel.substack.com/  Where Should We Begin? with Esther Perel Mating in Captivity: Unlocking Erotic Intelligence See omnystudio.com/listener for privacy information. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. 381: Bourbon, Derby, and Creativity: A Journey Through Whiskey and Spirit Trends

    2D AGO

    381: Bourbon, Derby, and Creativity: A Journey Through Whiskey and Spirit Trends

    In this episode of the Bourbon Lens, Jake and Scott celebrate the peak of the horse racing calendar and the "May the Fourth" crossover. The guys dive deep into the high-stakes world of spirits business, covering the recently terminated merger talks between Pernod Ricard and Brown-Forman, while speculating on Sazerac’s massive cash bid for the Jack Daniel’s owner. We also explore the innovation side of the industry, from Diageo’s state-of-the-art sustainable facility in Alabama to the headline-grabbing Fireball-infused BuzzBallz. Plus, we get you Derby-ready with a masterclass on the Mint Julep and the debut of the "Perfecta"—the refreshing pineapple and ginger highball taking Churchill Downs by storm. Show Notes & Timestamps00:00 – May the Fourth and Derby season catch-up01:04 – Star Wars rankings: From Jar Jar Binks to modern spin-offs02:50 – Derby sponsorship: How brands win at Churchill Downs03:03 – The Merger that Wasn't: Why Pernod Ricard and Brown-Forman walked away03:57 – Diageo Montgomery: $415M investment and the future of Alabama distribution 05:44 – Sazerac’s big moves: 818 Tequila investment and the $15B Brown-Forman bid 06:32 – RTD Innovation: BuzzBallz meets Fireball’s cinnamon heat 07:34 – The Mint Julep Masterclass: Batching, steeping, and the "pebble ice" rule12:21 – Recipe Alert: How to make "The Perfecta" (Old Forester + Pineapple + Ginger)16:40 – Inside the Finish Line Suites: A look at the Churchill Downs renovations19:00 – Woodford Reserve Master Tasters and the 2026 limited-edition flights24:49 – Global Whiskey: Future plans for Peerless, Suntory, and Yamazaki🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSU #BourbonLens #KentuckyDerby #WhiskeyNews #BrownForman #Sazerac #MintJulep #DerbyCocktails #BourbonTrends #WhiskeyBusiness #WoodfordReserve Bourbon, Whiskey, Kentucky Derby, Brown-Forman, Pernod Ricard, Sazerac, Fireball BuzzBallz, Mint Julep Recipe, The Perfecta Cocktail, Diageo Alabama, Woodford Reserve, Peerless Distillery, Bourbon Lens, Bourbon Lens News

    26 min
  4. 380: Politics, Pours, and Portfolios: Inside Kentucky Senator Bourbon with Damon Thayer

    APR 27

    380: Politics, Pours, and Portfolios: Inside Kentucky Senator Bourbon with Damon Thayer

