Coffee & Compete

The Compete Network
  • 5.0 (6)
  • BUSINESS
  • UPDATED WEEKLY
Coffee & Compete

Coffee & Compete is the show that breaks down the news, gossip, and tactics of competitive business strategy - who is winning, who is losing, and everything in between. Hosted by Adam McQueen and Hunter Sones.

  1. How to Conduct Win-Loss Interviews with Sellers w/ Dan Hamilton, VP of Competitive Strategy @ Salesforce

    1 DAY AGO

    How to Conduct Win-Loss Interviews with Sellers w/ Dan Hamilton, VP of Competitive Strategy @ Salesforce

    Win-Loss analysis isn't just with buyers – while it is buyer intelligence at the end of the day, your sellers are a major part of the sales process that can't be dismissed. Interviewing your sellers paints the ENTIRE picture of the deal. And nobody knows this better than Dan Hamilton, VP of Corporate Strategy at Salesforce. They've built an incredible Win-Loss program and have been interviewing sellers for years... because they have so many sellers and they know how valuable it is. Register for Klue Quarterly: klue.com/klue-quarterly TIMESTAMPS: (00:00) Dan Hamilton is on the pod! (00:00:35) Canada vs. USA Hockey (00:03:18) The Importance of Seller Interviews in Win-Loss Programs (00:05:09) Seller Win-Loss Interviews vs. Buyer Win-Loss Interviews (00:07:53) Prioritizing Deals for Win-Loss Interviews (00:10:22) Win-Loss isn't Rigid (00:15:19) Sharing Insights With Your Company and Executive Visibility (00:20:10) Combining Seller and Buyer Win-Loss Interviews (00:22:31) Advice for Starting Win-Loss Research CREDITS: Guest: Dan Hamilton Host: Adam McQueen Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

    26 min
  2. When Burger King Beat McDonald's w/ Jason Oakley

    FEB 14

    When Burger King Beat McDonald's w/ Jason Oakley

    We wanted to talk about competitive marketing examples, and there's nobody who can pull ANY marketing example better than Jason Oakley. Hunter isn't here, so Adam and Jason cover PostHog's 'Why Us' page and why it builds trust and brand reputation, and Adam takes us through how the King took down the arches in a crazy marketing stunt that gave you a Whopper for the lowest possible price. Sign up for Jason's newsletter: https://productivepmm.com/newsletter Register for Klue Quarterly: klue.com/klue-quarterly TIMESTAMPS: (00:00) - Jason Oakley is on the pod! (00:01:48) - PostHog's 'Why Us' page (00:18:32) - Burger King's 'Whopper Detour' (00:31:34) - Productive PMM CREDITS: Guest: Jason Oakley Host: Adam McQueen Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

    32 min
  3. POWER HALF HOUR: How to Build a Deal-Winning Battlecard w/ Josh Gladstone

    FEB 11

    POWER HALF HOUR: How to Build a Deal-Winning Battlecard w/ Josh Gladstone

    This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour. Sign up for future community sessions here: https://community.thecompetenetwork.com/home/events (00:00:00) Welcome Josh Gladstone (00:01:19) Introduction to Battlecards with Josh (00:01:35) Challenges in Creating Battlecards (00:02:35) Zune vs. iPod Battlecards (00:05:03) Essentials of Effective Battlecards (00:10:27) Sourcing Competitive Intelligence (00:14:38) Best Practices for Battlecards (00:19:22) Creating a Culture of Compete CREDITS: Guest: Josh Gladstone Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

    25 min
  4. How to Conduct Win-Loss Interviews with Buyers w/ Andre Csapo

    FEB 7

    How to Conduct Win-Loss Interviews with Buyers w/ Andre Csapo

    It's time to start interviewing your buyers to get the TRUTH about your wins and losses, straight from the horse's mouth. And who better to take us through this than Klue's very own Andre Csapo. He's been running interviews for years, and he knows a thing or two about how to prep for your interview, probing for deeper insights and what to do as a beginner in Win-Loss. Register for Klue Quarterly: klue.com/klue-quarterly Contribute to the industry's largest win-loss report: https://9g7jis37w8y.typeform.com/to/j8KhjJdt? TIMESTAMPS: (00:00:00) Andre Csapo is on the pod! (00:01:37) Most memorable Win-Loss interview (00:03:05) What makes a good Win-Loss interview? (00:04:18) Bad Win-Loss interview questions (00:07:31) How to prepare for a successful Win-Loss interview (00:09:28) Andre's favourite part of Win-Loss analysis interviews (00:11:01) How to probe for more information during a Win-Loss interview (00:13:05) The best intelligence from a Win-Loss interview (00:16:52) Win-Loss is the only way to listen to hear from your buyer directly (00:17:45) Advice for someone starting out in Win-Loss CREDITS: Guest: Andre Csapo Host: Adam McQueen Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

