ChiroFEAST: THE Podcast for Chiropractors and Entrepreneurs

Dr. Jeff Danielson | Doctor of Chiropractic
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On ChiroFEAST, host Dr. Jeff Danielson and his guests serve up wisdom in the successful practice of chiropractic, the world of entrepreneurialism, and mentorship to navigating this crazy thing we call life. Having built, bought, and sold many chiropractic practices and as an owner of 19 LLCs, Dr. Jeff loves sharing the spirit of entrepreneurship and Paying it Forward. Listen to learn from his mistakes & successes to make yourself a better leader, entrepreneur, team member, and to even help make yourself a better person! Be inspired, be engaged, and Pay It Forward.

  1. 19H AGO

    9 Things Chiropractors Must Do to Win on Social Media

    Social media can feel overwhelming for chiropractors. New platforms appear, algorithms change constantly, and most doctors didn’t go to school to become marketers or content creators. But if you want to influence your community, educate patients, and grow your practice, learning how to communicate effectively on social media is becoming an essential skill. In this episode of ChiroFEAST, Dr. Jeff Danielson pulls back the curtain and shares a coaching conversation where he breaks down 9 practical principles chiropractors can use to become more effective on social media. These insights come from Jeff’s own research, coaching experience, and real-world observation of what captures attention and builds trust online. From creating a strong opening hook to communicating with conviction and finishing with a clear call to action, this episode walks through simple ways chiropractors can improve how they present themselves online while educating their communities about chiropractic care.  If you've ever wondered how to make your videos more engaging, more professional, and more influential, this conversation will give you practical ideas you can start applying right away. Sometimes all it takes is one small improvement to dramatically increase the impact of your message. PODCAST HIGHLIGHTSIn this episode, you’ll learn: • Why the first few seconds of your video determine whether people keep watching or scroll past  • How using a strong hook can immediately capture attention on social media  • A simple framework for structuring educational content: problem → insight → solution  • Why chiropractors often talk too fast on video and how slowing down improves influence  • How varying your tone, energy, and emphasis keeps people engaged  • The importance of eye contact and intentional body language when recording videos  • How conviction and certainty increase trust in your message  • Why your message should focus on the listener instead of yourself  • How to end every video with a strong, authoritative call to action These principles can help chiropractors create content that educates, influences, and inspires people to take action for their health. COACHING WITH DR. JEFF DANIELSONIf you want help implementing strategies like these in your own chiropractic practice, Dr. Jeff Danielson and the Big Fish Enterprises team coach chiropractors across the country on leadership, retention, marketing, and practice growth. Learn more about coaching with Big Fish Enterprises:  https://www.mybigfishenterprises.com/ Through coaching, leadership training, and proven systems, Big Fish Enterprises helps chiropractors build practices that grow while making a bigger impact in their communities.

    16 min

  2. APR 21

    Tried Fitness Center Marketing? TRY AGAIN!

    Many chiropractors have tried working with gyms or fitness centers before… and walked away thinking it didn’t work. But what if the problem wasn’t the idea — it was the approach? In this episode, Dr. Jeff Danielson sits down with Dr. Tony Lawther to discuss a powerful strategy that flips the traditional “gym marketing” idea on its head. Instead of simply trying to advertise to gym members, Dr. Tony focuses on helping the fitness center itself become more successful—and in the process, creating a strong referral relationship with personal trainers and health-minded clients. By educating trainers, supporting the gym’s mission, and adding real value to the fitness community, Dr. Tony has discovered a new way to expand his reach while building meaningful partnerships with local businesses. This conversation walks through the strategy step-by-step, including how it started, lessons learned from the first attempt, and how chiropractors can refine the approach to build a win-win relationship with gyms in their area.  If you’re looking for a smarter way to grow your practice while serving active, health-focused people in your community, this episode is packed with practical insight you can apply immediately. In this episode, you’ll learn: • Why traditional gym marketing often fails for chiropractors  • How helping a fitness center succeed creates natural referral opportunities  • A simple strategy for connecting with personal trainers and gym leadership  • The power of education events and lunch-and-learns inside fitness facilities   • How to position chiropractic as a valuable resource for trainers and their clients  • Why community partnerships can outperform traditional advertising This is a powerful reminder that the best marketing strategies are often the ones where everyone wins — the chiropractor, the business partner, and the people being served. Want help building strategies like this in your own practice? Dr. Jeff Danielson and the Big Fish Enterprises team coach chiropractors across the country on leadership, systems, retention, and practice growth. Learn more about coaching and programs here:  https://www.mybigfishenterprises.com/

