Loan Officer Team Training with Irene Duford

Irene Duford, Loan Team Training

Interviews with successful loan originators, team members, branch managers and others with great ideas THAT WORK to share to help us all nurture and develop a success mindset. This is a show for Mortgage Industry pros looking to build a successful team. Irene brings almost 3 decades of experience in the industry to you and your team through this weekly podcast. Subscribe today and share with colleagues who would find value!

  1. 20 AGO

    The Power of Authenticity in Social Media with Liz Reese

    In this episode of Loan Officer Team Training, I chat with Liz Reese, a talented loan officer and content creator, about her inspiring journey with personal branding and social media. Liz opens up about the strategies she uses to engage with clients, build strong relationships, and why being vulnerable can be such a powerful part of your brand. We talk about the mindset it takes to succeed in this business and how sharing your personal stories can help you truly connect with your audience. Liz reminds us that success is a marathon, not a sprint, and encourages everyone to show up authentically and be genuinely social online. It’s an uplifting, practical conversation that will make you excited to put yourself out there in a real and meaningful way. ------------------------------------------------------------------------------------- Follow Liz Reese: Instagram: @loanladyliz Website: https://linktr.ee/lizreese Connect with me: Listen to this Episode: https://loan-officer-team-train.captivate.fm/listen My Instagram: @itsireneduford My LinkedIn: Irene Duford My Email: ireneandkevin@loanteamtraining.com Chapters 00:00 Introduction to Personal Branding 06:29 Maximizing Efficiency in Content Creation 11:57 Teaching and Empowering Others 17:55 Standing Out in a Saturated Market 23:53 Engaging with Your Audience 34:37 Content Creation Strategies 40:27 Mindset and Self-Talk 46:11 Vulnerability in Branding 47:32 Building Connections and Community in the Loan Industry 48:28 Introduction and Appreciation

    49 min
  2. 6 AGO

    Navigating Marketing in the Age of AI with Christy Pessemier

    In this episode, I sit down with Christy Pessemier to talk all things copywriting, marketing, and how the landscape is changing—especially with the rise of AI. Christy brings so much wisdom to the table as we dive into why authenticity in your messaging matters now more than ever. We also chat about the StoryBrand framework and how it helps you clearly identify and speak to the problems your clients are really facing. Christy shares her journey into the world of copywriting and why creating a great client experience is at the heart of everything she does. She offers some fantastic advice for Loan Officers who want to grow their business without losing that human connection. We also touch on the power of gratitude, the role of positive self-talk, and how both can shape your mindset and success. It’s a thoughtful, practical, and encouraging conversation—I think you’ll really enjoy it! ------------------------------------------------------------------------------------- Follow Christy Pessemier: Instagram: @christypessemier Website: ChristyPessemier.com Connect with me: Listen to this Episode: https://loan-officer-team-train.captivate.fm/listen My Instagram: @itsireneduford My LinkedIn: Irene Duford My Email: ireneandkevin@loanteamtraining.com — CHAPTERS 00:00 Introduction and Background 01:57 The Role of Copywriting in Marketing 04:40 The Importance of Authenticity in Messaging 09:56 Utilizing AI in Copywriting 12:29 Understanding the StoryBrand Framework 17:36 Identifying Client Problems 24:02 The Value of One-on-One Coaching 28:36 The Importance of Sharing Your Expertise 31:15 Christy's Journey into Copywriting 33:41 Unreasonable Hospitality and Client Retention 38:07 Building Healthy Routines for Success 43:09 Mindset and the Power of Gratitude 48:57 Encouragement for Loan Officers

