Build Your Tribe | Grow Your Business with Social Media

Build Your Tribe is the go-to podcast for creators and entrepreneurs who want no-BS Instagram and social media strategy. Hosted by social media expert and entrepreneur Brock Johnson, this top-ranked show breaks down what actually works to grow your audience, increase sales, and build a profitable online business. From content that converts to email list growth, digital product strategy, and creating new income streams on a limited budget, Brock gives you weekly step-by-step training to grow in less time. If you’re ready to boost your influence and your income, start building your tribe! For ad inquiries, please reach out to: Network+BYT@yapmedia.com

  1. 2d ago

    Stop Being A Creator And Start Being A Founder - 926

    In today’s episode, Brock Johnson sits down with Steve from CrossThread Garage to talk about what it takes to stop being a creator and start being a founder. They get into how he made that transition, what changed in how he thinks about his work, and why building something you own is a different game than making content for an audience. Steve also walks Brock through his process of building an app for brand partnerships, from the problem he wanted to solve to how he approached building it. If you’re a creator trying to turn your audience into a real business, this conversation covers the mindset shift and the practical steps behind it. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯 Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 🔥 Learn More About Steve! STAKD - https://stakdapp.com Use Code BROCK50 YouTube  @XTHREADGARAGE - https://www.youtube.com/@Xthreadgarage/videos @TheCrossthreadWay - https://www.youtube.com/@TheCrossthreadWay/videos Instagram @XTHREADGARAGE  - https://www.instagram.com/xthreadgarage/?hl=en @TheCrossthreadWay - https://www.instagram.com/thecrossthreadway/ 🤓 Related Episodes: Personal Branding On Instagram For Beginners Watch: https://youtu.be/foOBvu9F4gw?si=Ug7af0mmSYpP3D-A Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000743041953 Do You Really Need a Niche in 2026? My Answer Will Surprise You Watch: https://youtu.be/xN7eHN7kv4c?si=CCJX7QtS9nb1F8qc Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000746683810 I Got 1 Million Followers on Instagram - Here's How Watch: https://youtu.be/v8Hf-MudckE?si=dbyMvpdLbA75o_cZ Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000795932257 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

  2. Oct 12

    I Got 1 Million Followers on Instagram - Here's How - 925

    In today’s episode, Brock Johnson is breaking down the plan he used to reach 1 million followers on Instagram. It starts with posting three kinds of content: shareworthy posts built with my SHARE checklist (Simple, strong Hook, Authentic, Relatable, Entertaining), posts with DM automation, and more carousels, since they beat Reels on engagement and far fewer people post them. Every week, the DM automation posts promote four things: my personal email list (the R.E.P.O.R.T.), the business email list through a freebie, the $7 two-week trial, and the podcast and YouTube channel. Brock also covers the volume and systems behind it: five trial Reels a day scheduled in Metricool, expecting most to flop and swinging anyway, plus five feed posts a day. In 2025 he went from about 2.5 to 4 posts a day and grew from roughly 20K to 65K followers per half-year. To keep that pace without burning out, Brock built systems in Dropbox and Google Drive, upcycle every evergreen post at least three times 90+ days apart, and batch and schedule months ahead, with seasonal posts up to a year out. He closes with one collab post a week, where he offered to do most of the work like Marketing Harry does, and the symbiotic relationship between YouTube, the podcast, and Instagram, where each one feeds followers to the other. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯 Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 🚨 Related Links: Get 1 Month of Manychat Pro for FREE 👉https://manychat.com/meet-brockjohnson 🤓 Related Episodes: He Goes Viral EVERY Time... 50M Views From Only 3 Reels Per Week Watch: https://youtu.be/3s37XPpkuZk?si=ImRSAJFgKsXfvv60 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000792007784 1 Million Followers in 2026 - My *EXACT* Instagram Strategy Watch: https://youtu.be/twZUZCoazjw?si=DRmJpweY0c5lOB6C Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000744807261 8 VIRAL Instagram Carousel Ideas to Boost Views and Followers Watch: https://youtu.be/mV2nSkB-9-g?si=l40NAImOR0nhLgdb Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000756742349 This NEW Trial Reels Hack Will Make You Go Viral on Instagram Watch: https://youtu.be/P4J1Zs8Jscc?si=0-PFIntJFAxKXkNU Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000793846939 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

