C-Suite Secrets

Heather Parsons

C-Suite Secrets is the go-to podcast for entrepreneurs ready to scale smarter and lead stronger. Hosted by Heather Parsons—Fractional CFO, business strategist, and real estate investor—each episode features candid conversations with high-performing founders and C-suite executives. Get real-world strategies on cash flow, operations, leadership, and growth from experts who’ve been in the trenches. It’s not just theory—it’s the secrets behind sustainable success.

  1. 10H AGO · VIDEO

    Why Product Focus Drives Startup Growth More Than Sales

    Show Notes:   In this episode of C-Suite Secrets, host Heather Parsons sits down with Amber Field, COO of Strudel AI, to unpack what truly drives execution, focus, and scalability inside early-stage and growing technology companies. With a career spanning IBM, National Geographic, Capital One’s Innovation Lab, and multiple venture-backed startups, Amber brings a rare blend of technical depth, operational rigor, and practical leadership insight. She shares how her background in project management shaped her leadership style, why focus often matters more than hustle, and how founders can avoid common operational and financial missteps before they become painful. The conversation dives deep into how early-stage companies should think about product versus sales, how to run discovery calls that actually inform growth, and why many founders overinvest in tools too early. Amber also offers a grounded, real-world perspective on using AI as a force multiplier without losing human judgment, critical thinking, or institutional knowledge. Listeners will walk away with actionable frameworks for prioritization, time management, agile execution, budgeting decisions, and team development, along with a refreshing reminder that strategy, not shiny tools, is what sustains long-term value creation.   Bio:   Amber Field is the Chief Operating Officer at Strudel AI, a Lecturer at the University of Wisconsin-Madison, and author of the book, Agile Discovery & Delivery: A Survival Guide for New Software Engineers & Tech Entrepreneurs. She has been an executive leader in tech, agile proponent, and engineer for her entire career at a number of organizations including IBM, National Geographic, Oracle Utilities (formerly Opower), Capital One, and Singlewire Software. Amber frequently speaks at conferences and blogs at amberrfield.com. She lives in Madison, WI.   To connect with our guest, click on the links below: https://amberrfield.com/  https://www.strudelbots.com/ https://www.linkedin.com/in/amber-field-3ba796b/ Connect with me:  https://www.linkedin.com/in/heather-parsons-cfo/ https://heatherparsons.com/links   Join the C-Suite Insiders Group:  https://www.facebook.com/groups/csuiteinsiders 🎁Get your free checklist to Turn Your Business Success into Lasting Wealth  https://info.thesummitcfo.com/investment-readiness-checklist

    36 min
  2. JAN 20 · VIDEO

    The Future of Sales Leadership in an AI-Driven World

    Show Notes:   In this episode of C Suite Secrets, host Heather Parsons sits down with serial entrepreneur, sales strategist, and SaaS founder Charles Bernard for a focused conversation on leadership, revenue growth, and the evolving role of AI in modern businesses. Charles shares his journey from growing up in the UK to building and leading two interconnected companies in the U.S., a sales consultancy and a SaaS platform designed to improve collaboration across revenue teams. Together, Heather and Charles explore what it takes to manage multiple businesses, why managing up is essential for scaling leaders, and how delegating responsibility rather than tasks can dramatically improve organizational effectiveness. They dive into how AI is reshaping sales, customer experience, and internal decision making. Charles shares real world examples of AI driving measurable ROI through improved customer satisfaction and operational scalability, while addressing concerns about AI replacing human roles. Instead, he reframes the conversation around the need for leaders and sales professionals to evolve toward deeper subject matter expertise, consultative selling, and buyer centric engagement. Heather and Charles also unpack leadership under pressure, discussing scarcity versus growth mindsets, the importance of honest communication during uncertainty, and why trust and transparency outperform false optimism. Charles draws on two decades of experience in a peer advisory group, highlighting the value of outside perspective, accountability, and avoiding the echo chamber that often traps founders. The episode closes with practical guidance for struggling sales teams, including simplifying pipelines, addressing goal fatigue, and removing unnecessary complexity. Charles leaves listeners with a core entrepreneurial lesson: err on the side of action, avoid becoming the bottleneck, and empower your team to lead. This episode is a must listen for founders, executives, and operators navigating growth, AI adoption, and leadership in an increasingly complex business environment.   To connect with our guest, click on the links below: https://www.linkedin.com/in/charlesbernard1/ www.collavia.com Connect with me:  https://www.linkedin.com/in/heather-parsons-cfo/ https://heatherparsons.com/links   Join the C-Suite Insiders Group:  https://www.facebook.com/groups/csuiteinsiders 🎁Get your free checklist to Turn Your Business Success into Lasting Wealth  https://info.thesummitcfo.com/investment-readiness-checklist