    52 min
  3. 23 JUL

    The Secret to BREAKTHROUGHS in Life & Business with Chris Medellin

    This episode hit different. I sat down with Chris Medellin, and what started as a conversation about branding and business quickly turned into something much deeper. We talked about what it really takes to break through in your life… not just in your career, but in the way you think, move, and show up every day. Chris opened up about the habits that used to hold him back, and the moment he decided to make a real change, from hitting rock bottom to building a brand that’s now leading in the mortgage space. We got into everything from fitness and mindset to sobriety and purpose. This isn’t just about being more productive. It’s about building a life you’re actually proud of. If you’ve ever felt like you were meant for more, or you're in a season where you know something needs to shift, this conversation is for you. Some things we unpack in this episode: The power of routine and physical discipline Why timing your creativity actually matters The real reason Chris gave up alcohol, and what changed after How to build a personal brand that reflects who you really are What most people get wrong when chasing success. ------------------------------------------------------------------------------------- Follow Chris Medellin: Instagram: @thechrismedellin Website: chrismedellinofficial.com Connect with me: Listen to this Episode: https://loan-officer-team-train.captivate.fm/listen My Instagram: @itsireneduford My LinkedIn: Irene Duford My Email: ireneandkevin@loanteamtraining.com — CHAPTERS 00:00 - Intro 00:30 - Why This Conversation Matters 06:37 - Chris’s Story: From Struggles to Leadership 14:36 - Routines That Built Momentum 17:25 - Discipline Through Fitness 20:25 - When Creativity Peaks 23:35 - Branding That Feels Real 31:30 - Chris’s Sobriety Journey 32:35 - The Influence of Family 35:24 - Choosing to Get Sober 42:50 - What Happens After You Quit 44:27 - The Real Life Transformation 45:48 - Final Thoughts

    49 min
  4. 9 JUL

    Transforming Mindsets Around Money with Garrett Gunderson

    In this episode, I had the pleasure of talking with Garrett Gunderson, and what a fun and eye-opening conversation it was! Garrett shares his journey from cleaning cars as a young entrepreneur to becoming a well-known financial educator and author. We dive into how our mindset around money can really shape our lives—and how shifting that mindset can lead to more freedom and peace. Garrett also shares some practical steps for managing finances, why it’s so important to teach kids about money early on, and how he uses humor to make financial education more approachable. We talk about the fear and scarcity mindset so many of us deal with, and how having the right support and community can help you break through it. Garrett’s all about helping people heal their relationship with money, and I think you’ll take away some powerful insights from this one! Episode Resources: Garrett's questions to ask yourself: What am I trying to protect, defend, or control? What's the emotions I feel behind this? Do I need to accept or what do I need to forgive? What can I love about this? What can I learn from this? Connect with Garrett: https://garrettgunderson.com/ Get Loan Team Training for YOUR Team: loanteamtraining.com Watch my podcast on YouTube: https://youtu.be/NThE1s1GFWM Follow me on Instagram (https://www.instagram.com/itsireneduford/) Follow me on LinkedIn (https://www.linkedin.com/in/ireneduford/) Follow us on Facebook: (https://www.facebook.com/LoanTeamTraining) Email:  ireneandkevin@loanteamtraining.com Episode Highlights: 00:00 Introduction to Garrett Gunderson 03:18 Garrett's Journey with Money 08:32 Transforming Mindsets Around Money 12:36 Practical Money Management Strategies 17:39 Healing Money Stories and Legacy Conversations 19:17 Embracing Mistakes as Lessons 20:33 Mindset and Self-Talk Strategies 24:55 Valuing Relationships and Setting Boundaries 27:56 Teaching Financial Literacy to Children 30:43 The Intersection of Comedy and Financial Education 32:12 Navigating Fear and Seeking Support 34:16 Finding Motivation in Tough Times 37:02 Identifying Personal Superpowers 38:25 Coaching and Financial Empowerment

