Campaign Chemistry

Campaign US

On Campaign Chemistry, a podcast from Campaign US, we pick the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.

  1. Campaign Cannes Global Podcast, Ep. 1: ‘Take time to absorb the work and the conversations’

    5d ago ·  Bonus

    Campaign Cannes Global Podcast, Ep. 1: ‘Take time to absorb the work and the conversations’

    The Campaign team looks forward to Cannes Lions in this preview episode about the festival, which runs from 22 to 26 June. Editors from our sites around the world give their tips for the festival and discuss everything that’s going on at Campaign House, our dedicated venue at Cannes. Plus they talk about how the Lions award entry rules have changed this year, the work from their region that they would like to see win and the mood in the ad industry. Gideon Spanier, UK editor-in-chief of Campaign, hosts the podcast, alongside Maisie McCabe, editor of Campaign UK, Nikita Mishra, editor of Campaign Asia, Jameson Fleming, editorial director of Campaign US, Vinita Bhatia, editor of Campaign India, and Chris Powell, co-editor of Campaign Canada. This is the first of three Cannes global podcast episodes. The second episode will be recorded at Campaign House and published during the festival and the final episode will look back on Cannes and be released the following week. See the full agenda for Campaign House here.  campaignlive.com   Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    28 min
  2. Campaign Chemistry: Chili's Grill and Bar's Jesse Johnson

    Jun 18

    Campaign Chemistry: Chili's Grill and Bar's Jesse Johnson

    In this conversation, Jesse Johnson, VP of marketing at Chili's Grill and Bar, discusses the brand's innovative marketing strategies, operational excellence and successful campaigns that have contributed to its turnaround. He highlights the importance of understanding consumer insights, the synergy between marketing and operations and the role of celebrity partnerships in enhancing brand authenticity. Johnson also shares insights into future campaigns and the brand's ongoing momentum in the competitive restaurant industry. Get ready to dig in. campaignlive.com   Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    31 min
  3. Campaign Chemistry: Land O’Lakes’ Heather Malenshek

    Jun 11

    Campaign Chemistry: Land O’Lakes’ Heather Malenshek

    When most people think of Land O’Lakes, they think of the butter in their fridge. But the reality is a $17 billion agribusiness powerhouse that feeds 100 million animals a day and touches every single point of the food value chain. In this episode, Heather Malenshek, SVP and CMO of Land O’Lakes, sits down to look beyond the dairy aisle. She dives deep into the company’s unique cooperative model, the delicate balance of marketing across both B2B and B2C landscapes and why legacy brands hold a unique kind of cultural power. Malenshek also breaks down the Modern Rural Collective and Repicturing Rural initiative — a partnership with Getty Images born out of the stunning stat that two-thirds of rural Americans feel entirely misunderstood by mainstream advertisers. From busting myths about rural entrepreneurship to changing how the media portrays modern agriculture, Malenshek shares how Land O'Lakes is rewriting the narrative of America’s heartland. campaignlive.com   Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    39 min
  4. Campaign Chemistry: Day One Agency's Josh Rosenberg

    Jun 5

    Campaign Chemistry: Day One Agency's Josh Rosenberg

    Day One Agency’s efforts to capture Gen Z’s attention with Adam Levine-inspired Chipotle campaigns and Webby-winning Converse launches have paid off: the midsize agency reported a 7.4% revenue increase for 2025. For CEO Josh Rosenberg, the key isn’t about chasing every fleeting TikTok trend, it’s about radical listening. In this episode, Josh sits down to discuss the delicate balance of keeping legacy brands like L.L. Bean modern without losing their core identity, and how they turned a viral internet meme into a massive, community-driven campaign for Chipotle. He breaks down why true authenticity is a brand's ultimate defense in the age of AI, how Day One’s new editorial work helps clients navigate an increasingly complex cultural landscape and what the agency’s signature "Day One Orange" says about their approach to fresh storytelling. campaignlive.com   Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    20 min
  5. Campaign Chemistry: Mekanism co-founders Jason Harris, Tommy Means, and director Tony Benna

