The Wealthy Coach

Kendra Perry | Health Business Mentor

Welcome to the Wealthy Coach Podcast where established coaches, practitioners and professionals learn to become wealthy AF in business, in mindset, in clients, and in life! Kendra Perry, FDN-P, is a former Functional Health Coach turned online business strategist for established health & wellness practitioners. She is on a mission to help you a build freedom-based business and transform the health of the planet. In her weekly episodes, Kendra provides business strategy, tips, mindset hacks, and personal development gems to grow a virtual practice that gives you financial freedom while changing lives! 

  1. 1 THG 9

    295: Your Program is NOT Your Offer (not knowing the difference is stalling your progress)

    There’s a big difference between your program and your offer—and if you’re mixing them up, you’re stalling your growth. In this episode, Kendra explains how to position your offer so it connects emotionally, stands out in a crowded market, and actually sells. Your program is the delivery vehicle—the roadmap, tools, and coaching you use to get your clients results. Your offer is how you sell that program—the promise, positioning, and emotional connection that make people want to work with you. Kendra shares real examples, including mistakes she made early on, to show why focusing on program features like session counts and bonuses isn’t enough. Instead, you’ll learn how to create a compelling promise, highlight your unique methodology, and position your solution so it stands out in a crowded market. If your marketing isn’t converting or you’re struggling to fill your programs, this episode will help you fix what’s holding you back and start creating offers that sell. In this episode we cover: Program vs. Offer differentiation(00:52)Selling Psychology Examples (03:41)Common Mistakes (06:56)Proprietary Process Framework (13:28)Implementation Strategy (24:27)  Create + Launch Your Signature Program Challenge: https://kendraperry.net/challenge   Watch this episode on YouTube here: https://youtu.be/pHZTAUbzClE   Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

    26 phút
  2. 25 THG 8

    294: Want to Hit 10K Months? You MUST Be Doing These 5 Things!

    The online business landscape is shifting fast, and what worked a few years ago no longer guarantees results. In this episode, we dive into the realities of growing your coaching or practitioner business in 2025, from declining Instagram reach to increasing economic pressures and rising ad costs. With consumers becoming more aware of marketing tactics, standing out requires a smarter, more strategic approach. We’ll explore why human-specific targeting outperforms generic problem-focused marketing and how developing a clear, 3-7 step signature methodology can set your program apart. You’ll learn why premium pricing is crucial—even when serving a smaller audience—and how simple revenue math shows that a handful of the right clients can help you hit your income goals. We’ll also cover the importance of beta launches, pre-selling, and live delivery to validate your offers before investing in full program development. And since organic reach is on the decline, we’ll talk about when and how to leverage paid ads and your email list for sustainable growth. Whether you’re just starting out or ready to scale, this episode breaks down the numbers, strategies, and mindset shifts you need to build a thriving business in today’s competitive market. In this episode we cover: Current Online Business Market Shifts(01:14)The Five Non-Negotiables for Success (06:31)Taking a look at performance metrics (20:17) Resources mentioned:  Create + Launch Your Signature Program Challenge: https://kendraperry.net/challenge   Watch this episode on YouTube here: https://youtu.be/fo0sKWAXNyc Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

    34 phút
  3. 18 THG 8

    293: Having a Program Does Not Equal Offering a One-Size-All-Approach

    In this episode, we explore why signature programs are the key to building a sustainable, client-centered coaching practice. Rather than relying on one-size-fits-all solutions, structured programs provide a flexible framework that allows for personalization without overwhelming the coach—or the client. We break down how repetitive teaching often leads to burnout, and how packaging your expertise into a strategic roadmap saves time while still delivering high-value, customized support. From niche selection to creating a baseline methodology, you’ll learn how to design a program that balances consistency with individualization—ensuring every client feels seen while you stay focused on your zone of genius. Through examples like the mountain climbing analogy and practical tools such as lab testing, intake forms, and shorter pre-educated consultations, we’ll show how structured programs increase efficiency, engagement, and outcomes. In this episode we cover: Coaches already repeat themselves frequently, leading to burnout - structured programs package this repetition into cohesive roadmaps. (00:51)Baseline methodology development - identify what all clients need to do minimum to achieve results, based on practitioner's philosophy and experience. (03:25)Customization happens on top of baseline through lab testing, intake forms, one-on-one check-ins, and troubleshooting sessions. (08:52)Reduced burnout from not reinventing approaches weekly and build a scalable business model without sacrificing personalization. (15:02) Click here to Watch on Youtube  Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

    16 phút
  4. 11 THG 8

    292: What Can Change in 2-Years with a Signature Program (Rachael Wenster Case Study)

    In this episode, we break down the journey of Rachel Winster, who scaled her health coaching business from charging $350 per client to earning $7k/month in just 2.5 years through the HCA program. Her story highlights the huge potential for practitioners who commit to a niche—and stick with it. You’ll hear why traditional health coaching certifications often skip over the real skills you need to run a profitable online business, and how Rachel leveraged her own experience with Hashimoto’s to connect with women in their 30s facing the same challenges. We also cover how marketing has shifted since 2021, why organic growth alone isn’t enough anymore, and the benefits of moving from 1:1 coaching to a live-cohort-plus-evergreen model. You’ll learn why virality can actually hurt your engagement, the importance of consistency over novelty, and how to keep a healthy mindset when not every client participates at 100%. If you’re in this for the long haul, expect 3–5 years to see steady, career-level results—and find out why focusing on the same program for years might be your smartest growth strategy. In this episode we cover: Pharmacist with Hashimoto's grew from $350/client to $7k months in 2.5 years through HCA program. (00:52)Certification Gap - Health programs inadequately prepare coaches for online business realities vs brick-and-mortar. (02:01)Rachel's Niche Strategy (01:42)How Rachel marketed in 2021 and what she does now in the 2025 landscape. (07:37)How Rachel's signature program progressed over time.  (14:32)Going viral can attract the wrong audience and  hurt engagement. (12:56)Dealing with client detachment (15:48)Realistic timelines for a signature program (19:41)Rachel's success formula (21:10)  Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

    23 phút
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Giới Thiệu

Welcome to the Wealthy Coach Podcast where established coaches, practitioners and professionals learn to become wealthy AF in business, in mindset, in clients, and in life! Kendra Perry, FDN-P, is a former Functional Health Coach turned online business strategist for established health & wellness practitioners. She is on a mission to help you a build freedom-based business and transform the health of the planet. In her weekly episodes, Kendra provides business strategy, tips, mindset hacks, and personal development gems to grow a virtual practice that gives you financial freedom while changing lives! 

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