Brandidly Speaking

Brandidly Speaking

Brandidly Speaking is a podcast for marketers, brand builders, and communicators where modern marketing gets real.   Hosted by Cris Gordon, Head of Beauty at MMC, each episode features candid conversations with founders, executives, creators, and cultural tastemakers reshaping their industries. Together, they break down what it really takes to build brands today: cutting through buzzwords to explore earned-first strategy, storytelling, community, influence, and growth. From the ROI of community to the transition from founder to CEO and navigating the creator economy, Brandidly Speaking offers a strategic roadmap for leaders to unlock your edge and shape what's next.  Because today’s marketers have enough noise. We give you access, perspective, and a seat at the table.  Join the @brandidly_speaking conversation:   Instagram – https://bit.ly/brandidlyspeakingIG    TikTok – https://bit.ly/brandidlyspeakingTT    YouTube – https://bit.ly/brandidlyspeakingYT LinkedIn – https://bit.ly/brandidlyspeakinglinkedin 📲: hello@hellommc.com

  1. May 20

    Building a Trusted Brand in a Crowded Category: The Gut Personal Story with Bridgitte Mallinson

    How do you break through in the crowded supplement market where new products are getting launched left and right?    In this episode, Bridgitte Malinson, founder of Gut Personal, breaks down how she built a cult-favorite wellness brand by blending clinical credibility with community-first marketing. From strategic PR placements to organic storytelling, she focused on building trust through earned media and expert validation, positioning the brand as both authoritative and approachable. Instead of relying on paid ads or empty trends, she focused on real connection, education, and personalized experiences that make customers feel seen.  For brand founders, this is a masterclass in modern brand building: how to make your product feel aspirational, how to leverage PR to build credibility and awareness, how to turn affiliates into true brand advocates, and how to stand out in a saturated category without losing credibility.  If you’re building in a space that feels crowded,  this conversation will show you how to make it matter, make it trusted, and make it grow.  New podcast episodes drop every Wednesday, hosted by Cris Gordon, Head of Beauty at MMC.   🎙️ Subscribe on Spotify | Apple Podcasts | YouTube  👍 Follow @Brandidly_Speaking on Instagram, LinkedIn, and TikTok and MMC on Instagram and LinkedIn.  📲 We'd love to hear from you: hello@hellommc.com

    38 min
  2. May 6

    How to Turn Content into a Scaleable, Multi-Million Dollar Brand: Lisa Jauregui on Building BK Beauty

    On this week’s episode, we sit down with Lisa Jauregui, Founder of BK Beauty, to break down how she turned audience feedback into a $25 million beauty brand.  Before founding BK Beauty, Lisa worked in advertising, became a MAC makeup artist, and later began creating YouTube makeup tutorials while raising her kids. By consistently sharing expert advice and education, she built a loyal audience that trusted her recommendations. Through affiliate link data, Lisa gained clear insight into exactly what her audience wanted - from product categories and price points to buying behavior and preferences.  That data became the foundation for BK Beauty. Instead of guessing what to launch, Lisa used real audience feedback to design products people were already asking for, leading to one of the most successful creator‑led beauty brands today, with massive traction on TikTok and social media.  If you’re a creator, influencer, founder, or aspiring entrepreneur looking to turn content into a scalable, multi‑million‑dollar brand, this episode is packed with practical takeaways. Tune in to hear how Lisa leveraged data, audience trust, and education to build BK Beauty, and how you can apply the same strategy to your own brand.  🎙️ Subscribe on Spotify | Apple Podcasts | YouTube  👍 Follow @Brandidly_Speaking on Instagram, LinkedIn, and TikTok and MMC on Instagram and LinkedIn.  📲 We'd love to hear from you: hello@hellommc.com

    42 min
5
out of 5
15 Ratings

About

Brandidly Speaking is a podcast for marketers, brand builders, and communicators where modern marketing gets real.   Hosted by Cris Gordon, Head of Beauty at MMC, each episode features candid conversations with founders, executives, creators, and cultural tastemakers reshaping their industries. Together, they break down what it really takes to build brands today: cutting through buzzwords to explore earned-first strategy, storytelling, community, influence, and growth. From the ROI of community to the transition from founder to CEO and navigating the creator economy, Brandidly Speaking offers a strategic roadmap for leaders to unlock your edge and shape what's next.  Because today’s marketers have enough noise. We give you access, perspective, and a seat at the table.  Join the @brandidly_speaking conversation:   Instagram – https://bit.ly/brandidlyspeakingIG    TikTok – https://bit.ly/brandidlyspeakingTT    YouTube – https://bit.ly/brandidlyspeakingYT LinkedIn – https://bit.ly/brandidlyspeakinglinkedin 📲: hello@hellommc.com

You Might Also Like