    May 29

    Campaign Chemistry: Mekanism co-founders Jason Harris, Tommy Means, and director Tony Benna

    When Andre Ricciardi was diagnosed with terminal colon cancer, he didn’t want a somber eulogy or a tragic retrospective. He wanted to be called an "idiot" for not going with his friend, Lee, to get a potentially lifesaving colonoscopy a year earlier.   In this episode, we sit down with Mekanism co-founders — CEO Jason Harris and Chief Creative Officer Tommy Means, and Andre is an Idiot director Tony Benna, who also worked alongside Andre at the creative agency, to discuss the documentary and the "Colonoscopy Reminder" campaign they launched to support the film and raise awareness of the illness,  The film is a masterclass in "humor in adversity," born from Andre’s own desire to use his final days to shout a message from the rooftops: get your colonoscopy.   We explore the emotional tightrope of filming a friend’s final act, the cultural impact the project had on their agency, and the incredible reception at Sundance. From the absurdity of the title to the life-saving advocacy work now being done in Andre's name, this conversation proves that while death might be a taboo subject, laughter is often the best way to start the conversation. It’s a story of legacy, the power of creative storytelling, and the profound community bonds that form when we face our darkest moments with a smile.     campaignlive.com   Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    36 min
  6. Campaign Chemistry: Laurie Lam, E.l.f. Beauty

    May 21

    Campaign Chemistry: Laurie Lam, E.l.f. Beauty

    In this conversation, E.l.f. Beauty’s Chief Brand Officer, Laurie Lam, gives us a glimpse into the foundation behind the foundation-maker, taking us through some of the innovative marketing strategies and campaigns that have defined the disruptive beauty brand's success and fueled its growth to a nearly $2 billion a year business. Lam shares insights into the company’s unconventional history, its commitment to listening to consumer feedback, and how it taps into strategic partnerships and collaborations with notable figures onscreen, online and in real life to enhance its mission and brand relevance. We also discuss the role community engagement, social responsibility, and diversity plays in E.l.f.'s creative and advocacy work, and Lam shares advice for aspiring beauty professionals navigating the evolving landscape of the beauty industry. In a climate where many brands are just saving face with performative initiatives, E.l.f. continues to put its best one on while unapologetically tackling important issues that are not so e.l.fing pretty. campaignlive.com   Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    36 min
  7. Campaign Chemistry: Marie Stafford and Emma Chiu, VML Intelligence

    May 14

    Campaign Chemistry: Marie Stafford and Emma Chiu, VML Intelligence

    In a world that feels increasingly messy and contradictory, how do brands find a clear path forward? This week, we sit down with Marie Stafford and Emma Chiu, global directors at VML Intelligence, to explore the findings of their annual Future 100 report. The conversation dives deep into the cultural phenomenon of "dysoptimism," a state where consumers are bracing for a dystopian future while simultaneously craving practical reasons to stay hopeful. From the cyclical nature of fashion trends to the rise of "blunt communication," we discuss why brand honesty is the ultimate currency in a post-truth era. We also look at the role of AI in storytelling, emphasizing that while technology is a powerful tool, true creativity remains a fundamentally human endeavor. It’s an essential look at how brands can navigate the complex, contradictory, and deeply human landscape of tomorrow. campaignlive.com   Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    33 min
  8. Closing the loop in CTV with PayPal Ads

    May 11 ·  Bonus

    Closing the loop in CTV with PayPal Ads

    Abstract: In this episode, we explore how PayPal Ads is transforming CTV from a black box into a revenue-driving channel by tying ad exposure directly to verified purchases. With its new Curated Ads offering and PayPal Ads ID solution, PayPal introduces financial-grade data and deterministic identity, giving marketers and CFOs something they have long lacked: clear, cross-platform proof of real business impact. campaignlive.com   Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    24 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

On Campaign Chemistry, a podcast from Campaign US, we pick the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.

Information

  • Creator
    Campaign US
  • Years Active
    2021 - 2026
  • Episodes
    301
  • Rating
    Explicit
  • Show Website
    Campaign Chemistry

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