    56 min

  3. APR 7

    The Chiropractic Retention Blueprint: 12 Ways to Keep Patients Under Care (Part 2)

    What keeps patients coming back to your chiropractic office year after year? In this episode of ChiroFEAST, Dr. Jeff Danielson continues his powerful two-part series on the key principles that keep patients engaged in care and connected to your practice long-term. While many chiropractors focus heavily on attracting new patients, sustainable growth comes from something even more powerful: patient retention. When patients truly understand the value of chiropractic care and feel a genuine connection to their doctor and the practice, they stay consistent with care, refer others, and often become lifelong patients. In Part 2, Dr. Jeff shares the remaining strategies that complete the full retention framework. These principles focus on delivering exceptional visits, structuring your schedule to support patient consistency, strengthening relationships, and clearly communicating the long-term importance of spinal health. If you want to build a chiropractic practice where patients stay longer, refer their friends and family, and continue investing in their health, this episode provides practical insights you can begin applying immediately. If you haven’t watched it yet, be sure to start with Part 1, where Dr. Jeff introduces the foundational strategies that set the stage for strong patient engagement and long-term care. Together, these episodes outline a complete blueprint for building a high-retention chiropractic practice. PODCAST HIGHLIGHTS In this episode, Dr. Jeff continues teaching the 12 ways to keep patients engaged and under care, including: • Why convenient office hours help patients stay consistent with care • How cluster booking creates energy and momentum inside your practice • Why the quality of your patient visits matters more than the length of time spent • How delivering confident, excellent adjustments improves patient trust • Why adjustments should feel personalized and never “cookie cutter” • The importance of creating meaningful relationships with patients • How building a genuine heart connection strengthens long-term retention • Why educating patients about long-term spinal health sometimes requires telling uncomfortable truths These are the final 6 of the 12 retention strategies. Combined with Part 1, these principles form a complete system for helping chiropractors keep patients engaged, educated, and committed to care long-term. WATCH PART 1 This is Part 2 of a 2-part series covering 12 retention strategies for chiropractic practices. If you haven’t watched it yet, be sure to watch Part 1, where Dr. Jeff shares the first 6 strategies that set the foundation for strong patient retention. Together, these 12 principles create a powerful retention system that helps practices grow through long-term patient relationships. COACHING WITH DR. JEFF DANIELSON If you want help implementing these strategies in your own chiropractic practice, Dr. Jeff Danielson and the Big Fish Enterprises team provide coaching and systems designed to help chiropractors grow their impact and their clinics. Learn more about coaching with Big Fish Enterprises: https://www.mybigfishenterprises.com/ Through coaching, leadership training, and proven systems, Big Fish Enterprises helps chiropractors build practices that grow, serve more people, and create lasting impact.

    26 min

  4. MAR 24

    The Chiropractic Retention Blueprint: 12 Ways to Keep Patients Under Care (Part 1)

    What if the fastest way to grow your chiropractic practice wasn’t finding more new patients… but keeping the ones you already have? In this episode of ChiroFEAST, Dr. Jeff Danielson begins a powerful two-part series on chiropractic patient retention—one of the most overlooked keys to sustainable practice growth. Many chiropractors focus heavily on marketing and attracting new patients. But real practice growth often comes from keeping patients engaged, educated, and committed to care for the long term. In this Part 1 episode, Dr. Jeff shares the first 6 of 12 essential principles that help chiropractors keep patients connected to their care and their office. From improving patient communication and education to creating stronger relationships and trust, these strategies help increase your Practice Visit Average (PVA) and build a practice that grows through loyalty and long-term care.  If you want to stop constantly chasing new patients and instead build a practice where patients stay, refer, and thrive, this episode is a must-listen. This is Part 1 of a 2-part series on chiropractic retention. Be sure to watch Part 2, where Dr. Jeff reveals the remaining 6 strategies that complete the full system for keeping patients engaged in your practice. ___________________________________________________________________________ WATCH PART 2 This is Part 1 of a two-part retention series. Make sure to watch Part 2 where Dr. Jeff shares the remaining strategies that help chiropractors keep patients engaged, consistent, and committed to care. Together, these 12 principles form a powerful blueprint for long-term chiropractic practice growth. ___________________________________________________________________________ COACHING WITH DR. JEFF DANIELSON If you want help implementing these strategies in your own practice, Dr. Jeff Danielson and the Big Fish Enterprises team work with chiropractors across the country through coaching, training, and proven systems designed to grow practices and strengthen patient relationships. Learn more about coaching with Big Fish Enterprises: https://www.mybigfishenterprises.com/ Interested in building stronger community connections and attracting athletes and families into your practice? Explore the Team Doc program: https://www.mybigfishenterprises.com/teamdoc Through coaching, systems, and leadership training, Big Fish Enterprises helps chiropractors build practices that grow, serve more people, and create lasting impact.

