Candle Business PRO

Sabastian Garsnett
  • 4.8 (45)
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The Candle Business Pro Podcast is your go-to show for turning your passion for candle making into a thriving business. Hosted by Sabastian Garsnett — co-founder of Garsnett Beacon Candle Co. and creator of Candle Business PRO — this podcast shares the real strategies that helped us grow from small-batch pours to three storefronts and 140+ wholesale accounts.Whether you're just starting or ready to scale, each episode dives into practical, proven tactics around branding, markets, product launches, email marketing, pouring parties, fundraisers, and more — all through the lens of a candle business.New episodes drop weekly. Hit subscribe and join a growing community of makers who are ready to go pro.

  1. The #1 Growth Hack in Our Candle Business

    4D AGO

    The #1 Growth Hack in Our Candle Business

    Forget the “magic ad” and the viral post. We break down why steady, repeatable actions—not hacks—have grown our candle brand year after year, and how you can apply the same playbook without burning out. From cadence to customer trust, we map the exact steps that compound results in a product business. We start with the power of showing up on a schedule you can actually maintain. One weekly email, a few thoughtful social posts, consistent markets and launch cycles—this predictable rhythm trains your audience to expect you and respond. Then we dig into messaging alignment: how a calm, grounding brand voice should read the same on your website, in emails, on Instagram, and at your market booth, so customers instantly know who you are, who your candles are for, and why they should choose you. Next, we push back on trend-chasing that fractures identity and erodes margins. Instead, we explain how a stable product point of view makes your brand recognizable from across the aisle and increases repeat purchasing. We also open the curtain on “boring” operations—standard suppliers, repeatable processes, and a steady core lineup—that free up creativity for storytelling, photography, and customer experience while making wholesale and fulfillment far smoother. Finally, we detail product consistency and the role of a familiar core collection, supported by seasonal accents, to simplify inventory and make marketing easier. To round it out, we share three bonus guardrails: consistent pricing to build confidence and credibility, patience through the quiet middle where most businesses quit, and unwavering values that show up in marketing, partnerships, community, and customer care. There’s no shortcut that replaces this work. Consistency compounds—slowly at first, then all at once—when you commit for six months and hold the line. If this resonated, subscribe, share it with a fellow maker, and leave a quick review. Then tell us: what will you commit to doing consistently for the next six months? Send a text SPONSORS & DEALS 💼 View exclusive deals only for podcast listeners *** WHEN YOU'RE READY 📬 Free Candle Business Supply List 🚀 #1 Candle Making Course 🧪 Mastering Wholesale Course 🧞‍♂️ Join the Inner Circle! *** CONNECT 🐦 Free Facebook Group 📹 Subscribe on YouTube 📸 Connect on Instagram *** SHOW LOVE 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    7 min
  2. Candles or Wax Melts? How to Sell, Stay Motivated, and Grow in Slow Months

    FEB 4

    Candles or Wax Melts? How to Sell, Stay Motivated, and Grow in Slow Months

    #036. We answer five listener questions on building a profitable candle brand. From candles vs wax melts to surviving slow months, we share practical ways to sell, stay motivated, and turn B2B relationships into steady revenue. • choosing candles vs wax melts based on demand and production • validating a product line before expanding formats • matching marketing channels to buyer behavior • using markets, wholesale, and private label to grow • building skills in social, ads, and design to drive traffic • writing scent descriptions that convert online • pivoting from DTC to wholesale during slow months • corporate gifting strategies and real account examples • systems for outreach, catalogs, and follow‑ups • resources and community support for ongoing learning Join the Inner Circle at candlebusinesspro.com or use the links in the show notes to get started Send a text SPONSORS & DEALS 💼 View exclusive deals only for podcast listeners *** WHEN YOU'RE READY 📬 Free Candle Business Supply List 🚀 #1 Candle Making Course 🧪 Mastering Wholesale Course 🧞‍♂️ Join the Inner Circle! *** CONNECT 🐦 Free Facebook Group 📹 Subscribe on YouTube 📸 Connect on Instagram *** SHOW LOVE 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    19 min
  3. How We Actually Make Candles That Sell: Supplies, Temps, Scents, and Sales

