CMO Weekly

OpenFortune
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"CMO Weekly," hosted by OpenFortune's Hayley Clover, explores the journeys of top Chief Marketing Officers. Each episode features in-depth conversations with influential marketing leaders, uncovering their strategies, challenges, and success stories. The podcast offers insights into marketing innovation, leadership, and brand-building for both aspiring and seasoned professionals. Clover delves into the career-defining moments and philosophies that shape marketing excellence, providing a unique insider's view of the industry's most brilliant minds.

  1. Shawn LaRowe of Pelican Products, Inc.: Shifting from Reactive to Proactive Marketing

    2D AGO

    Shawn LaRowe of Pelican Products, Inc.: Shifting from Reactive to Proactive Marketing

    How do you take a brand synonymous with military-grade protection and evolve it into a global lifestyle powerhouse for the "prosumer"? In this episode of CMO Weekly, host Haley Clover sits down with Shawn LaRowe, the Chief Product and Marketing Officer at Pelican Products. Shawn’s career journey is as rugged as the gear he builds—from playing semi-professional baseball to spending 17 years at Nike in global product roles. Now at the helm of Pelican’s product and marketing vision, Shawn shares how he is navigating the "49-year-old startup" mentality to launch massive collections, like the 47-product Pelican TRVL series. 🚀 What You’ll Learn in This Episode: The Nike Playbook at Pelican: How 17 years at the world’s leading athletic brand shaped Shawn’s approach to product lifecycles and global commercialization. Reactive vs. Proactive Marketing: Moving beyond just being "the case guy" to becoming a proactive partner in the consumer's journey. The Power of the Prosumer: Why Pelican’s most successful content is funded and created by its loyal community of professionals and enthusiasts. Outcome-Based Leadership: Shawn’s strategy for leading cross-functional teams by focusing on desired outcomes rather than just "talking shop". Building for the Mission: Why "Built to Protect" isn’t just a slogan—it’s a promise that spans from first responders to elite military units and everyday travelers. 🕒 Timestamps: 0:00 – Welcome to CMO Weekly & Meet Shawn LaRowe. 2:10 – Pivot Points: From Pro Baseball to a Temp Job at Nike. 3:23 – The Global Perspective: Lessons from 17 Years in Beaverton and Europe. 4:04 – Joining Pelican: Stepping into the CMO/CPO hybrid role. 5:07 – The "NATO" Filter: Why Pelican favors a bias for action over endless meetings. 10:15 – Reimagining the Brand: Transitioning from reactive protection to proactive lifestyle gear. 12:40 – The "Built to Protect" Halo: Maintaining trust in mission-critical environments. 18:20 – Scaling Innovation: Insights into the massive TRVL collection launch. 25:30 – Community First: How Pelican leverages its most dedicated fans for marketing. 30:55 – Rapid Fire: Baseball skills and the future of protective gear. 33:35 – Advice to My Past Self: "Getting to do the dream work". 👤 About Shawn LaRowe: Shawn LaRowe is the Chief Product & Marketing Officer at Pelican Products, Inc. With a background in outdoor apparel and action sports, he leads the creation and brand positioning of some of the world's most rugged, mission-critical gear. Most recently in 2026, Shawn unveiled the Aegis™ 25L Tactical Backpack, a testament to the brand's ongoing commitment to professional-grade durability. 🎙️ About CMO Weekly: Hosted by Haley Clover, CMO Weekly sits down with the world's top marketing executives to uncover the bold moves, tough lessons, and breakthrough ideas shaping the industry. Sponsor: This episode is brought to you by OpenFortune, the only marketing company putting your brand inside of actual fortune cookies. Visit openfortune.com to reach people when they are engaged and smiling. Don't forget to Subscribe, Like, and hit the Notification Bell to stay updated on the latest in marketing leadership! #CMOWeekly #MarketingStrategy #PelicanProducts #ProductLeadership #NikeAlumni #BuiltToProtect #BrandBuilding