    31 min

  5. MAR 10

    How to Build a Million-Dollar Chiropractic Practice

    Most chiropractors start their practice to help people and build freedom in their life… but somewhere along the way, they become trapped inside the business they created. More patients means more hours. Growth means more stress. And scaling often feels impossible without doing everything yourself. In this episode, Dr. Jeff Danielson sits down with chiropractor, practice strategist, and Five Star Management coach Dr. George Birnbach to break down the real systems behind sustainable chiropractic practice growth. Dr. Birnbach brings more than 25 years of experience building and leading multi-doctor practices, including a flagship clinic with a 10-month patient waitlist. In this conversation, he shares the leadership mindset, communication strategies, and scalable systems that help chiropractors move beyond owner-dependent practices and build clinics that grow without burnout. This discussion dives into the difference between chasing numbers and building the actions that actually create results. You’ll learn why most chiropractors get stuck at a comfortable but limited level of success, and how clear systems, better communication, and strong leadership can unlock the next level of growth. If you're ready to stop guessing and start building a practice that grows predictably while giving you more time and freedom, this episode is packed with practical insights you can implement immediately. In this episode, you'll learn: • Why most chiropractors plateau after building a “comfortable” practice and how to break through that ceiling. • The difference between KPIs and KPAs and why focusing on the right daily actions drives real growth. • How to reverse engineer the practice you want by designing your ideal income, schedule, and patient volume first. • Why communication is the most important skill for patient retention, conversions, and team leadership. • How to move from an owner-dependent clinic to a scalable, associate-driven practice model. • The leadership mindset required to grow your clinic without working more hours or sacrificing family time. Growth in chiropractic isn’t about chasing numbers. It’s about building the systems, leadership, and communication that make growth inevitable.

    52 min
  6. From New Patients to Long-Term Loyalty: The 2026 Growth Blueprint

    MAR 3

    From New Patients to Long-Term Loyalty: The 2026 Growth Blueprint

    If you want real, sustainable growth in 2026 — not just a busier schedule — this episode breaks down the strategy that actually moves the needle. We’re cutting through the noise and talking about what truly grows a chiropractic practice. Not hype. Not shiny new equipment. Not short-term marketing spikes. Real systems. Real leadership. Real retention. This is a tactical, honest conversation about aligning your team, strengthening patient loyalty, increasing accountability, and building a practice that expands without losing its culture or core values. If you're tired of temporary spikes and ready for consistent, intentional growth, this episode is your blueprint. In this episode, you’ll learn: - Why Planning Early Wins: How strategic planning in October determines the success of the following year.  - Team-Driven Growth: Why your staff must help shape the vision before execution ever works.  - How to Avoid Shiny Object Distraction: The alignment filter every new system, tool, or service must pass.  - The “Build Your Army” Philosophy: Why deep patient relationships drive referrals and long-term retention.  - How to Create Sticky Patients: Why integrated and lifestyle-based care dramatically increases lifetime value.  - Retention Through Accountability: How team communication reinforces care plans and reduces patient drop-off.  - Smarter Outreach: Why educating police, fire, gyms, and first responders attracts higher-quality, pre-educated patients. Stop chasing growth. Start engineering it.

    1h 1m

  7. 09/30/2025

    185: 800 patients per week by himself!!

    Interview with the son-in-law of juggernaut Jim Sigafoose.  He shares mindset gold in how he manages people, patients, and a chiropractic lifestyle that allows for GIANT success and tremendous fulfillment.

    51 min

  8. 09/16/2025

    184: New Patient Rocket Fuel!

    This episode is a recording of Noel Lloyd of FiveStar Management interviewing me regarding the best system for driving the right type and number of new patients into your practice.  We also talk about the 3 big challenges in running your own chiropractic practice.  Enjoy!

    26 min
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5
out of 5
25 Ratings

About

On ChiroFEAST, host Dr. Jeff Danielson and his guests serve up wisdom in the successful practice of chiropractic, the world of entrepreneurialism, and mentorship to navigating this crazy thing we call life. Having built, bought, and sold many chiropractic practices and as an owner of 19 LLCs, Dr. Jeff loves sharing the spirit of entrepreneurship and Paying it Forward. Listen to learn from his mistakes & successes to make yourself a better leader, entrepreneur, team member, and to even help make yourself a better person! Be inspired, be engaged, and Pay It Forward.

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