CAREERYAP

Ellie de Wit

careeryap is the #1 podcast for women building big careers. if you want to grow your career, confidence, and income, you’re in the right place. join the founder of MOXIE, Ellie de Wit, as she learns from leaders, experts and founders how to level up your career *and* life. each episode you’ll walk away with actionable career advice and inspiring success stories to get you to that next level. let's get down to business! p.s. if you're an ambitious woman, come join us at MOXIE - the member-only club for women building big careers. [getmoxie.io]

  1. 8h ago

    Ep 41 - AI Is Telling Women to Ask for Less

    If AI still feels like a hype train you haven't jumped on - and a little voice keeps asking whether you should even bother - this episode is for you. Valerie Chapman is the co-founder of Ruth AI, where she's building AI agents to help close the gender wage gap - her new research study with The Harris Poll was just featured in Fast Company. She's here to break down why women can't afford to be invisible in the agentic era - and the exact tools, prompts, and workflows to start building your personal brand with AI today. If you've ever thought AI just isn't for you - this episode is going to change that. WE COVER Why AI tells women to ask for $120K lessHow to use AI to connect your non-linear career dotsThe Claude project that becomes your personal brand HQThe NotebookLM hack that beats any vision boardWhy you claim the title first and grow into itHer full tool stack: Claude, NotebookLM, Granola, Lovable CHAPTERS 1:06 – Intro + welcome 6:21 – The research: AI tells women to ask for less 9:05 – Two layoffs by 25 → the lightbulb 13:39 – What's actually in your control 25:25 – The Claude project for your personal brand 29:42 – The NotebookLM manifestation hack 35:43 – Build yourself a weekly research agent 38:17 – Valerie's best advice ever MY LINKS Ellie's LinkedIn: https://www.linkedin.com/in/elliedewit/Ellie's IG: https://www.instagram.com/elliedewit_/MOXIE: https://www.getmoxie.ioMOXIE IG: https://www.instagram.com/getmoxie.io/MOXIE TikTok: https://www.tiktok.com/@getmoxie.io EPISODE LINKS Valerie's LinkedIn: https://www.linkedin.com/in/valeriechapman/Valerie's IG: https://www.instagram.com/valeriechapman/Valerie's TikTok: https://www.tiktok.com/@valeriechapmanValerie's YouTube: https://www.youtube.com/@valeriechapmanRuth AI: https://ruthapp.aiThe Ruth AI x Harris Poll research study: https://ruthapp.ai/researchThe Ruth Report (Valerie's Substack): https://ruthai.substack.com/Claude: https://claude.aiNotebookLM: https://notebooklm.google.comGranola: https://www.granola.aiLovable: https://lovable.dev

  2. Aug 18

    Ep 40- Why Your Job Doesn't Need to Be Your Purpose

    If everyone around you seems to have found their "passion" at work - and you secretly feel like your job is just… fine, and you've started wondering if something is wrong with you - this episode is for you. Jessica Zwaan is the VP of People Strategy & Operations at Leapsome, a two-time author, and an ex-COO who interviewed almost 200 people about what work actually does for us. She's here to talk about why your job doesn't need to be your calling - and how to figure out what your job is actually doing for you. If you've ever felt guilty that your work is "just work" - this episode is going to change that. WE COVER: Why your job doesn't need to be your callingThe three ways people relate to work: job, career, callingHow to figure out what actually motivates youWhy "just quit your 9-5" is terrible adviceWhy a step back can be a leap forwardWhy quitting Instagram made her relationships deeper CHAPTERS: 1:06 – Intro + welcome 2:44 – It's your job to figure it out 5:13 – Your job is a product you subscribe to 7:35 – Job, career, or calling? 12:33 – The purpose myth (and work theater) 17:56 – "Nothing is broken in me" 28:57 – The step back that was a leap forward 48:19 – Jessie's best advice ever MY LINKS: Ellie's LinkedIn: https://www.linkedin.com/in/elliedewit/Ellie's IG: https://www.instagram.com/elliedewit_/MOXIE: https://www.getmoxie.ioMOXIE IG: https://www.instagram.com/getmoxie.io/MOXIE TikTok: https://www.tiktok.com/@getmoxie.io EPISODE LINKS: Jessie's LinkedIn: https://www.linkedin.com/in/jessicamayzwaan/Jessie's website: https://www.jessicazwaan.com/📚 Purpose and Work — Jessica Zwaan: https://www.koganpage.com/hr-learning-development/purpose-and-work-9781398621947📚 Built for People — Jessica Zwaan: https://www.koganpage.com/hr-learning-development/built-for-people-9781398608023Jessie's newsletter (MPL Build): https://www.mplbuild.com/Leapsome: https://www.leapsome.com/Modern People Leader podcast: https://www.modernpeopleleader.com/📚 The Experience Economy — Joseph Pine & James Gilmore: https://www.amazon.com/Experience-Economy-New-Preface-Authors/dp/1633697975