    35 min
  2. CMO Weekly Roundtable presented by OpenFortune

    3D AGO

    CMO Weekly Roundtable presented by OpenFortune

    The first OpenFortune x CMO Weekly Roundtable Video is finally live! A few months ago, we had the idea to build something that felt like Lebron's 'The Shop' but for marketing leaders. So we got a private dining room in NYC, invited leaders from WeWork, Hard Rock Digital, Blue Apron, Wonder, and Air, and told everyone the same thing: Speak your mind on the state of the marketing industry. No Bullshit. We wanted to see what happens when you get people around a table, get them mic'd up, and let them challenge each other on what's actually working (and what's not) in 2026. By the end of the night, it didn't even feel like a business dinner. It was just a group of friends who actually give a damn about this industry, finally speaking freely. We're just getting start with these. NYC was the first, but we're taking the table to other cities next. Featuring: Carlo Palomino, President of OpenFortune Jeffrey Tousignant, Head of Marketing of Air Raina Enand, VP of Marketing of Blue Apron Joshua Egan, VP of Growth Marketing of Wonder Hayley Clover, Executive Producer & Host of the CMO Weekly Podcast Woozae Kim, Board of Directors of The Lower Eastside Girls Club of New York Joe Sancio, Director Of Marketing Partnerships of Hard Rock Digital Courtney Warren Brown, Chief Marketing Officer at Kickstarter Becky Wang, Chief Operations Officer at Metafide Petula Lucey, Chief Marketing & Communications Officer at WeWork

    1h 6m
  3. Kerry McGovern of Power Home Remodeling: Building a People-First Brand in a Sales-Driven Industry

    JAN 8

    Kerry McGovern of Power Home Remodeling: Building a People-First Brand in a Sales-Driven Industry

    How do you take a "billion-dollar knock" and turn it into a modern, digital-first brand? 🏠✨ In this episode of CMO Weekly, host Hayley Clover sits down with Kerry McGovern, the Chief Brand Officer at Power Home Remodeling. Kerry’s career is a masterclass in professional agility, spanning roles as a music publicist, a speechwriter for Under Armour’s Kevin Plank, and a brand-builder for the NHL and Drizzly. Now at Power Home Remodeling—ranked #14 on Fortune’s Best Companies to Work For—Kerry is leading a massive brand transformation. She discusses how she’s moving a door-to-door sales powerhouse into the digital age with the "Our Work Shows" campaign, while maintaining a "people-first" culture that believes they "sell windows to hire people". In this episode, you’ll learn: The "Eras Tour" of a Marketing Career: How Kerry pivoted from the music industry to professional sports and eventually to high-growth tech and remodeling. Rebuilding Iconic Brands: Behind-the-scenes stories of speechwriting at Under Armour and navigating the "teal horse" era of the Detroit Pistons. The Billion-Dollar Knock: How Power Home Remodeling is evolving its legendary canvassing model into a multi-channel digital brand experience. "Our Work Shows": The strategy behind Power’s first external brand platform in 15 years and how it connects with modern homeowners. Influencers & Social Strategy: Why a home remodeling company is partnering with fashion influencers like Sai De Silva to reach new audiences. Timestamps: 0:00 – Introduction: Meet Kerry McGovern. 1:40 – Career Origins: From Seattle’s music scene to the Detroit Pistons. 4:30 – Lessons from the NHL and Speechwriting for Under Armour. 8:30 – The Drizzly Risk: Moving from a 100-year-old league to a startup. 13:00 – Why Home Remodeling? Finding a "People-First" culture at Power. 16:00 – Scaling the "Billion Dollar Knock" and Brand Identity. 20:00 – Launching the "Our Work Shows" Brand Refresh. 25:00 – Revamping Social Media & Influencer Partnerships. 29:00 – Kerry’s Best Advice: "It takes longer than you want and is harder than you think." 31:37 – Baltimore Recommendations & Closing. Connect with Kerry & Power Home Remodeling: LinkedIn: Kerry McGovern Website: Power Home Remodeling About CMO Weekly: CMO Weekly sits down with the world’s top marketing leaders to uncover the bold moves, tough lessons, and breakthrough ideas that shape their journeys. Hosted by Hayley Clover. Sponsored by OpenFortune: Reach your audience where they’re smiling. Learn more at openfortune.com. #Marketing #CMO #BrandBuilding #PowerHomeRemodeling #CareerAdvice #DigitalTransformation #InfluencerMarketing #CMOWeekly

