Building And Growing

Lucas Calleja
Building And Growing

Lucas interviews founders and operators to provide the community with key insights about building and growing during difficult economic times.

  1. #88 - Delivering mega projects across the Middle East

    MAR 26

    #88 - Delivering mega projects across the Middle East

    🌍 Kostas Dimitros, a Greek senior professional in the construction industry with over 22 years of experience in the Middle East, shares his journey from Athens to Dubai. Kostas has worked with renowned companies such as Parsons, Bechtel, and Kerzner, delivering mega projects, developing comprehensive growth strategies and cultivating strong client relationships. Some of the large-scale projects include the ALBA Aluminum Smelter Expansion in Bahrain, the MINA Oil Tank Farm in Salalah, Oman and hospitality projects like the Atlantis Hotel and Theme Park on the Palm Jumeirah in Dubai and the Ferrari Theme Park on Yas Island in Abu Dhabi. Currently, he leads the Strategic Programs and Aviation Programs growth initiatives for Parsons in the EMEA region. 🏗️ The Middle East, particularly the UAE, Qatar, and Saudi Arabia, has undergone significant transformation through mega projects in the last 30 years. Dubai and Abu Dhabi began by diversifying their economies beyond hydrocarbons, focusing on tourism and infrastructure development. This involved creating a tourist ecosystem with large hotels, residences, and the necessary infrastructure like power plants and water supply systems. Qatar followed suit with its preparations for the 2022 FIFA World Cup, while Saudi Arabia has embarked on groundbreaking giga projects such as NEOM and The Red Sea Project as part of its Vision 2030 initiative, as well as preparing for the 2034 World Cup. 👥 Stakeholder engagement and building trust is crucial in delivering these mega projects. Kostas emphasizes the importance of understanding the needs of various stakeholders, including those who run the cities before, during, and after project implementation. This involves stakeholder mapping, listening to their concerns, and having constructive discussions about their expectations and receptiveness to changes in their environment. Effective stakeholder management throughout the supply chain is essential for the successful delivery of these ambitious projects.

    42 min
  2. #84 - Branding unwrapped: diving into audience-driven marketing and brand strategy

    10/08/2024

    #84 - Branding unwrapped: diving into audience-driven marketing and brand strategy

    About Becky Matheson With two decades of digital performance expertise, Becky is now the CEO and partner at Wrapped Agency. She collaborates with CEOs and senior leaders to unlock new opportunities for business growth. Leading the Wrapped team, Becky ensures that all performance work is results-driven, placing clients front and center of their target audiences while delivering a strong return on investment. About Kate Eady With over 30 years of experience as a business owner and brand strategist, Kate works with CEOs, senior leaders, and stakeholders to build brand equity through effective brand strategy. Her expertise lies in brand architecture and structure, helping businesses expand, launch new products, grow globally, or prepare for acquisition. About Wrapped Wrapped is a full-service brand marketing agency known for delivering exceptional results. The agency takes a deep dive into understanding each business, using insights, consumer behavior, and strategic consultation to develop impactful brand and digital strategies. Specializing in multiple sectors, including healthcare, fintech, technology, and property, Wrapped uses an audience-led approach to target ideal customers. Their strategies are designed to deliver the right message, at the right time, on the right platforms, ensuring maximum engagement and results. Their expertise includes profiling key decision-makers, understanding their pain points, and crafting solutions that resonate emotionally throughout the buying journey. They use a funnel approach to guide audiences from awareness to consideration and purchase, employing retargeting and lead generation to boost engagement.

    51 min
  3. #81 - Accelerating learning and development in the health and safety industry

    08/13/2024

    #81 - Accelerating learning and development in the health and safety industry

    About Paul Clark As the Founder and Chairman of HSE Global Series, Paul is passionate about creating and delivering high-quality content and engagement services for the health, safety, and environment (HSE) industry. With over 20 years of experience in sales, marketing, and leadership, Paul has a proven track record of consistently winning and retaining business within a competitive marketplace, as well as establishing credibility with senior decision-makers across various sectors and regions. About HSE Global Series HSE Global Series connects experiences between virtual communities and live events across the UK, Europe, North America, and MENA, establishing itself as the leading events platform for HSE and Operations leaders aiming to accelerate their learning and development as industry change-makers. HSE Global Series' mission is straightforward: to champion cognitive diversity and bring together cross-industry HSE and Operations thinkers and doers, providing the sector’s leaders with a forum to share insights, shape new perspectives, and create a safer world for all. Rather than focusing on large audiences and echo chambers, HSE Global Series emphasizes intimate discussions with open dialogue, designed to explore challenges and uncover what’s truly happening in the world of HSE. This approach builds year-long communities that transform insights into action. Guided by expert Advisory Councils who help steer each event’s agenda, and featuring world-class speakers delivering human-centric sessions, HSE Global Series fosters a community of 60-100 strong delegations, including Heads, Directors, VPs, and Chiefs of HSE and Operations, all connected by passion and driven by change.

    49 min

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Lucas interviews founders and operators to provide the community with key insights about building and growing during difficult economic times.

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