  3. Aug 4

    Ep 39 - Harvard Expert Reveals: How To Manage Your Boss

    If you've ever felt like your career is just happening to you - the overwhelming workload, the bad manager, the colleague who talks over you in every meeting - this episode is going to hand you the controls back. Elizabeth Lotardo is the author of Leading Yourself, a Harvard Business Review contributor, and a LinkedIn Learning instructor whose courses have reached over 2 million people. She's sharing the exact brain hacks and scripts she uses to help people stop waiting to be saved at work and start actually driving their own career. Practical, specific, and immediately usable. If you've ever sat there thinking "why is no one doing anything about this?" - this episode will make you realise you were the answer all along. WE COVER: How to push back on an unrealistic workload without sounding like you're complainingHow to set boundaries that people actually respectHow to handle micromanagers, ghost managers, and truly toxic onesHow to stop being talked over in meetings - for goodWhat to do when a colleague steals credit for your work CHAPTERS: 1:06 – Intro + welcome 5:53 – No one is coming to save you (and why that's great news) 8:31 – The "you told me" hack for impossible workloads 18:08 – Missed deadlines and "that's on me" 21:52 – Handling constant change with "this is my chance" 28:49 – Micromanagers, ghost managers, and toxic ones 37:53 – Being talked over and credit stealers 45:47 – Elizabeth's best advice MY LINKS: Eline's LinkedIn: https://www.linkedin.com/in/eline-de-wit/ MOXIE: https://www.getmoxie.io MOXIE IG: https://www.instagram.com/getmoxie.io/ MOXIE TikTok: https://www.tiktok.com/@getmoxie.io EPISODE LINKS: Elizabeth's website: https://www.elizabethlotardo.com Elizabeth on Instagram: https://www.instagram.com/elizabethlotardo/ Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabethlotardo/ 📚 Leading Yourself — Elizabeth Lotardo: https://www.amazon.com/Leading-Yourself-Meaning-Opportunities-Already/dp/1394238703 LinkedIn Learning — Leading Yourself course: https://www.linkedin.com/learning/leading-yourself Elizabeth's HBR articles: https://www.elizabethlotardo.com/writing 📚 Atomic Habits — James Clear: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299

  4. Jul 28

    Ep. 38 - She's Making Period Products Free - And Having Brands Pay For It. Forbes 30u30's Remy Tucker On Fixing Women's Health.

    Remy Tucker spotted a billion-dollar opportunity hiding in plain sight - and it's changing women's health for good. She's the founder of On The House, fresh off the Forbes 30 Under 30 list, and she's figured out how to make period products free for women everywhere - and have brands compete to pay for it. We're getting into how she found this blind spot in women's health, how she raised VC funding with zero finance background, and the business model that makes it all possible. WE COVER How she went from student midwife to VC-backed founderThe ad-funded business model that makes period products free for womenHow to raise VC funding with zero finance backgroundThe founder mindset: rejection therapy, delusion, and why failure isn't an option CHAPTERS 1:06 – Intro + welcome 2:35 – What she knows now that she wishes she'd known earlier 4:14 – The idea behind On The House 8:28 – The moment she decided to go all in 22:38 – Building your network from scratch 27:40 – Building in public and creating your own luck 30:22 – The founder mindset: rejection therapy and delusion 35:06 – How to raise VC funding with zero background 44:56 – The one thing to do if you want to be a founder 51:11 – Best advice ever MY LINKS Ellie's LinkedIn: https://www.linkedin.com/in/elliedewit/Ellie's IG: https://www.instagram.com/elliedewit_/MOXIE: https://www.getmoxie.ioMOXIE IG: https://www.instagram.com/getmoxie.io/MOXIE TikTok: https://www.tiktok.com/@getmoxie.io EPISODE LINKS Remy's IG — @remytucker: https://www.instagram.com/remytucker/On The House IG — @onthehousegroup: https://www.instagram.com/onthehousegroup/Remy's LinkedIn: https://www.linkedin.com/in/remytucker/On The House website: https://www.onthehousegroup.com/