    33 min
  4. Will Martin of LiveDuel: The Secret to 750,000,000 Organic Views

    JAN 6

    Will Martin of LiveDuel: The Secret to 750,000,000 Organic Views

    This episode of CMO Weekly, hosted by Haley Glover, features an in-depth conversation with Will Martin, the founder and CEO of LiveDuel. LiveDuel is a cutting-edge sports and e-sports fan activation platform that uses decentralized finance (DeFi) mechanics to prioritize fairness and user experience in the sports betting world. Will shares his unique journey—from studying economics and computer science to marketing for Beats by Dre—and explains how he leveraged creator culture to generate over 750 million organic views on TikTok. 📌 Key Topics Covered The Origins of LiveDuel: How Will combined his background in arbitrage, financial trading, and product marketing to innovate the sports betting industry. The Tech Behind the Platform: Using smart contracts to remove the middleman and liquidity pools to facilitate instant, efficient trades between fans. Growth Hacking TikTok: The strategy behind building TikTok filters that empowered 600,000 creators to produce viral sports content. Building a Creator Community: Why LiveDuel started as a WhatsApp group and is evolving into a formal hub for content creators to collaborate and learn. Navigating Regulation: The challenges of building a business at the intersection of crypto and sports betting while maintaining a long-term, compliant strategy. The Future of LiveDuel: Upcoming tools for live streamers and the vision for the World Cup in North America.

    27 min
  5. Conley Downing of Archer Roose Wines: Marketing a Celebrity-Backed Disruptor Brand

    JAN 1

    Conley Downing of Archer Roose Wines: Marketing a Celebrity-Backed Disruptor Brand

    In this episode of CMO Weekly, host Haley Clover sits down with Conley Downing, the Chief Marketing Officer at Archer Roose Wines, live from Adweek’s Brand Week. Conley shares her journey from "unsexy" pharmaceutical marketing to leading a disruptor brand in the declining wine category. They discuss how Archer Roose is redefining wine culture through convenience, sustainability, and high-profile partnerships with figures like Elizabeth Banks. What You’ll Learn in This Episode: Disrupting Tradition: How Archer Roose is overcoming the "canned wine stigma" through scientific research with Cornell University and best-in-class quality practices. Brand Voice vs. Celebrity Voice: The strategy behind balancing the brand’s unique identity with the creative style of celebrity partner Elizabeth Banks. The Power of Partnerships: Inside the "scrappy" creative moves that turned a JetBlue placement into a viral DIY in-flight spritz campaign. Marketing for the Modern Consumer: Why the "sidecar" serving method and "better-for-you" transparency (vegan, sustainably sourced, no added sugar) are winning over today’s wine drinkers. Growth Metrics: How Archer Roose achieved a 92% increase in DTC sales this year and maintains an 88% reorder rate. About Conley Downing Conley Downing is a veteran marketer with a rich background in spirits and emerging brands. Her career includes stints at major agencies working on Pepsi and Diageo accounts, as well as leadership roles with Sean Combs' brands (Ciroc and DeLeón) and the startup 21 Seeds. She joined Archer Roose a year ago to lead their brand strategy and growth marketing.