    21 min
  5. DeepSeek vs. ChatGPT

    JAN 31

    DeepSeek vs. ChatGPT

    The AI world blew up when DeepSeek dropped... but the story is still unfolding around us. ChatGPT showed love, but then is now threatening a lawsuit? It's giving mixed signals. We break down the whole story and talk about one of the wildest competitive shake-ups that's hit the AI industry since its inception. Sign up for the February Power Half Hour session about building deal-winning battlecards: https://community.thecompetenetwork.com/home/events/how-to-build-a-deal-winning-battlecard-1kh6rkr6io?agenda_day=6750b9bfc0ba614c2972855d&agenda_track=6750b9bfc0ba614c29728571&agenda_stage=6750b9bfc0ba614c29728562&agenda_filter_view=stage&agenda_view=list Contribute to the industry's largest win-loss report: https://9g7jis37w8y.typeform.com/to/j8KhjJdt? TIMESTAMPS: (00:00:00) The Klue Flu? (00:03:41) The rise of DeepSeek (00:04:54) DeepSeek's impact on AI competition (00:09:30) Open source vs. Closed source AI (00:12:04) Why did DeepSeek succeed? CREDITS: Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

    18 min
  6. How to Source Win-Loss Interviews w/ Alexis Yeh

    JAN 25

    How to Source Win-Loss Interviews w/ Alexis Yeh

    Something we get asked about the MOST about Win-Loss is how to source interviews. How do you ask, and when do you ask them? It's anxiety-inducing. But we're here to help you increase your pipeline for Win-Loss interviews tenfold. (00:00:00) Alexis Yeh is on the Pod! (00:02:02) Generating Interview Pipeline (00:02:48) Identifying Interview Candidates (00:06:27) Getting Sales Buy-In (00:09:25) Outreach Strategies (00:10:41) Best Practices for Interview Recruitment (00:12:59) Leveraging CRM for Win-Loss (00:14:09) Challenges in Large Organizations (00:16:57) Lessons Learned in Win-Loss CREDITS: Guest: Alexis Yeh Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

    19 min
  7. Starting Your Win-Loss Program w/ Dylan D'Urso

    JAN 17

    Starting Your Win-Loss Program w/ Dylan D'Urso

    WE'RE BACK. It's 2025, and we're talking about everything Win-Loss, starting with how to start your own Win-Loss program. We get asked all the time about how to run interviews, where to source them and everything in between, but what about those who are just starting their Win-Loss journey? We thought the best person to help you launch your first program is Dylan D'Urso, Senior Competitive Intelligence Manager at Autodesk, because he has built a BEST in-class Win-Loss program there over the past few years – it's a spectacle. (00:00:00) Dylan D'Urso is on the pod! (00:01:13) How Dylan built his own Win-Loss program (00:02:27) First step in building a Win-Loss program (00:05:41) Who is your Win-Loss program for? (00:07:14) Building objectives for Win-Loss analysis (00:09:21) Dylan’s first Win-Loss program (00:11:45) Win-Loss programs at different-sized companies (00:13:55) What deals should be interviewed for Win-Loss analysis? (00:16:49) Sales buy-in for Win-Loss analysis (00:19:44) Win-Loss helping account executives (00:22:10) Win-Loss Analysis Do’s and Don’ts (00:27:28) Win-Loss research objectives CREDITS: Guest: Dylan D'Urso Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

    31 min
  8. The Best of 2024

    JAN 6

    The Best of 2024

    You're off for the holidays, we're off for the holidays, so let's kick back and enjoy some of our favourite moments from 2024. TIMESTAMPS: (00:00:00) Thank you for an amazing year! (00:00:56) Nick Cegelski talks about badmouthing competitors (00:07:48) Building Klue’s Competitive Landscape Analysis (00:14:33) How are AI companies staying competitive? (00:22:16) Air.Inc’s amazing competitive marketing CREDITS: Guest: Anthony Pierri Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

    30 min
See All (137)

Ratings & Reviews

5
out of 5
6 Ratings

About

Coffee & Compete is the show that breaks down the news, gossip, and tactics of competitive business strategy - who is winning, who is losing, and everything in between. Hosted by Adam McQueen and Hunter Sones.

Information

More From The Compete Network

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada