Build Your Tribe | Grow Your Business with Social Media

Build Your Tribe is the go-to podcast for creators and entrepreneurs who want no-BS Instagram and social media strategy. Hosted by social media expert and entrepreneur Brock Johnson, this top-ranked show breaks down what actually works to grow your audience, increase sales, and build a profitable online business. From content that converts to email list growth, digital product strategy, and creating new income streams on a limited budget, Brock gives you weekly step-by-step training to grow in less time. If you’re ready to boost your influence and your income, start building your tribe! For ad inquiries, please reach out to: Network+BYT@yapmedia.com

  1. 3d ago

    THE Instagram Masterclass: How To Grow in 2027 - 931

    In today's episode, Brock Johnson, Instagram coach and co-founder of the Insta Club Hub, delivers a complete multi-hour masterclass on growing on Instagram, covering not only followers but views, engagement, community, and sales. He walks through his NAP method, starting with how to choose and narrow a niche (along with common misconceptions about niching down), then moving into building an attention-grabbing profile, including the profile picture, username, searchable name field, bio, and highlights. The bulk of the episode focuses on posting: how the Instagram algorithms weigh skip rate, retention, and different forms of engagement, how to read common retention graphs, what makes a post shareworthy, and how to use formats and the AI tool Poppy to find content ideas. Brock also covers how much to post and how to stay consistent through batching, scheduling, and upcycling, which popular strategies hurt or don't matter, trial reels, Instagram Stories for connection and conversion, DM automation, and a rapid-fire Q&A. It is designed for creators and small business owners who want a long-term, organic approach to Instagram growth rather than short-lived trends. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🚨 Related Links: Get Out Metricool Code BROCK, one month Pro free https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20261012_brock-johnson_controversial-advice_en&utm_content=audio&utm_term=q3 Get 1 Month of Manychat Pro for FREE 👉 https://manychat.com/meet-brockjohnson + Use Code BROCK Poppy AI - https://creator.getpoppy.ai/brock-instagram-tutorial Google Trends - https://trends.google.com/trends/ AnswerThePublic - https://answerthepublic.com/en 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯Check out InstaClubHub!! For just  $7! 👉  https://instaclubhub.com/flash-sale-7/ 🤓 Related Episodes: Head of INSTAGRAM reveals secrets to GROWING in 2026 Watch: https://youtu.be/b_MGyd8TKdQ?si=qDSAhu_Vd9G_ne7p Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000702036795 Head of @InstagramForBusiness Unlocks Secret to Growing in 2026 Watch: https://youtu.be/eg_Ay332RMQ?si=OVdQjGo9B6zY8AxX Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000722937815 Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm Watch: https://youtu.be/pWNDkFuV0RY?si=6SyBk6zTfw7SRoTn Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868 What Is Manychat? How DM Automation Boosts Instagram 10X Watch: https://youtu.be/lnmfi-Td6dw?si=-G7ZwEXfz0DuvthP Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000799390833 I Post 163 Times Per Week...With No Help Watch: https://youtu.be/2W_oclXGGVs?si=dYXfQ5UU4AGjqLnf Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000788837623 Grow On Instagram In 15 Minutes Per Day With Ai Watch: https://youtu.be/umH03jQnwI4?si=LvCR4GzzNbsDb_nj Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000777541133 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

