Built Local

Clay
  • 5.0 (2)
  • ENTREPRENEURSHIP

The Built Local Podcast interviews local business owners and community leaders to share specific strategies they’ve used to grow, market, and operate successfully. Each episode focuses on actionable insights listeners can apply to build stronger, more resilient local businesses.

  1. 2D AGO

    From Law Enforcement to 150 Recurring Clients (Scooping Dog Poop Side Hustle?)

    ⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt  🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759 In this episode of The Local Podcast, Clay sits down with Ryan from Coastal Pooper Scooper to talk about building one of the fastest-growing pet waste removal businesses in coastal South Carolina. Ryan shares how he went from working in law enforcement and security jobs to building a recurring revenue home service business with over 150 recurring clients and three trucks on the road daily. We dive into the growth of the pet waste removal industry, the marketing strategies that actually worked, hiring challenges, Facebook Ads, Google Reviews, and what it takes to build a successful service business in a growing market. If you’ve ever thought about starting a home service business or want to learn how niche businesses scale, this episode is packed with practical advice. About Coastal Pooper Scooper Coastal Pooper Scooper provides professional pet waste removal services throughout the Myrtle Beach, South Carolina area. Website: https://www.coastalpooperscooper.com/ https://www.facebook.com/CoastalPScooper https://www.instagram.com/coastalpooperscooper/ https://www.youtube.com/@coastalpooperscooper What This Episode Covers • Starting a pet waste removal business with almost no money • Growing from a side hustle into a full-time business • Building recurring revenue in home services • Facebook Ads vs Google Ads for local services • Hiring and retaining employees in difficult climates • Scaling routes across large service areas • Growing to 150+ recurring clients • Using Google Reviews to dominate locally • Future expansion plans and adding new locations • The reality of entrepreneurship and long work days Timestamps 00:00 Intro 00:34 How Coastal Pooper Scooper Started 02:43 Ryan’s Background Before Business Ownership 04:35 Starting the Business With $100 06:38 Growing to 150 Recurring Clients 07:49 How Ryan Got His First Customers 08:56 Marketing Strategies That Worked 10:13 Facebook Ads and Rapid Growth 11:17 Keeping Customers Happy While Scaling 12:18 The Hardest Part of Growth 13:54 Hiring Employees in the Heat 15:30 Crazy Stories From the Job 17:44 Future Growth Plans 19:27 Marketing Plans to Double the Business 20:35 Experience Using Review Harvest 21:39 Where to Find Coastal Pooper Scooper #PooperScooper #PetWasteRemoval #HomeServiceBusiness #GoogleReviews #ReviewHarvest #SmallBusiness #Entrepreneurship #RecurringRevenue #FacebookAds #LocalBusiness

    23 min

  2. 4D AGO

    How Level 10 Coatings Scaled From 0-7 CREWS!

    ⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt  🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759 Want to know how a concrete coating company scaled from 1 truck to 7 crews while maintaining incredible customer satisfaction and nearly 1,000 Google reviews? In this episode of The Local Podcast, Clay sits down with Finn from Level Ten Coatings to break down how they built one of the fastest growing epoxy floor coating companies in the Midwest. They cover everything from scaling operations, building systems, hiring sales teams, running Facebook ads, improving customer communication, handling seasonality, and using reviews to dominate local markets. If you run a home service business and want to grow faster while keeping customers happy, this episode is packed with practical advice you can apply immediately. About Level Ten Coatings: Level Ten Coatings specializes in premium concrete and epoxy floor coatings for garages, basements, patios, commercial spaces, and more. Serving Northwest Indiana and Indianapolis, their mission is simple: Transform lives by transforming spaces. Website: https://level10coatings.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp https://www.facebook.com/Level10Coatings https://www.instagram.com/level10floorcoatings?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== What This Episode Covers • How Level Ten Coatings scaled from 1 truck to 7 crews • The importance of systems and processes in home service businesses • How speed-to-lead impacts sales conversions • Why customer communication is critical for scaling • How they use Meta and Google ads to generate leads • Scaling a sales team without losing quality • The role reviews play in building trust and authority • How Review Harvest helped them approach 1,000 Google reviews • Handling seasonality in the coating industry • Why investing in marketing is necessary for growth • Building a strong company culture and leadership team • Creating a customer journey that homeowners can clearly understand • How referrals increase when your process is consistent • Why quality control matters more as you scale • The difference between selling and actually delivering value Timestamps 00:00 Introduction 00:24 What Level Ten Coatings Does 00:58 How Finn Got Started 01:27 Early Growth of the Company 02:42 Managing Seasonality 03:03 Keeping Customers Happy While Scaling 05:26 Their Marketing & Sales Funnel 06:51 Customer Communication Systems 07:56 Scaling the Sales Team 09:21 Transforming Customer Spaces 11:35 Typical Coating Projects 13:19 Standing Behind Their Warranty 15:25 Marketing Through Facebook & Google 17:14 Experience Using Review Harvest 19:37 Advice for Growing Home Service Businesses 20:04 Where to Find Level Ten Coatings #HomeServiceBusiness #EpoxyFlooring #ConcreteCoatings #GarageFloorCoating #BusinessGrowth #LocalBusiness #GoogleReviews #ReviewHarvest #Entrepreneurship #MarketingForContractors