  5. Jul 21

    Ep. 37 - How To Get Started Growing Your Personal Brand On LinkedIn

    If you've been wanting to post on LinkedIn for months now, but something keeps stopping you - this episode is for you. This one's just me, sharing everything I learned growing my own following to 15k in about a year. I'm breaking down why LinkedIn is THE platform to bet on right now, the limiting beliefs that kept me small for way too long, how to actually get started from zero (even while you're still in your 9-5), and the exact system I built to post consistently without it taking over my life. If you've ever told yourself you'll start posting once you're more of an expert, or once you've got it all figured out - this episode is going to change that belief. WE COVER: Why LinkedIn is the single best platform to start on right nowThe two limiting beliefs keeping you from postingHow to get over "cringe mountain" and be seen tryingThe zero-to-one playbook: comments, topics, structure, cadenceWhy you should build your brand before you have a businessThe exact AI system I use to never run out of content CHAPTERS: 1:06 – Intro + welcome2:15 – Why LinkedIn is the platform to win on (the 1% stat)6:30 – The two limiting beliefs that held me back12:40 – Cringe mountain: the fear of being seen trying20:15 – Zero to one: how to actually get started30:50 – Cadence + finding your "expanders"37:20 – Build your brand while you're still employed42:00 – My exact AI content system49:30 – Start posting: your one takeaway MY LINKS: LinkedIn: https://www.linkedin.com/in/elliedewit/MOXIE: https://www.getmoxie.aiMOXIE IG: https://www.instagram.com/getmoxie.ai/Ellie IG: https://www.instagram.com/elliedewit_/ EPISODE LINKS: Whisperflow (voice-to-text): https://wisprflow.ai

  6. Jul 14

    Ep 36 - She Had Her Idea Stolen at 19 - And Came Back to Raise VC With Zero Network. Here's How Lamees Butt Did It.

    Lamees Butt had her first business idea stolen by a VC at 19. She spent the next decade learning everything (corporate, startups, AI) waiting for her moment. Now she’s the founder of Riser, the app rethinking how people find jobs - and she raised most of her pre-seed with no network, no warm intros, and no family money behind her. We get into the real talk on female founders and VC funding, why your product is no longer your moat, and what it actually takes to build when the odds are stacked against you. WE COVER How she built her first company at 19 — and had the idea stolen by a VCWhy your product is no longer your moat — and what isHow she raised 80% of her pre-seed through personal brand aloneThe truth about VC funding for women — is it actually changing?How to find your founding team when you're starting from zeroWhy hustle culture is killing your best ideas CHAPTERS 1:06 – Intro + welcome 2:30 – What she knows now that she wishes she'd known earlier 9:00 – Growing up in East London and building her first company at 19 16:10 – Getting her idea stolen — and what happened next 22:00 – From receptionist to Mercedes-Benz head office 27:30 – Joining an AI startup as employee two 31:30 – Why hustle culture kills creativity 33:00 – Where her confidence really came from 37:30 – How to raise VC funding with no network 41:00 – Is the 2% funding stat actually changing? 46:00 – The hardest moments building Riser 49:00 – How she found her founding team 53:00 – One thing to take away MY LINKS Ellie's LinkedIn: https://www.linkedin.com/in/elliedewit/Ellie's IG: https://www.instagram.com/elliedewit_/MOXIE: https://www.getmoxie.ioMOXIE IG: https://www.instagram.com/getmoxie.io/MOXIE TikTok: https://www.tiktok.com/@getmoxie.io EPISODE LINKS Lamees's LinkedIn: https://www.linkedin.com/in/lameesbutt/Lamees's TikTok: @lameesbuttRiser website: https://www.riser.com/

  7. Jul 7

    Ep 35 - The real 0 → 1 - with yogurt disruptor Kiki (Sourmilk founder)