    50 min
  3. JAN 13 · VIDEO

    Adaptability Over Perfection: The Real Key to Scaling a Business

    Show Notes:   In this episode of C-Suite Secrets, Heather Parsons sits down with Paul Price, owner of Argyle Executive Forum and a seasoned CEO with deep experience in private equity, marketing services, and executive leadership. Paul shares his journey from working as an operating CEO for private equity-backed companies to acquiring and scaling his own executive events business. The conversation explores the realities of ownership, the weight of decision-making when it’s your own capital on the line, and why adaptability, not perfection, is the defining trait of successful entrepreneurs. Key topics include leadership styles and avoiding bottlenecks, aligning with investors and boards, and the importance of clear goals, communication, and organizational alignment. Paul offers candid insights into what separates strong exits from failed ones, the hidden challenges of working with private equity partners, and the dangers of delaying hard decisions. Heather and Paul also discuss why cash flow and balance sheet literacy matter more than vanity revenue metrics, how marketing and sales must be treated as systems, and why focus and speed have become non-negotiable in today’s business environment. The episode closes with practical advice on scaling sustainably, raising capital before you need it, and leading with clarity in times of uncertainty. This conversation is a must-listen for founders, executives, and operators navigating growth, capital, and leadership at scale.   To connect with our guest, click on the links below: LinkedIn.com/in/paulnprice www.argyleforum.com Connect with me:  https://www.linkedin.com/in/heather-parsons-cfo/ https://heatherparsons.com/links   Join the C-Suite Insiders Group:  https://www.facebook.com/groups/csuiteinsiders   🎁Get your free checklist to Turn Your Business Success into Lasting Wealth  https://info.thesummitcfo.com/investment-readiness-checklist

    56 min
  4. JAN 6 · VIDEO

    Letting Go of Perfectionism Without Losing Your Edge

    Show Notes: In this episode of C-Suite Secrets, host Heather Parsons sits down with Cara Kuhn, former corporate talent acquisition leader turned healer and coach, to explore the intersection of ambition, identity, and sustainable success. Cara shares her journey from a 20+ year corporate career to founding a purpose driven healing and coaching practice for high performing women. Together, Heather and Cara unpack what happens when external success no longer feels fulfilling, and why many driven professionals reach a point where staying the same feels riskier than changing. The conversation dives deep into themes that resonate strongly with founders, executives, and senior leaders, including perfectionism, imposter syndrome, burnout, control, boundaries, and the difference between healthy drive and trauma driven ambition. Cara explains how nervous system regulation and self awareness play a critical role in leadership, decision making, and long term performance, especially for analytical thinkers who may be skeptical of “woo” concepts. Heather and Cara also discuss practical ways leaders can apply this work in real life, from pausing before reacting, to celebrating small wins, setting boundaries without guilt, and letting go of control to enable team and business growth. They address common misconceptions in the healing space, including quick fix promises and spiritual bypassing, and emphasize that true growth requires both inner work and intentional action. This episode is especially relevant for women navigating midlife transitions, entrepreneurship, leadership roles, and periods of personal and professional reinvention. Cara leaves listeners with actionable guidance on clarity, intention setting, mentorship, and trusting yourself enough to take the first step before you feel “ready.” Listeners will walk away with a grounded, practical understanding of how healing and self leadership directly impact confidence, pricing, boundaries, and the ability to scale both life and business.   Bio:   Cara Kuhn is a Talent Acquisition Leader and Business Owner. She turned her love of coaching and developing high performing teams over the past two decades into her own business. Now she helps guide women to achieve more clarity, confidence, and conviction in who they are so they can feel more connected to their purpose and experience abundance in their lives.  To connect with our guest, click on the links below: Instagram:  https://www.instagram.com/carakuhnhealing https://carakuhnhealing.com/awakentoabundance   Connect with me:  https://www.linkedin.com/in/heather-parsons-cfo/ https://heatherparsons.com/links   Join the C-Suite Insiders Group:  https://www.facebook.com/groups/csuiteinsiders   🎁Get your free checklist to Turn Your Business Success into Lasting Wealth  https://info.thesummitcfo.com/investment-readiness-checklist