  2. Nov 5

    14 Viral Instagram Reels That You Need To Post ASAP! - 930

    In today's episode, Brock Johnson shares 14 Instagram Reel ideas that creators and business owners can adapt for their own niche. He walks through a mix of talking head formats, simple visual tricks, and trend-based concepts, including the de-influence trend, on-paper tutorials, skit reels, posts about AI, and several low-effort, no-talking ideas that rely on a plot twist or hidden message. Along the way, he explains why certain formats spark engagement, touching on negativity bias, relatability, and why taking a clear stance matters. Brock also explains how to plan these Reels so they hold attention. He covers why front-loading a list can beat saving the best for last, and how to find the balance between broadly relatable and niche-specific humor. He shows how a single idea can be repurposed as a B-roll Reel, carousel, or still image. This episode is for content creators, coaches, and small business owners looking for fresh, easy-to-film Reel concepts and a better understanding of why they work. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🚨 Related Links: Follow on Instagram 👉@thejamiebrindle Follow on Instagram 👉@Brock11Johnson 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯 Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 🤓 Related Episodes: Not Getting Views On Reels? Do This NOW To Fix Your Instagram Watch: https://youtu.be/BsVFpdNCZhA?si=wFW0ogBNUVj6LhZ6 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000798161152 He Goes Viral EVERY Time... 50M Views From Only 3 Reels Per Week Watch: https://youtu.be/3s37XPpkuZk?si=4Y2wTACJDiGhd0xT Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000792007784 NEW Instagram Algorithm: How To Go Viral And Get Followers Watch: https://youtu.be/dzYQ2bTku2U?si=lNAJLvaSCokmW7Ov Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000793229113 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

  3. Nov 2

    What Is Manychat? How DM Automation Boosts Instagram 10X - 929

    In today's episode, Brock Johnson gives a beginner-friendly breakdown of DM automation and ManyChat, the tool behind all those "comment the word..." posts on Instagram. He explains why telling viewers to click the link in your bio can quietly hurt engagement and reach on both posts and Stories, and how letting interested viewers comment or reply for a link turns that around. He also covers how DM automation benefits your audience and gives you better data to follow up with potential customers personally, and he addresses whether it is safe and approved by Instagram. Brock also clears up common misconceptions about DM automation, including whether it is hard to set up, spammy, only for big accounts, or expensive. He then walks through a live screen tutorial of building a first comment-to-DM automation in ManyChat, from choosing a trigger and keywords to setting up the opening message and the link delivery. This episode is for small business owners, creators, coaches, and anyone with a product, service, podcast, or link to share who feels intimidated by the technical side of Instagram automation. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🚨Related Links: Get 1 Month of Manychat Pro for FREE 👉 https://manychat.com/meet-brockjohnson + Use Code BROCK 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 🤓 Related Episodes: Not Getting Views On Reels? Do This NOW To Fix Your Instagram Watch: https://youtu.be/BsVFpdNCZhA?si=wFW0ogBNUVj6LhZ6 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000798161152 I Got 1 Million Followers on Instagram - Here's How Watch: https://youtu.be/v8Hf-MudckE?si=NpLHx7daLLpXX6-w Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000795932257 How To Use Manychat Instagram Automation: Send DMs & Boost Engagement Watch: https://youtu.be/YnepkAEC12I?si=vSyyTptl0MGBa3sw Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000727333142 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

  4. Oct 26

    Not Getting Views On Reels? Do This NOW To Fix Your Instagram - 928

    In today’s episode, Brock Johnson walks through what to do right now if your Reels aren’t getting views. It starts with creating the post: go to your top five favorite accounts (they don’t have to be in your niche), use a tool like Poppy AI to pull their most viral Reels, look for common threads in format, topic, and hook, and recreate your own version. Then Brock gives you the full routine for posting day. Delete all your Stories, then spend 10 minutes commenting on other people’s posts and replying to Stories, focusing on people who follow you and engage regularly and people in your niche. When you post, He goes through the settings to check: location, music, translate, also share on, wifi, closed captions, and the caption. After that, add a pinned comment, respond to all comments, like comments on your previous post, and cross promote. Finally, he covers responding to all unanswered DMs and then comments, priming your Story, and sharing the post to your Story with complementary text. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🚨Related Links: Get Your FREE Checklist ⁠👉⁠⁠https://instaclubhub.com/maximum-engagement-checklist/⁠ 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 🤓Related Episodes: How To Go Viral EVERY TIME on Instagram - The Secret to the Algorithm Watch: https://youtu.be/3_rL_E88x-k?si=-6K4whHL9hD-De-I Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000773715986 NEW Instagram Algorithm: How To Go Viral And Get Followers Watch: https://youtu.be/dzYQ2bTku2U?si=RkFgaU_wP75A13Dy Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000793229113 How To Use Manychat Instagram Automation: Send DMs & Boost Engagement Watch: https://youtu.be/YnepkAEC12I?si=vSyyTptl0MGBa3sw Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000727333142 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

