Brands, Beats & Bytes Brand Positioning Doctors

Album 6 Track 13 - Cult Branding: Kobe Bryant Brand Nerd
What’s happening, Brand Nerds?! We have a one-of-a-kind guest on our show today, BJ Bueno! You know we love to have guests that can take us back to their early days of working alongside our hosts. Today, we are diving into the vault and hearing about host DC and BJ's time spent with the late/great Kobe Bryant alongside stories of inspiration and jew-els that BJ brings. 
Here are a few key takeaways from the episode:
Being a student of lifeTake time to just be a personMove with curiosityThe importance of science and creativityThe magic of life & marketingNOTES:Connect with BJBJ Bueno | LinkedIn
Books:Thinking, Fast and Slow by Daniel KahnemanView on Amazon
The Happiness Advantage by Shawn AnchorView on Amazon
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Album 6 Track 12 - What's Poppin? The Return of Obey Your ThirstWhat's Poppin' Brand Nerds?! As you know, our own host, DC Cobbin, was on the original Sprite team that launched the iconic Obey Your Thirst campaign...and after 24 years, it's BACK. We have the OG team members in the building, including Michael Guth, to provide their insight on the return and insider knowledge of what it took to bring the original campaign to life with basketball legend Grant Hill. 
Here are a few key takeaways from the episode:
The power of going full force after what you believeWas Grant Hill first in line for the headline spot...Let's talk about itIt's about having the right team to make magic happenHow Sprite made the unexpected move under the big brand Coca ColaStay Up-To-Date on All Things Brands, Beats, & Bytes on Social
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REMIX: Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger Fishman
Brand Nerds! We are back at you with a friend of the guys, Roger Fishman. Roger is a Filmographer/Photographer and a self-proclaimed former/recovering marketing executive. 
Today he brings a multiperspective on the brand and marketing world from his vast experience working with some of the top name brands in the business. He is leading with intentionality and empathy in his work, two attributes that have taken him far in his success. 
Aside from the business aspect, Roger is a fantastic human being who loves nature and his family. You can find him working with global conservation nonprofits and in various nature environments, capturing the beauty and wonder of the world or traveling with his son Jack.
Here are a few key takeaways from the episode:
In life, you have to earn it and own it.It's okay to take a beat and think about it before you answer a questionEngulf yourself in your work, get first-hand experience with the product/service you are offeringMarketing is about serving people, not just selling You can be both strategically intentional while remaining empathetic NOTES:Connect with Roger:www.rogerfishman.comRoger Fishman |  LinkedIn@rogerfishman on social channels
Check out Roger's work:RAO Case StudyArtists For NatureNARWHALS, ICEBERGS, AND THE EXTREME LANDSCAPES OF GREENLANDThink You Know What Water Looks Like? Take a Look at This.The ocean science-art connection
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Album 6 Track 11 - The Power of a Versatilist w/Don Scheibenreif
What’s happening, Brand Nerds?! Today, we are excited to bring Don Scheibenreif to the virtual building! Don is a fellow Coke alum, just like LT and DC, and has since experienced and collected a wealth of insight, talent, and skills throughout his career, which he's bringing to today's show! From CPG, tech, and more - there are many angles to lean into throughout the episode. 
Here are a few key takeaways from the episode:
Most times, the hard lessons we are given, are ones we need to learnBe a versatilistThe importance of both managing up and managing downMarketer: Optimism and CreativityThe importance of time & timingNOTES:Connect with DonDon Scheibenreif | LinkedIn
Book: When Machines Become CustomersView on Amazon
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REMIX: Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige Young
What’s happening Brand Nerds?! We’re happily joined by special guest Paige Young, Chief Communications Officer @ ServiceNow. For the Brand Nerds striving for that C-suite position, this episode will be a real treat. Paige humbly shares her triumphs and lessons throughout her exceptional career. 
Here are a few key takeaways from the episode:
Model the behavior you want to see.Feedback is a valuable opportunity to growSpeak Truth to PowerSimply - Be You. Be Kind. Be Badass.
NOTES:Connect with PaigePaige Young | LinkedIn
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REMIX: Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald Osborne
Brand Nerds! In recognition and celebration of Pride Month, we have a guest who is both a pioneer and an inspiration in the LGBTQ+ space. From working on the client side of brand and marketing to the agency side, Reginald is bringing his wealth of knowledge, encouragement, and full self to our virtual building. 

Here are a few key takeaways from the episode:
Authenticity continues to be a powerful force in careers and marketing and branding"Nothing happens until a sale is made." Do you have a mentor that is also your advocate?Curiosity, Community, & Courage - A powerful trifecta  
NOTES:
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