    44 min
  5. 12/30/2025 · VIDEO

    Hiring for Character in an AI Driven World

    Show Notes: In this episode of C-Suite Secrets, Heather Parsons is joined by Sean Vassilaros, a seasoned entrepreneur and SaaS founder, for a deep conversation on trust, character, and what truly drives long-term business success. Sean shares his entrepreneurial journey, from building and selling a highly regulated SaaS platform for remote clinical trials to advising university students and launching an HR technology company focused on one critical hiring question: can this person be trusted? Drawing from decades of experience hiring hundreds of employees, Sean explains why traditional interviews, references, and personality assessments fail to measure the most important predictor of success, character. The discussion explores how trust impacts hiring, leadership, mergers and acquisitions, and company culture. Heather and Sean examine the rising challenges leaders face in a world shaped by AI, automation, and surface-level credentials, emphasizing the growing importance of critical thinking, integrity, and consistency between who someone is at work and who they are outside of it. Sean breaks down how relationship-based data, observable behaviors, and peer insights can provide a more accurate picture of a candidate’s character than resumes or interviews alone. Together, they discuss red flags leaders should watch for, the financial cost of bad hires, and why hiring for values is no longer optional for founders who want to scale sustainably. The episode closes with a candid reflection on leadership, accountability, and the long-term value of telling the truth, even when it is uncomfortable. This conversation offers founders and executives a thoughtful framework for building stronger teams, faster decisions, and more resilient organizations.   Bio: Sean Vassilaros is an entrepreneur and philanthropist dedicated to leveraging technology for societal impact. At the heart of his work is a commitment to character, integrity, and family. As CEO of KANNY, Sean is transforming hiring practices through peer-driven character checks. KANNY's advanced technology gathers feedback from colleagues, ensuring a comprehensive evaluation of a candidate’s character while maintaining privacy. This approach addresses a critical gap in talent acquisition, helping build teams grounded in integrity and trust. Sean’s entrepreneurial journey began at 21 when he co-founded his first company during the dotcom era. Two years later, he sold the company and joined a prestigious Los Angeles agency to hone his skills in the travel, entertainment, and healthcare industries. His career continued with notable IT and communications consulting roles before becoming Chief Operating Officer at Ignite Health (now part of Syneos Health). In 2012, Sean co-founded THREAD, a company focused on decentralized clinical trials. Under his leadership, THREAD revolutionized healthcare research, collaborating with brands like Apple, Procter & Gamble, and Johnson & Johnson, as well as academic institutions such as Johns Hopkins and Duke University. Today, Sean remains an owner and board observer at THREAD, maintaining ties to its continued success. Sean also serves on the Board of Directors for Spectrum Science, a healthcare agency focused on health and science communication. As an Adjunct Professor at Lehigh University, he mentors engineering students and leads international projects through the Creative Inquiry program. Philanthropy is central to Sean’s life. He founded the Hailey Mayz Foundation in honor of his daughter, providing therapy to thousands of special needs children for over a decade. He serves as Chairman of the Board, guiding its strategic vision.   Sean also chairs the board of OUR Rescue (formerly Operation Underground Railroad), the organization featured in the 2023 film The Sound of Freedom. He led the organization as interim CEO during a critical year, inspiring meaningful global change through his leadership. Sean Vassilaros is an entrepreneur and philanthropist dedicated to leveraging technology for societal impact. At the heart of his work is a commitment to character, integrity, and family. As CEO of KANNY, Sean is transforming hiring practices through peer-driven character checks. KANNY's advanced technology gathers feedback from colleagues, ensuring a comprehensive evaluation of a candidate’s character while maintaining privacy. This approach addresses a critical gap in talent acquisition, helping build teams grounded in integrity and trust. Sean’s entrepreneurial journey began at 21 when he co-founded his first company during the dotcom era. Two years later, he sold the company and joined a prestigious Los Angeles agency to hone his skills in the travel, entertainment, and healthcare industries. His career continued with notable IT and communications consulting roles before becoming Chief Operating Officer at Ignite Health (now part of Syneos Health). In 2012, Sean co-founded THREAD, a company focused on decentralized clinical trials. Under his leadership, THREAD revolutionized healthcare research, collaborating with brands like Apple, Procter & Gamble, and Johnson & Johnson, as well as academic institutions such as Johns Hopkins and Duke University. Today, Sean remains an owner and board observer at THREAD, maintaining ties to its continued success. Sean also serves on the Board of Directors for Spectrum Science, a healthcare agency focused on health and science communication. As an Adjunct Professor at Lehigh University, he mentors engineering students and leads international projects through the Creative Inquiry program. Philanthropy is central to Sean’s life. He founded the Hailey Mayz Foundation in honor of his daughter, providing therapy to thousands of special needs children for over a decade. He serves as Chairman of the Board, guiding its strategic vision. Sean also chairs the board of OUR Rescue (formerly Operation Underground Railroad), the organization featured in the 2023 film The Sound of Freedom. He led the organization as interim CEO during a critical year, inspiring meaningful global change through his leadership.   To connect with our guest, click on the links below: https://www.linkedin.com/in/seanv/ https://www.kanny.com/ sean@kanny.com Connect with me: https://www.linkedin.com/in/heather-parsons-cfo/ https://heatherparsons.com/links   Join the C-Suite Insiders Group:  https://www.facebook.com/groups/csuiteinsiders 🎁Get your free checklist to Turn Your Business Success into Lasting Wealth  https://info.thesummitcfo.com/investment-readiness-checklist