    32 min
  6. Sandra Moore of Sporting Kansas City: How To Build Brand Loyalty

    12/30/2025

    Sandra Moore of Sporting Kansas City: How To Build Brand Loyalty

    How do you market a sports team in a city with a "Championship Culture"? In this episode of CMO Weekly, we sit down with Sandra Moore, the Chief Marketing Officer at Sporting Kansas City, to discuss the evolution of fan engagement, brand loyalty, and the intersection of sports and community. Sandra shares her insights on navigating the competitive MLS landscape, leveraging data to personalize the fan experience, and how Sporting KC stays "Always On" even during the off-season. Whether you’re a sports marketer or a brand builder, this conversation is packed with actionable strategies for creating deep emotional connections with your audience. 📈 Key Takeaways from this Episode: The Fan-First Philosophy: How Sandra and her team prioritize the "matchday experience" to build lifelong loyalty. Data vs. Emotion: Balancing hard analytics with the passion of a sports fanbase. Community Integration: Why Sporting KC views itself as a community asset first and a soccer team second. Growth Tactics: Lessons on scaling a brand in a mid-market city with high-level competition.

    36 min
  7. David Plumi of Luckia Gaming Group: Building a Family Culture in a Global Brand

    12/23/2025

    David Plumi of Luckia Gaming Group: Building a Family Culture in a Global Brand

    In this episode of CMO Weekly, host Haley Plummer sits down with David Plumi, the CMO of Luckia Gaming Group. Since taking the helm in 2023, David has been instrumental in scaling Luckia’s content offerings, securing high-profile partnerships like LaLiga, and leading the brand toward a top-three position in the competitive Spanish market. David shares his unique journey from professional poker player and entrepreneur to CMO of one of Europe’s rising gaming brands. We dive deep into why Luckia views itself as a "family" business, the strategy behind multi-million dollar sports sponsorships, and how to balance traditional media with a rapidly evolving digital landscape.

    17 min
  8. Victoria Lozano of Crayola: Building the Crayola "Creative Ecosystem"

    12/18/2025

    Victoria Lozano of Crayola: Building the Crayola "Creative Ecosystem"

    In this episode of CMO Weekly, host Haley Clover sits down with Victoria Lozano, the Chief Marketing Officer of Crayola, to explore how a 120-year-old heritage brand is evolving into a full creative ecosystem. Victoria shares insights from her 16-year tenure at the company, discussing the shift from selling art supplies to fostering "creativity as a life skill" through content, experiences, and digital innovation. Key Topics Covered: Building a Creative Ecosystem: Discover how Crayola has expanded beyond physical products into Crayola Studios and location-based entertainment to showcase creativity in action. The Power of "Crayola Creativity Week": Victoria discusses the massive success of this free global program, which reached 13.2 million children in over 120 countries last year by integrating creativity into core subjects like math and literacy. Nostalgia vs. Modern Relevance: How Crayola uses emotional triggers—like the return of retired colors (Dandelion) and global color votes—to stay relevant for both children and nostalgic adults. The Adult Coloring Resurgence: Learn why 57% of Crayola purchases now come from households without children, as adults turn to coloring for relaxation and "rebalancing". The Secret to Marketing Longevity: Victoria offers advice for early-career marketers on finding passion, embracing diverse roles within a single brand, and thinking about the "bigger ecosystem". Crayon Naming Stories: A look behind the scenes at how colors like "Macaroni and Cheese" and "Tickle Me Pink" were named by fans and children.

    29 min
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About

"CMO Weekly," hosted by OpenFortune's Hayley Clover, explores the journeys of top Chief Marketing Officers. Each episode features in-depth conversations with influential marketing leaders, uncovering their strategies, challenges, and success stories. The podcast offers insights into marketing innovation, leadership, and brand-building for both aspiring and seasoned professionals. Clover delves into the career-defining moments and philosophies that shape marketing excellence, providing a unique insider's view of the industry's most brilliant minds.

Information

  • Creator
    OpenFortune
  • Years Active
    2024 - 2026
  • Episodes
    126
  • Rating
    Explicit
  • Copyright
    © OpenFortune
  • Show Website
    CMO Weekly