  3. Oct 8

    This NEW Trial Reels Hack Will Make You Go Viral on Instagram - 924

    In today's episode, Brock Johnson is breaking down a new Trial Reels hack I'm calling the Triple Double Method that's helping accounts go viral repeatedly off a single piece of content. The idea starts simple: post a Trial Reel, then post the normal Reel version, then post a mirrored Trial Reel with a few key changes, zooming in the video, speeding it up, re-editing the hook, changing the on-screen text, and adding a non-Instagram filter or color change. From there, you repost that same content again at the 90-day mark and again at 180 days, turning one video into five separate uploads. Brock also covers the second version of the method, where instead of one video, you create three different hook variations shot on two cameras, giving you six total videos, and when you mirror each one using the same edit changes, that turns into twelve Trial Reels from a single piece of original content. This is a way to squeeze significantly more testing and reach out of the content you're already creating without having to constantly produce something new. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯 Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 🤓 Related Episodes: He Goes Viral EVERY Time... 50M Views From Only 3 Reels Per Week Watch: https://youtu.be/3s37XPpkuZk?si=ImRSAJFgKsXfvv60 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000792007784 7 New Trial Reel Ideas To Go Viral on Instagram Watch:https://youtu.be/q5QnMXkTahk?si=rlSxut5QFgfTl-sd Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000777047054 Complete Guide To Growing On Instagram With Trial Reels Watch: https://youtu.be/GPfBBoroS-E?si=fbvlQiHc8UclgMWk Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000736087646 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

  4. Oct 5

    NEW Instagram Algorithm: How To Go Viral And Get Followers - 923

    In today's episode, Brock Johnson breaks down what's changed with the Instagram algorithm right now and how it's heavily weighting retention. He walks through the three-part funnel: skip rate is the bouncer that decides whether you get into the club at all, retention is what separates average content from great content, and share rate is what gets you into the VIP section. Understanding where you're losing people in that funnel tells you exactly what to fix. Brock also covers Instagram's crackdown on AI content and how the pendulum has swung both on the platform side and on the audience side, why flashing text on screen is getting penalized, and why using outside editing apps isn't. He gets into the crackdown on duplicate trial Reels, why carousels are performing exceptionally well right now, and one specific data point: carousels are getting 89% better performance, or roughly 1.9x the views, compared to other formats. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 Related Link: Metricool - Use Code BROCK  https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20261012_brock-johnson_controversial-advice_en&utm_content=audio&utm_term=q3 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯 Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 🤓 Related Episodes: He Goes Viral EVERY Time... 50M Views From Only 3 Reels Per Week Watch: https://youtu.be/3s37XPpkuZk?si=ImRSAJFgKsXfvv60 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000792007784 I Studied 1,300 Hooks, Here’s What Actually Works Watch: https://youtu.be/QTgabAQ9kCU?si=WrTx07G48lkQgt1o Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000752484853 Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm Watch: https://youtu.be/pWNDkFuV0RY?si=g9JSv1-4OsDwBBTM Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868 13 NEW Instagram Posts That Go VIRAL Every Time Watch: https://youtu.be/ouJ2bADHSug?si=qEx5ddB_kGD4yP9U Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000789541563 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

  5. Sep 28

    He Goes Viral EVERY Time... 50M Views From Only 3 Reels Per Week - 9

    In today's episode, Brock Johnson sits down with Jamie Brindle to talk about how he completely flipped his content strategy, going from posting 12 Reels a day down to just 3 Reels a week, and still pulling in 50 million views. They get into why he made the switch, what convinced him that quality and testing would outperform sheer volume, and how his production process changed once he stopped grinding out daily content. Jamie breaks down how trial Reels have become the backbone of his strategy, letting him test for retention and shares before a post ever goes wide, so that when something does hit, it hits big. They talk through what he's optimizing for at each stage of the testing process, how he decides what's worth doubling down on, and why this lower-volume, higher-precision approach is working better for him than posting around the clock ever did. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 Related Links: Check out @thejamiebrindle on Instagram  👉https://www.instagram.com/thejamiebrindle/ Sign Up for Jamie’s newsletter  👉 https://jamiebrindle.io/newsletter/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 🤓 Related Episodes: He Beat The Instagram Algorithm | 39K Followers in 90 days Watch: https://youtu.be/4GMo8FNPpZ0?si=5ACaZcKRDtrJPzg8 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000751730162 13 NEW Instagram Posts That Go VIRAL Every Time Watch: https://youtu.be/ouJ2bADHSug?si=qEx5ddB_kGD4yP9U Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000789541563 7 New Trial Reel Ideas To Go Viral on Instagram Watch: https://youtu.be/q5QnMXkTahk?si=-LQCC57FghJJae3v Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000788837623 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