    44 min
  6. 12/23/2025 · VIDEO

    The Real ROI of Business Automation for Small and Mid Sized Companies

    Show Notes: In this episode of C-Suite Secrets, Heather Parsons sits down with Austin Reed, founder of Horizon Developments, to unpack how automation, AI, and smart systems can help small and mid sized businesses scale without burning out their founders. Austin shares his entrepreneurial journey, including the early growing pains of hiring too slowly, learning how to manage people, and building systems that allow sales and delivery to scale at the same time. He breaks down the most common low hanging automation opportunities he sees in businesses, including admin tasks, customer onboarding, CRM and ERP connections, reporting, and data management. The conversation dives into real world examples of automation wins, including how one client saved 20 to 30 hours per week by replacing manual processes with custom dashboards. Heather and Austin discuss why automation should solve real business problems rather than simply adding more technology, and how better data visibility leads to stronger decision making and improved financial outcomes. Austin also shares his perspective on the future of SaaS, micro SaaS products, and AI driven development. He explains why human oversight, security, and scalability still matter, even as AI accelerates software creation. The episode closes with insights on leadership, protecting founder time, building offshore and near shore teams, and the importance of persistence, mentorship, and thoughtful partnerships in entrepreneurship. This episode is packed with actionable insights for founders looking to automate intelligently, scale sustainably, and design a business that supports both growth and freedom.   Bio: Austin Reed is the founder and CEO of Horizon Development, an automation and software agency specializing in custom Django/React web apps, AI-powered workflows, and N8N systems for SMBs. With over a decade of programming experience, he’s built a reputation for turning messy business operations into scalable, automated machines. Austin also runs a fast-growing YouTube channel teaching automation, AI, and agency building to thousands of students, helping creators and entrepreneurs turn technical skills into real revenue.   To connect with our guest, click on the links below: https://www.youtube.com/@horizonsoftwaredev https://www.linkedin.com/in/automationsexpert https://horizon.dev Connect with me: https://www.linkedin.com/in/heather-parsons-cfo/ https://heatherparsons.com/links   Join the C-Suite Insiders Group:  https://www.facebook.com/groups/csuiteinsiders 🎁Get your free checklist to Turn Your Business Success into Lasting Wealth  https://info.thesummitcfo.com/investment-readiness-checklist

    37 min
  7. 12/16/2025 · VIDEO

    The operational wins that happen when founders stop doing everything with Dan Salganik

