Community Sense Mark Kilens

Shana shares how community can act as a bridge to foster connections between individuals and amplify the work that they do, how to engage leadership to get their buy in on your community strategy, and how to build inclusive programming and partnerships that celebrate the work of diverse professionals. Tune in to hear it all!

Chris shares how their community has grown and evolved, why scalability shouldn't be a key concern when building a community, why communities need nurturing, and more! Tune in today to hear it all. 

Zoë Hartsfield, currently Community Manager at Spekit, and formerly Community/Partner Manager at Dooly (at the time of our interview), understands the power of going to where the people are, rather than trying to attract folks to come to them. Zoë is a believer in the power of community to solve problems, and shares her tips on leveraging community to support the growth and development of your brand

As Director of Partnerships, Community, and Social Media at Chili Piper, Dan Cmejla helped increase the company’s revenue by over 400% through the use of advanced community strategies, and he joins us today to share them.

Key takeaways from our discussion are key questions to ask before starting a community, building a ‘community ecosystem’ by aligning your community with other similar ones that surround brands in your niche, and how to encourage community members to advertise your brand without explicitly asking.

Managing a community of millions of people is no small feat and requires a selfless and deeply customer-centric mentality. With that in mind, we're honored to be joined by the Senior Marketing Manager of Hubspot, Christina Garnett, who is an advocacy strategist and focuses on community building using audience intelligence and social listening to learn more about audiences.

Building a robust community is about more than the provision of resources and benefits. Companies need to think about how they can take members on a journey and deliver value at each step. This is a process that requires constant work and intentionality.