    In this episode of the Bourbon Lens, we sit down with Damon Thayer, former Kentucky State Senate Majority Floor Leader and co-owner of Kentucky Senator Bourbon. We dive into the fascinating revival of this historic brand, which originally dates back to the pre-Prohibition era and is now carving out a unique niche by pairing high-quality, aged spirits with the rich political history of the Bluegrass State. Damon shares the brand’s mission of bipartisan storytelling, where each small-batch release—always bottled at 107 proof and aged at least six years—is named after an iconic Kentucky Senator. From the inaugural Alben W. Barkley release to the more recent Jim Bunning and John Sherman Cooper editions, we explore how the brand honors those who shaped Kentucky’s legacy. Beyond the bottle, the conversation gets into the "inner circle" of Kentucky culture. Damon offers his expert strategies for betting on the Kentucky Derby, discusses his work in the Kentucky Bourbon Hall of Fame, and explains the brand’s expansion plans into new markets. Whether you're a history buff, a political junkie, or just a fan of "America's Native Spirit," this episode offers an engaging look at how bourbon and statecraft go hand-in-hand. Show Notes & Key TakeawaysBipartisan Spirits: Discover how Kentucky Senator Bourbon bridges the political divide by focusing on shared history and tradition.The 107 Standard: Why the brand sticks to its signature 107-proof profile and a minimum six-year age statement (matching a Senator's term).Betting the Derby: Damon Thayer shares his personal approach to the track, including how to find value in win, place, and show bets.A Brand Revived: The story of how Thayer and Andre Regard brought back a brand once distilled by Crigler & Crigler and Double Springs.Kentucky Influence: A look at how legislative advocacy has modernized the bourbon industry into a global tourism powerhouse. Timestamp Chapters00:00 Introduction to Kentucky Senator Bourbon & Damon Thayer07:31 Expansion Strategy: Growth and Distribution in the Bluegrass State16:55 The Intersection of Politics: Influence and Future Brand Plans23:16 Deep Dive: The History of Kentucky’s Most Famous Senators29:52 The USP: Why the 107 Proof and Age Statement Matters39:59 Personal Anecdotes: Horse Racing, Legacy, and Closing Remarks🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSU #BourbonLens #KentuckySenatorBourbon #DamonThayer #BourbonHistory #KentuckyDerby #WhiskeyTasting #SmallBatchBourbon #AmericaNativeSpirit #BourbonInfluencers #KentuckyDowns Bourbon Lens, Kentucky Senator Bourbon, Damon Thayer, Andre Regard, Kentucky Bourbon history, 107 proof bourbon, Kentucky Derby betting tips, Alben Barkley Bourbon, Jim Bunning Bourbon, John Sherman Cooper release, small batch bourbon, Kentucky politics, bourbon podcast, whiskey reviews, bourbon influencers, bipartisan bourbon

    44 min
  5. 379: The Future of Craft Spirits: With Tamworth Distilling's Steven Grasse

    APR 19

    379: The Future of Craft Spirits: With Tamworth Distilling's Steven Grasse

    The spirits industry is at a crossroads. As consumer preferences shift toward intentional drinking and premiumization, the old playbook for craft distilleries is being rewritten. In this episode of The Bourbon Lens, we dive into the evolving market dynamics of 2026 and why the most successful brands are ditching national expansion to own their home state first. We break down the critical importance of product differentiation and why innovation is no longer optional—it’s the only way to survive a crowded shelf. Whether you are a distillery founder looking to build a loyal local following or a bourbon enthusiast curious about the "why" behind your favorite pours, this discussion offers a deep look into the creativity driving the modern whiskey movement. Key Discussion Points: The 2026 Shift: How market dynamics are changing for craft producers.Hyper-Local Branding: Why winning your backyard is the key to sustainable growth.Innovation vs. Gimmick: Using creativity to stand out in a sea of brown spirits.Consumer Psychology: What the modern whiskey drinker is actually looking for in a bottle.🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSU Hashtags#BourbonLens #CraftSpirits #WhiskeyIndustry #BourbonTrends #DistilleryLife #SpiritsMarketing #WhiskeyCommunity #DrinkLocal #Bourbon2026 #Entrepreneurship KeywordsBourbon, Whiskey, Craft Distilling, Spirits Industry Trends 2026, Whiskey Marketing, Bourbon Branding, Local Distilleries, Product Differentiation, Liquor Industry News, Podcast for Bourbon Lovers

    29 min
  6. 378: The Art of the Sourcing: NDPs vs. Independent Bottlers in Bourbon

    APR 13

    378: The Art of the Sourcing: NDPs vs. Independent Bottlers in Bourbon

    In this episode, we pull back the curtain on the massive world of Non-Distilling Producers (NDPs) and Independent Bottlers. While many bourbon fans prioritize "grain-to-glass," some of the most innovative and prestigious bottles on the market today come from those who don't actually own a still. We break down the technical distinctions between an NDP and an Independent Bottler, the importance of transparency in labeling, and why sourcing isn't a "dirty word"—it’s a craft of its own. Plus, we dive into a live tasting, sharing our favorite whiskey and highlighting the specific brands that are elevating the industry through masterful blending and finishing. Inside This Episode:Defining the Players: The fundamental differences between NDPs and Independent Bottlers.The Transparency Movement: Why knowing the source matters to the modern consumer.Curated Tastings: Our top picks for whiskey brands that prove you don't need a distillery to make a world-class spirit.Pairing Guide: How to match complex bourbon profiles with the right culinary flavors.🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSU #BourbonLens #NonDistillingProducer #IndependentBottler #BourbonWhiskey #WhiskeyTasting #CraftSpirits #BourbonEducation #SourcedWhiskey Keywords: bourbon, whiskey podcast, non-distilling producers, NDP, independent bottlers, whiskey tasting, bourbon pairing, sourced bourbon, blending, craft spirits, MGP, Bardstown Bourbon Company, whiskey reviews, bourbon industry trends