    JAN 28

    How We Actually Make Candles That Sell: Supplies, Temps, Scents, and Sales

    #035. Thinking about starting a candle business or learning how to make candles the right way? In this episode, we’re answering real questions from new and growing candle makers who want clarity before wasting time or money. We cover the most common mistakes beginners make when they first start making candles and what actually matters if you want candles that burn well, smell great, and sell consistently. Inside this episode, you’ll learn: • The essential candle making supplies you actually need when starting out  • What you do not need to buy right away (and what can wait)  • How to go from selling candles to friends and family to getting public sales  • Different ways to sell candles beyond social media, including markets, fundraisers, and wholesale  • What people really look for in a higher-end or more elevated candle  • How to think about fragrance load percentage and why we start at 8%  • How wick size, wax type, and fragrance load all work together  • Wax temperatures explained clearly: heating, adding fragrance, and pouring  • Why following supplier guidelines matters and when to adjust through testing If you’re searching for:  how to start a candle business  how to make candles for beginners  candle making tips that actually work  candle fragrance load explained  best candle making temperatures this episode will help you build a strong foundation without overcomplicating things. Send a text SPONSORS & DEALS 💼 View exclusive deals only for podcast listeners *** WHEN YOU'RE READY 📬 Free Candle Business Supply List 🚀 #1 Candle Making Course 🧪 Mastering Wholesale Course 🧞‍♂️ Join the Inner Circle! *** CONNECT 🐦 Free Facebook Group 📹 Subscribe on YouTube 📸 Connect on Instagram *** SHOW LOVE 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    19 min
  4. How We Price Our Candles and Protect Our Business With Insurance

    JAN 21

    How We Price Our Candles and Protect Our Business With Insurance

    We answer listener questions on forming an LLC, choosing insurance, sourcing labels and vessels, picking five winning fragrances, hosting candle parties, and pricing with confidence. Along the way, we share the mindset shifts that keep fear quiet and momentum strong. • deciding when to form an LLC and get permits • where to find maker-friendly insurance and what it covers • sourcing labels, vessel MOQs, and split shipping tactics • five starter fragrances that sell across audiences • handling fear, building confidence, and stacking early wins • how to run profitable candle-making parties • pricing by niche, margins, and reverse engineering costs • preparing for wholesale with sustainable unit economics Grab the free candle business guide at CandleBusinessPro.com/guide Send a text SPONSORS & DEALS 💼 View exclusive deals only for podcast listeners *** WHEN YOU'RE READY 📬 Free Candle Business Supply List 🚀 #1 Candle Making Course 🧪 Mastering Wholesale Course 🧞‍♂️ Join the Inner Circle! *** CONNECT 🐦 Free Facebook Group 📹 Subscribe on YouTube 📸 Connect on Instagram *** SHOW LOVE 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    27 min
  5. From Shopify To SEO: The Software, Apps, and Tools Powering A Growing Candle Brand

    JAN 14

    From Shopify To SEO: The Software, Apps, and Tools Powering A Growing Candle Brand

    We share the exact software stack behind our candle company, from storefront and POS to email, inventory, and SEO. The focus stays on affordable starts, smart upgrades, and tools that integrate so they save time and make money. • choosing Shopify for e‑commerce and POS • carrying Square as a no‑signal backup • running subscriptions with Appstle • starting email on Shopify, upgrading to Klaviyo • using Meta Ads Manager with simple weekly checks • turning on Google Merchant for product visibility • picking QuickBooks, considering Wave or spreadsheets • standardising work on Google Workspace, Docs, Sheets • tracking raw materials and COGS with Inventora • building graphics and images in Canva • measuring with Google Analytics and Search Console • lifting rankings using Ahrefs’ free tools Subscribe to Candle Business Pro on YouTube and join the Inner Circle for workshops, office hours, and step‑by‑step store builds Send a text SPONSORS & DEALS 💼 View exclusive deals only for podcast listeners *** WHEN YOU'RE READY 📬 Free Candle Business Supply List 🚀 #1 Candle Making Course 🧪 Mastering Wholesale Course 🧞‍♂️ Join the Inner Circle! *** CONNECT 🐦 Free Facebook Group 📹 Subscribe on YouTube 📸 Connect on Instagram *** SHOW LOVE 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    37 min
  6. 2026 Candle Business Goal Setting That Actually Works

    JAN 7

    2026 Candle Business Goal Setting That Actually Works

    #032. Here is the free Goal Setting Template: https://www.candlebusinesspro.com/2026goalsetting We share a transparent look at our numbers, then guide a full 2026 planning workshop across seven life and business areas. The goal is a simple, focused plan you will actually follow, with three SMART goals, clear triggers, and real accountability. • seven goal areas that support each other • emotional targets and mindset you want • one skill that unlocks leverage • physical habits that protect energy • relationship rituals for presence • business focus by channel and role • hobbies as a reset for creativity • financial “enough” defined by life needs • pick three goals from different areas • make them SMART and time-bound • first steps, triggers, accountability partners • why consistency beats constant pivots • email cadence and stable product lines Join the Inner Circle before doors close this weekend, grab the candle making course and wholesale course on sale, and download the free worksheet via the link in the email Send a text SPONSORS & DEALS 💼 View exclusive deals only for podcast listeners *** WHEN YOU'RE READY 📬 Free Candle Business Supply List 🚀 #1 Candle Making Course 🧪 Mastering Wholesale Course 🧞‍♂️ Join the Inner Circle! *** CONNECT 🐦 Free Facebook Group 📹 Subscribe on YouTube 📸 Connect on Instagram *** SHOW LOVE 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    1h 17m
  7. 5 Candle Business Questions Answered (LLC, Insurance, Pricing, Best Scents + More)