    21 min

  3. MAY 14

    From 0 to 130+ Customers in a Year (Poop Scooping Business?!)

    ⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt  🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759 In this episode of the Built Local Podcast, Clay Lawrence sits down with Derek from Landmine Patrol, a rapidly growing pet waste removal company in Northeast Ohio. Derek shares how he and his cousin started their poop scooping business while both working full time jobs, how they pushed through a slow start, and how they exploded to 130+ recurring customers in less than a year. They break down Facebook ads, lead follow up, automation systems, customer communication, pricing lessons, and the mindset shifts required to build a real home service business. If you're starting a poop scooping business, local service business, or side hustle, this episode is packed with practical advice and real world lessons. About Landmine Patrol 🌐 Landmine Patrol https://www.landminepatrol.com/ 📘 Facebook https://www.facebook.com/profile.php?id=61577096678002 What This Video Covers • How Derek discovered the poop scooping industry • Starting a business while working full time • Why they launched fast instead of overthinking • Getting the first customers with Facebook ads • Lessons learned from lead follow up • Adjusting pricing for local markets • Using GoHighLevel automations • How they added 100 customers in 60 days • Customer communication systems that build trust • Balancing a W2 job and a growing business • Why reviews matter for local businesses • Advice for new poop scooping business owners Timestamps: 00:00 Intro 00:22 Meet Derek From Landmine Patrol 01:05 How He Found The Poop Scooping Industry 02:01 Getting The First Customers 03:28 Using Facebook Ads Early 04:39 Growing To 130 Customers 06:23 Lead Follow Up Lessons 10:16 Using Automations & GoHighLevel 13:32 Balancing A Full Time Job 16:59 Keeping Customers Happy 19:02 Craziest Customer Story 20:43 Marketing Beyond Facebook Ads 22:34 Experience With Review Harvest 24:06 Advice For New Business Owners 25:38 Where To Find Landmine Patrol #poopscoopingbusiness #petwasteremoval #smallbusiness #localbusiness #entrepreneur #homebusiness #servicebusiness #facebookads #googlereviews #reviewharvest

    26 min

  4. MAY 12

    0 - 115 Recurring Clients in less than 9 Months (Poop Scooping?!)

    ⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt  🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759 In this episode of the Built Local Podcast, Clay sits down with Brandon Carter from Scoopy Doo, a rapidly growing pet waste removal company in Southeast Tennessee that went from zero to over $100,000 in annual recurring revenue in less than eight months. What makes Brandon’s story even more unique is that he started the business with his 13-year-old daughter after she asked him why they couldn’t own a business together. From there, they launched Scoopy Doo, scaled aggressively with Facebook and Google ads, and quickly became one of the fastest-growing poop scooping businesses in their area. Brandon breaks down exactly how they penetrated a new market, hired technicians, landed commercial contracts, and scaled to over 100 customers fast. He also shares lessons about entrepreneurship, reinvesting into growth, maintaining service quality, and teaching business fundamentals to the next generation. If you run a home service business or want to start one, this episode is packed with practical insights on marketing, scaling, and getting started. 🔗 About Scoopy Doo 👉 Website: https://scoopychatt.com/ Review Harvest helps local businesses automate Google reviews, respond to customers, and repurpose reviews across websites and social media. 🎯 What This Video Covers • Starting a poop scooping business with family • Growing to six figures in under 8 months • Using Facebook ads to dominate a local market • Why Google ads still matter for home services • Educating customers about a “new” service • Hiring your first technician • Managing quality control while scaling • How to land commercial pet waste contracts • The power of reinvesting into your business • Teaching entrepreneurship to kids • Why knowing your numbers matters • Growing a recurring revenue service business • Scaling into multiple locations • How Review Harvest helped grow Google reviews • Brandon’s best advice for entrepreneurs ⏱️ Timestamps 0:00 Intro 0:45 How Scoopy Doo started 1:45 Launching the business in July 2025 2:10 Growing to $100k ARR in months 2:40 Marketing strategies that worked 3:30 Hiring a marketing agency 4:45 Discovering the poop scooping industry 5:45 Biggest challenges getting started 7:10 Hiring the first technician 8:15 Commercial property contracts 9:40 Maintaining service quality 10:55 Brandon’s daughter’s role in the business 12:00 Teaching entrepreneurship and business skills 13:00 Future growth plans 14:00 Reinvesting profits into growth 14:35 Experience using Review Harvest 16:10 Advice for people starting a business

    15 min

  5. MAY 7

    He Makes A Fortune Installing Pet Doors!?!?

    ⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt  🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759 In this episode of the Built Local Podcast, we sit down with Michael from NoCo Pet Doors to break down how he built a unique local service business installing in-glass dog doors across Northern Colorado. Michael shares how he went from working as a glazier to launching his own business with only $800, a one-page website, and a willingness to contact everyone he knew. What started as a small operation has grown into a specialized service business installing hundreds of pet doors per year through smart marketing, strong customer communication, and a service people often do not even know exists. We also talk about Meta ads, door hangers, yard signs, Google reviews, and how Michael built systems that allow the business to run without him. If you run a service business and want to generate more leads, improve your customer experience, and build something scalable, this episode is packed with practical lessons. 🎯 What This Video Covers • How Michael got into in-glass pet door installation • Starting a business with only $800 • Getting first customers through personal contacts • Using yard signs and door hangers to grow locally • Why Meta ads became his top lead source • How to create ads people actually stop scrolling for • Pricing for pet door installation • Smart WiFi dog doors and advanced pet door features • The logistics challenges of custom glass orders • Why communication drives 5-star reviews • How Review Harvest helped double Google reviews • Building a business that runs without the owner • The story behind Service Catalyst • Why peer mentorship matters for service business owners • Advice for overwhelmed entrepreneurs ⏱️ Timestamps 0:00 Intro 0:40 What NoCo Pet Doors does 1:00 How Michael got into the industry 1:45 Failed businesses and lessons learned 2:20 Starting with only $800 3:10 Getting first customers 4:00 Yard signs and door hangers 5:30 Organic social media and awareness 7:00 Pet door pricing 7:45 Smart WiFi pet doors 9:30 Main lead sources today 10:00 Meta ads that convert 12:45 Monthly install volume 13:00 Biggest growth challenge 14:00 Customer communication systems 15:30 Experience with Review Harvest 17:50 Service Catalyst explained 21:50 Advice for service business owners #HomeServiceBusiness #LocalBusiness #Entrepreneurship #GoogleReviews #MetaAds #SmallBusiness #PetBusiness #ServiceBusiness #BuiltLocal #ReviewMarketing

    24 min

  6. MAY 5

    0-100 Poop Scooping Clients In Less Than A Year (Brand > Everything)

    ⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt  🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759 In this episode of the Built Local Podcast, we sit down with Nikola, founder of Fluffy Scoopers in Austin, Texas, to break down how he scaled to 100+ customers in under a year in a competitive market. Nikola shares how he transitioned into the poop scooping industry, what went wrong early with marketing, and how dialing in branding, customer experience, and the right marketing agency helped him take off. We also dive deep into what separates average home service businesses from premium ones — from uniforms and trucks to customer communication, gift bags, and going above and beyond for clients. If you’re trying to grow a local service business, this episode is packed with practical lessons on branding, marketing, and building a business people actually remember. 🔗 About Fluffy Scoopers in Austin, Texas 👉 Website: https://fluffyscooper.com/ 👉 Community: https://www.facebook.com/p/Fluffy-Scooper-61569800416731/ Review Harvest helps local businesses automate their Google reviews, respond to feedback, and repurpose reviews across their website and social media — all in one simple system. 🎯 What This Video Covers • Why Nikola chose the poop scooping business • Learning through “YouTube University” and taking action • Launching the business and early struggles • How he got his first 10–30 customers • Why the first marketing agency failed • What changed when he switched marketing agencies • Key questions to ask before hiring a marketing agency • Why industry-specific experience matters in marketing • Facebook ads vs Google ads for local businesses • The importance of branding early on • Building a premium look with uniforms, trucks, and design • Creating a brand story customers connect with • How branding led to partnerships and inbound opportunities • Why professionalism matters in home services • Hiring for personality vs just skill • Customer experience strategies that stand out • Welcome gift bags and personalized touches • Building real relationships with customers • Scaling to 100+ customers in a competitive market • Using automation without losing the personal touch • How Review Harvest helped increase reviews and save time • Why standing out matters more than copying competitors • The mindset needed to grow a service business ⏱️ Timestamps 0:00 Why you shouldn’t overcomplicate what’s working 0:30 Intro to Nikola (Fluffy Scoopers, Austin) 1:30 How he got into poop scooping 4:00 Launching the business 6:00 Getting first customers 8:00 Fixing marketing mistakes 10:00 Review Harvest overview 11:00 Ads strategy breakdown 12:00 Choosing the right marketing agency 15:00 What makes a great marketer 17:00 Building a strong brand 19:00 Creating a memorable business identity 21:00 Branding leading to partnerships 22:00 Elevating service standards 24:00 Customer experience strategies 26:00 Growth to 100+ customers 28:00 Automations and scaling 30:00 Advice for new business owners #PooperScooper #HomeServiceBusiness #LocalBusiness #Entrepreneurship #SmallBusiness #Branding #GoogleReviews #MarketingStrategy #BuiltLocal #ServiceBusiness

    33 min

  7. APR 30

    How RestoPros is Revolutionizing Home Restoration

    ⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt  🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759 In this episode of the Built Local Podcast, we sit down with Trey, owner and operator of Resto Pros in Central Arkansas, to break down how he built a fast-growing restoration company in one of the most demanding home service industries. From responding to emergencies at all hours to helping homeowners through some of the worst days of their lives, Trey shares what it really takes to run a restoration business — and how trust, integrity, and relationships drive nearly all of his growth. We dive into how he transitioned from engineering into business ownership, why 95% of his jobs come from word-of-mouth, and how doubling his Google reviews led to a noticeable increase in inbound leads. If you're in any home service business, this episode is packed with real-world insights on growth, marketing, and building a reputation that drives consistent referrals. 🔗 About Resto Pros of Arkansas 👉 Website: https://www.restopros.co/ar-bryant-central/ 👉 Socials: https://www.facebook.com/restoproscentralarkansas/#investing  Review Harvest helps local businesses automate their Google reviews, respond to feedback, and repurpose reviews across their website and social media — all in one simple system. 🎯 What This Video Covers • How Trey transitioned from engineering into restoration • The personal experience that led him into the industry • What restoration businesses actually do (water, mold, fire damage) • Why most calls come on customers’ worst days • How he built the business from scratch in 2022 • Why 95% of his leads come from word-of-mouth • Boots-on-the-ground marketing strategies that work • Building relationships with plumbers, realtors, and insurance agents • The importance of honesty and setting expectations early • How to truly “go above and beyond” for customers in tough situations • Real example of exceptional customer service (temporary kitchen setup) • The challenges of running an emergency service business • Managing unpredictable demand and scaling crews quickly • Simple homeowner tips to prevent costly damage • Why early detection saves thousands of dollars • How doubling reviews led to more Google leads • The long-term impact of reviews on rankings and revenue • The biggest mistake new business owners make (doing everything themselves) • Why hiring earlier can accelerate growth ⏱️ Timestamps 0:00 Intro 0:30 Trey’s background and business overview 1:00 How he got into restoration 3:00 Transition from engineering to business owner 4:00 Early marketing and getting first jobs 5:00 First year growth and traction 6:30 Delivering great customer experiences 8:00 Real story of going above and beyond 10:00 Challenges of restoration businesses 12:00 Growth plans for the future 13:30 Tips for homeowners to prevent damage 15:00 Why awareness is key 16:30 Experience with Review Harvest 17:00 Review growth and Google lead impact 19:00 Advice for business owners #RestorationBusiness #HomeServiceBusiness #LocalBusiness #Entrepreneurship #GoogleReviews #SmallBusiness #WaterDamage #MoldRemoval #BuiltLocal #ServiceBusiness