    Show Notes: In this episode, Heather talks with Dan Salganik, Co-Founder of VisualFizz, about the realities of growing an agency, stepping into the full CEO role, and reshaping a business through strategic focus. Dan shares his journey of letting go of day-to-day client work, trusting his team, and protecting his time so he can focus on sales, long-term initiatives, and aggressive revenue goals. He explains how freeing himself from weekly project execution allowed his agency to rapidly launch major campaigns, rebuild branding, and expand their pipeline. Heather and Dan explore the value of calendar boundaries, the importance of quiet thinking time, and the challenges of prioritization when you are running multiple ventures. Dan also breaks down how niching down transformed VisualFizz’s lead quality, credibility, and scalability. He explains how the agency organically carved out two strong verticals in B2B and cannabis by following proven success paths. The conversation turns personal as Dan shares his commitment to one hundred travel days per year, the tradeoffs of entrepreneurship, and his belief that freedom, focus, and intentional business design are the keys to a fulfilling life. The episode closes with his advice for entrepreneurs finding their niche, building quality first, and pursuing the opportunities that feel both natural and scalable. To connect with our guest, click on the links below: LinkedIn:  https://www.linkedin.com/in/dansalganik/ Website:  https://www.visualfizz.com/ Connect with me: https://www.linkedin.com/in/heather-parsons-cfo/ https://heatherparsons.com/links   Join the C-Suite Insiders Group:  https://www.facebook.com/groups/csuiteinsiders 🎁Get your free checklist to Turn Your Business Success into Lasting Wealth  https://info.thesummitcfo.com/investment-readiness-checklist

    51 min
  8. 12/09/2025 · VIDEO

    Preparing the Next Generation: Future Proofing Kids with Financial Education and Digital Skills

    Show Notes: In this episode of C Suite Secrets, host Heather Parsons sits down with Elena Czarnowski, founder of Kid Laboratories, former tech executive, educator, and author of Future Proof Kids in Ten Minutes a Week. Elena opens up about her journey from a 15 year career in technology to launching a fast growing education company focused on digital literacy, financial literacy, STEM, and responsible AI use for kids ages 5 to 14. Heather and Elena dive into why early financial literacy matters, how STEM education builds confidence, and how parents can introduce both in simple, practical ways, without feeling overwhelmed. Elena shares stories from her own children, illustrating how quickly kids absorb value centered financial lessons and how developing digital literacy can become a superpower rather than a distraction. They also discuss intentional tech use, delayed gratification, and how parents can shift the narrative from dopamine driven screen time to responsible, skill building technology habits. Elena introduces her R Cubed Method for guiding kids through learning and AI usage, and explains why AI education needs to become as normal as traditional subjects. This episode is packed with actionable tips for parents, entrepreneurs, and educators who want to raise confident, capable, financially wise kids ready to thrive in a rapidly changing world.   Bio:   Elena Czarnowski is an educator, curriculum designer, and founder of Kid Laboratories, a learning company that helps families raise future-ready kids. After years working in both tech and teaching, she saw that students weren’t getting the real-world skills they need. So she created simple, 10-minute lessons that build digital literacy, financial literacy, and character strength—the three foundations kids need in an AI-driven world. Her upcoming book, Future-Proof Kids, gives parents easy, fun tools they can use at home to help their children grow confident, capable, and resilient. Blending research with real family life, Elena brings a warm, playful approach to modern parenting and believes every child can become a creative, empowered problem-solver.   To connect with our guest, click on the links below: https://www.instagram.com/p/DPJVf_TkVsB/ Website:  http://www.kidlaboratories.com   Connect with me: https://www.linkedin.com/in/heather-parsons-cfo/   Join the C-Suite Insiders Group:  https://www.facebook.com/groups/csuiteinsiders 🎁Get your free checklist to Turn Your Business Success into Lasting Wealth  https://info.thesummitcfo.com/investment-readiness-checklist

    41 min
5
out of 5
3 Ratings

About

C-Suite Secrets is the go-to podcast for entrepreneurs ready to scale smarter and lead stronger. Hosted by Heather Parsons—Fractional CFO, business strategist, and real estate investor—each episode features candid conversations with high-performing founders and C-suite executives. Get real-world strategies on cash flow, operations, leadership, and growth from experts who’ve been in the trenches. It’s not just theory—it’s the secrets behind sustainable success.