9 episodes

Welcome to Visibility Era, the podcast! We are your hosts, Bridget Aileen Sicsko & Lydia Bagarozza, a former publisher and top-rated publicist obsessed with PR, Media, Communications, Wealth, and Building Personal Brands. We interview Media Industry Experts—think TV Producers, Magazine Writers/Editors and Big Podcast Hosts as well as brands that have grow their company's visibility to find out how they did it.

Visibility Era Bridget Sicsko and Lydia Bagarozza

    • Society & Culture
    • 4.9 • 65 Ratings

Welcome to Visibility Era, the podcast! We are your hosts, Bridget Aileen Sicsko & Lydia Bagarozza, a former publisher and top-rated publicist obsessed with PR, Media, Communications, Wealth, and Building Personal Brands. We interview Media Industry Experts—think TV Producers, Magazine Writers/Editors and Big Podcast Hosts as well as brands that have grow their company's visibility to find out how they did it.

    The Online Business Owners Guide to SEO (Search Engine Optimization) with Mariah Magazine | Ep54

    The Online Business Owners Guide to SEO (Search Engine Optimization) with Mariah Magazine | Ep54

    Want to get ranked higher on Google? Or any search engine for that matter? Here's where to start—today we interviewed Mariah of Mariah's Magazine, She is an SEO Consultant and Expert who breaks down SEO into bite sized pieces that won't make your mind spin!We talked about.... What is SEO (Search Engine Optimization) 2 of the best Google tools that are FREEWhat are the foundations of SEOWhy Blogging and Youtube are great for SEOMariah is an award-winning Organic SEO Consultant & ...

    • 38 min
    Why Authenticity & Podcasts Go Together w/ Les of Balanced Black Girl podcast | Ep53

    Why Authenticity & Podcasts Go Together w/ Les of Balanced Black Girl podcast | Ep53

    Les Alfred started the Balanced Black Girl Podcast in 2018 and has achieved some INCREDIBLE feats!In this episode with Les we talked about... How Les built her podcast, Balanced Black Girl, that has over 10 million downloads The important lesson Les learned in building a platform that supports other creators (sometimes before herself) How she secured Dear Media as her Production Company The difference between online & in-person Podcast recording The exciting ventu...

    • 32 min
    How to Get Featured in Top Publications with Qwoted | Ep52

    How to Get Featured in Top Publications with Qwoted | Ep52

    If you're not on Qwoted you should be! We are genuinely obsessed with this platform. It's a networking site connecting media professionals with publicist & brands. Think of it as the LinkedIn of the media worlds. Today, we sit down with the Customer Success Manager, Shelby Bridges and Media Success Manager Vannyda Thach on how to best optimize your profile so the media comes to you, and then how to best communicate with the media so you actually get featured! This is a must listen. D...

    • 36 min
    The Key to The Perfect Biz Partnership w/ Oak Theory (clients: startups → Fortune 500 companies) | Ep51

    The Key to The Perfect Biz Partnership w/ Oak Theory (clients: startups → Fortune 500 companies) | Ep51

    In this episode we are joined by the Co-Founders of Oak Theory, Hannah Ryu and Veronica Shelton. Oak Theory is a women-of-color owned design studio specializing in UX/UI, web and application design. Their resumés have names on them like Disney, HBO, Salesforce, Estée Lauder, Oprah, Unilever, Sephora, Subaru, and MAC cosmetics, where Oak Theory now works with startups and industry giants like Google and the University of California!When we heard about these two incredible women, we knew that w...

    • 42 min
    Press Coverage, PR and Media Exposure Secrets with Jessie Christensen | Ep50

    Press Coverage, PR and Media Exposure Secrets with Jessie Christensen | Ep50

    Media features are an AMAZING way to develop a personal brand. They create credibility & trust, allow new audience members to find you, and can even get you verified on IG (press is one of the questions in the verification intake form).SO I’m spilling the tea on why press is important for personal brands, and how to actually start your press journey TODAY, with PR experts Lydia Bagarozza and Bridget Aileen Sicsko.Visibility on Purpose is cofounded by multi-passionate entrepreneurs, Lydia ...

    • 46 min
    The Advertising 411—Everything You Need To Know About Ads with Rocio Urena | Ep49

    The Advertising 411—Everything You Need To Know About Ads with Rocio Urena | Ep49

    Thinking about running Facebook Ads any time soon? Here's a great starting place. We know it can feel super overwhelming when thinking about ads, budget, ad creative and ROI (return on investment), so this episode is for YOU!Here's some of what we chatted about: The Best Creative & Copy for high-Performing Ads AI and the role in advertising—we couldn't agree more! Who is ready for ads—budget, organic reach, email list, etc! How networking has landed her big brands The importance of your ...

    • 34 min

Customer Reviews

4.9 out of 5
65 Ratings

65 Ratings

saradoane ,

go-to for PR advice!

love these gals! so many PR shows focus on antiquated advice - lydia & bridget are up with the latest trends and i’ve learned so much from their unique expertise!

@amykuph ,

Beautifully woven stories and takeaways.

Bridget and Lydia do such a masterful job of hitting the perfect balance of blending tangible takeaways with inspiring guest stories on this show. This is the show to listen to if you want to further open your eyes to what is possible for female business owners! A+++

AmandaJoyFoley ,

PR Gold!

Even as a publicist of 20+ years I love listening to Lydia and Bridget and so enjoy this show! So many great insights and guests and I look forward to the amazing energy between Bridget and Lydia!!!

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