Brandidly Speaking

Brandidly Speaking

Brandidly Speaking is a podcast for marketers, brand builders, and communicators where modern marketing gets real.   Hosted by Cris Gordon, Head of Beauty at MMC, each episode features candid conversations with founders, executives, creators, and cultural tastemakers reshaping their industries. Together, they break down what it really takes to build brands today: cutting through buzzwords to explore earned-first strategy, storytelling, community, influence, and growth. From the ROI of community to the transition from founder to CEO and navigating the creator economy, Brandidly Speaking offers a strategic roadmap for leaders to unlock your edge and shape what's next.  Because today’s marketers have enough noise. We give you access, perspective, and a seat at the table.  Join the @brandidly_speaking conversation:   Instagram – https://bit.ly/brandidlyspeakingIG    TikTok – https://bit.ly/brandidlyspeakingTT    YouTube – https://bit.ly/brandidlyspeakingYT LinkedIn – https://bit.ly/brandidlyspeakinglinkedin 📲: hello@hellommc.com

  1. APR 8

    Aliett Buttelman, Co‑Founder of Fazit Beauty: How Their Viral Taylor Swift Moment was Sparked by Strategy

    In this week’s episode of Brandidly Speaking, we sit down with Aliett Buttelman, the Co-Founder of Fazit Beauty. A true innovator in the makeup application space, Fazit understands the consumer’s desire for instant confidence, and has built an entire brand around delivering it. From major sporting moments like the Olympics and the Super Bowl to music festivals like Coachella, they’ve mastered the art of showing up at the right moment, in the right way. Many point to the brand’s viral moment when Taylor Swift wore Fazit to a Chiefs game as an overnight success. But the truth is, that moment was anything but accidental. Fazit had spent months behind the scenes laying the groundwork to ensure the team was fully prepared when that opportunity came into fruition. Aliett breaks down exactly how the moment came together, and how the brand was ready to capitalize when it did. She also shares insights into Fazit’s upcoming strategic partnership announcements with sports teams and athletes, including the U.S. Women’s Flag Football Team, the World Cup, and the Olympics, as well as what’s next for the brand. This conversation is packed with practical wisdom and offers a rare look at a brand that built staying power beyond a viral moment. New podcast episodes drop every Wednesday, hosted by Cris Gordon, Head of Beauty at MMC.   🎙️ Subscribe on Spotify | Apple Podcasts | YouTube  👍 Follow @Brandidly_Speaking on Instagram, LinkedIn, and TikTok and MMC on Instagram and LinkedIn.  📲 We'd love to hear from you: hello@hellommc.com

    47 min
  2. MAR 18

    Beauty Editor-at-Large Heather Muir on the Unwritten Rules of Media

    What actually makes a brand stand out to editors today?  In this episode of Brandidly Speaking, Cris Gordon is joined by Heather Muir, Beauty Editor at Large at People Inc., for a conversation about what truly gets an editor’s attention in an increasingly crowded market. With nearly two decades of experience across publications like Cosmopolitan, Allure, and Real Simple, Heather has witnessed the evolution of media firsthand, from print-first coverage to today’s multi-platform landscape where relationships, storytelling, and authenticity matter more than ever.  Cris and Heather unpack how editors evaluate brands today, why relationships still play a critical role in coverage, and the biggest mistakes brands make when pitching their products. They also discuss how the media landscape has shifted, what brands need to understand about earned media today, and why emotional connection is often the difference between a brand that gets noticed and one that gets overlooked.  For marketers, founders, and anyone building a modern brand, this episode offers an inside look at how editors think, and what it really takes to break through the noise.  Listen now to hear Heather’s perspective on the evolving relationship between brands, media, and storytelling.  New podcast episodes drop every Wednesday, hosted by Cris Gordon, Head of Beauty at MMC.   🎙️ Subscribe on Spotify | Apple Podcasts | YouTube  👍 Follow @Brandidly_Speaking on Instagram, LinkedIn, and TikTok and MMC on Instagram and LinkedIn.  📲 We'd love to hear from you: hello@hellommc.com

    41 min
5
out of 5
15 Ratings

About

Brandidly Speaking is a podcast for marketers, brand builders, and communicators where modern marketing gets real.   Hosted by Cris Gordon, Head of Beauty at MMC, each episode features candid conversations with founders, executives, creators, and cultural tastemakers reshaping their industries. Together, they break down what it really takes to build brands today: cutting through buzzwords to explore earned-first strategy, storytelling, community, influence, and growth. From the ROI of community to the transition from founder to CEO and navigating the creator economy, Brandidly Speaking offers a strategic roadmap for leaders to unlock your edge and shape what's next.  Because today’s marketers have enough noise. We give you access, perspective, and a seat at the table.  Join the @brandidly_speaking conversation:   Instagram – https://bit.ly/brandidlyspeakingIG    TikTok – https://bit.ly/brandidlyspeakingTT    YouTube – https://bit.ly/brandidlyspeakingYT LinkedIn – https://bit.ly/brandidlyspeakinglinkedin 📲: hello@hellommc.com

You Might Also Like