7 episodes

C-Level leader thoughts on strategy, products, management, marketing, M&A, and more.

The views and comments expressed in my podcast are my own and do not necessarily represent my past, current & future employers' positions, opinions, products, or strategies.

CC:World Gérard Métrailler

    • Business
    • 5.0 • 1 Rating

C-Level leader thoughts on strategy, products, management, marketing, M&A, and more.

The views and comments expressed in my podcast are my own and do not necessarily represent my past, current & future employers' positions, opinions, products, or strategies.

    Passion and care - Business lessons from the top chefs

    Passion and care - Business lessons from the top chefs

    In this podcast episode, I look at lessons that businesses can learn from the top chefs and how they can drive true differentiation and customer delight through deep focus and care at every step of the way. Find out more details at http://ccworld.ca/5
    My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.

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    • 11 min
    Business Lessons from the Aviation World

    Business Lessons from the Aviation World

    In the aviation world, safety is given a lot of attention—and rightfully so. Redundancy and checklists are everywhere and there is very strict regulation where everything is codified. As importantly, there are aviation-related organizations whose main focus is on learning from past mistakes. The business world could certainly learn a thing or two from the aviation industry. http://ccworld.ca/5

    My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.


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    • 11 min
    Getting the pricing right is harder than it seems

    Getting the pricing right is harder than it seems

    Setting pricing seems easy. You understand the value you provide to your users and how much they are willing to pay. Armed with that information, you set the price. But if you sell in more than one country or through partners, you very quickly add a whole new level of complexity that makes the whole exercise, well, fun.

    My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.


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    • 10 min
    Santa, Inc. – The amazing business model of a reindeer pilot

    Santa, Inc. – The amazing business model of a reindeer pilot

    When the success of your organization depends on global delivery within a window of just 24 hours, it’s imperative for your logistics and delivery systems to be flawless. Add to that a strict focus on delighting the customers using processes that rely heavily on outsourcing and you can see just what a challenge it would be. Wait a minute! There’s also that whole “deliver significant shareholder value and growth, year after year” thing. Daunting? Yes. But not for Santa, Inc. How does the company do it?
    That’s what I look at in this podcast episode, using one of the great tools available to understand products, businesses, and other opportunities: the Business Model Canvas. A while back, I played around an applied the BMC to a holiday-season centric subject. Find the shownotes as well as the actual Santa Inc. BMC at http://ccworld.ca/3.
    My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.


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    • 13 min
    It’s not your opinion, it’s your expertise that matters

    It’s not your opinion, it’s your expertise that matters

    In this episode, I look at the difference between opinions and expertise, how to build expertise, and why expertise is so important. And remember: don't be afraid of admitting that you don't know and that you are going to find out. While I am no expert at podcasting, this CC:World podcast is a way for me to learn and find out for example, reason why I am experimenting with different styles. Let me know what you think.

    My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.


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    • 13 min
    What is "Customer Delight"?

    What is "Customer Delight"?

    “Customer delight” is about putting a smile on someone’s face after they’ve used your product. It’s about putting the elements in place that will create an emotional link between the user and the product. It requires not only a clear understanding of why but also relentless attention to detail at every touch point—a “crafted with care” mentality.
    My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.


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    Send in a voice message: https://anchor.fm/gmetrail/message

    • 10 min

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