Beer Branding Trends

CODO Design
  • 5.0 (17)
  • Marketing
  • Updated Biweekly

Beer Branding Trends is a podcast about beer branding, craft beer marketing, and brand strategy for breweries and beverage alcohol companies. Produced by CODO Design — a leading craft beer branding and design firm — this show explores Brand Architecture, positioning, rebranding, packaging design, portfolio strategy, route-to-market thinking, and emerging beverage trends shaping the future of craft beer. Each episode features real-world insights drawn from working with 100+ breweries, along with deep dives into brand strategy, creative process, and the business decisions behind successful beer brands. If you’re a brewery founder, marketer, designer, or brand leader responsible for building a stronger craft beer brand, this podcast delivers practical strategy your team can use to grow. New episodes every two weeks.

  1. 5d ago

    119 - CODO's 2026 Beer Branding Trends Review Q&A

    Points of discussion: CODO Design's 2026 Beer Branding Trends Report   —   Questions: 1. How do you see mid-strength shaking out in the market long term? Seems like it’s in a no-man’s land between non-alc and full strength beer and I’m not sure consumers are willing to pay the same for it they would for an NA? 2. On the hidden risk of launching an non-alc brand. I see your point, but no hangover IS the biggest value prop for an NA brand, or at least it is when reaching for beer-like equivalent. So how do you balance this messaging? Ignoring it seems to miss an important point. 3. If a small brewery wanted to dip its toes into the Function 2.0 / beyond beer world, do you have a general recommendation for where to even begin? Our team has some ideas but we always start discussing which products we could make. That seems like we’re jumping the gun. 4. The coffee programming section is interesting, do you think that should fly under a brewery’s parent brand or its own thing? Also, do you see this as an off- or on-premise play? 5. Re: The Nostalgia branding trend — do you ever see this waning. 6. The hyper provenance newsletter was interesting. And I agree — we don’t see anyone doing this in our market. Not sure we have the scale to do it right though. Do you think this is solely a move for larger breweries or can a smaller brand like ours (around 900 barrels for reference) pull this off as well? - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    119 - CODO's 2026 Beer Branding Trends Review Q&A

  2. Aug 4

    118 - Building the Small Beer brand (feat. Mason Robinson of Small Beer)

    Points of discussion: 1. Drink Small Beer - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

  3. Jul 21

    117 - How to Revive a Legacy Beer Brand (+8.2%) feat. Rob Day of Wachusett Brewing

    Points of discussion: 1. How we rebranded Wachusett Brewing [Case Study] 2. How CODO rebranded Wachusett Brewing feat. Rob Day [Podcast] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

  4. Jul 7

    116 - A conversation with Firestone Walker

    Points of discussion: 1. Firestone Walker 2. House of Brands 3. Lifestyle Brands - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

  5. Jun 23

    115 - The surprising power of nostalgia in beer branding

    Points of discussion: 1. CODO Design's 2026 Beer Branding Trends Report - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    115 - The surprising power of nostalgia in beer branding

  6. Jun 9

    114 - Rethinking Hard Tea: How Big Ditch Brewing built Jest, a brand with a clear point of view

    Points of discussion: 1. How we built the Jest Hard Tea brand [Case study] 2. Big Ditch Brewing  - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

  7. Jun 2

    113 - The Half & Half opportunity

    Points of discussion: 1. CODO Design's 2026 Beer Branding Trends Report - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    113 - The Half & Half opportunity

  8. May 19

    112 - The case for — and against — hyper provenance

    Points of discussion: 1. CODO Design's 2026 Beer Branding Trends Report - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    112 - The case for — and against — hyper provenance
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5
out of 5
17 Ratings

About

Beer Branding Trends is a podcast about beer branding, craft beer marketing, and brand strategy for breweries and beverage alcohol companies. Produced by CODO Design — a leading craft beer branding and design firm — this show explores Brand Architecture, positioning, rebranding, packaging design, portfolio strategy, route-to-market thinking, and emerging beverage trends shaping the future of craft beer. Each episode features real-world insights drawn from working with 100+ breweries, along with deep dives into brand strategy, creative process, and the business decisions behind successful beer brands. If you’re a brewery founder, marketer, designer, or brand leader responsible for building a stronger craft beer brand, this podcast delivers practical strategy your team can use to grow. New episodes every two weeks.

Information

  • Creator
    CODO Design
  • Years Active
    2021 - 2026
  • Episodes
    120
  • Rating
    Explicit
  • Copyright
    © 2026
  • Show Website
    Beer Branding Trends

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