  5. Oct 22

    I Made 3,238 Reels To Learn This About Instagram... - 927

    In today’s episode, Brock Johnson shares what he learned from making 3,238 Reels: educational content is dead, and entertainment needs to be the focus. That doesn’t mean dancing, aesthetics, flexing, trends, or silly stunts. It means retention is king. He starts with skip rate, the first step in retention. When people swipe away immediately, the first-frame visual was usually off-putting, uninteresting, or read as a scam, which mostly happens on normal Reels rather than trial Reels. He goes through the first-frame checklist: does the visual relate to the topic, is it plain and obvious, did you follow the rule of 3, is it HD, is it bright but not too bright, and is there an unexpected element. From there, Brock breaks down the other places retention falls apart: a bad hook or uninteresting topic, a video that feels redundant or gives people the “I got it” effect, and a good video with a bad ending, usually an outro, a CTA, or a recap. He covers how to open loops, how to add secondary hooks right where people drop, and other ways to keep people watching longer, plus the questions he asks when he sees a drop-off. The goal is a 50% retention rate or higher. Hit that, and the video naturally earns a high engagement rate and lands above average or even great. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 🤓 Related Episodes: Head of INSTAGRAM reveals secrets to GROWING in 2026 Watch: https://youtu.be/b_MGyd8TKdQ?si=q3I-oW0zeYxX9r1v Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000702036795 Head of @InstagramForBusiness Unlocks Secret to Growing in 2026 Watch: https://youtu.be/eg_Ay332RMQ?si=OjbixD-cn0FHi0Pr Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000722937815 I Studied 1,300 Hooks, Here’s What Actually Works Watch: https://youtu.be/QTgabAQ9kCU?si=eqn3n_dHPMtiw8cq Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000752484853 Complete Guide To Shareworthy Content  Watch: https://youtu.be/pWNDkFuV0RY?si=p5v7tDYKoAKwx8jX Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

  6. Oct 19

    Stop Being A Creator And Start Being A Founder - 926

    In today’s episode, Brock Johnson sits down with Steve from CrossThread Garage to talk about what it takes to stop being a creator and start being a founder. They get into how he made that transition, what changed in how he thinks about his work, and why building something you own is a different game than making content for an audience. Steve also walks Brock through his process of building an app for brand partnerships, from the problem he wanted to solve to how he approached building it. If you’re a creator trying to turn your audience into a real business, this conversation covers the mindset shift and the practical steps behind it. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯 Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 🔥 Learn More About Steve! STAKD - https://stakdapp.com Use Code BROCK50 YouTube  @XTHREADGARAGE - https://www.youtube.com/@Xthreadgarage/videos @TheCrossthreadWay - https://www.youtube.com/@TheCrossthreadWay/videos Instagram @XTHREADGARAGE  - https://www.instagram.com/xthreadgarage/?hl=en @TheCrossthreadWay - https://www.instagram.com/thecrossthreadway/ 🤓 Related Episodes: Personal Branding On Instagram For Beginners Watch: https://youtu.be/foOBvu9F4gw?si=Ug7af0mmSYpP3D-A Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000743041953 Do You Really Need a Niche in 2026? My Answer Will Surprise You Watch: https://youtu.be/xN7eHN7kv4c?si=CCJX7QtS9nb1F8qc Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000746683810 I Got 1 Million Followers on Instagram - Here's How Watch: https://youtu.be/v8Hf-MudckE?si=dbyMvpdLbA75o_cZ Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000795932257 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