    Yoghurt disruptor Kiki Couchman joins us to share how she build Sourmilk, a gut-healthy Greek yogurt start-up she left a 5-years private equity career to build. If there's a thing you keep daydreaming about building but you're in a 9-5 and you don’t know where to start… this episode is for you. Kiki shares the real 0 to 1: building an audience before you have a product, quitting your job without burning bridges, living off savings, and why you build for your first 10 customers instead of your first 1,000. If you've ever told yourself you'll start once you've got the perfect plan - this episode is going to change your mind. WE COVER How to stop overengineering your career and follow what's right, right nowHow to build an audience before your product even existsHow to quit a job you love without burning the bridgeHow to build for your first 10 customers, not your first 1,000How to let your product define your marketing CHAPTERS 1:06 – Intro + welcome 3:36 – From Stanford to private equity to yogurt 8:59 – Building an audience before a product 11:39 – Quitting the job she loved 16:34 – Living off savings for two years 18:14 – Build for your first 10 customers 32:34 – The cease-and-desist name change 39:00 – Her best advice ever MY LINKS Ellie’s LinkedIn: https://www.linkedin.com/in/elliedewit/Ellie’s IG: https://www.instagram.com/elliedewit_/MOXIE: https://www.getmoxie.ioMOXIE IG: https://www.instagram.com/getmoxie.io/MOXIE TikTok: https://www.tiktok.com/@getmoxie.io EPISODE LINKS Kiki's IG — @CouchWoman: https://www.instagram.com/couchwoman/Sourmilk IG — @GetSourmilk: https://www.instagram.com/getsourmilk/Kiki's LinkedIn: https://www.linkedin.com/in/kirsten-kiki-c-242929112/Sourmilk website: https://www.sourmilk.com/

  8. Jun 30

    Ep. 34 - She's helping 400,000 people use AI as their executive assistant - here's how with Megan Lieu

    If you're using AI but feel like you're barely scratching the surface - and everyone else seems to have it figured out - this episode is for you. Megan Lieu is a former data scientist turned content creator, top 1% LinkedIn creator in the US, and one of the most followed voices on AI and careers with 400,000+ tech professionals in her community. She's here to break down how to move from using AI as a chatbot to using it as a executive assistant, why your personal brand is the one thing AI will never replace, and the exact workflow she uses that acts as her chief of staff. If you've ever felt like AI is making everything easier for everyone except you - this episode is going to change that. WE COVER Why feeling behind on AI is completely normal right nowHow to move from “knowing” to “doing” with AI (the real unlock)The AI workflow that acts as Megan’s chief of staffHow to use AI in your job search — and exactly where not toWhy personal brand is the competitive advantage AI can never touchThe weekly wins archive and how AI helps you track itThe best advice: follow the rules first so you know which ones to break CHAPTERS 1:06 – Intro + welcome 3:17 – You don’t have to do it alone 6:23 – You’re not as behind on AI as you think 9:22 – From knowing to doing: the real power of AI 13:16 – How LLMs actually work (explained simply) 16:47 – The AI features you’re not using (but should be) 21:06 – Connecting your apps: AI as your chief of staff 28:40 – How Megan built an app using vibe coding 34:33 – AI in your job search — what helps and what doesn’t 37:50 – Why personal brand is the one thing AI can never replace 40:20 – The weekly wins archive 43:00 – Mentor moments (not mentors) 47:32 – The best advice Megan’s ever received MY LINKS Ellie’s LinkedIn: https://www.linkedin.com/in/elliedewit/ Ellie’s IG: https://www.instagram.com/elliedewit_/ MOXIE: https://www.getmoxie.io MOXIE IG: https://www.instagram.com/getmoxie.io/ MOXIE TikTok: https://www.tiktok.com/@getmoxie.io EPISODE LINKS Megan on Instagram: https://www.instagram.com/meglovesdata/ Megan on LinkedIn: https://www.linkedin.com/in/meganlieu Megan on YouTube: https://www.youtube.com/@meglovesdata Megan’s website: https://portfolio.meganlieu.com/ WE COVERCHAPTERSMY LINKSEPISODE LINKS

About

careeryap is the #1 podcast for women building big careers. if you want to grow your career, confidence, and income, you’re in the right place. join the founder of MOXIE, Ellie de Wit, as she learns from leaders, experts and founders how to level up your career *and* life. each episode you’ll walk away with actionable career advice and inspiring success stories to get you to that next level. let's get down to business! p.s. if you're an ambitious woman, come join us at MOXIE - the member-only club for women building big careers. [getmoxie.io]

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