Brand Evolution Show

Westward Marketing Lab
  • 5.0 (1)
  • MARKETING
  • UPDATED SEMIWEEKLY

Straight from the Lab. Talking all things Brand Marketing and Performance Marketing / Growth Marketing; concepts, strategies, tactics, technologies, struggles, successes, tools, myths, and of course, stories.

Episodes

  1. SEO, GEO, AIO; How to Prepare Your Brand for the Changes Ahead

    2D AGO

    SEO, GEO, AIO; How to Prepare Your Brand for the Changes Ahead

    In this episode of the Brand Evolution Show, we unpack how search is evolving beyond traditional SEO into a world shaped by generative and AI-driven systems. The conversation explores why GEO and AIO are becoming critical as search engines shift from listing links to synthesizing answers, and what that means for brand visibility and trust. By focusing on clarity, consistency, and machine-readable understanding, this episode outlines how brands can prepare for a future where being referenced matters more than being ranked.

    6 min
  2. Launching a CTV Campaign with Performance Metrics

    4D AGO

    Launching a CTV Campaign with Performance Metrics

    In this episode of the Brand Evolution Show, we explore how Connected TV has evolved from a brand-only channel into a measurable, performance-driven part of the modern media mix. The discussion breaks down how to define meaningful CTV success, align attribution with real business outcomes, and avoid common pitfalls that quietly undermine campaigns. By reframing CTV as a controlled experiment—supported by smart creative, frequency discipline, and complementary channels—this episode shows how television can finally be both powerful and accountable.

    5 min
  3. Why Programmatic Display Still Belongs in Your Media Mix

    JAN 30

    Why Programmatic Display Still Belongs in Your Media Mix

    In this episode of the Brand Evolution Show, we examine why programmatic display still plays a critical role in a modern media mix—despite being misunderstood or written off as outdated. The episode reframes display as a channel for building familiarity, trust, and mental availability, rather than direct conversions, and explains how its true impact shows up across search, social, and overall efficiency. It’s a practical reminder that sustainable growth is cumulative, and some of the most valuable signals happen long before the click.

    4 min
  4. Optimize Paid Social for Emotion Not Algorithms

    JAN 28

    Optimize Paid Social for Emotion Not Algorithms

    In this episode of the Brand Evolution Show, we break down why paid social performance isn’t won by chasing algorithms, but by understanding human emotion. The conversation explores how platforms respond to behavior, why creative resonance creates stronger signals than tactical tweaks, and how brands can design paid social that earns attention instead of interrupting it. It’s a reminder that when emotion leads and clarity follows, the algorithm doesn’t need to be outsmarted—it simply amplifies what already works.

    4 min
  5. Micro-Funnels for Macro Growth

    JAN 26

    Micro-Funnels for Macro Growth

    In this episode of the Brand Evolution Show, we explore how real growth is built through micro-funnels—the small, often invisible moments that guide people from curiosity to trust. Rather than focusing on one massive funnel or campaign, the episode breaks down how brands compound growth by designing and aligning many small decision points across ads, pages, products, and experiences. It’s a practical look at how emotion, clarity, and momentum work together to create durable, scalable brand growth—without relying on hacks or short-term wins.

    5 min
  6. How Brand Metrics Can Help Guide a Compelling Narrative

    JAN 8

    How Brand Metrics Can Help Guide a Compelling Narrative

    In this episode of the Brand Evolution Show, we explore how brand metrics become meaningful when they’re read as signals, not scoreboards. We unpack how emotion, trust, and perception shape long-term growth—and why the best brand stories can be measured, not manufactured.

    6 min
  7. Inside the Dark Funnel: The Hidden Forces Driving Brand Growth

    12/10/2025

    Inside the Dark Funnel: The Hidden Forces Driving Brand Growth

    Most of your brand’s growth happens beyond analytics — in the dark funnel. It’s where reputation, referrals, and unseen conversations drive real influence. Learn how to see in the dark: what fuels this invisible channel, how it shapes your marketing performance, and how to influence what you can’t measure.

    7 min
  • 7 Episodes

About

Straight from the Lab. Talking all things Brand Marketing and Performance Marketing / Growth Marketing; concepts, strategies, tactics, technologies, struggles, successes, tools, myths, and of course, stories.

Information

  • Creator
    Westward Marketing Lab
  • Years Active
    2020 - 2026
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © 0
  • Show Website
    Brand Evolution Show