    22 min

  8. APR 28

    Why He Quit His Full-Time Job to Start a Pooper Scooper Business

    ⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt  🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759 In this episode of the Built Local Podcast, we sit down with Adam, founder of Dog Doody Patrol, to break down how he built a purpose-driven poop scooping business from the ground up. What started as an idea to help reduce dog surrenders and save animals’ lives turned into a growing local service business with 80+ recurring customers — all built through consistency, branding, and going above and beyond for every client. Adam shares how he slowly grew the business while working a 9 to 5, the moment he went all-in, and how simple strategies like Facebook groups, truck branding, and community involvement helped him scale. If you're starting (or thinking about starting) a home service business, this episode is packed with real, practical advice you can apply immediately. 🔗 About Dog Doody Patrol 👉 Website: https://www.dogdoodypatrol.com/ 👉 Social Media: https://www.instagram.com/dogdoodypatrol/ 🎯 What This Video Covers • How Adam turned a simple idea into a real business • The deeper mission behind Dog Duty Patrol (saving dogs’ lives) • Why he originally quit — and why he came back to it • Building a business slowly while working a full-time job • How he reached 80+ recurring customers • The power of going above and beyond for customers • Small actions that build long-term reputation and referrals • Why Facebook is still the #1 customer acquisition channel • Using truck wraps and trailers as “rolling billboards” • Overcoming the stigma around poop scooping businesses • When and how to quit your 9 to 5 • Creative marketing ideas (parades, costumes, one-wheel branding) • How to stand out in a simple, “unsexy” business • The real impact of Google reviews on growth • Why slowing down early leads to faster growth later ⏱️ Timestamps 0:00 Intro 0:30 Adam’s background and business story 1:30 The deeper mission behind the business 3:00 Why he quit early and came back years later 4:30 Starting with no blueprint 6:00 Growing to 80+ recurring customers 7:30 Going above and beyond for customers 9:00 How he gets customers (Facebook, Google, truck ads) 10:00 Biggest challenges in growth 11:00 Breaking the stigma around poop scooping 12:15 Quitting his 9 to 5 14:00 Growth plans for the future 15:00 Creative marketing ideas (parades, branding) 16:00 Experience with Review Harvest 17:00 Review growth results 18:00 Advice for new business owners #PooperScooperBusiness #LocalBusiness #Entrepreneurship #HomeServiceBusiness #GoogleReviews #SmallBusiness #BuiltLocal #DogBusiness #ServiceBusiness #ReviewMarketing

    19 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

The Built Local Podcast interviews local business owners and community leaders to share specific strategies they’ve used to grow, market, and operate successfully. Each episode focuses on actionable insights listeners can apply to build stronger, more resilient local businesses.

Information

  • Creator
    Clay
  • Years Active
    2025 - 2026
  • Episodes
    63
  • Rating
    Clean
  • Copyright
    © 2026 Built Local
  • Show Website
    Built Local

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