  6. Sep 24

    Ranking EVERY Instagram Growth Strategy -921

    In today's episode, Brock Johnson is ranking every Instagram growth strategy he could think of, 50 in total, from the tactics that actually move the needle to the ones that waste your time or put your account at risk. He goes through content approaches like trial Reels, trending audio, carousels, series content, repurposing long-form, B-roll, talking-head value Reels, yapping, and post & ghost, along with format-adjacent plays like green screen content, memes, niche theme pages, and hot takes. Brock also ranks the operational and growth-hacking side of the game: keyword SEO in captions, bio, and alt text, posting frequency, best-time-to-post myths, engagement pods, mass liking, seeding comments, DM automation, hook optimization, collabs, lives, giveaways, cross-promotion, and the riskier stuff like buying followers, buying engagement, boosting posts, and buying aged accounts. By the end, you'll know exactly where each strategy falls, from must-do to don't-even-bother. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 🔥 Get 1 Month of Manychat Pro for FREE 👉 https://manychat.com/meet-brockjohnson + Use Code BROCK 🤓 Related Episodes: How To Use Manychat Instagram Automation: Send DMs & Boost Engagement Watch: https://youtu.be/YnepkAEC12I?si=T7O6RnSHWUOHZhA- Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000727333142 This One EASY Trick Went Viral and Blew Up Her Business Overnight Watch: https://youtu.be/J3GUehUyS14?si=G3F3qCGTUAhxSWAA Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000747168966 Head of INSTAGRAM reveals secrets to GROWING in 2026 Watch: https://youtu.be/b_MGyd8TKdQ?si=EsYCAwAE0fUol5rZ Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000702036795 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

  7. Sep 21

    He spent $500K On His Personal Brand... So You Don't Have To - 920

    In today's episode, Brock Johnson sits down with Chandler Bolt to talk about the moment he decided to spend $500K rebuilding his personal brand after scaling his company to $75M without one. They get into what actually triggered that decision, the shift from a top-down to a bottom-up approach, and exactly where the money went, production, ad spend, ghostwriters, coaching, and team. Brock asks him how he thinks about ROI on something as hard to measure as a personal brand investment when the business was already thriving without it. Chandler also breaks down some of the unconventional tactics he's used, including a bounty system paying people to help him land guest spots on podcasts, along with other off-the-wall growth ideas. They dig into his philosophy that a personal brand should be an asset rather than a limitation, why he believes "faceless" stopped working in the age of AI, and whether that's a real shift or a story he needed to justify the spend. Brock closes by asking what the 20% of his playbook would look like for someone working with a $5K budget instead of $500K, and how short-form video fits alongside books as his original leverage tool. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥Learn More ABout Chandler: Website 👉http://SelfPublishing.com Instagram @Chandler.Bolt 👉https://www.instagram.com/chandler.bolt?stkn=amNoMzd0dHYweHQw YouTube 👉https://www.youtube.com/@ChandlerBoltOfficial/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 🤓 Related Episodes: I Studied 1,300 Hooks, Here’s What Actually Works Watch:https://youtu.be/QTgabAQ9kCU?si=W3wN4LRXhk_x6ExA Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000752484853 How To Go Viral EVERY TIME on Instagram - The Secret to the Algorithm Watch: https://youtu.be/3_rL_E88x-k?si=ornh1_esRQxVQwVe Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000773715986 Personal Branding On Instagram For Beginners Watch: https://youtu.be/foOBvu9F4gw?si=jRjRTSlFcYnvljvo Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000743041953 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

  8. Sep 14

    13 NEW Instagram Posts That Go VIRAL Every Time - 919

    In today's episode, Brock Johnson is sharing 13 post formats that go viral every time he uses them, along with real examples from my own Instagram so you can see exactly how each one plays out. He starts with what he calls Gold Star Behavior, then moves through formats like Customer Callout, To the Music, Hills to Die On, and Low Flying Plane. Each one taps into a different angle, whether it's calling out real customer moments, syncing content to trending audio, or planting a flag on something you believe strongly. Brock also breaks down formats built around quick engagement and personality, including the 1 Minute Random Topic, Reasons to Follow/Unfollow Me, Overrated/Underrated, No/Try, Don't/Do, Bad Better Best, Won't Judge, and How to Kidnap Me. Each format comes with linked examples straight from my own posts so you can study exactly how they're structured and start applying them to your own content. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 🤓 Related Episodes: 7 Steps to Make Money with a Small Instagram Watch: https://youtu.be/UpSlFTVdiP8?si=0B71CuiAl-UH0ajd Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000779673936 7 New Trial Reel Ideas To Go Viral on Instagram Watch: https://youtu.be/q5QnMXkTahk?si=h-0iED2YfHKZ6Y3y Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000777047054 8 VIRAL Instagram Carousel Ideas to Boost Views and Followers Watch: https://youtu.be/mV2nSkB-9-g?si=lIQrPzkeaJCC0zbI Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000756742349 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

4.9
out of 5
2,607 Ratings

About

Build Your Tribe is the go-to podcast for creators and entrepreneurs who want no-BS Instagram and social media strategy. Hosted by social media expert and entrepreneur Brock Johnson, this top-ranked show breaks down what actually works to grow your audience, increase sales, and build a profitable online business. From content that converts to email list growth, digital product strategy, and creating new income streams on a limited budget, Brock gives you weekly step-by-step training to grow in less time. If you’re ready to boost your influence and your income, start building your tribe! For ad inquiries, please reach out to: Network+BYT@yapmedia.com

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