Candle Business PRO

Sabastian Garsnett

The Candle Business Pro Podcast is your go-to show for turning your passion for candle making into a thriving business. Hosted by Sabastian Garsnett — co-founder of Garsnett Beacon Candle Co. and creator of Candle Business PRO — this podcast shares the real strategies that helped us grow from small-batch pours to three storefronts and 140+ wholesale accounts.Whether you're just starting or ready to scale, each episode dives into practical, proven tactics around branding, markets, product launches, email marketing, pouring parties, fundraisers, and more — all through the lens of a candle business.New episodes drop weekly. Hit subscribe and join a growing community of makers who are ready to go pro.

  1. Starting a Candle Business? Why You Need a Mentor or Accountability Partner

    2D AGO

    Starting a Candle Business? Why You Need a Mentor or Accountability Partner

    #041. Candle making can look peaceful from the outside, but builders know the truth: a tunneled candle, a dead market day, or a wholesale pitch that gets ghosted can mess with your confidence fast. We’re talking about the one thing that quietly changes everything for a candle business: having the right people around you. Not a giant audience, not a random group chat, but real accountability and real mentorship that keeps you moving when you’d normally stall out.  We unpack why isolation slows growth for handmade candle makers, especially when the people in your life don’t understand margins, wholesale pricing, inventory decisions, or the mental load of constant testing. Then we get practical about accountability partners: why speaking goals out loud beats keeping them in a notebook, and how a simple weekly check-in can stop the “tweak it forever” cycle and get your Shopify store, launches, and wholesale outreach done.  We also draw a clear line between an accountability partner who walks beside you and a mentor who’s a few steps ahead. A strong candle business mentor can help you avoid expensive mistakes in pricing, inventory, and spending, spot blind spots you can’t see, and push you toward bolder decisions when you’re playing small. Finally, we share concrete ways to find community through Facebook groups, craft markets, social media, local creative networks, and structured paid programs, plus red flags to avoid so your growth environment stays healthy.  If you’re ready to build with support, listen now, share this with a maker friend, and subscribe so you don’t miss what’s next. After you listen, leave a review and tell us: where are you going to find your candle people this week? Send a text SPONSORS & DEALS 💼 View exclusive deals only for podcast listeners *** WHEN YOU'RE READY 📬 Free Candle Business Supply List 🚀 #1 Candle Making Course 🧪 Mastering Wholesale Course 🧞‍♂️ Join the Inner Circle! *** CONNECT 🐦 Free Facebook Group 📹 Subscribe on YouTube 📸 Connect on Instagram *** SHOW LOVE 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    9 min
  2. The #1 Growth Hack in Our Candle Business

    FEB 11

    The #1 Growth Hack in Our Candle Business

    Forget the “magic ad” and the viral post. We break down why steady, repeatable actions—not hacks—have grown our candle brand year after year, and how you can apply the same playbook without burning out. From cadence to customer trust, we map the exact steps that compound results in a product business. We start with the power of showing up on a schedule you can actually maintain. One weekly email, a few thoughtful social posts, consistent markets and launch cycles—this predictable rhythm trains your audience to expect you and respond. Then we dig into messaging alignment: how a calm, grounding brand voice should read the same on your website, in emails, on Instagram, and at your market booth, so customers instantly know who you are, who your candles are for, and why they should choose you. Next, we push back on trend-chasing that fractures identity and erodes margins. Instead, we explain how a stable product point of view makes your brand recognizable from across the aisle and increases repeat purchasing. We also open the curtain on “boring” operations—standard suppliers, repeatable processes, and a steady core lineup—that free up creativity for storytelling, photography, and customer experience while making wholesale and fulfillment far smoother. Finally, we detail product consistency and the role of a familiar core collection, supported by seasonal accents, to simplify inventory and make marketing easier. To round it out, we share three bonus guardrails: consistent pricing to build confidence and credibility, patience through the quiet middle where most businesses quit, and unwavering values that show up in marketing, partnerships, community, and customer care. There’s no shortcut that replaces this work. Consistency compounds—slowly at first, then all at once—when you commit for six months and hold the line. If this resonated, subscribe, share it with a fellow maker, and leave a quick review. Then tell us: what will you commit to doing consistently for the next six months? Send a text SPONSORS & DEALS 💼 View exclusive deals only for podcast listeners *** WHEN YOU'RE READY 📬 Free Candle Business Supply List 🚀 #1 Candle Making Course 🧪 Mastering Wholesale Course 🧞‍♂️ Join the Inner Circle! *** CONNECT 🐦 Free Facebook Group 📹 Subscribe on YouTube 📸 Connect on Instagram *** SHOW LOVE 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    7 min
  3. How We Actually Make Candles That Sell: Supplies, Temps, Scents, and Sales

    JAN 28

    How We Actually Make Candles That Sell: Supplies, Temps, Scents, and Sales

    #035. Thinking about starting a candle business or learning how to make candles the right way? In this episode, we’re answering real questions from new and growing candle makers who want clarity before wasting time or money. We cover the most common mistakes beginners make when they first start making candles and what actually matters if you want candles that burn well, smell great, and sell consistently. Inside this episode, you’ll learn: • The essential candle making supplies you actually need when starting out  • What you do not need to buy right away (and what can wait)  • How to go from selling candles to friends and family to getting public sales  • Different ways to sell candles beyond social media, including markets, fundraisers, and wholesale  • What people really look for in a higher-end or more elevated candle  • How to think about fragrance load percentage and why we start at 8%  • How wick size, wax type, and fragrance load all work together  • Wax temperatures explained clearly: heating, adding fragrance, and pouring  • Why following supplier guidelines matters and when to adjust through testing If you’re searching for:  how to start a candle business  how to make candles for beginners  candle making tips that actually work  candle fragrance load explained  best candle making temperatures this episode will help you build a strong foundation without overcomplicating things. Send a text SPONSORS & DEALS 💼 View exclusive deals only for podcast listeners *** WHEN YOU'RE READY 📬 Free Candle Business Supply List 🚀 #1 Candle Making Course 🧪 Mastering Wholesale Course 🧞‍♂️ Join the Inner Circle! *** CONNECT 🐦 Free Facebook Group 📹 Subscribe on YouTube 📸 Connect on Instagram *** SHOW LOVE 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    19 min

Trailer

4.8
out of 5
47 Ratings

About

The Candle Business Pro Podcast is your go-to show for turning your passion for candle making into a thriving business. Hosted by Sabastian Garsnett — co-founder of Garsnett Beacon Candle Co. and creator of Candle Business PRO — this podcast shares the real strategies that helped us grow from small-batch pours to three storefronts and 140+ wholesale accounts.Whether you're just starting or ready to scale, each episode dives into practical, proven tactics around branding, markets, product launches, email marketing, pouring parties, fundraisers, and more — all through the lens of a candle business.New episodes drop weekly. Hit subscribe and join a growing community of makers who are ready to go pro.

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