    12/17/2025

    5 Candle Business Questions Answered (LLC, Insurance, Pricing, Best Scents + More)

    #031. Ready to turn your candle hobby into a business that pays for itself and then some? We tackle the maker questions that matter most: when to formalize your business with an LLC, how to register for sales tax so you can buy supplies tax‑exempt, and what kind of insurance protects you once you start selling at markets, online, or in a storefront. We share the practical steps we used, the providers we tried, and the costs that actually make sense for a young brand. From there, we get tactical with sourcing. You’ll hear our approach to labels and packaging—separating smart design from affordable printing—and how to find unique vessels without locking yourself into massive custom minimums. We talk timelines and freight tradeoffs, including when a split shipment by air and sea can prevent stockouts without destroying your margins. If you’re planning holiday inventory or a new launch, these details will save you time and cash. We also map out a focused five-scent launch lineup that converts: a bright citrus bestseller, a masculine wood note for gifting and household consensus, a spa-inspired blend for daily burn, a recognizable mint-eucalyptus profile that reassures cautious buyers, and a versatile lavender that sells online because shoppers know the note. Then we go deep on confidence and pricing. You’ll learn how to choose your niche, study the shelves you want to be on, pick your retail first, and engineer costs to hit at least a 4x multiple—so wholesale, marketing, and growth stay within reach. If you’ve wondered how to host profitable candle pouring parties, we share our playbook from mobile events to store-based workshops and explain why experiences can become a powerful revenue stream. By the end, you’ll have a clear path to structure your business, source smarter, pick scents that sell, and price with conviction. Enjoy the conversation, share it with a maker friend, and don’t forget to subscribe and leave a quick review so we can answer your next question on air. Send a text SPONSORS & DEALS 💼 View exclusive deals only for podcast listeners *** WHEN YOU'RE READY 📬 Free Candle Business Supply List 🚀 #1 Candle Making Course 🧪 Mastering Wholesale Course 🧞‍♂️ Join the Inner Circle! *** CONNECT 🐦 Free Facebook Group 📹 Subscribe on YouTube 📸 Connect on Instagram *** SHOW LOVE 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    27 min
  8. The "Imperfect Launch" Strategy

    12/10/2025

    The "Imperfect Launch" Strategy

    #030 Are you stuck in the "testing phase" of your candle business? Do you feel like you can't launch until you have the perfect logo, a $5,000 website, and custom packaging? In this episode, we’re busting the myth of the "Perfect Launch." I’m sharing the story of how Garnet Beacon Candle Co. launched with a choppy, blocky Canva logo and still grew to over $550k/year in retail sales. Perfectionism is just procrastination in disguise, and it’s killing your momentum. We cover how to let the market become your teacher and the exact "Minimum Viable Launch" checklist you need to start making money. In this video, we discuss: Why your logo and branding don't matter as much as you think (at first). The danger of "Follow loops" on social media. How to launch with a small scent collection (and why 10 scents was a mistake!). The 6 Essentials you MUST have before launching. The 6 Launch Essentials Checklist: Safety: Candle testing must be locked in. Legality: Business registration & Sales Tax setup. Protection: Business Insurance (it pays for itself!). Sales Channel: A working website (Shopify recommended). Trust: A basic social media presence. Retention: An email capture system (Klaviyo or Shopify Inbox). Send a text SPONSORS & DEALS 💼 View exclusive deals only for podcast listeners *** WHEN YOU'RE READY 📬 Free Candle Business Supply List 🚀 #1 Candle Making Course 🧪 Mastering Wholesale Course 🧞‍♂️ Join the Inner Circle! *** CONNECT 🐦 Free Facebook Group 📹 Subscribe on YouTube 📸 Connect on Instagram *** SHOW LOVE 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    22 min
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Trailer

4.8
out of 5
45 Ratings

About

The Candle Business Pro Podcast is your go-to show for turning your passion for candle making into a thriving business. Hosted by Sabastian Garsnett — co-founder of Garsnett Beacon Candle Co. and creator of Candle Business PRO — this podcast shares the real strategies that helped us grow from small-batch pours to three storefronts and 140+ wholesale accounts.Whether you're just starting or ready to scale, each episode dives into practical, proven tactics around branding, markets, product launches, email marketing, pouring parties, fundraisers, and more — all through the lens of a candle business.New episodes drop weekly. Hit subscribe and join a growing community of makers who are ready to go pro.

Information

  • Creator
    Sabastian Garsnett
  • Years Active
    2025 - 2026
  • Episodes
    38
  • Rating
    Clean
  • Copyright
    © 2026 Candle Business PRO
  • Show Website
    Candle Business PRO