    36 min
  7. 377:Chicken C**k Whiskey: 170 Years of History & The All-New Wheated Bourbon

    APR 5

    377:Chicken C**k Whiskey: 170 Years of History & The All-New Wheated Bourbon

    \In this episode of the Bourbon Lens, we sit down with Will Woodington, Director of Brand Engagement for Chicken C**k Whiskey, to celebrate a massive milestone: 170 years of "The Famous Old Brand." We dive deep into the brand’s resurgence, starting with their striking new bottle design and the highly anticipated release of their Wheated Bourbon. Will takes us through a guided tasting, explaining how the wheat profile changes the game for Chicken C**k’s lineup. We also discuss the evolving role of a Brand Ambassador in today’s whiskey landscape and get a sneak peek at the exclusive releases planned for their 170th-anniversary celebrations. Whether you are a fan of pre-prohibition history or modern craft blending, this conversation is packed with "spirited" insights. Episode Chapters00:00 Introduction to the Heritage of Chicken Cock12:07 The Deep Dive: Tasting the New Wheated Bourbon22:19 Behind the Scenes: The Role of a Brand Ambassador28:05 170th Anniversary: Upcoming Releases & Celebrations🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSU #BourbonLens #ChickenCockWhiskey #WheatedBourbon #WhiskeyTasting #BourbonCommunity #WhiskeyHistory #KentuckyBourbon #170YearsOfWhiskey Chicken C**k Whiskey, Wheated Bourbon, Will Woodington, Bourbon Tasting, Whiskey Reviews, Bourbon Lens, 170th Anniversary, Brand Engagement, Whiskey Marketing, Kentucky Spirits, New Bottle Design, Rare Bourbon, Craft Spirits

    31 min
  8. TT:The Ultimate BBQ & Bourbon Experience: Pig and Swig 2026 at 4th Street Live

    APR 3

    TT:The Ultimate BBQ & Bourbon Experience: Pig and Swig 2026 at 4th Street Live

    Get ready for the return of Louisville's premier bourbon and food celebration! In this episode, we dive deep into the logistics and planning behind Pig and Swig at 4th Street Live!. From the massive infrastructure of the district's 25,000 sq. ft. canopied roof to the curated "Allocation Station" featuring rare pours, we explore how this event transforms downtown Louisville into a bourbon lover's paradise. We also discuss the revitalization of the downtown corridor, the safety measures ensuring a premier guest experience, and the diverse venue options—from Guy Fieri’s Smokehouse to PBR Louisville—that make 4th Street Live the heart of Kentucky entertainment. Whether you’re a local or traveling for the ultimate bourbon country experience, this is your insider guide to the sights, sounds, and tastes of the festival. https://4thstlive.com/events-and-entertainment/events/2026/pig-and-swig 🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSU #PigAndSwig #BourbonLens #4thStreetLive #LouisvilleEvents #BourbonCountry #KentuckyBourbon #BBQandBourbon #DowntownLouisville #BourbonTasting #EventPlanning bourbon festival, Pig and Swig 2026, 4th Street Live Louisville, bourbon tasting, Louisville events, event logistics, BBQ festival Kentucky, downtown Louisville revitalization, bourbon education, hospitality industry, rare bourbon pours, Allocation Station, Kentucky tourism, Bourbon Lens podcast

    17 min
4.7
out of 5
111 Ratings

About

Bourbon Lens is the podcast for every whiskey drinker. During this project, we look to explore the whiskey and bourbon industry, learn more about our favorite spirit, and interview industry insiders, makers, entrepreneurs, and business people. We welcome you on this journey with us. Bourbon Lens was founded by Jake and Scott from Louisville, Kentucky. We have grown our appreciation for Kentucky's native spirit and look to learn all that we can about every type of whiskey. We welcome you to pour a glass of whiskey and join us. We are always looking for show topics, discussion starters, and new whiskies to try. Contact us on social media or send us an email to: Info@BourbonLens.com with ideas, comments, or questions.

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