105 episodes
Brand Meet Creator HypeU Media
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- Business
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4.5 • 26 Ratings
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Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss (your Internet Cheerleader). A place where we pull back the curtain of what it means to be all-in on social media.
After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves.
Sonia Elyss, a modern marketing consultant and #internetcheerleader with 15 years of experience in the brand marketing space who has cast thousands of influencers using millions of dollars of budget over her career.
Harley Jordan, a creator coach and influencer agency owner who helps creators side step the 9-5 drag and leverage their social media to kickstart the career they want.
As your hosts, we discard the filters to discuss news, insider tips and predictions for the world of influencer marketing. We look at every scenario through the eyes of the Brand and the Creator to bring you perspectives and insights from all angles — straight from the mouths and minds of two experts in the space.
So pull up a chair and grab a notebook … it's time to shed some light on this industry.
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How to be Successful as a Creator at Any Age & Tips for Getting Started at 40+ with Michelle Spieler
Gen X is one of the most quickly growing generations in the Creator Economy with a complex relationship with social media and showing up authentically. Join Sonia as she interviews a successful Gen X Creator and professional makeup artist, Michelle Spieler about how she got started, what she finds empowering about being a Creator over 50 and what she is seeing pan out among other Creators and the Brands that reach out to them.
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Find Michelle: https://www.instagram.com/themichellespieler/?hl=enhttps://www.youtube.com/channel/UCJXkeTS8KCNgrkty6QxpQ8Q
Find Sonia: https://www.instagram.com/sonia.elyss/?hl=enhttps://www.tiktok.com/@sonia.elyss?lang=en -
How To Show Up As A Better Creator Using Human Design with Kaila O'Connor
Take a minute to learn about Human Design with Sonia Elyss and Kaila O'Connor. Human Design will help guide you in making decisions that will lead you to a more joyful life. Feeling like you are fighting the mold as a Creator? Just can't understand how other people are doing it? This episode is for you. Becoming a Creator isn't a cookie cutter process, as a Creator, you might need to tap into your Human Design chart to better understand why you are feeling resistance.
Connect with Kaila: https://kailaoconnor.com/ or https://www.instagram.com/kaila__oconnor/ Find Sonia: https://www.instagram.com/sonia.elyss/ or https://www.tiktok.com/@sonia.elyssLearn more about Human Design: https://www.myhumandesign.com/
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Find Harley:
IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.com
Find Sonia:IG & TikTok: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator -
Episode 101: Is Affiliate Marketing To Blame For Issues At Parade (Underwear)?
Parade (underwear) was recently sold in a dramatic twist of events. As an ambassador and champion of how they have structured their affiliate partnerships, Harley takes us behind the scenes on one of her favorite brands to work with in the past few years. While the affiliate strategy Parade employed was lucrative and successful for many Creators, could it be part of the reason the brand was struggling with profitability?
Sonia and Harley dissect the positives and negatives surrounding the Parade affiliate strategy and discuss their thoughts on how brands can be more successful in their affiliate programs.
If You Like It, Like It: Gwyneth Paltrow: https://www.independent.co.uk/life-style/gwyneth-paltrow-seed-ad-b2402399.html Hilary Duff: https://www.instagram.com/p/CwWNzJshuzP/?hl=en --
Find Harley:
IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.com
Find Sonia:IG & TikTok: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator -
Episode 100: The Strategic Pivot of @Lamb.and.Littles - From Dog Account to 140k Followers in Less Than a Year
Shan of @Lamb.and.Littles joins us to discuss her pivot from small dog account to viral Mom Influencer, amassing 140k Instagram followers in less than a year from posting her freezer meals, baby product reviews, and family chronicles - all without trending audio or other sleazy hacks. With two young children and limited time, she truly runs a tight ship. Shan has leveraged her corporate marketing expertise to construct a content strategy that truly works for her. YOU BETTER BUCKLE UP. She brought the detail: the overlooked power of question boxes, deciphering consumer behavior, and how she's pushed affiliate sales further than imagined with ManyChat.
The Nourished Product-Preneur PodcastThinking of starting a product based business (a physical product) and looking for the ins and outs (no gatekeeping) and how to build a lasting brand? Look no further than The Nourished Product-Preneur podcast and the NPP Membership Community where you get weekly LIVE coaching calls with Stacie on how to navigate the product based business world.Find Stacie on the gram @sunlovinroots or sunlovinroots.com
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Find Harley:
IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.com
Find Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator -
Episode 99: Reality of Transitioning Affiliates to Paid Partnerships + Should you be on Tiktok Shops (with Sonia Elyss)
This episode is a wild ride: Sonia and Harley take on a couple nuanced topics where Brands and Creators tend to sit on different sides of the argument. Who should be using Tiktok Shops (regardless of the fact that you are signing away your usage rights)? Can you avoid a platform because you don't stand behind their ethics? What should brands expect from their affiliates? and how can you craft an indisputable argument to transition from commission-based pay to payment per post?
Who are you siding with??
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Find Harley:
IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.com
Find Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator -
Episode 98: New FTC Guidelines Have Dropped, Are You Aware?
Sonia and Harley go head-to-head with their opinions regarding the updated FTC disclosure guidelines. We dive in on some of the new updates in detail to make sure you are aware of the changes and best practices. The conversation gets heated as we discuss how creators can do more to normalize disclosure when it comes to gifting, paid and affiliate partnerships.
If You Like it Like it: Kierra Lewis (@kierralewis75)Read the details...FTC's website
Getting Magnetic with Sandy and WadeCheck out my friends Sandy & Wade over on their podcast Getting Magnetic. SO much value add.
https://podcasts.apple.com/us/podcast/getting-magnetic-with-sandy-wade/id1536874356
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Find Harley:
IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.com
Find Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyss
Follow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Customer Reviews
You need this podcast in your life
Since listening to this podcast my content has grown and expanded more than I imagined it could. Great for those new or seasoned in the creator/influencer space. Sonia and Harley provide insider tips, new ways to think of things, and push you towards bigger and better content/brand partnerships. I love that they don’t always have the same opinion and honestly, I could listen to them talking about how paint on a wall dries. The banter, topics, and guests are all so engaging and inspiring. Okay, I think I’m done gushing about this podcast? Just, listen to it. You’ll thank me.
Fun, Informative, & Totally Bingeable
What else could you want in a podcast? Harley & Sonia are incredibly knowledgeable in their field. As a beginning UGC gal, I’m thrilled to have found their podcast and I’ve been binging for a week now! Whether you’re a beginner like me or are a top-tier influencer, you’re gonna love this podcast. They make learning fun with awesome takeaways, and you’re gonna feel like they’re your besties! 💖
The Holy Grail for Creators 🫡
I cannot sing Harley’s praise enough. She is a wealth of knowledge and always willing to ask the questions we’re all thinking. The guests are relatable and insanely impressive. Put on your hot girl walking fit and get to learning gals!!!