    42 min
  5. 25 JUN

    Building a Strong Mortgage Team Culture with Sam May

    In this episode, I had a great conversation with Sam May, a seasoned Loan Officer from All Western Mortgage. Sam and I talk about something that doesn’t always get enough attention in our industry—vulnerability—and how being real and open can actually strengthen business relationships and team culture. He shares his journey through the ups and downs of the mortgage world and the lessons he’s learned along the way, especially when it comes to hiring the right people and creating a strong, supportive team. We also dive into how important it is to truly understand your clients and create an experience that makes them feel seen and supported. Sam talks about the software he developed, called HOMPWR, and how it’s helping to improve the mortgage process in a really smart and innovative way. We touch on the role AI could play in the future of the industry, the struggle so many of us face with perfectionism, and why community and collaboration matter more than ever. It’s a conversation full of insight and heart—I think you’re really going to enjoy it! Episode Resources: Connect with Sam: https://www.instagram.com/loanguysd/ Learn More about HOMPWR: https://www.hompwr.com Get Loan Team Training for YOUR Team: loanteamtraining.com Watch my podcast on YouTube: https://youtu.be/Ha94ZZq-Sp0 Follow me on Instagram (https://www.instagram.com/itsireneduford/) Follow me on LinkedIn (https://www.linkedin.com/in/ireneduford/) Follow us on Facebook: (https://www.facebook.com/LoanTeamTraining) Email:  ireneandkevin@loanteamtraining.com Episode Highlights: 00:00 Introduction and Connection 02:16 Journey into the Mortgage Business 03:40 Building a Strong Team Culture 06:43 Hiring for Success 10:25 The Importance of Tough Conversations 11:48 Setting Expectations with Clients 14:14 The Role of Video in Client Engagement 20:07 Creating a Better Client Experience 21:54 Innovating with Technology in Mortgages 31:52 Embracing Video Communication 34:08 The Evolution of HOMPWR 36:02 AI's Role in the Mortgage Industry 37:59 The Journey of Building a Course 39:50 Overcoming Perfectionism 42:45 The Fear of Releasing Work 45:19 The Importance of Team Dynamics 48:19 Relationship vs. Transactional Business 51:19 The Power of Community and Collaboration 54:24 Work Ethic and Helping Others

    1 h
  6. 11 JUN

    Storytelling that Sells (Without Feeling Salesy) with Jessica Van Nuland

    In this episode of Loan Officer Team Training, I’m joined by the amazing Jessica Van Nuland to talk all about using Instagram as a powerful marketing tool—especially for loan officers. Jessica shares her story of how she got into Instagram coaching and gives some really helpful tips on how to use storytelling, authentic engagement, and creativity to connect with your audience in a way that feels natural and not salesy. We also dive into how to create content that really speaks to people, the importance of verification on social platforms, and how to get past that perfectionism that can hold us back from posting in the first place. If you’ve ever felt unsure about showing up on Instagram, this episode is full of encouragement and practical advice to help you get started and stay consistent! Episode Resources: Connect with Jessica: https://www.instagram.com/jessvannuland/ Join Forward Academy: https://www.forwardacademy.com Get Loan Team Training for YOUR Team: loanteamtraining.com Watch my podcast on YouTube: https://youtu.be/G0F85Gef-8M Follow me on Instagram (https://www.instagram.com/itsireneduford/) Follow me on LinkedIn (https://www.linkedin.com/in/ireneduford/) Follow us on Facebook: (https://www.facebook.com/LoanTeamTraining) Email:  ireneandkevin@loanteamtraining.com Episode Highlights: 00:00 Introduction to Jess Van Nuland 01:32 Journey to Becoming an Instagram Coach 02:58 Simplifying Instagram for Beginners 05:40 The Importance of Authenticity on Social Media 08:07 Transitioning from Old to New Video Strategies 11:19 The Power of Success Stories 12:18 Engagement Strategies on Instagram 17:02 Building Real Connections through DMs 23:19 Different Types of Instagram Posts 24:23 Leveraging the Algorithm for Growth 26:16 Rediscovering Creativity through Instagram 29:18 Mental Health and Personal Growth 30:14 The Power of Community and Gratitude 31:04 Overcoming Fear and Building Resilience 33:16 Legacy and Living Without Regrets 35:24 Authenticity in Social Media 37:33 Engagement Strategies for Social Media 39:27 Understanding Instagram Features and Strategies 43:07 The Impact of Instagram Live 46:12 Creating Meaningful Connections Through Content

    53 min
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Interviews with successful loan originators, team members, branch managers and others with great ideas THAT WORK to share to help us all nurture and develop a success mindset. This is a show for Mortgage Industry pros looking to build a successful team. Irene brings almost 3 decades of experience in the industry to you and your team through this weekly podcast. Subscribe today and share with colleagues who would find value!

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