  7. Oct 12

    I Got 1 Million Followers on Instagram - Here's How - 925

    In today’s episode, Brock Johnson is breaking down the plan he used to reach 1 million followers on Instagram. It starts with posting three kinds of content: shareworthy posts built with my SHARE checklist (Simple, strong Hook, Authentic, Relatable, Entertaining), posts with DM automation, and more carousels, since they beat Reels on engagement and far fewer people post them. Every week, the DM automation posts promote four things: my personal email list (the R.E.P.O.R.T.), the business email list through a freebie, the $7 two-week trial, and the podcast and YouTube channel. Brock also covers the volume and systems behind it: five trial Reels a day scheduled in Metricool, expecting most to flop and swinging anyway, plus five feed posts a day. In 2025 he went from about 2.5 to 4 posts a day and grew from roughly 20K to 65K followers per half-year. To keep that pace without burning out, Brock built systems in Dropbox and Google Drive, upcycle every evergreen post at least three times 90+ days apart, and batch and schedule months ahead, with seasonal posts up to a year out. He closes with one collab post a week, where he offered to do most of the work like Marketing Harry does, and the symbiotic relationship between YouTube, the podcast, and Instagram, where each one feeds followers to the other. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯 Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 🚨 Related Links: Get 1 Month of Manychat Pro for FREE 👉https://manychat.com/meet-brockjohnson 🤓 Related Episodes: He Goes Viral EVERY Time... 50M Views From Only 3 Reels Per Week Watch: https://youtu.be/3s37XPpkuZk?si=ImRSAJFgKsXfvv60 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000792007784 1 Million Followers in 2026 - My *EXACT* Instagram Strategy Watch: https://youtu.be/twZUZCoazjw?si=DRmJpweY0c5lOB6C Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000744807261 8 VIRAL Instagram Carousel Ideas to Boost Views and Followers Watch: https://youtu.be/mV2nSkB-9-g?si=l40NAImOR0nhLgdb Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000756742349 This NEW Trial Reels Hack Will Make You Go Viral on Instagram Watch: https://youtu.be/P4J1Zs8Jscc?si=0-PFIntJFAxKXkNU Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000793846939 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

  8. Oct 8

    This NEW Trial Reels Hack Will Make You Go Viral on Instagram - 924

    In today's episode, Brock Johnson is breaking down a new Trial Reels hack I'm calling the Triple Double Method that's helping accounts go viral repeatedly off a single piece of content. The idea starts simple: post a Trial Reel, then post the normal Reel version, then post a mirrored Trial Reel with a few key changes, zooming in the video, speeding it up, re-editing the hook, changing the on-screen text, and adding a non-Instagram filter or color change. From there, you repost that same content again at the 90-day mark and again at 180 days, turning one video into five separate uploads. Brock also covers the second version of the method, where instead of one video, you create three different hook variations shot on two cameras, giving you six total videos, and when you mirror each one using the same edit changes, that turns into twelve Trial Reels from a single piece of original content. This is a way to squeeze significantly more testing and reach out of the content you're already creating without having to constantly produce something new. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯 Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 🤓 Related Episodes: He Goes Viral EVERY Time... 50M Views From Only 3 Reels Per Week Watch: https://youtu.be/3s37XPpkuZk?si=ImRSAJFgKsXfvv60 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000792007784 7 New Trial Reel Ideas To Go Viral on Instagram Watch:https://youtu.be/q5QnMXkTahk?si=rlSxut5QFgfTl-sd Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000777047054 Complete Guide To Growing On Instagram With Trial Reels Watch: https://youtu.be/GPfBBoroS-E?si=fbvlQiHc8UclgMWk Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000736087646 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

4.9
out of 5
2,607 Ratings

About

Build Your Tribe is the go-to podcast for creators and entrepreneurs who want no-BS Instagram and social media strategy. Hosted by social media expert and entrepreneur Brock Johnson, this top-ranked show breaks down what actually works to grow your audience, increase sales, and build a profitable online business. From content that converts to email list growth, digital product strategy, and creating new income streams on a limited budget, Brock gives you weekly step-by-step training to grow in less time. If you’re ready to boost your influence and your income, start building your tribe! For ad inquiries, please reach out to: Network+BYT@yapmedia.com

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